Five Publicity Buckets For Marketing-Minded Financial Planners

Maybe you've seen another financial planner on TV, and thought, "Hey, I'm just as good as she. Why didn't the press pick me?"

Well, chances are, as you now know, they picked her for at least two good reasons:

  • She is a proficient ? though not necessarily top?financial planner, and
  • She did something, somewhere, to get on their radar screen.

    • Just as you're going to learn how to do. If you'll just keep learning about publicity.

    Truth is, you can't just walk into a TV station or magazine office and announce, "Here I am, expert available!" It's a little more involved than that.

    But it's not so hard that a smart financial planner can't figure it out. And implement your own little media plan. And use your publicity to build business. And do it without spending a ton of money on some fancy-pants PR firm.

    All you have to do is understand how the game works. How media folks think. How they speak. What they need to put together a story? a story that informs their audience, and that features you.

    Truth is, you can sort nearly everything you need to know into five convenient buckets. They are:

    • Create your own story.
    • Learn the media game.
    • Connect with the media.
    • Excel in the media.
    • Get more out of your publicity.

    Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

    In The News:

    pen paper and inkwell


    cat break through


    Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership

    Since the major part of a small business typically comes... Read More

    Are You PR-Challenged?

    You won't be if you accept a very simple premise.... Read More

    Publicity Performance Not Enough?

    Even after a nice piece in a national publication, or... Read More

    Cultivating Positive Media Relationships

    Some people think that publicity is all about paparazzi snapping... Read More

    Free Radio Publicity for Marketing-Minded Financial Planners

    Radio is a powerful publicity tool. Most stations offer news... Read More

    Can Your PR Do This?

    Can your PR do something positive about the behaviors of... Read More

    Public Relations ? Defining Your Organization from the Inside Out

    What do your customers say about your company?Would you let... Read More

    A Company That Doesnt Need Public Relations?

    Really? You mean there are NO perceptions and behaviors peculiar... Read More

    Attention PR Shoppers!

    As a business, non-profit or association manager, what do you... Read More

    So Whats Wrong With Strategic?

    Some folks see the word "strategic" as a needlessly tiresome... Read More

    Managers: Heres a PR Template for You

    Let's start out with a caution for business, non-profit and... Read More

    Publicity for Financial Planners--Eight Tips For Success

    Individual financial planners can outscore bigger competitors and gain market... Read More

    PR Secrets for Small Business

    Most small businesses do little to no public relations (PR)... Read More

    Levines Laws For Pitching With Panache

    Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More

    Using the Media - Five Reasons Why

    The media has the power to shape public opinion and... Read More

    So, How Do I Answer That?

    How you answer questions depends on many factors. Example what... Read More

    Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis

    Prior to launching a new public relations campaign, evaluate the... Read More

    Managers Who Leave PR to Others

    You're a business, non-profit or association manager who needs to... Read More

    The Ultimate PR Edge: Getting Reporters To Open Your E-Mails

    You know that getting publicity is vital to the health... Read More

    Financial Planners, Why Advertise When Free Publicity and Marketing Is Better?

    Commit this to memory, please: To get in the media,... Read More

    GETTING YOUR MESSAGE ACROSS

    You have a story to tell. Your company has developed... Read More

    PR Planning: Mapping Out Your Strategies, Tactics

    With all due respect to all those stereotypical males out... Read More

    Media Relations: Ending the Press Release Crutch

    When most people think of media relations, they think of... Read More

    Culture As A Barrier To Communication

    Each of us is exposed to people from other cultures... Read More

    Media Training - Essentials for ALL Office Professionals

    Often the first point of contact the media has with... Read More

    How to Create Quality PR Results

    For many of us, the word quality is closely related... Read More

    Is PR All About Image? NO!!

    That's like asking if advertising is all about type faces... Read More

    Why Not PR That Gets Real Results?

    And not results you can measure only in terms of... Read More

    Life After Press Release Distribution?

    A few weeks ago I was participating on an on-line... Read More

    How To Get Zero Cost Publicity For Your Business Part 1

    Would you like to expand the volume of your business?... Read More

    The Press Release is Dead (Now Will Somebody Please Tell the Clients?)

    In competing for a piece of business not too long... Read More

    PR Campaigns ? How To Get To Grips With The Media

    If you're serious about getting great results from your PR... Read More

    How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three

    FIVE WAYS TO GET ON THE RADIOHere are five basic... Read More