Media Relations: What To Do When Youre Misquoted

When ABC News anchor Peter Jennings announced he had lung cancer last month, reporters who cover the media went into breaking news mode.What did it mean to the future of network news, they wondered? What would ABC News do to recover from the tragic announcement? And what sources could they... Read More

Achieve Media Attention for Your Business

Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?)In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated Press,... Read More

PR Campaigns ? How To Get To Grips With The Media

If you're serious about getting great results from your PR you may find that you have to severely challenge your current reading habits. A recent client completed her PR assessment form with a comment about how she had always read a certain paper because her parents had and she'd just... Read More

Why Managers Need the PR Advantage

Where is there a business, non-profit or association manager who does not need all the help he or she can find in achieving their managerial objectives?Help like altering individual perception leading to changed behaviors among their key outside audiences?Help in the form of positive actions affecting the behaviors of those... Read More

10 Secrets to Free Publicity

Public relations is popular because it is very cost-effective and it works. If you send out one press release, for example, and it gets into print, it could generate more interest in your product or service.Businesses that want a leg up on their competition need to focus on boosting their... Read More

HELP: I Need a Press Kit!

A press kit is an essential press relations tool. While it can be used to support a special event or promotional activity, it is most helpful in strategically positioning an organization or product. On a website, the "press room" is the on-line equivalent of the traditional press kit.More expansive and... Read More

Media Releases - Helping Grow Your Business

Business people often spend time and money trying to find new ways to stand out from the crowd or craving recognition and exposure for their organisation and its achievements.Communicating with your customers and stakeholders has become more demanding, complex and pressure-driven. The media however offers a cheap and effective communication... Read More

Some Cool P.R. Tips for These Dog Days of Summer

Yup -- it's hot and sticky and you don't feel like doing much of anything -- let alone working on publicity for your business.But the summer months can actually be a great time to get publicity. Think about it. In these lazy days of summer, chances are your competitors have... Read More

The Increasing Power Of Publicity - And How It Can Benefit Your Business

The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. "Congratulations," I replied, "but before we implement an ad campaign, I want... Read More

Interviews - Five Tips To Handle Tough Questions From Reporters

Journalists are trained and often experienced at getting information out of their subjects. Conflict and other negative situations often make the news and journalists often have a knack for taking a positive situation and twisting it into something else in order to make it more "sell"-able as news.It's a common... Read More

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Your Organization: What Role PR?

As a manager, does your current business, non-profit or association... Read More

Media Release Headlines - Ten Tips to Get Media Attention

So you have spent hours and hours writing, shaping and... Read More

PR: The Thrill of a Good Idea

The notion that a business, non-profit or association manager can... Read More

Making the News - Tips from A News Journalist

What makes a good media release and how do you... Read More

Time to Spruce Up Your Public Relations?

Better check out the public relations fundamental premise, then take... Read More

Managers, Have You Been Shortchanged?

You have been if you're a business, non-profit or association... Read More

Speak Up

Another way to really become known in your area is... Read More

Lets Blow The Lid Off Public Relations

And show it for what it is - a humdinger... Read More

Gaining Free Publicity Through Press Releases

One of the greatest ways to promote your product or... Read More

Dont Be Incredible

Public relations is all about credibility and trustworthiness. If you... Read More

Television Reporters - Questions to Ask Before Agreeing to an Interview

Prior to a TV interview it is guaranteed the journalist... Read More

Best Approach For Free Advertisement

Product/service publicity is the superhighway to business success everyone dreams.... Read More

I Cant Afford A PR/Publicity Campaign -- Can I?

It's a phrase I hear over and over again from... Read More

PR Buyers Beware!

It can bite you and waste your public relations budget... Read More

Managers: Can We Agree on This?

Your public relations effort really should involve more than press... Read More

Passion with Purpose - The Winning Combination

The power of PassionPassion is an extraordinarily powerful spring. Without... Read More

Financial Planner Marketing - Problems Are Good (For Financial Planners Seeking Free Publicity)

A common complaint you'll hear is that the media is... Read More

How to Write a Media Release That Wins You Coverage & Exposure

The Today show? The New York Times? Vanity Fair? What's... Read More

Marketing-Minded Financial Planners: Get Free Publicity by Choosing the Right Outlets

Sure, any publicity is good. But don't invest time and... Read More

Does the PR Blueprint Work?

Managers, please take a minute and read two sentences: People... Read More

R.O.I. -- O.K., Heres The Deal!

You can SO measure return-on-investment for a public relations program!Try... Read More

A Simple Formula for Success

Leaders in the business world need public relations big time,... Read More

Getting Free Publicity with Radio Interviews

Imagine that you are a radio producer. You have to... Read More

Post Your Press Release Online ? For Free!!

Are you launching a new product or website? Announcing a... Read More

How Real PR Works

For some, public relations works well when their news release... Read More

Media Relations: Should You Pay For News Coverage?

Dear New York Times:I'd like to be quoted in one... Read More

PR: Short Form for Managers

Experience tells me that too many business, non-profit and association... Read More

Publicity: Polls and Surveys Are a Great Path Free Publicity

When I search Google News for "surveys," I get nearly... Read More

Public Relations & Your Small Business

The practice of public relations is often misunderstood, thus overlooked... Read More

Are You Sure You Know What Youre Doing?

Because when it comes to public relations, non-believers can produce... Read More

Sound Like Your Situation?

What a shame! Potentially productive public relations people resting on... Read More

Can Newbies Avoid The Pitfalls?

Yes indeed! If you are a young person who has... Read More

Your Online Newsroom: How to Give Reporters a Tip

It's hard to imagine a reporter working today who doesn't... Read More