Marketing-Minded Financial Planners--Appearing on TV? Tell the World!

It doesn't matter how cruel the reality programs get, there always seems to be an endless supply of people willing to humiliate themselves to get on television. There's just something exciting about appearing in front of millions of people.

In fact, just knowing someone that's going to be on TV or on the radio is exciting, so when you know you are going to be on the air, send an alert to your mailing list.

Send notes, e-mails, faxes ? whatever it takes ? so they know when they can catch you. You'll be surprised at how many people tune in. After all, they now know a real celebrity!

Of course, most people will still miss it. It isn't as easy to send a "reprint" of a TV or radio appearance, but it can be done. Get a video copy of your appearance. (Never ask the reporter (unless they offer), they have to get to work on their next story.)

Call the station the next day and see if you can get a copy. If not, call a media monitoring service in your area. Most cities have one. They tape every local TV and radio broadcast and can provide the video or audio you need.

Afterwards, send copies of any video or audio tapes (smart move: get them edited to 5 minutes length maximum) to your best prospects and referral sources.

Recently a longtime vendor sent me (and a thousand others, no doubt) an e-mail saying he'd be on 60 Minutes that weekend. I couldn't watch that night but I sure was thrilled for him ? and impressed. And he was top of mind for a good few days. Which is exactly what he wanted to happen when he sent me that e-mail.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

---

Press Releases: Not Dead, Just Evolved

Mark Twain once said the rumors of his death had... Read More

Competition in the News Creates Spin

In larger cities with many outlets they are competing for... Read More

Free Radio Publicity for Marketing-Minded Financial Planners

Radio is a powerful publicity tool. Most stations offer news... Read More

Celebrities Cant Have It Both Ways

Corporations are willing to pay substantial amounts of money to... Read More

Dont Pay for Radio Interviews

It used to be that all you had to do... Read More

Public Relations ? Defining Your Organization from the Inside Out

What do your customers say about your company?Would you let... Read More

Media Training: How to Tell a More Interesting Story

PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More

Think Like a Reader, Viewer, or Listener to Get Great Publicity

About a year ago I read a feature story in... Read More

The Increasing Power Of Publicity - And How It Can Benefit Your Business

The call came into my office and the voice on... Read More

Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter

Everyone has something that drives them up a wall. You... Read More

Managers, Got a Grip on Your PR?

What are you trying to do with your business, non-profit... Read More

Cultivating Positive Media Relationships

Some people think that publicity is all about paparazzi snapping... Read More

The Press Release is Dead (Now Will Somebody Please Tell the Clients?)

In competing for a piece of business not too long... Read More

Do You See PRs Real Value?

As a business, non-profit or association manager, do you see... Read More

Driving Near School Buses in Company Vehicles

School BusesWhen approaching a school bus: Slow down; If the... Read More

What Does Your Telephone Say About You When You Are Away?

Business to Business relationships come to expect a certain level... Read More

PR Is Just Smart Business

The name of the game is doing our part to... Read More

Marketing-Minded Financial Planners, Focus on Main Points During an Interview

You never want to inundate a reporter with information, but... Read More

Are You PR-Challenged?

You won't be if you accept a very simple premise.... Read More

Media Contact Lists and How to Build a Fantastic One

I got the latest issue of Internet Works in the... Read More

Got Publicity? How to Become a Household Name

Are you working as hard as you can in your... Read More

Managers: Get Real, Please!

Personnel mentions in the newspaper and product plugs on radio... Read More

Financial Planners, Follow These Guidelines to Get Free Publicity

Be a ResourceThe media people that are likely to want... Read More

How Managers Hurt Their PR Results

Business, non-profit or association managers hurt their own public relations... Read More

How Public Relations Changes Minds

Public relations changes minds in the process of delivering what... Read More

Publicrelationistas?

Is that what we are? Fanatic, over-the-top disciples of some... Read More

Watch Your Attitude

So many restaurants spend money on publicity and then practically... Read More

Managers: Why Not PR Like This?

I mean public relations that presumes from the get-go that... Read More

Using Publicity As A Creative Marketing Tool

Publicity is an important and often overlooked tool of creative... Read More

Managers, Start Your PR

There'll never be a better time for a manager working... Read More

Is This Any Way to Run Your PR?

You bet!Especially for business, non-profit and association managers who REALLY... Read More

Media Training: How To Speak During a Media Interview

WHITE NOISEA client recently told me about a fascinating new... Read More

Company Dress Codes for Small Business; Shorts and Pants

Most small businesses have logo'ed shirts, usually polo shirts with... Read More