Product/service publicity is the superhighway to business success everyone dreams. Then imagine having your product/service written on newspapers, trade publications, aired on radio and viewed on television absolutely for free!!! That's going to skyrocket your profit target only if you know how to use the best method of getting free publicity.
The million-dollar question now is, what's the best method for a free publicity? It is the PRESS or NEWS RELEASE. The knowledge about how it works is the key to your success. This knowledge depends entirely on how you understand the psychology of the editors and new directors that publish or air your press release. This article will show you how their psychology works and how best to manipulate them for your benefits.
Number one. These editors and news directors are very busy people. Don't bother them with your trials and tribulations or your plans for the future. They are only interested in something new and profitable to their readers or viewers. So the rule here is to sell him first. Convince him that your business fills a need to his readers, viewers or listeners. Then your press release will be welcomed.
Number two. Editors and news directors move with the trend. They concern themselves more with current issues and events. So timing of your press release with current news events is an important factor. For example a story on job layoff and increased unemployment carried out on newspapers, on TV and radio should prompt you to get a publicity release out to all the media on help and opportunity offered by your product/service.
Another kind of timing to keep in mind is publication. For Articles you'd like to appear in the Sunday paper, you'll generally have your release in at least nine days prior to the date of publication.
Number three. Media men appreciate polite gestures. When an editor uses your publicity release, always follow-up with a customized "thank you" note. Next time you send out your publicity release with others, his more likely to pick yours. If he doesn't use your publicity release, never call him demanding to know why he didn't use it or only gave you a mention. Do this once, that particular media will "round file" my further material received from you, unopened! If your first effort is not used, change the story, perhaps write it form a different angle and try again and again.
Number four. They appreciate a formal press release. Finally you need an actual publicity release that's well written and expected to be used by the media. It must be typed, double spaced, and short (1/2 page total length). About an inch from the top of the paper, with an inch and half margin on the side of the paper; from the left hand margin, type in capital letters: PRESS RELEASE. Then, underline this word. Immediately following the colon, in small letters put the date. Note to put the date forward, at least one day after you intend to mail the release.
On the same line, but on the right hand side of the page, all in capital letters, FOR FURTHER INFORMATION: underline it, and immediately below type your name, your phone number and your address all in small letters.
Skip a couple of spaces, then in capital letters-centered between the margin type story headline, and underline it? skip a couple of spaces, and from the left margin, all in capital letters, type the words, FOR IMMEDIATE RELEASE: from there on, it's the news or publicity story itself.
Use these four basic psychologies of the media men and enjoy a free publication of your product/service always.
About The Author
Am Emma Okafor,an online market researcher and writer.
Question: Why should your business issue a press release? Answer:... Read More
Although I still believe there is a place for advertising... Read More
Although it seems less common these days, there are still... Read More
Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More
Financial planners, the first thing to know about reporters is... Read More
It seems difficult to believe at the dawn of the... Read More
Maybe it played for Kevin Costner in "Field of Dreams,"... Read More
Business, non-profit and association managers get a ton of satisfaction... Read More
We'd all like reporters to ask us about our career... Read More
Because when it comes to public relations, non-believers can produce... Read More
Quality public relations does something positive for business, non-profit and... Read More
The easiest way to meet city council members is to... Read More
With a dismal failure rate of more than 75 percent... Read More
How do press releases or interest stories have an effect... Read More
And not results you can measure only in terms of... Read More
I am often asked by clients to target USA Today... Read More
If you're serious about getting great results from your PR... Read More
Since the major part of a small business typically comes... Read More
Gaining news coverage on a successful press tour requires planning,... Read More
If you don't have a grip on public relations, how... Read More
To survive in business, you've got to focus your attention... Read More
Public relations writing when writing press releases can be a... Read More
Does it really make sense to bet your PR budget... Read More
The words are pop culture heroes.Movies such as "The Insider,"... Read More
Done right, it helps modify the behaviors of your most... Read More
Managers in the non-profit, association and business worlds need to... Read More
Publicity is obtaining editorial coverage or features for your business.... Read More
Recently someone asked me why so many restaurants go out... Read More
Use journalistic styleReporters are busy. Just like you.So when you... Read More
When properly applied by business, non-profit and association managers, public... Read More
Do small-business owners always have to rely on large PR... Read More
For business, non-profit and association managers, is it publicity that... Read More
Quite a bit, actually. Public relations helps business, non- profit... Read More
Can you honestly say that your business, non-profit or association's... Read More
Individual financial planners can outscore bigger competitors and gain market... Read More
The least expensive, most effective way for you to promote... Read More
I say public relations can be a matter of survival... Read More
Like human nature over time, the power of good public... Read More
For discerning business, non-profit and association managers, PR success is... Read More
Want to get radio interviews and coverage in print publications... Read More
As a mobile detailing company it is important to have... Read More
In an ideal world, your business would be overflowing withnewsworthy... Read More
When I search Google News for "surveys," I get nearly... Read More
What is the one thing that all of the best... Read More
Product/service publicity is the superhighway to business success everyone dreams.... Read More
Southern grandmothers have often said, "there are only three... Read More
The practice of public relations is often misunderstood, thus overlooked... Read More
In the 'Age of Scepticism' gaining media coverage is one... Read More
Every reporter, from the cub at the small town paper... Read More
Stripped down to its core, publicity is little more than... Read More
If you don't have a grip on public relations, how... Read More
You bet! And in three ways vital to you as... Read More
Many of my clients have had the misguided perception that... Read More
Really? You mean there are NO perceptions and behaviors peculiar... Read More
You won't be if you accept a very simple premise.... Read More
Decide once and for all to do something about those... Read More
Yes? Then do something positive about the behaviors of those... Read More
Another way to really become known in your area is... Read More
"Advertising is what you pay for. Publicity is what you... Read More
If you're trying to promote your store, but you don't... Read More
Everyone is talking about the Ps of successful marketing, so... Read More
Done right, it helps modify the behaviors of your most... Read More
Mark Twain once said the rumors of his death had... Read More
The wind of changes...The digital world has changed the form... Read More
Sometimes a phone call isn't intimate or long enough to... Read More
Are you hesitating about hiring a publicist or, if you... Read More
Public Relations |