Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter

Everyone has something that drives them up a wall. You may be surprised at what aggravates reporters.

They deal with horrors like jargon-filled press releases, poorly-written news advisories, and gimmicky pens and mousepads, but reporters consistently and overwhelmingly name one habit of publicity-seekers as their number one peeve.

What is it? It's when someone calls after a press release has been sent and asks "Did you get my press release?"

This is the single worst way to follow up after sending something.

When you make this no-no call, the reporter thinks: "If I wanted to call you, I would" or "Doesn't this person think I know how to open mail?" What's worse, they may even say this to you right over the phone. If they weren't interested in your story ideas before, they certainly won't be now.

You think: "Unfair! These guys lose half the stuff they get sent!" True, but remember, they do own the printing presses. If you want to reap the many benefits of free publicity, you have to stay on their good side.

What works better is to find a credible reason to follow up. For example: "Hi, Jen. Since I sent you that release last week on how to buy U.S. Government bonds, Congress passed a new law that makes it even easier."

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

---

10 Ways to Get the Media to Love You

So you've put yourself "out there" with a public relations... Read More

Media Release Headlines - Ten Tips to Get Media Attention

So you have spent hours and hours writing, shaping and... Read More

When Should You Outsource Your PR Efforts?

1) Do you NEED solid, consistant media exposure...week after week,... Read More

Writing a Press Release: Inverted Pyramid Style

A term you'll hear in newsrooms, in editing meetings, in... Read More

Free Radio Publicity for Marketing-Minded Financial Planners

Radio is a powerful publicity tool. Most stations offer news... Read More

6 Steps to Using Trade Magazines To Reach Customers

When developing a publicity campaign for their business many owners... Read More

Its CNN! They Want To Talk To You!

Being invited to appear on radio and television used to... Read More

Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity

In this great country of ours, there are basically three... Read More

How To Get Radio-Active PR For Your Non-Profit Cause-Part One

"We are in the communications business, the business of conveying... Read More

Best Approach For Free Advertisement

Product/service publicity is the superhighway to business success everyone dreams.... Read More

Dont Pay for Radio Interviews

It used to be that all you had to do... Read More

Getting to Know Your Local City Council Members

The easiest way to meet city council members is to... Read More

Writing a Press Release: How to Write Quotes

Ideally, you will have two types of quotes in your... Read More

A Managers PR Paradigm

If you manage a department, division or subsidiary for a... Read More

How to Generate Free Publicity for Your Product, Service, or Cause

One of the most misunderstood and most underutilized promotional tools... Read More

Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)

Recently I had a craving for... Read More

Hispanic Media Relations Training: What to Do When Hispanic Media Call

You are a spokesperson for your company, representing it for... Read More

Financial Planners Publicity - Dont Wait, Media Folks Want Your Free Publicity

Looking to get your name into a magazine? You need... Read More

PR - More Than News Releases

Public relations and news releases are synonymous in the minds... Read More

Public Relations & Your Small Business

The practice of public relations is often misunderstood, thus overlooked... Read More

R.O.I. -- O.K., Heres The Deal!

You can SO measure return-on-investment for a public relations program!Try... Read More

Networking: 17 Essential Strategies In The 21st Century

It is virtually impossible to succeed professionally and personally without... Read More

Mind Your Own Business!

And the best way to mind your own business is... Read More

This is the Power of PR

The power of public relations is its ability to alter... Read More

What Determines PR Success?

As a business, non-profit or association manager, occasions will arise... Read More

Killer Press Kits - Press Kits That Demand Attention

So, you've had your book published or you've gone the... Read More

Publicity - How To Get Your Story on Television

A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More

How to Form a Relationship with a Newspaper

How do you make a good relationship with a newspaper... Read More

Editorial Calendars: A Key to Publicizing Your Business

What is the one thing that all of the best... Read More

Do-It-Yourself PR: An Accident Waiting to Happen

Early in my career as a public relations consultant, I... Read More

Celebrities Cant Have It Both Ways

Corporations are willing to pay substantial amounts of money to... Read More

16 Publicity tips for Restaurants

With a dismal failure rate of more than 75 percent... Read More

33 Reasons To Do A News Release

News releases are not the best way to get major... Read More