Five Publicity Buckets For Marketing-Minded Financial Planners

Maybe you've seen another financial planner on TV, and thought, "Hey, I'm just as good as she. Why didn't the press pick me?"

Well, chances are, as you now know, they picked her for at least two good reasons:

  • She is a proficient ? though not necessarily top?financial planner, and
  • She did something, somewhere, to get on their radar screen.

    • Just as you're going to learn how to do. If you'll just keep learning about publicity.

    Truth is, you can't just walk into a TV station or magazine office and announce, "Here I am, expert available!" It's a little more involved than that.

    But it's not so hard that a smart financial planner can't figure it out. And implement your own little media plan. And use your publicity to build business. And do it without spending a ton of money on some fancy-pants PR firm.

    All you have to do is understand how the game works. How media folks think. How they speak. What they need to put together a story? a story that informs their audience, and that features you.

    Truth is, you can sort nearly everything you need to know into five convenient buckets. They are:

    • Create your own story.
    • Learn the media game.
    • Connect with the media.
    • Excel in the media.
    • Get more out of your publicity.

    Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

    In The News:

    pen paper and inkwell


    cat break through


    Its Just Common Sense!

    When a group of outsiders behaves in a way that... Read More

    How to Write a Media Release That Wins You Coverage & Exposure

    The Today show? The New York Times? Vanity Fair? What's... Read More

    Generating Publicity: Will The Media Be Interested In My Product/Business?

    When it comes to launching a new business or product,... Read More

    Public Relations Primer Part III: 10 Donts

    There are all kinds of smart moves professionals can make... Read More

    What not to wear when doing a TV Interview

    ? Don't wear all black. You'll look as though you're... Read More

    Writing a Press Release: The Design Basics

    Big corporations like General Motors and Coca-Cola spend thousands of... Read More

    Managers, Which PR Is Right For You?

    An effort built around a string of print and broadcast... Read More

    Public Relations ? Defining Your Organization from the Inside Out

    What do your customers say about your company?Would you let... Read More

    Press Release, An Alternative For Paid Advertisement. Step 1

    What's a press release? This is generally a one page... Read More

    Celebrities Cant Have It Both Ways

    Corporations are willing to pay substantial amounts of money to... Read More

    The Increasing Power Of Publicity - And How It Can Benefit Your Business

    The call came into my office and the voice on... Read More

    Publicity: Nailing a Media Interview, Part I

    The most important thing to remember for any interview: stay... Read More

    Trade Show Tactics Revealed

    Being part of a trade show gives small business a... Read More

    Think Big

    Would you like to be the next Dr. Phil, Suze... Read More

    Franchise Work Vehicles Should Have a Flag on Them

    If you own a franchise and have company vehicles, be... Read More

    Publicity: Five Tips for Calling a Reporter

    Always ask, "Is now a good time?"Deadlines in journalism are... Read More

    Making Great Announcements

    When do you use the newspaper for publishing announcements for... Read More

    Levines Laws For Pitching With Panache

    Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More

    A PR Question For Chinese Managers

    As the practice of public relations in China continues to... Read More

    The Medias Muscle: Make it Work for You

    The least expensive, most effective way for you to promote... Read More

    Rise of the Creative Class

    The fast changing dynamics of the world economy is forcing... Read More

    Your Organization: What Role PR?

    As a manager, does your current business, non-profit or association... Read More

    Dont Use PR

    ?lose the confidence of your key target audiences? discourage them... Read More

    7 Simple Steps To A PR Launch

    A PR product or service launching is a perfect way... Read More

    Detailing The Famous Kentucky Derby Train

    The annual detailing of the Kentucky Derby Train is an... Read More

    Slow Day? Create News

    Sometimes there seems to be no client news worthy of... Read More

    Three Publicity Tips for Marketing-Minded Financial Planners

    Financial planners, the first thing to know about reporters is... Read More

    A Well-Oiled Strategy Machine

    Yes, that's what public relations really is when it tracks... Read More

    A New Idea For Venture Capitalists

    Obviously, it hurts when a promising business project you backed... Read More

    PR: Heres All You Need to Know

    Above all, you need to know that the right PR... Read More

    Ten Media Crisis Tips

    No comment. These are probably the two most damaging words... Read More

    Life After Press Release Distribution?

    A few weeks ago I was participating on an on-line... Read More

    How Would You Ever Know?

    Your important outside audiences behave in ways that stop you... Read More