The MOST Powerful Marketing and Advertising on the Planet!
It sounds too simple to be true, but it really is... A well targeted and timely PRESS RELEASE to the media is the most powerful form of marketing and advertising on the planet! A high quality press release, with the proper targeting and distribution to reach the correct media members,... Read More
PR Campaigns ? How To Get To Grips With The Media
If you're serious about getting great results from your PR you may find that you have to severely challenge your current reading habits. A recent client completed her PR assessment form with a comment about how she had always read a certain paper because her parents had and she'd just... Read More
Press Release, An Alternative For Paid Advertisement. Step 1
What's a press release? This is generally a one page story about your business, your product/service or an event happening related to your business that is about to, or recently occurred. These publicity stories are generally "shot gunned" to newspapers, radio, television and the trade publications.Then imagine having your products/service... Read More
Make Your PR Budget Work Harder
Do it by restructuring your business, non-profit or association public relations program so that it delivers the stakeholder behavior changes you want. Changes that lead directly to achieving your objectives.A good first step is to base the restructure on a reality like this: People act on their own perception of... Read More
Making Press Releases Work - Creating News Where None Existed
Aren't you tired of hearing how extremely easy it is to get free publicity? Have you tried the suggestions that most public relations "gurus" give you? The hard, cold truth of the matter is that you cannot write a press release about any old aspect of your business and have... Read More
PR Power: How to Write a Killer Press Release
I'm what we in the business (the "business" being journalism) call a poacher turned gamekeeper -- that is, a journalist turned press officer. As a reporter I spent a huge part of my day sifting through a slush pile of press releases, all sent out by eager business owners desperate... Read More
Managers, Have You Been Shortchanged?
You have been if you're a business, non-profit or association manager whose public relations budget is focused largely on nifty brochures, column mentions and broadcast plugs. Especially without a workable plan that helps you persuade your most important outside stakeholders to your way of thinking, then moves them to take... Read More
Achieve Media Attention for Your Business
Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?)In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated Press,... Read More
Competition in the News Creates Spin
In larger cities with many outlets they are competing for more news that other outlets cannot get as fast. "THE SCOOP" and also the spin, this spin thing is so that articles can cater to the readership or so they say. I have found that many reporters including at the... Read More
Media Relations: Making Your Story More Newsworthy
During my career as the head of media relations for the world's second largest environmental group, I regularly heard a common refrain from the scientists who so desperately wanted press attention for their projects. "But my project is so important," they'd say, expecting that was enough to crack the evening... Read More
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Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?
Just about anyone who has been in the public eye... Read More
Maybe the Strongest PR on Planet Earth?
Strong for business, non-profit and association managers when they use... Read More
Whats Your Op-Ed?
Everyone has an opinion on something, and you can leverage... Read More
Dont Need No Stinking PR?
Almost assuredly you do, especially when your most important external... Read More
Speak Up
Another way to really become known in your area is... Read More
Are You a PR Chowderhead?
You are if you stand by while your public relations... Read More
PR Planning: Mapping Out Your Strategies, Tactics
With all due respect to all those stereotypical males out... Read More
Hispanic Media Relations Training: What to Do When Hispanic Media Call
You are a spokesperson for your company, representing it for... Read More
Ready For A Business Recovery?
Who wants to face the challenges of a business recovery... Read More
Permanent Press: Using Press Releases to Keep Your Company in the News
When is your best advertisement not an advertisement? When it's... Read More
Company Dress Codes for Small Business; Shorts and Pants
Most small businesses have logo'ed shirts, usually polo shirts with... Read More
Where is the Best PR Value?
Wherever the fundamental premise of public relations is practiced.Look at... Read More
Writing A Press Release
News releases (also called press releases) are an important part... Read More
Got Publicity? How to Become a Household Name
Are you working as hard as you can in your... Read More
Writing a Press Release: Inverted Pyramid Style
A term you'll hear in newsrooms, in editing meetings, in... Read More
7 Tips to Get More Mileage Out of Your Online or Offline Publicity
You worked hard to get a story on your business... Read More
Getting Traffic Through Publicity
If your reading this, you must be online and most... Read More
Public Relations Primer, Part I: Packaging Your Story for the Media
Imagine you're in the breakfast cereal business. You make the... Read More
Publicizing Your Company
Got a huge need for publicity and a tiny publicity... Read More
Public Relations: Understanding Educated Gambling
As an entry level position to PR, I found myself... Read More
Publicity: Nailing a Media Interview, Part I
The most important thing to remember for any interview: stay... Read More
CD ROM Business Cards
Created properly, an extremely effective marketing tool.It's a great concept,... Read More
Publicity - How to Write a Headline That Will Garner Free Publicity
Taking your ad and turning it into paragraph-style prose is... Read More
Why News Releases Fail
Sorry about my otaku with this issue (otaku = more... Read More
Your Organization: What Role PR?
