Attention: Who Else Wants To Get Publicity Whenever You Want It?
Publicity is when newspapers, radio shows, television shows, magazines, internet radio or pod casts want to feature you. Advertising is something you pay for. While the audience may not be able to tell the difference, but your bank account will. There are also ways to pay for publicity placements. This is not a scam. There are companies that have such good connections they are able to create the placements anytime they want and its worth the price. You can pick the magazines you want to be placed in, they work it out and you pay when the placement is complete. With proper preparation, you can document your results and maximize each appearance.
Publicity is often a matter of timing. You can get publicity during the slow holiday times. There just is not as much new going on. Look at all the holidays coming up and plan to get your news release out in time for each of them. Create a plan to know when reporters are on deadline so that you are NOT calling them at that time. Create a verbal pitch that can really work, sound and act professional. Sometimes people want to question a media contact as to why their story was not carried. It is not the media's responsibility to critique your information and it is a clear sign inexperience with media. Your story can be bumped by world events or they may have covered your exact topic not long ago and you did not notice. Either way, putting a media contact in the awkward position of having to explain themselves will put you on the avoid list. They will avoid your calls and throw out your news releases. They will think that dealing with you will be troublesome and not worth the story they may get. Media loves people who are easy going and easy to deal with.
Being truly newsworthy is the biggest challenge of all. You may have a good cause, a good reason, a good story , a good business and it may be the right thing to do, but it is truly newsworthy? Is it of interest to the media you are asking to carry the story? Think about it, really stop, and think long about that. Why would this particular media outlet need to carry the story? Are their readers, listeners or viewers the audience you are trying to reach? Are you just sending the story out to anyone? You need to target the media first. Be sure what you are talking about is what their audience needs to know about. Then tell they something they didn't know! Not just your sales prices but real information.
These are the basics to getting publicity anytime you want to.
By Dr. Letitia S. Wright, D.C. Copyright 2005
Dr. Wright is the host of the Wright Place TV Show and a 2004 Stevie Award Nominee. For a free report: 5 Fast Ways to Get on TV,
info1080-89555@autocontactor.com or visit http://www.wrightplacetv.com
When most people think about marketing, they think advertising. While... Read More
If you're like most of my clients, you're probably interested... Read More
For a business, non-profit or association manager, they could be... Read More
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More
Let's say you've called a reporter with some ideas for... Read More
Your public relations people are busy. The buzz is all... Read More
The truth is, you CAN attract the support of those... Read More
Yes indeed! If you are a young person who has... Read More
If your reading this, you must be online and most... Read More
From time to time, people ask me how public relations... Read More
For some, public relations works well when their news release... Read More
Always ask, "Is now a good time?"Deadlines in journalism are... Read More
Looking to get your name into a magazine? You need... Read More
Should it be measured in "publicity by the pound," or... Read More
Promotion for Professional Services Providers requires a different approach than... Read More
You bet! And in three ways vital to you as... Read More
The real public relations geniuses might be managers. You know,... Read More
When it comes to launching a new business or product,... Read More
If your product or service can be given as a... Read More
Are you launching a new product or website? Announcing a... Read More
What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch... Read More
The Internet may have opened worlds for businesses and consumers,... Read More
Receiving free advertising is the dream of most business people.... Read More
We'd all like reporters to ask us about our career... Read More
Financial planners, the first thing to know about reporters is... Read More
Taking your ad and turning it into paragraph-style prose is... Read More
As many of you already know, promoting and marketing your... Read More
When ABC News anchor Peter Jennings announced he had lung... Read More
Hundreds of thousands of News Releases are sent out all... Read More
Public relations is all about credibility and trustworthiness. If you... Read More
You know that getting publicity is vital to the health... Read More
Radio is a powerful publicity tool. Most stations offer news... Read More
Who wants to face the challenges of a business recovery... Read More
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
How do press releases or interest stories have an effect... Read More
One portion of your marketing plan that you probably don't... Read More
Why You Should Write Press Releases: A press release is... Read More
Business, non-profit and association managers committing their public relations resources... Read More
Some financial planners think that they shouldn't share their top... Read More
Some people think that publicity is all about paparazzi snapping... Read More
No comment. These are probably the two most damaging words... Read More
Does the thought of knowing your verbs from your adjective... Read More
The media has the power to shape public opinion and... Read More
A Press Release is a captive story that can be... Read More
As the practice of public relations in China continues to... Read More
The most important thing to remember for any interview: stay... Read More
When developing a publicity campaign for their business many owners... Read More
If you want to know the best way to approach... Read More
Dear New York Times:I'd like to be quoted in one... Read More
Are you working as hard as you can in your... Read More
Looking to get your name into a magazine? You need... Read More
Are there secrets to gaining media coverage or is it... Read More
What's a press release? This is generally a one page... Read More
Public relations writing when writing press releases can be a... Read More
You have been if you're a business, non-profit or association... Read More
That big story the media pursue each day is what... Read More
While awaiting economic recovery, business needs to attract the attention... Read More
Managers ? the business, non-profit and association sort ? really... Read More
Many of my clients have had the misguided perception that... Read More
A press kit is an essential press relations tool. While... Read More
There's an old African proverb:"If you think you are too... Read More
Almost every day, I hear the same question, over and... Read More
Because when it comes to public relations, non-believers can produce... Read More
Non-news professionals often have a hard time understanding why their... Read More
You do if you're a business, non-profit or association manager... Read More
Your important outside audiences behave in ways that stop you... Read More
Public Relations |