How to Get Some of Paris Hilton?s TV Time

When your book is mentioned on television, sales go up. Immediately people start looking in book stores and on the internet to find out how to buy it. The more people hear about it, the more they want the book. When several shows are talking about the book, it become a best seller. Look at the success of Oprah's Book club, The Today Show's Book Clubs and all the other shows that feature a writer and their book. Sometimes the writer is interviewed but sometimes the writer doesn't even have to be on the show in order to sell books. It made Mark Victor Hansen, the Chicken Soup book author multi- millions. They have published over 85 books.

But how do you get your book on TV if you do not have a large budget for a PR company? Who can you call to get that first break? How can you get a tape of a good interview so other producers will take a chance and book you? How do you show you are a good guest even though you are new? It takes a lot more than an simple email or phone call saying that you have a book and would be the PERFECT guest.

First- Look at your book and then look at the current news headlines. Is there anything in your book that can relate to the current news? If so, you have a reason to call TV shows and pitch getting on the show. If you are current with the news, you have an excellent chance of getting on. People are already talking about your topic. You can work your way in and then talk about the rest of your book

Second- Make a list of the show you would like to be on. Make sure they are shows that would want to have you. Don't try to get on a cooking show if you are talking about cars. The Shows have to want to talk to you about your subject. Your subject matter should be on target with what the show is about. Look at TV shows, and shows on the web. Watch them and actually see what kinds of books and topics they talk about. Watch the style used.

Third- prepare your pitch. This is where you write out what you want to say when you speak to a producer or leave a message over the phone. Plan what you are going to say. You only have a few seconds to get their attention. Sound solid in your voice and on target. Tell them WHY their viewers will want to see you , don't just say you will be a good guest and they need you on the show. Tell them what is special and unique. Let them know if you give away books or any items when you appear. Leave your phone number 2 times for clarity. Make a list of who you called and what show they were with. Wait and wait for a call back. You can do a follow up call but wait a few weeks.

Copyright 2005

Dr. Wright is the host of The Wright Place? TV Show, a talk show for women entrepreneurs that can be seen in 5 million homes in Southern California and on the Internet. Subscribe to the Newsletter and Get Your Free Report: 19 Secrets to Advertising the Cable Company Doesn't Want You to Know at http://tinyurl.com/6uqqt

---

Publicity - How To Get Your Story on Television

A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More

Why Good PR Warrants Your Attention

Because good public relations can alter individual perception and lead... Read More

Why Do You Want PR?

To get someone's name in the newspaper or a product... Read More

Make Your PR Budget Work Harder

Do it by restructuring your business, non-profit or association public... Read More

Is PR All About Image? NO!!

That's like asking if advertising is all about type faces... Read More

Ignore PR at Your Peril!

If you do, it means:you don't value tracking the perceptions... Read More

Attention Owners of Food Related Businesses: How to Get Publicity Any Time You Want

Attention: Who Else Wants To Get Publicity Whenever You Want... Read More

Interviews - Five Tips To Handle Tough Questions From Reporters

Journalists are trained and often experienced at getting information out... Read More

Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter

Everyone has something that drives them up a wall. You... Read More

24 Killer Press Release Secrets

1. Your press release should sound like news, not an... Read More

Whats Important About PR?

Quite a bit, actually. Public relations helps business, non- profit... Read More

Public Relations: Understanding Educated Gambling

As an entry level position to PR, I found myself... Read More

Maybe the Strongest PR on Planet Earth?

Strong for business, non-profit and association managers when they use... Read More

How to Get Publicity for a Service Business

Many of our clients are in service businesses, such as... Read More

Dont Use PR

?lose the confidence of your key target audiences? discourage them... Read More

Media Releases - Helping Grow Your Business

Business people often spend time and money trying to find... Read More

PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd

Do editors of newspapers, magazines and online news sites really... Read More

Media Contact Lists and How to Build a Fantastic One

I got the latest issue of Internet Works in the... Read More

The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain

PR, that is public-relations, leads the way to effective advertising;... Read More

Advertising and Community Relations -- Get the Best of Both Worlds

Have you ever noticed that in communities without big universities,... Read More

How To Get Radio-Active PR For Your Non-Profit Cause-Part One

"We are in the communications business, the business of conveying... Read More

How To Use PR To Build Your Business

Everyone knows the value of free publicity. And given the... Read More

Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?

If you are in Australia at the moment, it is... Read More

Free Radio Publicity for Marketing-Minded Financial Planners

Radio is a powerful publicity tool. Most stations offer news... Read More

When Should You Outsource Your PR Efforts?

1) Do you NEED solid, consistant media exposure...week after week,... Read More

Make Sure Your Media Room Rocks

If a reporter was writing a story about you and... Read More

Austin?s Annual Charity Event with KVET

In my travels around the country while building my business... Read More

What Does the Public Relations Client REALLY Want, and Why?

It's not unusual for clients of service providers to insist... Read More

Public Relations & Your Small Business

The practice of public relations is often misunderstood, thus overlooked... Read More

Its Just Common Sense!

When a group of outsiders behaves in a way that... Read More

Guerrilla PR- Chapter One

THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More

Public Relations: The Fundamental Premise

It seems difficult to believe at the dawn of the... Read More

Inoculate Yourself Against Bad PR

What is bad PR?Well, if you're a business, non-profit or... Read More