As a manager, does your current business, non-profit or association... Read More
Guerrilla PR- Chapter One
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More
Why Public Relations Doesnt Just Happen
Public relations is a very important part of the marketing... Read More
How To Get An Avalanche Of Free Publicity For Your Home Business!
There are many ways you can get tons of free... Read More
What Is Best Practice Public Relations?
Why, public relations that stays true to its fundamental premise,... Read More
What Determines PR Success?
As a business, non-profit or association manager, occasions will arise... Read More
How To Use PR To Build Your Business
Everyone knows the value of free publicity. And given the... Read More
Your Online Newsroom: How to Give Reporters a Tip
It's hard to imagine a reporter working today who doesn't... Read More
Driving Near School Buses in Company Vehicles
School BusesWhen approaching a school bus: Slow down; If the... Read More
What Determines PR Success?
As a business, non-profit or association manager, occasions will arise... Read More
What Does Your Telephone Say About You When You Are Away?
Business to Business relationships come to expect a certain level... Read More
Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity
One big mistake that many marketing-minded financial planners make when... Read More
A New Idea For Venture Capitalists
Obviously, it hurts when a promising business project you backed... Read More
How to Create Quality PR Results
For many of us, the word quality is closely related... Read More
Making Press Releases Work - Creating News Where None Existed
Aren't you tired of hearing how extremely easy it is... Read More
Why Restaurants Go Out of Business
Recently someone asked me why so many restaurants go out... Read More
Are There Secrets to Gaining Media Coverage?
Are there secrets to gaining media coverage or is it... Read More
Your Online Newsroom: How to Give Reporters a Tip
It's hard to imagine a reporter working today who doesn't... Read More
Top Ten Tips For Great Sound Bites
If you're an online business using public relations (PR) to... Read More
The Most Important PR In America
Just happens to be public relations activity that alters individual... Read More
Ill Alert The Media
There is something newsworthy happening at your organization right now.... Read More
A Winning Public Relations Game Plan
You want to sell your products or services, and that... Read More
Media Training 101: When 60 Minutes Knocks On Your Door
You never know when 60 Minutes will knock on your... Read More
PR: How Sweet It Is!
The public relations goal and strategy make sense; the message... Read More
Grandma Says...
Southern grandmothers have often said, "there are only three... Read More
Its CNN! They Want To Talk To You!
Being invited to appear on radio and television used to... Read More
Think Big
Would you like to be the next Dr. Phil, Suze... Read More
How To Get An Avalanche Of Free Publicity For Your Home Business!
There are many ways you can get tons of free... Read More
24 Killer Press Release Secrets
1. Your press release should sound like news, not an... Read More
Does the PR Blueprint Work?
Managers, please take a minute and read two sentences: People... Read More
Can Newbies Avoid The Pitfalls?
Yes indeed! If you are a young person who has... Read More
Go Ahead, Marketing-Minded Financial Planners, Call a Reporter
Yes, you can call a reporter.I've said it before, in... Read More
Meet The Media
Although media relations is not all there is to PR,... Read More
Submitting A Press Release Can Benefit Your Business
A Press Release is a captive story that can be... Read More
Writing A Press Release
News releases (also called press releases) are an important part... Read More
Media Relations: When Numbers Lie
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More
Three Communication Secrets of The Great Communicator
I've worked in media and public relations for 20 years,... Read More
Press Releases: Not Dead, Just Evolved
Mark Twain once said the rumors of his death had... Read More
Do-It-Yourself PR: An Accident Waiting to Happen
Early in my career as a public relations consultant, I... Read More
How Real PR Works
For some, public relations works well when their news release... Read More
Dealing With Reporters in Your Small Business
It behooves you to know and remember the names of... Read More
Guerrilla PR- Chapter One
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More
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