Well, autumn is upon us and with the onset of this season comes cleaner air and colourful outdoor scenery and, it is also prime season for trade shows. Sure, trade shows happen all throughout the year but, with many areas recognizing small business month/week, there is a greater opportunity for entrepreneurs to showcase their products or services to their target markets.
As small business owners, especially those in the start up phase, preparing for a trade show can be a very scary and frustrating time. What do we take and how do we present it?
You first need to find out the specifics of the trade show you are registered for or considering exhibiting in. If necessary, contact the organizers of the event and get details on the type of visitors that the show attracts and the layout of the area you will have to display your business. Be sure to find out the size of the table you will have, whether there is wall space for your company sign, if there are electrical outlets available, and anything else that may or may not be included (ie. table cloth, etc.)
Once the show space specifics have been established, then you can move on to thinking about and deciding what and how you can 'show your stuff'. The following are just a few ideas to help you get ready for that all important trade show. (Note: most of these ideas are based on being in the service industry but will work for products industry companies as well)
Most importantly, be friendly and inviting. Say hi to those that turn and look toward you or your booth. Strike up a conversation and be sure to have a short introductory speech ready. And?have fun!
About The Author
Janice Byer is a certified Master Virtual Assistant and owner of Docu-Type Administrative & Web Design Services (http://www.docutype.net). See this and other articles on her website; jbyer@docutype.net
Every reporter, from the cub at the small town paper... Read More
If you own a franchise and have company vehicles, be... Read More
Question: Why should your business issue a press release? Answer:... Read More
When it comes to launching a new business or product,... Read More
Without a solid, well-designed foundation, few buildings successfully withstand the... Read More
Obviously, it hurts when a promising business project you backed... Read More
Once upon a time, there was a young, stressed out... Read More
Commit this to memory, please: To get in the media,... Read More
There's an old African proverb:"If you think you are too... Read More
When your public relations results pretty much depend on whether... Read More
Can your PR do something positive about the behaviors of... Read More
I've worked in media and public relations for 20 years,... Read More
The VIP databases are fun to create and can be... Read More
Imagine you're in the breakfast cereal business. You make the... Read More
Everyone has an opinion on something, and you can leverage... Read More
I got the latest issue of Internet Works in the... Read More
Recently someone asked me why so many restaurants go out... Read More
Not a single reporter showed up at our news event.... Read More
If you're serious about getting great results from your PR... Read More
Last month, we told you about "pay for play," a... Read More
The real public relations geniuses might be managers. You know,... Read More
What's more crucial to the success of a business, non-profit... Read More
Considering how fundamental they are to the publicist's trade,it's always... Read More
What else, for goodness sake, could you as a business,... Read More
Say, from tactics like special events, brochures and press releases... Read More
If you get the hang of speaking to the press... Read More
When special events and communications tactics rule the PR roost... Read More
Your boss just stopped by your office. He tells you... Read More
Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More
Does it really make sense to bet your PR budget... Read More
As a business, non-profit or association manager, your public relations... Read More
The public relations bar, should such a proficiency measure ever... Read More
What makes a good media release and how do you... Read More
You can SO measure return-on-investment for a public relations program!Try... Read More
It really is powerful when a business, non-profit or association... Read More
Even after a nice piece in a national publication, or... Read More
Publicity seekers know that Christmas can provide a bonanza of... Read More
Simply that the behaviors of their most important outside audiences... Read More
Done right, it helps modify the behaviors of your most... Read More
You bet!Especially for business, non-profit and association managers who REALLY... Read More
Something that results in your most important outside audiences doing... Read More
Getting on the radio can be a great tactical move... Read More
Big corporations like General Motors and Coca-Cola spend thousands of... Read More
Yes indeed! If you are a young person who has... Read More
For many of us, the word quality is closely related... Read More
Many of our clients are in service businesses, such as... Read More
Who wants to face the challenges of a business recovery... Read More
I mean public relations that presumes from the get-go that... Read More
Just because a publication is small doesn't mean that getting... Read More
Individual financial planners can outscore bigger competitors and gain market... Read More
For some, public relations works well when their news release... Read More
Although I still believe there is a place for advertising... Read More
How do press releases or interest stories have an effect... Read More
Journalists are trained and often experienced at getting information out... Read More
The power of PassionPassion is an extraordinarily powerful spring. Without... Read More
Small Business Owners should send press releases out at least... Read More
Attention: Who Else Wants To Get Publicity Whenever You Want... Read More
What is the one thing that all of the best... Read More
What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch... Read More
Strong for business, non-profit and association managers when they use... Read More
For business, non-profit and association managers, is it publicity that... Read More
Ever wonder why papers devote a page or more to... Read More
Writing an effective press release is a way to draw... Read More
As small businesses we have an opportunity and an obligation... Read More
Only two media in Spanish speaking countries offer RSS: the... Read More
For those business, non-profit and association managers committed to PR... Read More
Public Relations |