Think Big

Would you like to be the next Dr. Phil, Suze Orman or Guy Kawasaki?When I ask people that question, they usually say something like, "I'd be happy to be able to reach $100,000 in revenues," or "Hey, I'd settle for being able to take a week-long vacation."My challenge to you... Read More

16 Publicity tips for Restaurants

With a dismal failure rate of more than 75 percent among restaurants, you must be sure you do everything you possibly can do to promote your restaurant through free publicity. Here are 16 tips that will boost your publicity efforts and help you finally get noticed--even if you don't have... Read More

3 Reasons to Tap into the Power of Publicity

Publicity is obtaining editorial coverage or features for your business. Publicity is getting your business reported as news. Examples of publicity are newspaper and magazine articles, radio and television interviews and Internet forums and much more. These are just a few reasons you should consider letting your business tap into... Read More

4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity

As the year starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year 2004. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. When it comes to your publicity plan, WHEN you launch your... Read More

Media Relations: What To Do When Youre Misquoted

When ABC News anchor Peter Jennings announced he had lung cancer last month, reporters who cover the media went into breaking news mode.What did it mean to the future of network news, they wondered? What would ABC News do to recover from the tragic announcement? And what sources could they... Read More

GETTING YOUR MESSAGE ACROSS

You have a story to tell. Your company has developed a revolutionary new product, or an improved version of one that is known and respected in the marketplace. Most companies are media-savvy enough to take a proactive approach to publicity. Yet there are many firms that instead sit on a... Read More

Publicity: A Financial Planners Best Marketing Friend

There's an old African proverb:"If you think you are too small to make a difference, try sleeping in a closed room with a mosquito."There's a message here for financial planners who want to get free publicity exposure, and use it as a smart marketing tool to grow their practice. Actually,... Read More

Leveraging Media Coverage - Your Tool For Business Growth

Media relations, simply put, is the business of building and growing reputations. One of the strengths of media coverage is that its free and gives great credibility because it is written by a third party, namely a journalist. But media relations does not simply end with an interview or article... Read More

Prep for a Successful Trade Show

Well, autumn is upon us and with the onset of this season comes cleaner air and colourful outdoor scenery and, it is also prime season for trade shows. Sure, trade shows happen all throughout the year but, with many areas recognizing small business month/week, there is a greater opportunity for... Read More

Why PR Can be Effective Medicine

When properly applied by business, non-profit and association managers, public relations "medicine" does something positive about the behaviors of those important external audiences of theirs that MOST affect their operations.It's easy-to-swallow "medicine" when it leads managers to persuade those key outside folks to their way of thinking, then move them... Read More

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How To Get Radio-Active PR For Your Non-Profit Cause-Part One

"We are in the communications business, the business of conveying... Read More

P.R. Strategies for Professional Service Providers

Promotion for Professional Services Providers requires a different approach than... Read More

Passing the PR Bar

The public relations bar, should such a proficiency measure ever... Read More

Public Relations: The Fundamental Premise

It seems difficult to believe at the dawn of the... Read More

PR: Lets Cut to the Chase

If your key ? that's KEY ? outside audiences don't... Read More

Publicity - How To Get Your Story on Television

A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More

Why Restaurants Go Out of Business

Recently someone asked me why so many restaurants go out... Read More

Using Media and PR to Your Advantage.

Lights...camera...ACTION.That's what often happens when people think of using media... Read More

Put Yourself in the Reporters Shoes

Imagine you're the technology reporter at a daily newspaper. You... Read More

Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You

A reporter's job is to get the most accurate and... Read More

Five Great News Stories You?re Sitting On Right Now

Smaller companies don't always have the budget - or inclination... Read More

Do You Really Need PR?

The right kind of PR, that is, the kind that... Read More

Publicity: Financial Planners That Get It Follow One Rule

Advice about business and life often gets around to one... Read More

PR Essential to Your Success

Whether you are a business, non-profit or association manager, your... Read More

Levines Laws For Pitching With Panache

Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More

Five Publicity Buckets For Marketing-Minded Financial Planners

Maybe you've seen another financial planner on TV, and thought,... Read More

Leveraging Media Coverage - Your Tool For Business Growth

Media relations, simply put, is the business of building and... Read More

How to Use Community Relations to Grow Your Business

Community relations is one of those marketing strategies that isn't... Read More

Hispanic Media Training: How It Can Benefit You

How can media training help you create a successful Hispanic... Read More

This is the Power of PR

The power of public relations is its ability to alter... Read More

How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three

FIVE WAYS TO GET ON THE RADIOHere are five basic... Read More

Time Your News Release For Maximum Publicity

"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More

Getting to Know Your Local City Council Members

The easiest way to meet city council members is to... Read More

How to Write News Releases that Get Noticed

What do you do with junk mail? Are you like... Read More

Achieve Media Attention for Your Business

Do you want to be quoted by the national press... Read More

How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now

Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More

How to Generate Free Publicity for Your Product, Service, or Cause

One of the most misunderstood and most underutilized promotional tools... Read More

Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity

Unlike some professionals like lawyers and doctors, financial planners aren't... Read More

Business Growth for Financial Planners in Five Easy Steps

Attracting new business: sometimes it happens by luck, sometimes by... Read More

Lets Blow The Lid Off Public Relations

And show it for what it is - a humdinger... Read More

PR: Your 500 Pound Gorilla

What else, for goodness sake, could you as a business,... Read More

A Company That Doesnt Need Public Relations?

Really? You mean there are NO perceptions and behaviors peculiar... Read More

Public Relations Mixup?

When you pay good money for public relations services, you... Read More