Want This Kind of PR?
PR that really does something positive about the behaviors of those outside audiences that most affect your business, non-profit or association?PR that uses its fundamental premise to deliver external stakeholder behavior change ? the kind that leads directly to achieving your managerial objectives?PR that persuades those important outside folks to... Read More
The Art Of Persuasive Pitching
Media placement is an art. Practicing it often requires as much attention to approach and style as it does to the focus of your story. While it's important to know how to use creative formatting techniques that can enhance editorial reception to a story (see article, "Using Publicity As A... Read More
Are You Dissing Public Relations
If you leave a star player sitting on the bench, you could be the loser.Look at it this way. Because you push hard to reach your sales and marketing objectives, you need the help of your top external audiences.If you agree, what are you doing to insure their support? At... Read More
Submitting A Press Release Can Benefit Your Business
A Press Release is a captive story that can be about a person, a business or organizational group that is submitted to the media. The distribution of a release can be targeted to media outlets in newspapers, TV, radio stations, magazines and global newswire networks. Like with any other form... Read More
Marketing-Minded Financial Planners, Focus on Main Points During an Interview
You never want to inundate a reporter with information, but you don't want to be branded a one-trick pony either. That's why I recommend coming up with three key points for every interview you do.In advance of every media call or interview, think carefully about ? and write down ?... Read More
How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now
Public Relations (or P.R.) is a wonderful, yet often overlooked marketing tool. P.R. is an intangible ? making it a tough sell for many P.R. professionals. It is our job to sell the concept and show the client how it will enhance marketing efforts and, in many cases, replace costly... Read More
How to Keep PR Working for You
Managers in the non-profit, association and business worlds need to persuade outside audiences with the greatest impact on their operations to their way of thinking. And then move those external stakeholders to take actions that help their departments, divisions or subsidiaries succeed.But that takes a very special plan, one that... Read More
How To Write A Press Release
A well structured press release in an excellent way of receiving free publicity for very little effort and cost. It is simply the process of writing a newsworthy story about your company, products or services in a reasonably standard format, and then distributing it in the correct way to relevant... Read More
Can Small PR Firms Deliver Huge Results?
They can when they invest in the basics. The best of them obviously rely on some form of public relations fundamental premise to produce winners across business environments from rockets and orange juice to product recalls and indicted CEOs.But, chances are the top producers among small PR firms have built... Read More
Can Media Coverage Build An Online Business? You Bet It Can!
As someone with expertise in media relations, I've been asked if media coverage and publicity can build an online business. The real question is whether what happens offline really matters online. And the answer is unquestionably, "Yes!"Here are ten reasons why media coverage can help your online business grow:Every one... Read More
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Guerrilla PR- Chapter One
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More
Tough Times, Tough Tactics
When times are tough, it's no time to ignore those... Read More
A Winning Game Plan
You want to sell your products or services, and that... Read More
Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active
The Acai Berry is starting to gain world wide recognition... Read More
Transparency in Online Transactions
In these days of every increasing demand and competition, there... Read More
Passion with Purpose - The Winning Combination
The power of PassionPassion is an extraordinarily powerful spring. Without... Read More
PR Buyers Beware!
It can bite you and waste your public relations budget... Read More
Your Organization: What Role PR?
As a manager, does your current business, non-profit or association... Read More
Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity
One big mistake that many marketing-minded financial planners make when... Read More
The Increasing Power Of Publicity - And How It Can Benefit Your Business
The call came into my office and the voice on... Read More
Life After Press Release Distribution?
A few weeks ago I was participating on an on-line... Read More
Internet Etiquette for Business Success
You're trying to recruit a downline into your program, you've... Read More
Is This the PR You Thought You Were Getting?
You know, where you do something positive about the behaviors... Read More
Something New For Managers?
A new public relations blueprint could be a good idea... Read More
3 Essential Elements For Turning Your PR Pitch Into Publicity Exposure
1) Establish Rapport, then get the editor/producer excited.There's not a... Read More
Want To Join the Bandwagon? Be Sure It Has Wheels!
Here are two to-the-point questions recently posed by several association... Read More
Publicity Wont Thrive on Press Releases Alone
Press releases are a useful tool for announcing news and... Read More
What is GuerrillaPR Anyway?
Public relations is the art, as one of my colleagues... Read More
Do I Really Need a Publicist?
