Publicity Wont Thrive on Press Releases Alone

Press releases are a useful tool for announcing news and for keeping your name in the mind of the news media.

But you can't build a successful publicity campaign on press releases alone, for the simple reason that very few press releases ever make it into the paper.

You may think that your press release contains terrific, useful news, but you share that belief with the other three hundred people that sent their press release to the newspaper that day. If newspapers used every press release they got, paperboys would lose their jobs-the morning paper would have to be delivered by forklift.

Reporters are inundated by press releases. Some get 60 press releases a day-and on a good day they have time to write only two stories.

There's a smarter way to garner free publicity that will build your financial planning practice. Rely instead on developing the tools and tactics I teach in my articles and seminars. Practice contacting reporters informally and writing intelligently about your topics.

Don't lump yourself in with the dozens of press release submitters who receive but a brief glance from reporters, and hardly any chance of garnering publicity. Share your expertise with the media in creative, common sense ways.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

---

What is News?

What may be the more appropriate question is: What makes... Read More

Pressure From the Top?

Yes, and that pressure often comes from a CEO who... Read More

Business - How to Build it Using the Media

Have you ever noticed that when someone is interviewed on... Read More

Top Ten Tips For Great Sound Bites

If you're an online business using public relations (PR) to... Read More

Hispanic Media Training: How It Can Benefit You

How can media training help you create a successful Hispanic... Read More

Think Big

Would you like to be the next Dr. Phil, Suze... Read More

How Marketing-Minded Financial Planners Get Publicity

You've probably noticed, if you live on this planet, that... Read More

Life After Press Release Distribution?

A few weeks ago I was participating on an on-line... Read More

Publicity - Use This System to Track Publicity Progress

Tracking your correspondence with reporters, via phone or email, is... Read More

5 Critical Tests Every Press Release Must Pass

You've heard "them" say it, haven't you?By "them" I mean... Read More

Public Relations: The Fundamental Premise

It seems difficult to believe at the dawn of the... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications... Read More

Why PR Packs a Punch

Done right, it delivers the key, target audience behaviors you... Read More

Public Relations Primer, Part I: Packaging Your Story for the Media

Imagine you're in the breakfast cereal business. You make the... Read More

Do-It-Yourself PR: An Accident Waiting to Happen

Early in my career as a public relations consultant, I... Read More

Managers: Why PR is SO Key

When outside audiences important to your operation do not understand... Read More

Media Release Headlines - Ten Tips to Get Media Attention

So you have spent hours and hours writing, shaping and... Read More

Time Your News Release For Maximum Publicity

"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More

Interviews - Five Tips To Handle Tough Questions From Reporters

Journalists are trained and often experienced at getting information out... Read More

PR: Time For a New Playbook?

When your public relations results pretty much depend on whether... Read More

10 Ways to Get the Media to Love You

So you've put yourself "out there" with a public relations... Read More

Make Sure Your Media Room Rocks

If a reporter was writing a story about you and... Read More

Publicity: Nailing a Media Interview, Part III (Staying on Topic)

In a media interview, always stick to your main points... Read More

Dealing With Reporters in Your Small Business

It behooves you to know and remember the names of... Read More

The Ten Ps of PR

Everyone is talking about the Ps of successful marketing, so... Read More

The Three-Mile Radius

In last year's animated film Shrek II, a giant gingerbread... Read More

Publicity - How to Write a Headline That Will Garner Free Publicity

Taking your ad and turning it into paragraph-style prose is... Read More

Publicity: When Calling a Reporter, Keep it Short

When you are planning to call a reporter for the... Read More

What Is Best Practice Public Relations?

Why, public relations that stays true to its fundamental premise,... Read More

Hispanic Media Relations Training: What to Do When Hispanic Media Call

You are a spokesperson for your company, representing it for... Read More

Managers: Are You PR-Fit?

Can you honestly say that your business, non-profit or association's... Read More

Why PR is an Engine for Economic Growth

Business, non-profit and association managers committing their public relations resources... Read More

Is PR All About Image? NO!!

That's like asking if advertising is all about type faces... Read More