Would you like to be the next Dr. Phil, Suze Orman or Guy Kawasaki?
When I ask people that question, they usually say something like, "I'd be happy to be able to reach $100,000 in revenues," or "Hey, I'd settle for being able to take a week-long vacation."
My challenge to you is to Think Big.
Because if you don't Think Big, you will always be running in place, never able to catch up.
Now, I don't mean that you have to have a huge office building, or many employees, or a number of locations. What I mean is, you need to think about the big picture.
For instance, do you want to be known as an expert in your field? Do you make the best barbecue sauce in America? Do you want to have the degree of success in your business or career that allows you to take off two months every summer?
To do any of these things, you need to Think Big. Then you need to work on making things happen.
One of the best ways to accomplish this is through a targeted publicity plan that takes you to a whole new level. Why not take a Giant Step into the realm of national media?
But why, you may ask, would I need national media if my customers/clients are from my home area? Why would a candy maker in Kansas City, or a marriage counselor in Miami, or a financial advisor in Los Angeles want national publicity? My answer is this: Because they Think Big. They want to be viewed as the trailblazers in their fields . the experts people seek out . the ones who have a national reputation.
In other words, when you're a small business or professional featured in the Wall Street Journal or on Good Morning America, you appear bigger than you are. And when you are mentioned in several publications, people think, "Wow -- this person is everywhere. He/she is obviously successful." And, as we all know, people want to do business with successful people.
So, if you want to be the next Oprah, start Thinking Big.
Copyright 2005 Margie Fisher All Rights Reserved
Margie Fisher is President of Margie Fisher Public Relations. She is also the author of the Do-It-Yourself Public Relations Kit?. To sign up for her free biweekly PRactical P.R. newsletter, and to see more free articles, visit http://www.margiefisher.com
And here it is: public relations alters individual perception leading... Read More
For business, non-profit or association managers like yourself, survival pretty... Read More
Since the major part of a small business typically comes... Read More
Mark Twain once said the rumors of his death had... Read More
Yup -- it's hot and sticky and you don't feel... Read More
Although I still believe there is a place for advertising... Read More
It doesn't matter how cruel the reality programs get, there... Read More
In a media interview, always stick to your main points... Read More
When a reporter is wowed, intrigued, surprised or captivated by... Read More
Recently, I told a friend (who's a business owner) that... Read More
Think for a moment! If you were to do a... Read More
It seems difficult to believe at the dawn of the... Read More
Done right, it helps modify the behaviors of your most... Read More
Decide once and for all to do something about those... Read More
When is your best advertisement not an advertisement? When it's... Read More
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More
The Internet may have opened worlds for businesses and consumers,... Read More
How can media training help you create a successful Hispanic... Read More
Should it be measured in "publicity by the pound," or... Read More
They say that image is everything and some of us... Read More
Unlike some professionals like lawyers and doctors, financial planners aren't... Read More
When developing a publicity campaign for their business many owners... Read More
You won't be if you accept a very simple premise.... Read More
Trade publications present an excellent opportunity for organisations to gain... Read More
As someone with expertise in media relations, I've been asked... Read More
Things are pleasant for many business, non-profit or association managers... Read More
Financial planners, the first thing to know about reporters is... Read More
WHITE NOISEA client recently told me about a fascinating new... Read More
Years ago when my Dad owned a group of local... Read More
Sorry about my otaku with this issue (otaku = more... Read More
What is the true purpose of public relations and how... Read More
As a business, non-profit or association manager, why continue a... Read More
Sure. What else do you call a human discipline whose... Read More
If you are in Australia at the moment, it is... Read More
You have been if you're a business, non-profit or association... Read More
A few weeks ago I was participating on an on-line... Read More
You are a senior business, non-profit or association manager. So,... Read More
I believe this about public relations.People act on their own... Read More
Personnel mentions in the newspaper and product plugs on radio... Read More
The Key to Great PR is PerseveranceBy Paula Gardner of... Read More
Do you want to be quoted by the national press... Read More
A press release is often your only chance to make... Read More
I define public relations failure this way:key audience perceptions are... Read More
So you've put yourself "out there" with a public relations... Read More
Although I still believe there is a place for advertising... Read More
Attracting new business: sometimes it happens by luck, sometimes by... Read More
Created properly, an extremely effective marketing tool.It's a great concept,... Read More
Do editors of newspapers, magazines and online news sites really... Read More
As a manager, does your current business, non-profit or association... Read More
Want to get radio interviews and coverage in print publications... Read More
Once upon a time, there was a young, stressed out... Read More
There's a dirty little secret about press releases that the... Read More
Well, for starters, because good public relations can alter individual... Read More
Does the thought of knowing your verbs from your adjective... Read More
?makes the rules, of course.But when the gold takes the... Read More
Ain't a gonna happen unless business, non-profit and association managers,... Read More
What's REALLY potent for a business, non-profit or association manager... Read More
As a business, non-profit or association manager, why continue a... Read More
It sounds too simple to be true, but it really... Read More
When most people think about marketing, they think advertising. While... Read More
You are a spokesperson for your company, representing it for... Read More
Many people are intimidated by radio interviews, whether live or... Read More
The media (newspaper, radio, television) can be of enormous help... Read More
Small Business Owners should send press releases out at least... Read More
There is a process for successfully getting publicity about your... Read More
The name of the game is doing our part to... Read More
Public Relations |