Are you hesitating about hiring a publicist or, if you... Read More
Media Relations: Making Your Story More Newsworthy
During my career as the head of media relations for... Read More
Nows The Time To Get Christmas Media Coverage
Publicity seekers know that Christmas can provide a bonanza of... Read More
3 Reasons to Tap into the Power of Publicity
Publicity is obtaining editorial coverage or features for your business.... Read More
Maybe the Strongest PR on Planet Earth?
Strong for business, non-profit and association managers when they use... Read More
Time Your News Release For Maximum Publicity
"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More
Managers: Can We Agree on This?
Your public relations effort really should involve more than press... Read More
How to Tap in to the Holiday Publicity Bonanza
If your product or service can be given as a... Read More
Hispanic Media Training: How It Can Benefit You
How can media training help you create a successful Hispanic... Read More
7 Tips to Get More Mileage Out of Your Online or Offline Publicity
You worked hard to get a story on your business... Read More
16 Publicity tips for Restaurants
With a dismal failure rate of more than 75 percent... Read More
Media Relations: Should You Pay For News Coverage?
Dear New York Times:I'd like to be quoted in one... Read More
Dont Be Incredible
Public relations is all about credibility and trustworthiness. If you... Read More
How To Make Time For Public Relations
"Don't say you don't have enough time. You have exactly... Read More
Killing Them Softly
The world has woken up to ethical issues in corporate... Read More
Business Gifts for Your Clients and Employees
Tis' the season for business and corporate gift-giving! If you... Read More
E-Mail Media Releases
E-mail is becoming the preferred way to receive media releases.... Read More
Mission-Critical Public Relations?
As a business, non-profit or association manager, any tool that... Read More
Managers: Do You Trust Your PR?
You can if, as a business, non-profit or association manager,... Read More
Your Online Newsroom: How to Give Reporters a Tip
It's hard to imagine a reporter working today who doesn't... Read More
Anchor Your Relationships
I heard a speaker recently who was talking about how... Read More
Want To Join the Bandwagon? Be Sure It Has Wheels!
Here are two to-the-point questions recently posed by several association... Read More
Take the High Ground With Quality PR
Quality public relations does something positive for business, non-profit and... Read More
Got Publicity? How to Become a Household Name
Are you working as hard as you can in your... Read More
Managers, Start Your PR
There'll never be a better time for a manager working... Read More
How To Get Zero Cost Publicity For Your Business Part 2
This is the ending to my previous article, How to... Read More
Inoculate Yourself Against Bad PR
What is bad PR?Well, if you're a business, non-profit or... Read More
Make the Media Your Friend
The media (newspaper, radio, television) can be of enormous help... Read More
How To Create A News Angle
Think of a triangle. On the left, imagine the story... Read More
Not Getting the PR Results You Want?
The reason might be this simple: as a business, non-profit... Read More
Just What Kind of PR Matters to You?
Parties, videos, booklets and column plugs?Or public relations that does... Read More
Dont Get Eaten Alive!
If you don't have a grip on public relations, how... Read More
16 Publicity tips for Restaurants
With a dismal failure rate of more than 75 percent... Read More
Forget The Story Youre Promoting ? Heres What Journalists Really Want From PR People
Although it seems less common these days, there are still... Read More
Ramp Up Your Newsletter to Build a Strong Business
To survive in business, you've got to focus your attention... Read More
The Truth About Public Relations
The truth is, you CAN attract the support of those... Read More
Hispanic Media Training: How It Can Benefit You
How can media training help you create a successful Hispanic... Read More
6 Steps to Using Trade Magazines To Reach Customers
When developing a publicity campaign for their business many owners... Read More
A Managers PR Paradigm
If you manage a department, division or subsidiary for a... Read More
Why Good PR Warrants Your Attention
Because good public relations can alter individual perception and lead... Read More
Managers: Paying for PR-Lite?
As a business, non-profit or association manager, your public relations... Read More
Right PR Empowers a Manager
Business, non-profit and association managers are in a stronger position... Read More
How To Get Radio-Active PR For Your Non-Profit Cause-Part One
"We are in the communications business, the business of conveying... Read More
The Key to Great PR
The Key to Great PR is PerseveranceBy Paula Gardner of... Read More
Media Training: How To Speak During a Media Interview
WHITE NOISEA client recently told me about a fascinating new... Read More
PR: Heres All You Need to Know
Above all, you need to know that the right PR... Read More
What Many PR Users Ignore
Simply that the behaviors of their most important outside audiences... Read More
Publicity - What to Say to a Reporter
You can have dozens of marvelous ideas to get free... Read More
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