Leaders in the business world need public relations big time, and they show it every day.How? By staying in touch with their most important external audiences and by carefully monitoring their perceptions about the company, audience member feelings about hot topics at issue, and the behaviors that inevitably follow.Could there... Read More
Maybe it played for Kevin Costner in "Field of Dreams," but that paraphrased line ? "Print it and they will come" ? doesn't necessarily work in real life.There's a lot to be said for the value of editorial side coverage, but you can't count on people acting on what they... Read More
For those business, non-profit and association managers committed to PR tactics like radio and newspaper plugs, it can come as a surprise to discover where public relations value REALLY lies.Truth is, your PR budget can deliver results far beyond such limited publicity placements.For example by embracing the kind of PR... Read More
The media live by the calendar. Your story pitch might miss the mark with them the first time out, solely because it's out of whack with the seasonal cycle (obvious examples: just try pitching another tax story on April 16, or offering the media your 10 tips on backyard barbecue... Read More
Managers, please take a minute and read two sentences: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect... Read More
The fast changing dynamics of the world economy is forcing organizations to fundamentally rethink the manner in which they have been communicating with their constituent communities and decision-makers. It is constantly being proven that conventional communication approaches that are designed to raise public awareness may often have the opposite effects... Read More
It's a phrase I hear over and over again from many entrepreneurs, small businesses owners and inventors: "I'd love to hire someone to launch our publicity campaign professionally, but we can't afford it, so I'm just going to have to do it on my own."Over the past several months, I... Read More
Are you launching a new product or website? Announcing a new book, movie or seminar? Then you've probably created a press release ? sharing the: who, what, when, where, how and why of your special newsworthy item.However, there is a lot more to a press release than just creating one.... Read More
The Today show? The New York Times? Vanity Fair? What's your dream hit? While nothing inspires more fear and trepidation in public relations professionals than media relations, it doesn't have to be complicated. There are 2 keys to a press release... the Headline and making sure it doesn't sound like... Read More
As a business, non-profit or association manager, any tool that helps you reach your department, division or subsidiary objective IS mission-critical.And particularly so when that tool helps you persuade your most important external stakeholders to your way of thinking, and then moves them to take actions that lead to your... Read More
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Because when it comes to public relations, non-believers can produce... Read More
You're trying to recruit a downline into your program, you've... Read More
As a business, non-profit or association manager, do you see... Read More
SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More
Yes, you can call a reporter.I've said it before, in... Read More
You know, where you do something positive about the behaviors... Read More
Mark Twain once said the rumors of his death had... Read More
There's a dirty little secret about press releases that the... Read More
You can SO measure return-on-investment for a public relations program!Try... Read More
Many people are intimidated by radio interviews, whether live or... Read More
How do press releases or interest stories have an effect... Read More
As a business, non-profit or association manager, let the tacticians... Read More
Business, non-profit or association managers hurt their own public relations... Read More
Small Business Owners should send press releases out at least... Read More
Yes, that's what public relations really is when it tracks... Read More
"Don't say you don't have enough time. You have exactly... Read More
The wind of changes...The digital world has changed the form... Read More
1) Do you NEED solid, consistant media exposure...week after week,... Read More
The reason might be this simple: as a business, non-profit... Read More
Reporters, by nature, are curious people.If you can get them... Read More
School BusesWhen approaching a school bus: Slow down; If the... Read More
Above all, you need to know that the right PR... Read More
One big mistake that many marketing-minded financial planners make when... Read More
Want to get radio interviews and coverage in print publications... Read More
I believe this about public relations.People act on their own... Read More
In previous articles for marketing-minded financial planners, I've discussed what... Read More
Public relations is all about credibility and trustworthiness. If you... Read More
With all due respect to all those stereotypical males out... Read More
As a business, non-profit or association manager, any tool that... Read More
Although it seems less common these days, there are still... Read More
Public relations is the art, as one of my colleagues... Read More
Attention: Who Else Wants To Get Publicity Whenever You Want... Read More
What is the true purpose of public relations and how... Read More
It can bite you and waste your public relations budget... Read More
They know they had better do something positive about those... Read More
I am often asked by clients to target USA Today... Read More
How to write a press release that generates free publicity... Read More
The Public Relations (PR) industry is responsible for creating and... Read More
To many marketers, the press release is something of a... Read More
Almost every day, I hear the same question, over and... Read More
Everyone has an opinion on something, and you can leverage... Read More
Strong for business, non-profit and association managers when they use... Read More
Managers, please take a minute and read two sentences: People... Read More
Taking your ad and turning it into paragraph-style prose is... Read More
Although media relations is not all there is to PR,... Read More
The least expensive, most effective way for you to promote... Read More
How cool is this? You're a business, non-profit or association... Read More
The most sensible way for business, non-profit or association managers... Read More
You know, where you do something positive about the behaviors... Read More
UNDER FIREA friend whose organization is often in the media... Read More
Would you like to be the next Dr. Phil, Suze... Read More
Yes, that's what public relations really is when it tracks... Read More
Looking to get your name into a magazine? You need... Read More
You worked hard to get a story on your business... Read More
Your important outside audiences behave in ways that stop you... Read More
I often begin my media training sessions by asking members... Read More
Do it by restructuring your business, non-profit or association public... Read More
A new public relations blueprint could be a good idea... Read More
Although, as a business, non-profit or association manager, you may... Read More
When times are tough, it's no time to ignore those... Read More
In this great country of ours, there are basically three... Read More
OK, as a manager, your goal is to show a... Read More
In public relations, "junk" is more about attitude and lack... Read More
FIVE WAYS TO GET ON THE RADIOHere are five basic... Read More
What else, for goodness sake, could you as a business,... Read More
Business, non-profit and association managers are in a stronger position... Read More
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