Publicity will take your financial planning practice, your business, and your life to the next level. It's going to bring you:
By magic mostly, I have concluded. You see, there's something powerful, magical, and perhaps even a little irrational about this ? but I have found it consistently to be true:
Something special happens when you are featured or quoted in the media. Not only do more people get to see more about you, but they somehow think more of you.
The response is almost universal--and it's a marketing dream. It goes something like this: "Oh, Jennifer must be good at what she does. I see her quoted all the time."
Or ? raise your hand if the description fits ? you'll tear an article from the paper because it talks about exactly the problem or need you're facing right now.
Maybe it's a health concern. Or a personal finance question. Or maybe it's just some useful information on what type of cell phone to buy.
The article quotes someone. An expert. Someone who seems to really know the topic. "He must be good, he's in the paper." And you call them. Or, at a minimum, you make a mental note of the expert's name and you save the clipping for the day you're ready to act. Ideal marketing.
That's what we mean by more credibility. And when you think about it, it's not really so irrational.
Getting quoted in the media ? which is way different than touting your own self in an ad ? means that professional journalists have evaluated you, held you up to the light, and judged you worthy of being interviewed and quoted.
To use big words, it's called third-party validation. Instead of you saying you are worthy, they are saying it for you. Powerful stuff, no?
And when you achieve that higher level of credibility, your value in the marketplace automatically goes up. You're that expert who was on the TV news last week.
I know of one practitioner who was flabbergasted to experience this effect after he was quoted in his hometown newspaper.
"I was riding to work on the train the morning I was in the paper," he recalls, "and I couldn't believe what happened. One of my neighbors saw the story ? someone who knew me ? and he asked me to autograph it."
His value went up. And, before long, so did his business. The fourth "more."
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
An effort built around a string of print and broadcast... Read More
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
As a business, non-profit and association manager, how satisfied are... Read More
A Press Release is a captive story that can be... Read More
Radio is a powerful publicity tool. Most stations offer news... Read More
1) Package your story. Two critical elements will help you... Read More
Wherever the fundamental premise of public relations is practiced.Look at... Read More
Photographs are essential for getting good publicity in the print... Read More
When a group of outsiders behaves in a way that... Read More
True, because department, division or subsidiary managers for a business,... Read More
It took me a while to see just HOW crucial... Read More
As a business, non-profit or association manager, you have a... Read More
I am often asked by clients to target USA Today... Read More
Sure, as tactics usually presented to business, non-profit and association... Read More
News releases (also called press releases) are an important part... Read More
They say that image is everything and some of us... Read More
In my travels around the country while building my business... Read More
The truth is, you CAN attract the support of those... Read More
When your book is mentioned on television, sales go up.... Read More
Product/service publicity is the superhighway to business success everyone dreams.... Read More
School BusesWhen approaching a school bus: Slow down; If the... Read More
The practice of public relations is often misunderstood, thus overlooked... Read More
Often the first point of contact the media has with... Read More
Public relations changes minds in the process of delivering what... Read More
Many of our clients are in service businesses, such as... Read More
About a year ago I read a feature story in... Read More
Stripped down to its core, publicity is little more than... Read More
Financial planners, the first thing to know about reporters is... Read More
You want to sell your products or services, and that... Read More
Here are two to-the-point questions recently posed by several association... Read More
Sure, any publicity is good. But don't invest time and... Read More
Successful buisnesses know that media attention reaches consumers better than... Read More
Does the thought of knowing your verbs from your adjective... Read More
As a business, non-profit or association manager, your public relations... Read More
Would you advise clients to buy a stock based on... Read More
When your public relations results pretty much depend on whether... Read More
And the best way to mind your own business is... Read More
Photographs are essential for getting good publicity in the print... Read More
Use journalistic styleReporters are busy. Just like you.So when you... Read More
You can if, as a business, non-profit or association manager,... Read More
Powerful is a strong word. But it fits here. As... Read More
What you are about to read is a step by... Read More
You know, where you do something positive about the behaviors... Read More
This is the ending to my previous article, How to... Read More
You do if you're a business, non-profit or association manager... Read More
Think that you aren't big enough for national media coverage?... Read More
The practice of public relations is often misunderstood, thus overlooked... Read More
Leaders in the business world need public relations big time,... Read More
Writing an effective press release is a way to draw... Read More
More than half of America skips the Super Bowl, the... Read More
"We are in the communications business, the business of conveying... Read More
When, as a business, non-profit or association manager, you are... Read More
Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More
To survive in business, you've got to focus your attention... Read More
The least expensive, most effective way for you to promote... Read More
For business, non-profit and association managers, is it publicity that... Read More
Mark Twain once said the rumors of his death had... Read More
Would you like to be the next Dr. Phil, Suze... Read More
So you've put yourself "out there" with a public relations... Read More
Although it seems less common these days, there are still... Read More
Just think about it.If I come to believe that you... Read More
As a business, non-profit or association manager, you'll know it's... Read More
For many of us, the word quality is closely related... Read More
1) Package your story. Two critical elements will help you... Read More
Smaller companies don't always have the budget - or inclination... Read More
If you're seeking to promote yourself or your new business... Read More
Public Relations |