Attention Owners of Food Related Businesses: How to Get Publicity Any Time You Want

Attention: Who Else Wants To Get Publicity Whenever You Want It?

Publicity is when newspapers, radio shows, television shows, magazines, internet radio or pod casts want to feature you. Advertising is something you pay for. While the audience may not be able to tell the difference, but your bank account will. There are also ways to pay for publicity placements. This is not a scam. There are companies that have such good connections they are able to create the placements anytime they want and its worth the price. You can pick the magazines you want to be placed in, they work it out and you pay when the placement is complete. With proper preparation, you can document your results and maximize each appearance.

Publicity is often a matter of timing. You can get publicity during the slow holiday times. There just is not as much new going on. Look at all the holidays coming up and plan to get your news release out in time for each of them. Create a plan to know when reporters are on deadline so that you are NOT calling them at that time. Create a verbal pitch that can really work, sound and act professional. Sometimes people want to question a media contact as to why their story was not carried. It is not the media's responsibility to critique your information and it is a clear sign inexperience with media. Your story can be bumped by world events or they may have covered your exact topic not long ago and you did not notice. Either way, putting a media contact in the awkward position of having to explain themselves will put you on the avoid list. They will avoid your calls and throw out your news releases. They will think that dealing with you will be troublesome and not worth the story they may get. Media loves people who are easy going and easy to deal with.

Being truly newsworthy is the biggest challenge of all. You may have a good cause, a good reason, a good story , a good business and it may be the right thing to do, but it is truly newsworthy? Is it of interest to the media you are asking to carry the story? Think about it, really stop, and think long about that. Why would this particular media outlet need to carry the story? Are their readers, listeners or viewers the audience you are trying to reach? Are you just sending the story out to anyone? You need to target the media first. Be sure what you are talking about is what their audience needs to know about. Then tell they something they didn't know! Not just your sales prices but real information.

These are the basics to getting publicity anytime you want to.

By Dr. Letitia S. Wright, D.C. Copyright 2005

Dr. Wright is the host of the Wright Place TV Show and a 2004 Stevie Award Nominee. For a free report: 5 Fast Ways to Get on TV,

info1080-89555@autocontactor.com or visit http://www.wrightplacetv.com

---

When Managers Play the PR Card

The payoff for business, non-profit or association managers can be... Read More

The Best PR Has to Offer Managers

How cool is this? You're a business, non-profit or association... Read More

Top Ten Tips for Writing your Best Press Release Ever

Keep these few crucial details in mind when writing and... Read More

Financial Planner Marketing - Problems Are Good (For Financial Planners Seeking Free Publicity)

A common complaint you'll hear is that the media is... Read More

Effective Media Relations ? You Won?t be Talking to the Media Without It!

The media's role is to package and spread news, current... Read More

Five Publicity Buckets For Marketing-Minded Financial Planners

Maybe you've seen another financial planner on TV, and thought,... Read More

A New Idea For Venture Capitalists

Obviously, it hurts when a promising business project you backed... Read More

Rise of the Creative Class

The fast changing dynamics of the world economy is forcing... Read More

When Tactics Are Not Enough

Your public relations people are busy. The buzz is all... Read More

How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now

Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More

Publicrelationistas?

Is that what we are? Fanatic, over-the-top disciples of some... Read More

Add Some Firepower to your PR

Sure, as tactics usually presented to business, non-profit and association... Read More

VIP Database; Does Your Company Have One?

The VIP databases are fun to create and can be... Read More

Driving Near School Buses in Company Vehicles

School BusesWhen approaching a school bus: Slow down; If the... Read More

Managers: Are You PR-Fit?

Can you honestly say that your business, non-profit or association's... Read More

A Well-Oiled Strategy Machine

Yes, that's what public relations really is when it tracks... Read More

Watch Your Attitude

So many restaurants spend money on publicity and then practically... Read More

Financial Planners Publicity - Dont Wait, Media Folks Want Your Free Publicity

Looking to get your name into a magazine? You need... Read More

The Press Pack Is Chasing You - Give Them Room

There's good news for public relations execs, marketing professionals and... Read More

Media Releases - Helping Grow Your Business

Business people often spend time and money trying to find... Read More

How PR Helps Managers Win

Anything that lets managers achieve their managerial objectives is a... Read More

Effective Media Relations Tips- What To Do After The Media Interviews You!

Effective Media Relations Tips - What To Do After The... Read More

Writing a Press Release: The Medias Dirty Secret

There's a dirty little secret about press releases that the... Read More

Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter

Let's say you've called a reporter with some ideas for... Read More

How To Get Radio-Active PR For Your Non-Profit Cause: Part Three of Three

HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay... Read More

Think Like a Reader, Viewer, or Listener to Get Great Publicity

About a year ago I read a feature story in... Read More

Anchor Your Relationships

I heard a speaker recently who was talking about how... Read More

She Who Has the Gold...

?makes the rules, of course.But when the gold takes the... Read More

Tactics Vs. Endgame - Endgame Wins

It took me a while to see just HOW crucial... Read More

If I Were Coaching You

If I were coaching you as a business, non-profit or... Read More

Knowing the Community

You are in business for yourself, but how well do... Read More

Pressure From the Top?

Yes, and that pressure often comes from a CEO who... Read More

PR Essential to Your Success

Whether you are a business, non-profit or association manager, your... Read More