P.R. Strategies for Professional Service Providers

Promotion for Professional Services Providers requires a different approach than for other types of business people. Here's why:

* People buy professional services based on reputation, credibility and knowledge

* Advertising works for products, especially ones that can be described; professional services are intangible and the selling points are based on the provider of service

* Professionals must differentiate themselves by creating niches and through PR activities that create strong reputations, build credibility and showcase knowledge

Low-Cost, No Cost PR strategies you can use immediately:

* Speaking engagements

* Guest columns

* Radio Expert

* Volunteering on charity committees; member of a charity board; pro-bono work for a charity

* Award submission

* Web Site

* Special Events

* Newsletter (e-mail)

* Publicity

How to decide which PR strategies are best for you:

* What do you feel comfortable with? I have an attorney client who doesn't feel comfortable doing speaking engagements or radio shows, but likes to write. Then I have a motivational speaker client who loves to speak but hates to write, so he outsources the writing to me. I feel comfortable with writing and speaking, so I do lots of different P.R. activities to promote my business.

* What can you commit to? Newsletters, for instance, should be done on a consistent basis. Whether it's weekly, biweekly or monthly, can you commit to a schedule?

* What are other professionals in your area doing? If there is already a coach offering radio expertise on the radio show you'd like to be on, that's a tough sell for you. But perhaps you could offer to write a Q&A column for your local newspaper.

Focusing on P.R. is a very effective strategy for promoting Professional Services Providers.

Margie Fisher is President of Margie Fisher Public Relations. Learn more about her Pay for Results Publicity Program? and her free biweekly PRactical P.R. newsletter at http://www.margiefisher.com

---

Nows The Time To Get Christmas Media Coverage

Publicity seekers know that Christmas can provide a bonanza of... Read More

How to Tap in to the Holiday Publicity Bonanza

If your product or service can be given as a... Read More

Public Relations Primer Part III: 10 Donts

There are all kinds of smart moves professionals can make... Read More

Company Dress Codes for Small Business; Shorts and Pants

Most small businesses have logo'ed shirts, usually polo shirts with... Read More

Advertising Is Dead. Long Live PR

Although I still believe there is a place for advertising... Read More

Inoculate Yourself Against Bad PR

What is bad PR?Well, if you're a business, non-profit or... Read More

Financial Planners Garner Free Publicity by Making it Easy for the Media

Would you advise clients to buy a stock based on... Read More

Its CNN! They Want To Talk To You!

Being invited to appear on radio and television used to... Read More

How To Get FREE Publicity Whenever You Want !

What you are about to read is a step by... Read More

The Most Important PR In America

Just happens to be public relations activity that alters individual... Read More

Why PR is a Vital Force

Because it can alter individual perception and lead to changed... Read More

Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts

It's the time of year when calendars crowd out the... Read More

Financial Planners, Why Advertise When Free Publicity and Marketing Is Better?

Commit this to memory, please: To get in the media,... Read More

Creating Event Magic through Planned Video Production

Once upon a time, there was a young, stressed out... Read More

A Guide to Optimizing Public Relations Content

This guide to "SEOing" your PR efforts can help you... Read More

PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd

Do editors of newspapers, magazines and online news sites really... Read More

Publicity: Five Tips for Calling a Reporter

Always ask, "Is now a good time?"Deadlines in journalism are... Read More

Marketing-Minded Financial Planners--Appearing on TV? Tell the World!

It doesn't matter how cruel the reality programs get, there... Read More

Getting Articles Published - Eight Steps for Trade Publications

Trade publications present an excellent opportunity for organisations to gain... Read More

Mind Your Own Business!

And the best way to mind your own business is... Read More

Making the News - Tips from A News Journalist

What makes a good media release and how do you... Read More

Austin?s Annual Charity Event with KVET

In my travels around the country while building my business... Read More

The Working Case Study

Next to white papers, case studies are the most popular... Read More

Managers: Heres a PR Template for You

Let's start out with a caution for business, non-profit and... Read More

Dont Put Up With Junk PR

In public relations, "junk" is more about attitude and lack... Read More

Marketing-Minded Financial Planners, Make Your Web Site a Resource for the Media

Reporters, by nature, are curious people.If you can get them... Read More

Maybe the Strongest PR on Planet Earth?

Strong for business, non-profit and association managers when they use... Read More

Publicity: Polls and Surveys Are a Great Path Free Publicity

When I search Google News for "surveys," I get nearly... Read More

Attention PR Shoppers!

As a business, non-profit or association manager, what do you... Read More

Underestimating the Power of In-House PR

Do small-business owners always have to rely on large PR... Read More

When Managers Play the PR Card

The payoff for business, non-profit or association managers can be... Read More

Effective Media Relations Tips- What To Do After The Media Interviews You!

Effective Media Relations Tips - What To Do After The... Read More

Promote Your Products With A Press Release

Writing an effective press release is a way to draw... Read More