Auto Detailing Public Relations; United Way Withholding

As a mobile detailing company it is important to have some key corporate accounts where you can show up weekly and wash and detail cars for executives. One promotion you can do to help secure such accounts is to join in with the United Way in their promotion. The United Way depends on employees of large companies to donate 1% or 1.5% of their income through payroll withholding.

Many employees obviously might be reluctant to do this. So along with representatives from the United Way, you take your mobile washing rigs to the corporations and let the company managers wash the cars of the employees that agree to withhold money from their paychecks so as to make a contribution to the United Way. The employees get a real kick out of watching their bosses slave away washing their cars. And they will be doing it using your rigs. Therefore you get the Public Relations plug. Any employee agreeing to the deduction gets their car washed by their boss.

Since they are using your equipment you can be sure to block off the storm drains to prevent pollution and this gives another public relations plug to the event as completely EPA compliant. This works well and a great synergy takes over. We also recommend to have the United Way representative call all the newspapers. The employees, managers and executives love it. It's also great P.R. for you. Who knows maybe your auto detailing company will be on the front page of your newspaper the next day. That is what usually happens to us.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

In The News:

pen paper and inkwell


cat break through


A Sensible Way to Use PR

The most sensible way for business, non-profit or association managers... Read More

13 Publicity Ideas for Retailers

If you're trying to promote your store, but you don't... Read More

Franchise Work Vehicles Should Have a Flag on Them

If you own a franchise and have company vehicles, be... Read More

The Only Way to Get Free Advertising?

Receiving free advertising is the dream of most business people.... Read More

How to Write News Releases that Get Noticed

What do you do with junk mail? Are you like... Read More

VIP Database; Does Your Company Have One?

The VIP databases are fun to create and can be... Read More

HELP: I Need a Press Kit!

A press kit is an essential press relations tool. While... Read More

Media Relations: Should You Pay For News Coverage?

Dear New York Times:I'd like to be quoted in one... Read More

10 Secrets to Free Publicity

Public relations is popular because it is very cost-effective and... Read More

For Financial Planners, Marketing and Publicity Is About You

For financial planners, getting publicity, in the end, isn't about... Read More

Same Old, Same Old PR Still Tops

Like human nature over time, the power of good public... Read More

Marketing-Minded Financial Planners: Put Extra Content in an E-Zine

As you start getting more media-savvy, you'll find yourself coming... Read More

Publicity: Show a Reporter You Care by Inviting Them to Fact-Check

Just like a financial planning client fears not having enough... Read More

Public Relations: The Fundamental Premise

It seems difficult to believe at the dawn of the... Read More

Publicity - Use This System to Track Publicity Progress

Tracking your correspondence with reporters, via phone or email, is... Read More

Ready For A Business Recovery?

Who wants to face the challenges of a business recovery... Read More

Think Like a Reader, Viewer, or Listener to Get Great Publicity

About a year ago I read a feature story in... Read More

Media Kit: 25 Component Possibilities

Media kits include a combination of information whether created for... Read More

PR - More Than News Releases

Public relations and news releases are synonymous in the minds... Read More

A Natural Phenomenon? Really?

Sure. What else do you call a human discipline whose... Read More

PR: Short Form for Managers

Experience tells me that too many business, non-profit and association... Read More

P.R. Strategies for Professional Service Providers

Promotion for Professional Services Providers requires a different approach than... Read More

Managers: PR More Than Tix and Plugs?

You bet! And in three ways vital to you as... Read More

Business Growth for Financial Planners in Five Easy Steps

Attracting new business: sometimes it happens by luck, sometimes by... Read More

Top Ten Tips for Writing your Best Press Release Ever

Keep these few crucial details in mind when writing and... Read More

Managers: Super-Charge Your PR

Ain't a gonna happen unless business, non-profit and association managers,... Read More

PR: Focus on What Matters!

Sure, as a manager, you have a talented member of... Read More

How to Make A Great Press Kit ? A Musicians Guide

As an owner of an independent record label, I often... Read More

Forget The Story Youre Promoting ? Heres What Journalists Really Want From PR People

Although it seems less common these days, there are still... Read More

PR: The Thrill of a Good Idea

The notion that a business, non-profit or association manager can... Read More

Making Great Announcements

When do you use the newspaper for publishing announcements for... Read More

Media Exposure Validates And Legitimizes Your Business

Although repetition is extremely important, there are times when advertising... Read More

Cutting Down Your Trade Show Budget

Whenever a recession or volatility threatens the economy, companies immediately... Read More