Managers: Paying for PR-Lite?

As a business, non-profit or association manager, your public relations expenditure may give you names in the newspaper or product plugs on radio. But what about key stakeholder behavior change ? the kind that leads directly to achieving your managerial objectives?Since that's public relations' strongest suit, shouldn't you be getting... Read More

Financial Planner Marketing - Problems Are Good (For Financial Planners Seeking Free Publicity)

A common complaint you'll hear is that the media is fixated on negative stories.But, let's face it, that's what people watch. Jerry Springer and Maury Povich wouldn't make millions of dollars a year if people hated watching spouses fight and jilted lovers weep.And have you ever heard of a publication... Read More

The Press Release Method to Get Great Publicity

If you have had any experience in public relations or marketing, you probably know how well press releases can work. There are many, many companies who have increased sales by 100%-300% in a matter of months simply through using press releases.Most people don't know how to write them, distribute them,... Read More

Leveraging Media Coverage - Your Tool For Business Growth

Media relations, simply put, is the business of building and growing reputations. One of the strengths of media coverage is that its free and gives great credibility because it is written by a third party, namely a journalist. But media relations does not simply end with an interview or article... Read More

PR: Heres All You Need to Know

Above all, you need to know that the right PR can alter individual perception and lead to changed behaviors.Especially when you create external stakeholder behavior change, the kind that leads directly to achieving your managerial objectives.And all because the core of your public relations lies in doing something positive about... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

Forget The Story Youre Promoting ? Heres What Journalists Really Want From PR People

Although it seems less common these days, there are still a fair number of us public relations practitioners who enter the business by crossing over from the journalist's side of the notebook.When you make that transition, you become something of an oracle. Colleagues and clients expect you to be the... Read More

Why Do You Want PR?

To get someone's name in the newspaper or a product mention on a radio talk show?If that's all you expect, fine. But that response tells me that, as a business, non-profit or association manager, you may have overlooked an important reality: people act on their own perception of the facts,... Read More

Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries

Only two media in Spanish speaking countries offer RSS: the Spanish newspaper El Mundo and the Argentine Clarín. Although the blogs are becoming more visible in the media and are becoming a research topic, still they are something of small "evangelist groups", who promote its use? but... Read More

How To Write A Killer Press Release

One of the primary tools still used by PR professionals to garner media coverage is the press release. Now understand the purpose of a press release is to grab the attention of an editor, not to offer a word for word story to a publication. Most professionals as well as... Read More

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How to Make A Great Press Kit ? A Musicians Guide

As an owner of an independent record label, I often... Read More

Publicity: When Calling a Reporter, Keep it Short

When you are planning to call a reporter for the... Read More

Foolproof Publicity for Marketing-Minded Financial Planners

They'd hate to admit it, but the media is pretty... Read More

What is News?

What may be the more appropriate question is: What makes... Read More

Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)

Recently I had a craving for... Read More

Its Just Common Sense!

When a group of outsiders behaves in a way that... Read More

What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners

New business owners often miss out on publicity opportunities because... Read More

Dont Expect to Bump Oprah From A Magazine Cover

"I want a pony, a tree house and the fastest... Read More

Managers and PR Genius

The real public relations geniuses might be managers. You know,... Read More

The Most Important PR In America

Just happens to be public relations activity that alters individual... Read More

Cross Cultural Communication & PR

The Public Relations (PR) industry is responsible for creating and... Read More

A Simple Formula for Success

Leaders in the business world need public relations big time,... Read More

Managers: A Key to Your Survival

Most business, non-profit and association managers live to tell about... Read More

Something New For Managers?

A new public relations blueprint could be a good idea... Read More

Managers: Do You Trust Your PR?

You can if, as a business, non-profit or association manager,... Read More

Financial Planners Publicity - Dont Wait, Media Folks Want Your Free Publicity

Looking to get your name into a magazine? You need... Read More

Public Relations Primer, Part I: Packaging Your Story for the Media

Imagine you're in the breakfast cereal business. You make the... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject... Read More

PR: How Sweet It Is!

The public relations goal and strategy make sense; the message... Read More

Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media

The media need you. Need the information and expertise you... Read More

Managers, Which PR Is Right For You?

An effort built around a string of print and broadcast... Read More

P.R. Strategies for Professional Service Providers

Promotion for Professional Services Providers requires a different approach than... Read More

Financial Planning Publicity: When Talking to the Media, Dont Fake What You Dont Know

Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More

Managers, Have You Been Shortchanged?

You have been if you're a business, non-profit or association... Read More

Leveraging Media Coverage - Your Tool For Business Growth

Media relations, simply put, is the business of building and... Read More

Financial Planners, Follow These Guidelines to Get Free Publicity

Be a ResourceThe media people that are likely to want... Read More

Dont Do This to Your News Release!

Hundreds of thousands of News Releases are sent out all... Read More

Dont Waste Money on Public Relations

Demand that it pull its own weight in your boat... Read More

PR: The Thrill of a Good Idea

The notion that a business, non-profit or association manager can... Read More

The Ultimate PR Edge: Getting Reporters To Open Your E-Mails

You know that getting publicity is vital to the health... Read More

Life After Press Release Distribution?

A few weeks ago I was participating on an on-line... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a... Read More

Publicity: Nailing a Media Interview, Part I

The most important thing to remember for any interview: stay... Read More