Want To Join the Bandwagon? Be Sure It Has Wheels!
Here are two to-the-point questions recently posed by several association magazine publishers: "When is it time to launch an electronic newsletter?" and "Just because everyone's doing it, does that make it right for us?"These are just the types of questions that should be asked by associations and businesses seeking to... Read More
Financial Planning Publicity: When Talking to the Media, Dont Fake What You Dont Know
Relationships are based on trust-not just romantic relationships, or doctor/patient relationships, but practically any relationship, even the one with your auto mechanic.That's why the absolute worst thing a financial planner can do in their relationship with a reporter-especially a new relationship-is to give them false information.Remember, they think of you... Read More
What not to wear when doing a TV Interview
? Don't wear all black. You'll look as though you're disappearing into a hole. This often throws women into a panic, as we love the slimming properties of black, particularly when TV will probably make you look slightly heavier than you are in real life. Black trousers or skirt will... Read More
Marketing-Minded Financial Planners--Appearing on TV? Tell the World!
It doesn't matter how cruel the reality programs get, there always seems to be an endless supply of people willing to humiliate themselves to get on television. There's just something exciting about appearing in front of millions of people.In fact, just knowing someone that's going to be on TV or... Read More
Using the Media - Five Reasons Why
The media has the power to shape public opinion and change perceptions. Every day millions of people around the world consume at least one form of the media, whether voluntary or involuntary.But why is the media so powerful?Is the media simply a mirror to the world? Or is the media... Read More
Creating Event Magic through Planned Video Production
Once upon a time, there was a young, stressed out corporate events planner called Tanya. She was organising a large-scale event for her firm's biggest client.In the midst of organising the guest list, Tanya's boss told her that the client had requested some video footage be edited together to open... Read More
Press Release, An Alternative For Paid Advertisement. Step 1
What's a press release? This is generally a one page story about your business, your product/service or an event happening related to your business that is about to, or recently occurred. These publicity stories are generally "shot gunned" to newspapers, radio, television and the trade publications.Then imagine having your products/service... Read More
How To Get An Avalanche Of Free Publicity For Your Home Business!
There are many ways you can get tons of free publicity in the form of write-ups in magazines, newspapers, and even radio and TV. And sometimes you can turn family events into human-interest stories that editors like and will publish in their magazine and newspapersOne way is to compose a... Read More
Publicity - The Right Media Person to Call for Free Publicity
You won't accomplish much if you call the gas company to ask about your cable bill. Make sure that when you call about your story that the reporter you are contacting is the right person.Don't call a business reporter who covers the pharmaceutical industry with ten tips on getting kids... Read More
Top Ten Tips for Writing your Best Press Release Ever
Keep these few crucial details in mind when writing and submitting your press release to increase your chances of news coverage:1. If you are not the news: become the news. No matter what your release is about, you need to find a way to tie into the news. Make use... Read More
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Top Five Publicity Myths
Most people consider getting publicity the most important part of... Read More
Know What Matters Most About PR?
When, as a business, non-profit or association manager, you are... Read More
Can Small PR Firms Deliver Huge Results?
They can when they invest in the basics. The best... Read More
Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?
When you should send samples with your press release:1) When... Read More
Two Donts for Financial Planners Seeking Free Publicity
Many of my clients have had the misguided perception that... Read More
Writing a Press Release: Inverted Pyramid Style
A term you'll hear in newsrooms, in editing meetings, in... Read More
What Is Best Practice Public Relations?
Why, public relations that stays true to its fundamental premise,... Read More
4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity
As the year starts to wind down, many businesses and... Read More
Top Ten Tips For Great Sound Bites
If you're an online business using public relations (PR) to... Read More
Publicity - How to Write a Headline That Will Garner Free Publicity
Taking your ad and turning it into paragraph-style prose is... Read More
Slow Day? Create News
Sometimes there seems to be no client news worthy of... Read More
Best Approach For Free Advertisement
Product/service publicity is the superhighway to business success everyone dreams.... Read More
How To Create A News Angle
Think of a triangle. On the left, imagine the story... Read More
Can Newbies Avoid The Pitfalls?
Yes indeed! If you are a young person who has... Read More
Its Just Common Sense!
When a group of outsiders behaves in a way that... Read More
Do I Really Need a Publicist?
