Making Great Announcements

When do you use the newspaper for publishing announcements for promotions or new partnerships?Adding an announcement to a newspaper will only bring further recognition to your business. You should always send items such as the hiring of a new employee, the announcement of a new contract, the change of location... Read More

How To Get Zero Cost Publicity For Your Business Part 2

This is the ending to my previous article, How to get no cost publicity for your business. Some other options include signature files, joint ventures, free for all links, informational articles, webrings, and giveaways.Signature files are great ways to get free publicity for your business. It's just a short blurb... Read More

Building Credibility Through Bylined Articles

As if making sure your company runs smoothly on an operational level isn't responsibility enough, as a business owner, you're probably overseeing all aspects of your company's public relations program, as well.PR can keep a company above water when times are tough and help the business soar during a fair-weather... Read More

Five Great News Stories You?re Sitting On Right Now

Smaller companies don't always have the budget - or inclination - to retain a PR hotshot to tell the world about their business success, but that doesn't mean they aren't a ready source of news.The problem is it's often dull news which is ignored by all except the industry press... Read More

Did You Know That Even TV Remote Control Units Can Get Press and Media Coverage?

Did you Know That Even TV Remote Control Units Can Get Press and Media Coverage? It is widely and yet wrongly believed that only very famous, fascinating or controversial people or products can get valuable press coverage and publicity through the distribution of press releases.This would seem to shut... Read More

Austin?s Annual Charity Event with KVET

In my travels around the country while building my business I have had the pleasure of meeting some of the greatest community volunteers in our nation. I never missed an opportunity to meet community leaders and learn all I could about every market my company franchised in. One event in... Read More

The Medias Muscle: Make it Work for You

The least expensive, most effective way for you to promote your product is through media coverage. Reporters are excellent communicators. They can often tell your story better than you can. They also have the attention of the public.No promotional tool is more underused than product news coverage. I know because... Read More

Is There a Plumber in the House?

I don't know about you but I get really frustrated when I have to deal with anyone in the plumbing, heating, or electrical field. For the most part, the service is horrible, the contractors are unreliable, and the lack of professionalism is rampant.Case in point, we've been working on adding... Read More

Sure-Fire Recipe for a Successful Public Relations Career

Without a solid, well-designed foundation, few buildings successfully withstand the ravages of time and weather. And so it is with public relations, ever-dependent upon how well its practitioners understand the discipline.Yet, some public relations people manage to go through their entire career without a firm grasp of what public relations... Read More

Perception Persuasion Behavior: PR at Work

Managers ? the business, non-profit and association sort ? really need to get this down pat if they are to meet their managerial objectives.They need to do something positive about the behaviors of those important external audiences of theirs that most affect their operation. And as they persuade those key... Read More

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The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain

PR, that is public-relations, leads the way to effective advertising;... Read More

24 Killer Press Release Secrets

1. Your press release should sound like news, not an... Read More

Publicity Tips from the Pros

If you want to know the best way to approach... Read More

A Well-Oiled Strategy Machine

Yes, that's what public relations really is when it tracks... Read More

Media Kit: 25 Component Possibilities

Media kits include a combination of information whether created for... Read More

Press Release, An Alternative For Paid Advertisement. Step 1

What's a press release? This is generally a one page... Read More

Are You a PR Chowderhead?

You are if you stand by while your public relations... Read More

Levines Laws For Pitching With Panache

Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More

Why Not PR That Gets Real Results?

And not results you can measure only in terms of... Read More

How to Use Community Relations to Grow Your Business

Community relations is one of those marketing strategies that isn't... Read More

Auto Detailing Public Relations; United Way Withholding

As a mobile detailing company it is important to have... Read More

Sound Like Your Situation?

What a shame! Potentially productive public relations people resting on... Read More

Why Not Juice-Up Your PR?

Say, from tactics like special events, brochures and press releases... Read More

The Press Release is Dead (Now Will Somebody Please Tell the Clients?)

In competing for a piece of business not too long... Read More

Media Relations: How We Landed on the Wall Street Journals Front Page

Media relations is a great profession.On good days, I earn... Read More

Same Old, Same Old PR Still Tops

Like human nature over time, the power of good public... Read More

A Sensible Way to Use PR

The most sensible way for business, non-profit or association managers... Read More

What You Dont Know About PR Can Hurt You

And hurt bad if you are a business, non-profit or... Read More

6 Steps to Using Trade Magazines To Reach Customers

When developing a publicity campaign for their business many owners... Read More

Media Relations: Making Your Story More Newsworthy

During my career as the head of media relations for... Read More

Crisis Management

The Internet may have opened worlds for businesses and consumers,... Read More

The Press Release: How to Get the Media to Pay Attention!

As many of you already know, promoting and marketing your... Read More

Managers, Start Your PR

There'll never be a better time for a manager working... Read More

How Video Production can be used in PR

At the core of any successful public relations campaign is... Read More

Internet Etiquette for Business Success

You're trying to recruit a downline into your program, you've... Read More

Gaining Free Publicity Through Press Releases

One of the greatest ways to promote your product or... Read More

Creating Your Online News Room: How To Build a Site The Media Will Love

From time to time, people ask me how public relations... Read More

Easy to be Foolish About PR

In fact, here are three really foolish goofs made by... Read More

Managers: Are You PR-Fit?

Can you honestly say that your business, non-profit or association's... Read More

Is This Any Way to Run Your PR?

You bet!Especially for business, non-profit and association managers who REALLY... Read More

10 Secrets to Get Your Press Release Noticed

It's difficult enough running the day-to-day aspects of a business,... Read More

Publicity - How to Write a Headline That Will Garner Free Publicity

Taking your ad and turning it into paragraph-style prose is... Read More

Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?

Just about anyone who has been in the public eye... Read More