Marketing-Minded Financial Planners Piggyback on Topic A to Get Free Publicity

That big story the media pursue each day is what I call Topic A. And even if it doesn't seem to have anything to do with financial planning, it often lead to huge media visibility for you.

Often, Topic A has a controversial element, such as when tax cuts or Social Security is being discussed.

The last thing that you want to do is pick sides on a controversial issue--unless you want to cut your prospect base in half by offending 50% of the audience.

But as an independent expert providing objective, valuable, nonpartisan insight and analysis, you can stay above the fray ? and still win points.

You could beat your head against a wall twelve months a year, trying to get a reporter to write about your retirement planning story.

Or, by contacting a reporter when a prominent person is retiring, you could garner the free publicity you seek in a few short minutes.

Which is better?

If you can link your expertise to Topic A, you stand a great chance of getting media coverage for yourself. Jump onto that story and hold on tight.

Often, Topic A involves politics. As a subject-matter expert, your job is to explain, not to take sides. When each side has a proposal, you simply describe what the effect of the President's plan will be, and what the effect of Congress's plan will be.

Much of the discussion is held on political shows, where people are constantly arguing. Avoid these types of programs, and stake your claim in consumer and business oriented shows. There are plenty.

Let the noisemakers make noise, and while they do, you shed the light.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

---

Submitting A Press Release Can Benefit Your Business

A Press Release is a captive story that can be... Read More

Managerial Survival Key

For business, non-profit or association managers like yourself, survival pretty... Read More

Public Relations & Your Small Business

The practice of public relations is often misunderstood, thus overlooked... Read More

Post Your Press Release Online ? For Free!!

Are you launching a new product or website? Announcing a... Read More

Effective Media Relations Tips- What To Do After The Media Interviews You!

Effective Media Relations Tips - What To Do After The... Read More

Why PR Packs a Punch

Done right, it delivers the key, target audience behaviors you... Read More

Killing Them Softly

The world has woken up to ethical issues in corporate... Read More

Writing a Press Release: The Design Basics

Big corporations like General Motors and Coca-Cola spend thousands of... Read More

Media Training: Three Reasons to (Almost) Always Stay On-The-Record

The words are pop culture heroes.Movies such as "The Insider,"... Read More

Promoting Your Website Through a Press Release

Have you ever gotten one of those letters from your... Read More

Preparing For Your Media Interview

Media interviews are an important part of an overall public... Read More

Anxious About Your Public Relations?

Shooting from the hip always creates anxiety.Especially when managers order... Read More

For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact

Just because a publication is small doesn't mean that getting... Read More

Perception Persuasion Behavior: PR at Work

Managers ? the business, non-profit and association sort ? really... Read More

Why You Should Write a Book (Even if You Really Dont Want To)

Recently, I told a friend (who's a business owner) that... Read More

How to Get Publicity for a Service Business

Many of our clients are in service businesses, such as... Read More

Think Big

Would you like to be the next Dr. Phil, Suze... Read More

Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active

The Acai Berry is starting to gain world wide recognition... Read More

7 Simple Steps To A PR Launch

A PR product or service launching is a perfect way... Read More

Media Releases - Helping Grow Your Business

Business people often spend time and money trying to find... Read More

Are You Sure You Know What Youre Doing?

Because when it comes to public relations, non-believers can produce... Read More

PR Power: How to Write a Killer Press Release

I'm what we in the business (the "business" being journalism)... Read More

PR: Your 500 Pound Gorilla

What else, for goodness sake, could you as a business,... Read More

There Is No Such Thing as Competition

A wise friend of mine has often said, "There is... Read More

Sure-Fire Recipe for a Successful Public Relations Career

Without a solid, well-designed foundation, few buildings successfully withstand the... Read More

Attention PR Shoppers!

As a business, non-profit or association manager, what do you... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy... Read More

How To Get Zero Cost Publicity For Your Business Part 2

This is the ending to my previous article, How to... Read More

How to Generate Free Publicity for Your Product, Service, or Cause

One of the most misunderstood and most underutilized promotional tools... Read More

Franchise Work Vehicles Should Have a Flag on Them

If you own a franchise and have company vehicles, be... Read More

Media Release Headlines - Ten Tips to Get Media Attention

So you have spent hours and hours writing, shaping and... Read More

Using Media and PR to Your Advantage.

Lights...camera...ACTION.That's what often happens when people think of using media... Read More

How to Write a Press Release

Why You Should Write Press Releases: A press release is... Read More