A Blueprint for Managing your PR

OK, as a manager, your goal is to show a profit for your business unit, or meet certain expectations of your association membership, or achieve your non-profit's operating objective. In each case, you'll need public relations activity that creates behavior change among your key outside audiences. Behavior change that leads... Read More

What is News?

What may be the more appropriate question is: What makes a story newsworthy enough to get picked up by the media? Here are a few rules of thumb to determine if you have a news angle worthy of press coverage.First, is the subject relevant to anyone outside of your organization?... Read More

Publicity: Nailing a Media Interview, Part II (Crisis Management)

We'd all like reporters to ask us about our career successes and personal triumphs-heck, we'd all like anyone to ask us about those. But reporters must look out for their clients, the reading public. Think about it from your own perspective as an investor-when you read a story about a... Read More

The MOST Powerful Marketing and Advertising on the Planet!

It sounds too simple to be true, but it really is... A well targeted and timely PRESS RELEASE to the media is the most powerful form of marketing and advertising on the planet! A high quality press release, with the proper targeting and distribution to reach the correct media members,... Read More

Managers Who Tap Into PRs Value

Business, non-profit and association managers get a ton of satisfaction when they do something really positive about the behaviors of those outside audiences that most affect their operation. Especially when they deliver external stakeholder behavior change, the kind that leads directly to achieving their managerial objectives; and even more so... Read More

The 7 Deadly Sins of Press Releases

A press release is often your only chance to make a great first impression.Newspapers, magazines and trade publications receive them by the truckload. That means sloppy, inaccurate, pointless releases are the first to hit the newsroom wastebasket. To make sure yours isn't one of them, avoid these 7 Deadly Sins:1.... Read More

10 Secrets to Get Your Press Release Noticed

It's difficult enough running the day-to-day aspects of a business, let alone trying to drum up new business as you go. But according to Shannon Cherry, APR, even if you have additional staff helping to get the word out about your products and services, location and prices, delivery and sales... Read More

How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now

Public Relations (or P.R.) is a wonderful, yet often overlooked marketing tool. P.R. is an intangible ? making it a tough sell for many P.R. professionals. It is our job to sell the concept and show the client how it will enhance marketing efforts and, in many cases, replace costly... Read More

How About MANAGING Your Own PR?

It's one thing for a senior manager to approve story angles for the publicity folks to use in shopping around for print and broadcast placements. Not an especially large amount of managing needed there.It's quite another matter, however, when that senior manager, with the best interests of his or her... Read More

Press Releases

How do press releases or interest stories have an effect on meeting new potential clients?Press releases can make the difference between being known and being just the same old service that everyone offers. You need to set yourself apart from all the others. The press needs to have stories about... Read More

In The News:

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Inoculate Yourself Against Bad PR

What is bad PR?Well, if you're a business, non-profit or... Read More

Want This Kind of PR?

PR that really does something positive about the behaviors of... Read More

What Determines PR Success?

As a business, non-profit or association manager, occasions will arise... Read More

How to Write a Media Release That Wins You Coverage & Exposure

The Today show? The New York Times? Vanity Fair? What's... Read More

Managers Who Tap Into PRs Value

Business, non-profit and association managers get a ton of satisfaction... Read More

Managers: Heres a PR Template for You

Let's start out with a caution for business, non-profit and... Read More

Submitting A Press Release Can Benefit Your Business

A Press Release is a captive story that can be... Read More

Public Relations Primer, Part II: Five Dos

1) Package your story. Two critical elements will help you... Read More

24 Killer Press Release Secrets

1. Your press release should sound like news, not an... Read More

PR: How Sweet It Is!

The public relations goal and strategy make sense; the message... Read More

Television Reporters - Questions to Ask Before Agreeing to an Interview

Prior to a TV interview it is guaranteed the journalist... Read More

Publicity and Marketing Magic For Financial Planners: The Four Mores

Publicity will take your financial planning practice, your business, and... Read More

Dont Waste Money on Public Relations

Demand that it pull its own weight in your boat... Read More

A Great Way to Do PR

As a business, non-profit or association manager trying to get... Read More

Writing a Press Release: The Design Basics

Big corporations like General Motors and Coca-Cola spend thousands of... Read More

Top 10 Tips for Successful TV Interviews

1. Appearing in other types of media is the best... Read More

Do You Have an Exclusive Market Segment?

You do if you're a business, non-profit or association manager... Read More

Think Big

Would you like to be the next Dr. Phil, Suze... Read More

All Youve Got To Lose Is Everything

Everything, that is, if you ignore those folks whose behaviors... Read More

Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch

Sometimes a phone call isn't intimate or long enough to... Read More

Youve Done PR the Hard Way Long Enough

As a business, non-profit or association manager, let the tacticians... Read More

Public Relations Success Starts Here

For discerning business, non-profit and association managers, PR success is... Read More

Got Publicity? How to Become a Household Name

Are you working as hard as you can in your... Read More

Right PR Empowers a Manager

Business, non-profit and association managers are in a stronger position... Read More

Keep The Publicity Machine Rolling with Reprints

More than half of America skips the Super Bowl, the... Read More

PR: Lets Talk Fundamentals

How much more fundamental can you get than this? As... Read More

Dont Get Eaten Alive!

If you don't have a grip on public relations, how... Read More

Managers Need Basic PR

True, because department, division or subsidiary managers for a business,... Read More

Building The Best Network

If you want to succeed, build a great team. A... Read More

Make the Media Your Friend

The media (newspaper, radio, television) can be of enormous help... Read More

Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership

Since the major part of a small business typically comes... Read More

What Some Pros Know About PR

They know they had better do something positive about those... Read More

Media Training: When Reporters Lie

I recently worked with a group dealing with an unusual... Read More