Maybe you've seen another financial planner on TV, and thought, "Hey, I'm just as good as she. Why didn't the press pick me?"
Well, chances are, as you now know, they picked her for at least two good reasons:
Just as you're going to learn how to do. If you'll just keep learning about publicity.
Truth is, you can't just walk into a TV station or magazine office and announce, "Here I am, expert available!" It's a little more involved than that.
But it's not so hard that a smart financial planner can't figure it out. And implement your own little media plan. And use your publicity to build business. And do it without spending a ton of money on some fancy-pants PR firm.
All you have to do is understand how the game works. How media folks think. How they speak. What they need to put together a story? a story that informs their audience, and that features you.
Truth is, you can sort nearly everything you need to know into five convenient buckets. They are:
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
![]() |
|
![]() |
|
![]() |
|
![]() |
If a reporter was writing a story about you and... Read More
You have been if you're a business, non-profit or association... Read More
Big corporations like General Motors and Coca-Cola spend thousands of... Read More
When your public relations results pretty much depend on whether... Read More
Effective Media Relations Tips - What To Do After The... Read More
Sure, as a manager, you have a talented member of... Read More
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
Have you ever noticed how the same people's names always... Read More
The Key to Great PR is PerseveranceBy Paula Gardner of... Read More
If you want to succeed, build a great team. A... Read More
Andrew Bogut, the Australian basketballer is now officially in the... Read More
The easiest way to meet city council members is to... Read More
Many of my clients have had the misguided perception that... Read More
Press releases are a useful tool for announcing news and... Read More
Is your business looking for new and creative ways to... Read More
Did you Know That Even TV Remote Control Units... Read More
You want to sell your products or services, and that... Read More
The notion that a business, non-profit or association manager can... Read More
Are you working as hard as you can in your... Read More
For business, non-profit and association managers, is it publicity that... Read More
Why You Should Write Press Releases: A press release is... Read More
The Public Relations (PR) industry is responsible for creating and... Read More
Yes indeed! If you are a young person who has... Read More
Think for a moment! If you were to do a... Read More
The Acai Berry is starting to gain world wide recognition... Read More
It's safe to say that we live in interesting times.... Read More
Yup -- it's hot and sticky and you don't feel... Read More
As a business, non-profit or association manager, do you see... Read More
Imagine you're the technology reporter at a daily newspaper. You... Read More
E-mail is becoming the preferred way to receive media releases.... Read More
Yes? Then do something positive about the behaviors of those... Read More
Community relations is one of those marketing strategies that isn't... Read More
1) Establish Rapport, then get the editor/producer excited.There's not a... Read More
We'd all like reporters to ask us about our career... Read More
Non-news professionals often have a hard time understanding why their... Read More
Business, non-profit and association managers are in a stronger position... Read More
Sure. What else do you call a human discipline whose... Read More
Got a huge need for publicity and a tiny publicity... Read More
Community relations is one of those marketing strategies that isn't... Read More
The right kind of PR, that is, the kind that... Read More
Do small-business owners always have to rely on large PR... Read More
You want to sell your products or services, and that... Read More
It took me a while to see just HOW crucial... Read More
Maybe you've seen another financial planner on TV, and thought,... Read More
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
What do you do with junk mail? Are you like... Read More
Taking your ad and turning it into paragraph-style prose is... Read More
How cool is this? You're a business, non-profit or association... Read More
What's more crucial to the success of a business, non-profit... Read More
Business, non-profit and association managers committing their public relations resources... Read More
Since the major part of a small business typically comes... Read More
In these days of every increasing demand and competition, there... Read More
Aren't you tired of hearing how extremely easy it is... Read More
The payoff for business, non-profit or association managers can be... Read More
The name of the game is doing our part to... Read More
For discerning business, non-profit and association managers, PR success is... Read More
Should it be measured in "publicity by the pound," or... Read More
And hurt bad if you are a business, non-profit or... Read More
If you manage a department, division or subsidiary for a... Read More
OK, as a manager, your goal is to show a... Read More
Public relations changes minds in the process of delivering what... Read More
There are all kinds of smart moves professionals can make... Read More
Just happens to be public relations activity that alters individual... Read More
It's one thing for a senior manager to approve story... Read More
The wind of changes...The digital world has changed the form... Read More
No comment. These are probably the two most damaging words... Read More
Public Relations |