Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity

Unlike some professionals like lawyers and doctors, financial planners aren't required to be members of a professional association.

However, if you want to take advantage of a great way to get free publicity, you marketing-minding financial professionals will join an association like the Financial Planning Association or the Society of Financial Service Professionals.

Get active first in your local chapter, then nationally. Being active in a professional association is the number one way for a financial planner to get media coverage.

When media folks need experts, they often go straight to the associations for help. This is a particularly popular tactic among local newspaper or television reporters who want a local person to comment on a national story. Has the stock market had a huge rally? They'll want a local stock-picker to share their thoughts, not a New York City brokerage chief. That's when a reporter will call the association.

Most associations and chapters have a list of financial planners that they will refer the media to. You want to make sure that you are on this list.

Besides publicity, there are several other chances to improve your marketing that membership in a professional association provides. You can publish articles in their newsletter (then reprint these to give to clients), speak to outside groups on behalf of the association, and attend marketing seminars given by speakers like me at national conventions.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

---

Media Relations - Ten Essential Tips to Use The Media to Market Your Business

In the 'Age of Scepticism' gaining media coverage is one... Read More

TV Reporter Shares the Secrets to Getting Covered on the News

Do you have a great idea for a story, but... Read More

PR? Why?

Well, for starters, because good public relations can alter individual... Read More

E-Mail Media Releases

E-mail is becoming the preferred way to receive media releases.... Read More

Managers, Which PR Is Right For You?

An effort built around a string of print and broadcast... Read More

Media Relations: How to Get Your Letter to the Editor Published

You may remember Forrest Gump's Vietnam pal ? the one... Read More

Marketing-Minded Financial Planners: Get Free Publicity by Choosing the Right Outlets

Sure, any publicity is good. But don't invest time and... Read More

Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity

In this great country of ours, there are basically three... Read More

Say What?

As the comedian Steve Martin once said, "some people have... Read More

The Story The Media Really Wants

If you're like most of my clients, you're probably interested... Read More

A Company That Doesnt Need Public Relations?

Really? You mean there are NO perceptions and behaviors peculiar... Read More

Publicity - How to Write a Headline That Will Garner Free Publicity

Taking your ad and turning it into paragraph-style prose is... Read More

PR: Short Form for Managers

Experience tells me that too many business, non-profit and association... Read More

Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You

A reporter's job is to get the most accurate and... Read More

Publicity: When Calling a Reporter, Keep it Short

When you are planning to call a reporter for the... Read More

Hey, Mr/Ms Manager!

Does it really make sense to bet your PR budget... Read More

She Who Has the Gold...

?makes the rules, of course.But when the gold takes the... Read More

Media Training - Essentials for ALL Office Professionals

Often the first point of contact the media has with... Read More

PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd

Do editors of newspapers, magazines and online news sites really... Read More

Managers: Why Not PR Like This?

I mean public relations that presumes from the get-go that... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class... Read More

Public Relations & Your Small Business

The practice of public relations is often misunderstood, thus overlooked... Read More

Public Relations Productivity

Should it be measured in "publicity by the pound," or... Read More

Advertising and Community Relations -- Get the Best of Both Worlds

Have you ever noticed that in communities without big universities,... Read More

Media Training: How To Speak During a Media Interview

WHITE NOISEA client recently told me about a fascinating new... Read More

Advertising Is Dead. Long Live PR

Although I still believe there is a place for advertising... Read More

Media Relations: What To Do When Youre Misquoted

When ABC News anchor Peter Jennings announced he had lung... Read More

PR Planning: Mapping Out Your Strategies, Tactics

With all due respect to all those stereotypical males out... Read More

All Youve Got To Lose Is Everything

Everything, that is, if you ignore those folks whose behaviors... Read More

How To Share Your Success Story Without Sounding Like You Are Bragging

A great way to celebrate your achievements and capitalize on... Read More

Its CNN! They Want To Talk To You!

Being invited to appear on radio and television used to... Read More

Publicity - How To Get Your Story on Television

A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More

The Best PR Has to Offer Managers

How cool is this? You're a business, non-profit or association... Read More