For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact
Just because a publication is small doesn't mean that getting your name in it won't have great impact.Trade on the reputation of the tradesSome of the trade publications have very loyal audiences who are much more likely to trust someone they see there than someone on the local news or... Read More
Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?
If you are in Australia at the moment, it is hard to miss the engagement news of superstar couple, tennis ace Lleyton Hewitt and TV soap Rebecca Cartwright.They are everywhere ... in leading glossy gossip magazines, on TV and Cartwright has even posed semi-naked for a men's magazine.They are being... Read More
Your Financial Planning Clients May Hold the Key to Free Publicity
Every reporter, from the cub at the small town paper to the high-paid anchor on 60 Minutes, dreams of finding a lead to that news story that everyone will want to read.Any marketing-minded financial planner will start to do the same if they are serious about getting free publicity through... Read More
A Company That Doesnt Need Public Relations?
Really? You mean there are NO perceptions and behaviors peculiar to that company's outside audiences that would help or hinder it in the pursuit of its objectives?Wow! I need to know more about a company that can ignore what its key external publics perceive about the company AND how they... Read More
Publicity: Show a Reporter You Care by Inviting Them to Fact-Check
Just like a financial planning client fears not having enough money for retirement, reporters fear getting their facts wrong in print.Inaccuracy isn't tolerated in newspapers or magazines. Look at the outcry after Mitch Albom, bestselling author of Tuesdays with Morrie and The Five People You Meet in Heaven, mis-stated the... Read More
How to Tap in to the Holiday Publicity Bonanza
If your product or service can be given as a gift, a publicity windfall awaits at the end of the year - but you need to start working in June. Each December, media outlets cover the newest, the hottest and the most unusual Holiday gifts. The reporters assigned to develop... Read More
Turn Your Business? New Year Resolutions in PR Revolutions
As eyes look forward to a new business year, many small business owners and entrepreneurs are hoping that this upcoming year will be the one that catapults them into success. But according to Shannon Cherry, APR, businesses often overlook a key element when making their business plans and resolutions."Most new... Read More
Talk Radio Success
You do not have to hire a publicist or advertise through a booking service to promote your books on talk radio. My friend Stephen Schochet and I have been scheduling our own radio appearances for several years. Working independently, we have, between us, logged over 1,000 interviews, and we continue... Read More
PR Campaigns ? How To Get To Grips With The Media
If you're serious about getting great results from your PR you may find that you have to severely challenge your current reading habits. A recent client completed her PR assessment form with a comment about how she had always read a certain paper because her parents had and she'd just... Read More
How To Write A Press Release
A well structured press release in an excellent way of receiving free publicity for very little effort and cost. It is simply the process of writing a newsworthy story about your company, products or services in a reasonably standard format, and then distributing it in the correct way to relevant... Read More
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The Key to Great PR
The Key to Great PR is PerseveranceBy Paula Gardner of... Read More
Dont Put Up With Junk PR
In public relations, "junk" is more about attitude and lack... Read More
Just What Kind of PR Matters to You?
Parties, videos, booklets and column plugs?Or public relations that does... Read More
Do You Have A Press Package?
How do you make a friend of the media? A... Read More
10 Secrets to Free Publicity
Public relations is popular because it is very cost-effective and... Read More
Mastering the Media
What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch... Read More
Making Great Announcements
When do you use the newspaper for publishing announcements for... Read More
Publicity: Three Tips on Writing a Press Release
Use journalistic styleReporters are busy. Just like you.So when you... Read More
Much Ado About A Lot!
I say public relations can be a matter of survival... Read More
Media Training: Three Reasons to (Almost) Always Stay On-The-Record
The words are pop culture heroes.Movies such as "The Insider,"... Read More
Media Relations: Minority Media Matters
Your boss just stopped by your office. He tells you... Read More
Advertising Is Dead. Long Live PR
Although I still believe there is a place for advertising... Read More
Dont Get Eaten Alive!
If you don't have a grip on public relations, how... Read More
Why Good PR Warrants Your Attention
Because good public relations can alter individual perception and lead... Read More
Speaking to the Press
If you get the hang of speaking to the press... Read More
Financial Planning Publicity: When Talking to the Media, Dont Fake What You Dont Know
Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More
PR Failure Defined
I define public relations failure this way:key audience perceptions are... Read More
This is the Power of PR
The power of public relations is its ability to alter... Read More
Trade Show Tactics Revealed
Being part of a trade show gives small business a... Read More
When Should You Outsource Your PR Efforts?
