How Managers Hit PR Paydirt

As a business, non-profit or association manager, you'll know it's PR paydirt when you're able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiary's success.Proof of the pudding will be outside stakeholder behaviors like... Read More

How Real PR Works

For some, public relations works well when their news release or special event winds up in the newspaper or on the radio.For others, public relations works best when it does something positive about the behaviors of outside audiences that affect their operations the most. I like this approach because a... Read More

Why Not Juice-Up Your PR?

Say, from tactics like special events, brochures and press releases to a public relations effort more in keeping with the challenges you face as a business, non-profit or association manager?I speak of public relations that alters individual perception and leads to changed behaviors among those key outside audiences of yours.Public... Read More

Is There a Plumber in the House?

I don't know about you but I get really frustrated when I have to deal with anyone in the plumbing, heating, or electrical field. For the most part, the service is horrible, the contractors are unreliable, and the lack of professionalism is rampant.Case in point, we've been working on adding... Read More

Getting Articles Published - Eight Steps for Trade Publications

Trade publications present an excellent opportunity for organisations to gain thousands of dollars worth of free publicity by having articles published. As they are regularly looking for articles to fill space and they are often used as a forum to promote new products or services to specific audiences. In addition... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

The Working Case Study

Next to white papers, case studies are the most popular tool in the technical marketer's toolkitThe ubiquitous case study can range from a 3- paragraph online snippet to a full-blown magazine article. The most popular case study in the marketing/PR arsenal is the 500-700 word success story. They're not as... Read More

Its the Little Details that Can Make or Break a News Story

Have you ever heard of the saying, "One person's trash is another person's treasure?" Well, that statement is a true one, but never more so than in the realm of media relations where so many small-business owners find it so difficult to garner media coverage for themselves or their companies.... Read More

The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain

PR, that is public-relations, leads the way to effective advertising; opening the channel of communication and allowing the advertising to be acceptable. Public-relations is really all the different ways of communicating that enable society and individuals and groups and organizations to better function and more understandably communicate with each other.... Read More

Forget The Story Youre Promoting ? Heres What Journalists Really Want From PR People

Although it seems less common these days, there are still a fair number of us public relations practitioners who enter the business by crossing over from the journalist's side of the notebook.When you make that transition, you become something of an oracle. Colleagues and clients expect you to be the... Read More

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Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity

One big mistake that many marketing-minded financial planners make when... Read More

Making the News - Tips from A News Journalist

What makes a good media release and how do you... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject... Read More

Public Relations Primer Part III: 10 Donts

There are all kinds of smart moves professionals can make... Read More

How Managers Hit PR Paydirt

As a business, non-profit or association manager, you'll know it's... Read More

Managers Who Leave PR to Others

You're a business, non-profit or association manager who needs to... Read More

Gaining Free Publicity Through Press Releases

One of the greatest ways to promote your product or... Read More

Hispanic Media Training: How It Can Benefit You

How can media training help you create a successful Hispanic... Read More

Starting A Publicity Program

Successful buisnesses know that media attention reaches consumers better than... Read More

Where is the Best PR Value?

Wherever the fundamental premise of public relations is practiced.Look at... Read More

Television Reporters - Questions to Ask Before Agreeing to an Interview

Prior to a TV interview it is guaranteed the journalist... Read More

Are There Secrets to Gaining Media Coverage?

Are there secrets to gaining media coverage or is it... Read More

Inoculate Yourself Against Bad PR

What is bad PR?Well, if you're a business, non-profit or... Read More

Why Public Relations Doesnt Just Happen

Public relations is a very important part of the marketing... Read More

Right PR Focus A Powerful Advantage

Powerful is a strong word. But it fits here. As... Read More

4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity

As the year starts to wind down, many businesses and... Read More

For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact

Just because a publication is small doesn't mean that getting... Read More

Media Training: How to Avoid Being Misquoted

I often begin my media training sessions by asking members... Read More

Is PR All About Image? NO!!

That's like asking if advertising is all about type faces... Read More

Getting to Know Your Local City Council Members

The easiest way to meet city council members is to... Read More

PRs Big Bang Theory

Lots of theories out there about public relations.Everything from "publicity's... Read More

Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?

If you are in Australia at the moment, it is... Read More

Writing a Press Release: How to Write Quotes

Ideally, you will have two types of quotes in your... Read More

Why Do You Want PR?

To get someone's name in the newspaper or a product... Read More

Can Your PR Game Plan be Salvaged?

If, as is often the case, you are preoccupied with... Read More

Watch Your Attitude

So many restaurants spend money on publicity and then practically... Read More

The Feeding Tube for Your Business

There are a lot of things that make a business... Read More

A Managers PR Paradigm

If you manage a department, division or subsidiary for a... Read More

Take the High Ground With Quality PR

Quality public relations does something positive for business, non-profit and... Read More

How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now

Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More

Make the Media Your Friend

The media (newspaper, radio, television) can be of enormous help... Read More

Want This Kind of PR?

PR that really does something positive about the behaviors of... Read More

Grow Your Financial Planning Practice by Taking Your Publicity National

Think that you aren't big enough for national media coverage?... Read More