Media Relations: How We Landed on the Wall Street Journals Front Page

Media relations is a great profession.On good days, I earn my living speaking to and learning from knowledgeable experts who ask for help in raising the profile of their cause through the media. In the past few years, I've worked with billionaire philanthropists, a Pulitzer Prize-winning scientist and a world... Read More

Public Relations Success Starts Here

For discerning business, non-profit and association managers, PR success is pretty much a matter of achieving their managerial objectives by altering perceptions leading to changed behaviors among those important external audiences that MOST affect their department, group, division or subsidiary.Period.If, however, as a manager you choose to view public relations... Read More

How To Get Radio-Active PR For Your Non-Profit Cause: Part Three of Three

HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay calm, relaxed, and focused while being interviewed on the radio?I've been both a guest and a host, and I've heard the nervousness in the voices of many callers, and seen it in the eyes of some first-time guests.But I also... Read More

Are There Secrets to Gaining Media Coverage?

Are there secrets to gaining media coverage or is it pure luck? It's a question that I am asked often while meeting with small-business owners who are seeking press attention for their companies or products. While luck certainly plays a part, the short answer to this question is "maybe." However... Read More

All You Need to Know About Press Release Writing and Distribution

Before you even think about writing a press release, there are a few things you need to know about the media. Here's the first - and most important - of them:1. Journalists receive hundreds of press releases every weekDepending on the publication they're writing for, they may even get hundreds... Read More

If Your PR Cant Do This, Bag It!

As a business, non-profit or association manager, why continue a public relations effort that doesn't deliver the key external audience behaviors you need to achieve your department, division or subsidiary objectives?Time for a change. One that will base your PR effort on a fundamental premise that makes sense. And one... Read More

Managers: Are You PR-Fit?

Can you honestly say that your business, non-profit or association's key outside audiences behave in ways that help lead to your success on-the-job?Or, have you pretty much ignored the reality that target audience behaviors can help or hinder you in achieving your department, division or subsidiary's operating objectives?Truth is, your... Read More

What Does the Public Relations Client REALLY Want, and Why?

It's not unusual for clients of service providers to insist that their budget dollars be quickly applied to a variety of flashy tactics. Yet, when pressed, many acknowledge that what they REALLY want for their money is visible, end-game change.This is especially true in public relations where clients often second-guess... Read More

Trade Show Tactics Revealed

Being part of a trade show gives small business a chance to experience economies of scale and to mix around with the big guys. This may also be the most stressful period for the PR Dept. head as he will hope that R & D people will be able to... Read More

Why Good PR Warrants Your Attention

Because good public relations can alter individual perception and lead to changed behaviors among key outside audiences. And that can help business, non-profit and association managers achieve their managerial objectives.It all happens when you do something positive about the behaviors of those important external audiences of yours that most affect... Read More

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The Power of Radio - Tips for Great Radio Interviews

Many people are intimidated by radio interviews, whether live or... Read More

How to Get PR

There is a process for successfully getting publicity about your... Read More

How To Write A Press Release

A well structured press release in an excellent way of... Read More

Generating Publicity For Your Business: Knowing Your Media Market Is Critical

When starting a successful business venture or launching a new... Read More

VIP Database; Does Your Company Have One?

The VIP databases are fun to create and can be... Read More

Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity

Unlike some professionals like lawyers and doctors, financial planners aren't... Read More

Dealing With Reporters in Your Small Business

It behooves you to know and remember the names of... Read More

The Story The Media Really Wants

If you're like most of my clients, you're probably interested... Read More

Do-It-Yourself PR: An Accident Waiting to Happen

Early in my career as a public relations consultant, I... Read More

Financial Planners, Make Sure Reporters Comprehend Your Topic

Don't assume that a reporter understands financial planning. If anything,... Read More

Want To Join the Bandwagon? Be Sure It Has Wheels!

Here are two to-the-point questions recently posed by several association... Read More

So, How Do I Answer That?

How you answer questions depends on many factors. Example what... Read More

Do I Really Need a Publicist?

Are you hesitating about hiring a publicist or, if you... Read More

Youve Done PR the Hard Way Long Enough

As a business, non-profit or association manager, let the tacticians... Read More

Promoting Your Website Through a Press Release

Have you ever gotten one of those letters from your... Read More

Managers: Heres a PR Template for You

Let's start out with a caution for business, non-profit and... Read More

Business Gifts for Your Clients and Employees

Tis' the season for business and corporate gift-giving! If you... Read More

The Ultimate PR Scam

It happens to business, non-profit and association managers when their... Read More

How to Write a Press Release

Why You Should Write Press Releases: A press release is... Read More

Say What?

As the comedian Steve Martin once said, "some people have... Read More

What Is Best Practice Public Relations?

Why, public relations that stays true to its fundamental premise,... Read More

Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis

Prior to launching a new public relations campaign, evaluate the... Read More

Media Training: How to Tell a More Interesting Story

PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More

Seven Tips To Get Your Press Release Noticed

If you're seeking to promote yourself or your new business... Read More

Between Now and Economic Recovery

There's still time to review your public relations program like... Read More

PR: Lets Cut to the Chase

If your key ? that's KEY ? outside audiences don't... Read More

A Guide to Optimizing Public Relations Content

This guide to "SEOing" your PR efforts can help you... Read More

Public Relations: Converting the Non-Believers

What's the real reason some managers shy away from public... Read More

Managers, Have You Been Shortchanged?

You have been if you're a business, non-profit or association... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy... Read More

How To Make Time For Public Relations

"Don't say you don't have enough time. You have exactly... Read More

Rise of the Creative Class

The fast changing dynamics of the world economy is forcing... Read More

Mission-Critical Public Relations?

As a business, non-profit or association manager, any tool that... Read More