1) Do you NEED solid, consistant media exposure...week after week,... Read More
Your Financial Planning Clients May Hold the Key to Free Publicity
Every reporter, from the cub at the small town paper... Read More
Publicity Wont Thrive on Press Releases Alone
Press releases are a useful tool for announcing news and... Read More
Publicity: Five Tips for Calling a Reporter
Always ask, "Is now a good time?"Deadlines in journalism are... Read More
Pressure From the Top?
Yes, and that pressure often comes from a CEO who... Read More
The Most Important PR In America
Just happens to be public relations activity that alters individual... Read More
Building The Best Network
If you want to succeed, build a great team. A... Read More
A New Idea For Venture Capitalists
Obviously, it hurts when a promising business project you backed... Read More
Online Business Press Release Writing Tips And Ideas
Press releases are one of the most cost-effective ways to... Read More
Dont Be Incredible
Public relations is all about credibility and trustworthiness. If you... Read More
Writing a Press Release: How to Write Quotes
Ideally, you will have two types of quotes in your... Read More
PR: Heres All You Need to Know
Above all, you need to know that the right PR... Read More
A Managers PR Paradigm
If you manage a department, division or subsidiary for a... Read More
What is GuerrillaPR Anyway?
Public relations is the art, as one of my colleagues... Read More
Why Good PR Warrants Your Attention
Because good public relations can alter individual perception and lead... Read More
The Feeding Tube for Your Business
There are a lot of things that make a business... Read More
Know What Matters Most About PR?
When, as a business, non-profit or association manager, you are... Read More
Marketing-Minded Financial Planners, Its Not Who You Know But What You Know
Almost every day, I hear the same question, over and... Read More
Easy to be Foolish About PR
In fact, here are three really foolish goofs made by... Read More
The MOST Powerful Marketing and Advertising on the Planet!
It sounds too simple to be true, but it really... Read More
PR for Brand New Managers
Just promoted to manager?Here's something you need to know.Whether you... Read More
TV Reporter Shares the Secrets to Getting Covered on the News
Do you have a great idea for a story, but... Read More
A Well-Oiled Strategy Machine
Yes, that's what public relations really is when it tracks... Read More
Press Releases for Every Occasion
To many marketers, the press release is something of a... Read More
Dont Pay for Radio Interviews
It used to be that all you had to do... Read More
Public Relations: Toast?
Could be, when unit managers in businesses, non-profits and associations... Read More
All Youve Got To Lose Is Everything
Everything, that is, if you ignore those folks whose behaviors... Read More
Media Releases - Helping Grow Your Business
Business people often spend time and money trying to find... Read More
How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now
Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More
The Increasing Power Of Publicity - And How It Can Benefit Your Business
The call came into my office and the voice on... Read More
Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?
If you are in Australia at the moment, it is... Read More
If I Were Coaching You
If I were coaching you as a business, non-profit or... Read More
The Non-business Business
Think for a moment! If you were to do a... Read More
PR: Lets Cut to the Chase
If your key ? that's KEY ? outside audiences don't... Read More
Your Financial Planning Clients May Hold the Key to Free Publicity
Every reporter, from the cub at the small town paper... Read More
Yes, There is a PR Sweet Spot
And here it is: public relations alters individual perception leading... Read More
PR: Advice You Didnt Ask For
Although, as a business, non-profit or association manager, you may... Read More
The Worst PR Mistakes
For a business, non-profit or association manager, they could be... Read More
Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter
Let's say you've called a reporter with some ideas for... Read More
Public Relations & Your Small Business
The practice of public relations is often misunderstood, thus overlooked... Read More
PR: Focus on What Matters!
Sure, as a manager, you have a talented member of... Read More
Maybe the Strongest PR on Planet Earth?
Strong for business, non-profit and association managers when they use... Read More
Guerrilla PR- Chapter One
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More
3 Reasons to Tap into the Power of Publicity
Publicity is obtaining editorial coverage or features for your business.... Read More
Media Relations: What To Do When Youre Misquoted
When ABC News anchor Peter Jennings announced he had lung... Read More
Foolproof Publicity for Marketing-Minded Financial Planners
They'd hate to admit it, but the media is pretty... Read More
How PR Helps Managers Win
Anything that lets managers achieve their managerial objectives is a... Read More
Public Relations |