Marketing-Minded Financial Planners, Its Not Who You Know But What You Know

Almost every day, I hear the same question, over and over, from motivated, well-meaning financial planners who want to use publicity in their marketing mix. It goes something like this:"Who do you know in the media? (Or, sometimes they frame it as, "Who do I need to know in the... Read More

How Public Relations Changes Minds

Public relations changes minds in the process of delivering what business, non-profit and association managers need more than almost anything else ? the kind of key stakeholder behavior change that leads directly to achieving their managerial objectives.It happens when the right kind of public relations alters individual perception, thus doing... Read More

PR: A Potent Force for Success

What's REALLY potent for a business, non-profit or association manager is public relations' ability to alter individual perception leading to changed behaviors. And then, to persuade those key outside folks to the manager's way of thinking, and help move them to take actions that allow their department, division or subsidiary... Read More

Forget The Story Youre Promoting ? Heres What Journalists Really Want From PR People

Although it seems less common these days, there are still a fair number of us public relations practitioners who enter the business by crossing over from the journalist's side of the notebook.When you make that transition, you become something of an oracle. Colleagues and clients expect you to be the... Read More

Watch Your Attitude

So many restaurants spend money on publicity and then practically chase customes away by the owner's attitude. Stop to think, please, who is really more important, your customers, your chef or your own cost-saving ideas? True, you have to keep your chef happy but not if he refuses to cook... Read More

For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact

Just because a publication is small doesn't mean that getting your name in it won't have great impact.Trade on the reputation of the tradesSome of the trade publications have very loyal audiences who are much more likely to trust someone they see there than someone on the local news or... Read More

Press Releases

How do press releases or interest stories have an effect on meeting new potential clients?Press releases can make the difference between being known and being just the same old service that everyone offers. You need to set yourself apart from all the others. The press needs to have stories about... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

Killing Them Softly

The world has woken up to ethical issues in corporate governance & accounting practices. Corporate heads that were not guillotined were forced hang their heads in retrospective shame. The heads that fell were the victimizers, and the axe that fell, fell too late, and the punishment received, was way too... Read More

Sure-Fire Recipe for a Successful Public Relations Career

Without a solid, well-designed foundation, few buildings successfully withstand the ravages of time and weather. And so it is with public relations, ever-dependent upon how well its practitioners understand the discipline.Yet, some public relations people manage to go through their entire career without a firm grasp of what public relations... Read More

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6 Essentials for Doing Your Own PR: Guest Author

Today's issue of Lean Marketing Champions features tips on doing... Read More

4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity

As the year starts to wind down, many businesses and... Read More

P.R. Strategies for Professional Service Providers

Promotion for Professional Services Providers requires a different approach than... Read More

Internet Etiquette for Business Success

You're trying to recruit a downline into your program, you've... Read More

Prep for a Successful Trade Show

Well, autumn is upon us and with the onset of... Read More

PR: A Potent Force for Success

What's REALLY potent for a business, non-profit or association manager... Read More

Think Like a Reader, Viewer, or Listener to Get Great Publicity

About a year ago I read a feature story in... Read More

Knowing the Community

You are in business for yourself, but how well do... Read More

A New Idea For Venture Capitalists

Obviously, it hurts when a promising business project you backed... Read More

Networking: 17 Essential Strategies In The 21st Century

It is virtually impossible to succeed professionally and personally without... Read More

Starting A Publicity Program

Successful buisnesses know that media attention reaches consumers better than... Read More

How to Keep PR Working for You

Managers in the non-profit, association and business worlds need to... Read More

Sound Like Your Situation?

What a shame! Potentially productive public relations people resting on... Read More

Imagine PR Like This Helping You

As the kids say, how cool is this?You're a business,... Read More

Hispanic Media Training: How It Can Benefit You

How can media training help you create a successful Hispanic... Read More

PR - More Than News Releases

Public relations and news releases are synonymous in the minds... Read More

7 Simple Steps To A PR Launch

A PR product or service launching is a perfect way... Read More

PR and the Small Matter of Results

As a business, non-profit and association manager, how satisfied are... Read More

Seven Tips To Get Your Press Release Noticed

If you're seeking to promote yourself or your new business... Read More

Managers: Heres a PR Template for You

Let's start out with a caution for business, non-profit and... Read More

Public Relations: Understanding Educated Gambling

As an entry level position to PR, I found myself... Read More

24 Killer Press Release Secrets

1. Your press release should sound like news, not an... Read More

Media Relations: Should You Pay For News Coverage?

Dear New York Times:I'd like to be quoted in one... Read More

How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them

How to write a press release that generates free publicity... Read More

PRs Big Bang Theory

Lots of theories out there about public relations.Everything from "publicity's... Read More

Forget The Story Youre Promoting ? Heres What Journalists Really Want From PR People

Although it seems less common these days, there are still... Read More

Levines Laws For Pitching With Panache

Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More

Mission-Critical Public Relations?

As a business, non-profit or association manager, any tool that... Read More

Dont Use PR

?lose the confidence of your key target audiences? discourage them... Read More

The Best PR Has to Offer Managers

How cool is this? You're a business, non-profit or association... Read More

Its CNN! They Want To Talk To You!

Being invited to appear on radio and television used to... Read More

Media Relations - Ten Essential Tips to Use The Media to Market Your Business

In the 'Age of Scepticism' gaining media coverage is one... Read More

Cross Cultural Communication & PR

The Public Relations (PR) industry is responsible for creating and... Read More