Editorial Calendars: A Key to Publicizing Your Business

What is the one thing that all of the best public relations
agencies do every year?

They research and compile editorial calendars from publications
that are pertinent to their client's business.

You should too.

What's an editorial calendar?

Editorial calendars are schedules of what topics a publication
plans for cover for a particular month. For example, the INC.
editorial calendar for July 2003
http://www.inc.com/advertise/magazine/cal endar.html states that
they're writing an article on various business services.

Bingo!

If you feel that you can contribute to this particular topic,
call or email the editorial department at INC. (try to "speak" to
the managing editor) and find out who (which reporter) has been
assigned to write the story. Email or call the reporter and
explain how you can contribute. It's that simple -- it takes less
time than writing this article - and is much more effective than
blast-faxing a garbage bound press release to inappropriate
reporters.

Final thoughts: Many publications post their editorial calendars
on their Web sites -- usually they're found in their advertising
media kits. Otherwise, contact the publication's advertising
departments and ask for a calendar. Check for editorial deadlines
- many publications work 6 months in advance.

Bill Stoller, the "Publicity Insider", has spent two decades as
one of America's top publicists. Now, through his website, eZine
and subscription newsletter, Free Publicity: The Newsletter for
PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp, he's sharing -- for the very first time -- his secrets of
scoring big publicity. For free articles, killer publicity tips
and much, much more, visit Bill's exclusive new site:
http://www.publicityInsider.com

In The News:

pen paper and inkwell


cat break through


Much Ado About A Lot!

I say public relations can be a matter of survival... Read More

Public Relations Primer, Part I: Packaging Your Story for the Media

Imagine you're in the breakfast cereal business. You make the... Read More

Five Publicity Buckets For Marketing-Minded Financial Planners

Maybe you've seen another financial planner on TV, and thought,... Read More

Publicity: Write a Letter to the Editor for Free Publicity

Ever wonder why papers devote a page or more to... Read More

Why Good PR Warrants Your Attention

Because good public relations can alter individual perception and lead... Read More

PR: A Potent Force for Success

What's REALLY potent for a business, non-profit or association manager... Read More

Media Relations: How We Landed on the Wall Street Journals Front Page

Media relations is a great profession.On good days, I earn... Read More

Whats Important About PR?

Quite a bit, actually. Public relations helps business, non- profit... Read More

In PR, You Pay When You Stray

Don't let yourself be diverted by communications tactics playtime. You... Read More

Think Big

Would you like to be the next Dr. Phil, Suze... Read More

The Ultimate PR Edge: Getting Reporters To Open Your E-Mails

You know that getting publicity is vital to the health... Read More

Can Your PR Do This?

Can your PR do something positive about the behaviors of... Read More

Do You Really Need PR?

The right kind of PR, that is, the kind that... Read More

Attention Owners of Food Related Businesses: How to Get Publicity Any Time You Want

Attention: Who Else Wants To Get Publicity Whenever You Want... Read More

Writing a Press Release: The Design Basics

Big corporations like General Motors and Coca-Cola spend thousands of... Read More

Publicity: Five Tips for Calling a Reporter

Always ask, "Is now a good time?"Deadlines in journalism are... Read More

The Press Release is Dead (Now Will Somebody Please Tell the Clients?)

In competing for a piece of business not too long... Read More

Doubt PRs Clout? Dont!

Done right, it helps modify the behaviors of your most... Read More

Public Relations Primer Part III: 10 Donts

There are all kinds of smart moves professionals can make... Read More

Getting Articles Published - Eight Steps for Trade Publications

Trade publications present an excellent opportunity for organisations to gain... Read More

Financial Planning Publicity: When Talking to the Media, Dont Fake What You Dont Know

Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More

Photographs - Ten Tips For Getting Good Shots

Photographs are essential for getting good publicity in the print... Read More

I Cant Afford A PR/Publicity Campaign -- Can I?

It's a phrase I hear over and over again from... Read More

Can Newbies Avoid The Pitfalls?

Yes indeed! If you are a young person who has... Read More

Business Gifts for Your Clients and Employees

Tis' the season for business and corporate gift-giving! If you... Read More

The Only Way to Get Free Advertising?

Receiving free advertising is the dream of most business people.... Read More

Financial Planners, Why Advertise When Free Publicity and Marketing Is Better?

Commit this to memory, please: To get in the media,... Read More

PR Going According to Plan?

Think carefully! You're a department, division or subsidiary manager for... Read More

Publicity - How To Get Your Story on Television

A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More

Right PR Focus A Powerful Advantage

Powerful is a strong word. But it fits here. As... Read More

Writing A Press Release

News releases (also called press releases) are an important part... Read More

How Video Production can be used in PR

At the core of any successful public relations campaign is... Read More

The 7 Deadly Sins of Press Releases

A press release is often your only chance to make... Read More