Are you hesitating about hiring a publicist or, if you... Read More
Dont Use PR
?lose the confidence of your key target audiences? discourage them... Read More
Public Relations Productivity
Should it be measured in "publicity by the pound," or... Read More
How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them
How to write a press release that generates free publicity... Read More
Want This Kind of PR?
PR that really does something positive about the behaviors of... Read More
Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity
In this great country of ours, there are basically three... Read More
How to Form a Relationship with a Newspaper
How do you make a good relationship with a newspaper... Read More
3 Essential Elements For Turning Your PR Pitch Into Publicity Exposure
1) Establish Rapport, then get the editor/producer excited.There's not a... Read More
PR: Time For a New Playbook?
When your public relations results pretty much depend on whether... Read More
Why Do You Want PR?
To get someone's name in the newspaper or a product... Read More
PR Campaigns ? How To Get To Grips With The Media
If you're serious about getting great results from your PR... Read More
The Role Of Public Relations In Branding
Because PR can be difficult to control, it is often... Read More
Ignore PR at Your Peril!
If you do, it means:you don't value tracking the perceptions... Read More
16 Publicity tips for Restaurants
With a dismal failure rate of more than 75 percent... Read More
What Determines PR Success?
As a business, non-profit or association manager, occasions will arise... Read More
10 Ways to Get the Media to Love You
So you've put yourself "out there" with a public relations... Read More
Why Public Relations Doesnt Just Happen
Public relations is a very important part of the marketing... Read More
Media Exposure Validates And Legitimizes Your Business
Although repetition is extremely important, there are times when advertising... Read More
Rise of the Creative Class
The fast changing dynamics of the world economy is forcing... Read More
The Ultimate PR Scam
It happens to business, non-profit and association managers when their... Read More
Mind Your Own Business!
And the best way to mind your own business is... Read More
If Your PR Cant Do This, Bag It!
As a business, non-profit or association manager, why continue a... Read More
Managers: Super-Charge Your PR
Ain't a gonna happen unless business, non-profit and association managers,... Read More
Building Community Support for Project Permitting, Construction, and Marketing
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
What Some Pros Know About PR
They know they had better do something positive about those... Read More
Talk Radio Success
You do not have to hire a publicist or advertise... Read More
Leveraging Your Reputation - Making PR Work for You
We rely on all kinds of tools and advice to... Read More
PR: The Thrill of a Good Idea
The notion that a business, non-profit or association manager can... Read More
Media Training: Why Nobodys Listening to You
SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More
Submitting A Press Release Can Benefit Your Business
A Press Release is a captive story that can be... Read More
Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?
Just about anyone who has been in the public eye... Read More
Press Release, An Alternative For Paid Advertisement. Step 1
What's a press release? This is generally a one page... Read More
Attention PR Shoppers!
As a business, non-profit or association manager, what do you... Read More
PR: How Sweet It Is!
The public relations goal and strategy make sense; the message... Read More
How to Write News Releases that Get Noticed
What do you do with junk mail? Are you like... Read More
The Truth About Public Relations
The truth is, you CAN attract the support of those... Read More
Its CNN! They Want To Talk To You!
Being invited to appear on radio and television used to... Read More
She Who Has the Gold...
?makes the rules, of course.But when the gold takes the... Read More
How to Stay Composed During Contentious TV Interviews
NOTE: Brad Phillips was a Producer for CNN's The Capital... Read More
4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity
As the year starts to wind down, many businesses and... Read More
10 Secrets to Free Publicity
Public relations is popular because it is very cost-effective and... Read More
The Role Of Public Relations In Branding
Because PR can be difficult to control, it is often... Read More
HELP: I Need a Press Kit!
A press kit is an essential press relations tool. While... Read More
Managers: Heres a PR Template for You
Let's start out with a caution for business, non-profit and... Read More
PR Going According to Plan?
Think carefully! You're a department, division or subsidiary manager for... Read More
Something New For Managers?
A new public relations blueprint could be a good idea... Read More
Business Growth for Financial Planners in Five Easy Steps
Attracting new business: sometimes it happens by luck, sometimes by... Read More
Community Based Marketing Strategies
As small businesses we have an opportunity and an obligation... Read More
Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries
Only two media in Spanish speaking countries offer RSS: the... Read More
Speaking to the Press
If you get the hang of speaking to the press... Read More
Writing a Press Release: The Design Basics
Big corporations like General Motors and Coca-Cola spend thousands of... Read More
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