Preparing For Your Media Interview

Media interviews are an important part of an overall public relations campaign. Any size company from entrepreneur to Fortune 500 can benefit from media interviews. Always arrive for a media interview prepared and early. We've seen competent CEOs drown in uncharted media waters. Being unprepared guarantees you won't get asked... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

Media Contact Lists and How to Build a Fantastic One

I got the latest issue of Internet Works in the post yesterday and was disappointed to find out that it's going to be the last. As well as having the good taste to run a feature on me last year (!) Internet Works has been a great source of information... Read More

PR? Why?

Well, for starters, because good public relations can alter individual perception and lead to changed behaviors among your key outside audiences. And that can help business, non-profit and association managers like you achieve your managerial objectives.But remember to let the PR tacticians handle the special events, brochures and press releases.... Read More

The Most Important PR In America

Just happens to be public relations activity that alters individual perceptions leading directly to changed behaviors. PR pulls that off by persuading a manager's key outside audiences with the greatest behavior impacts on the organization, to its way of thinking. Then it moves those external stakeholders to take actions that... Read More

Does Your Small Business Have a Grooming Policy?

They say that image is everything and some of us have seen it all. Have you ever went into a store and just could not believe what you were seeing behind the counter? Is that a real human? Without trying to make the world into a civilization like the "Borg"... Read More

Media Training: How to Avoid Being Misquoted

I often begin my media training sessions by asking members of the audience to raise their hands if they've been interviewed by the media. Almost all of the hands in the room go up. I then ask them to keep their hands up if they've ever been misquoted. Not only... Read More

The Non-business Business

Think for a moment! If you were to do a business, profession or a job that you loved, something that was a passion, you considered worth doing, one that gave you joy; would you ever think early retirement or rush home early from work? 'Doubtful' is a certainty, to say... Read More

Dont Do This to Your News Release!

Hundreds of thousands of News Releases are sent out all the time and many people will show you different ways to write a news release in a way that will result in publicity for you or for your company. However, many people over look the 17 Deadly Sins that you... Read More

Using Publicity As A Creative Marketing Tool

Publicity is an important and often overlooked tool of creative selling; and a more cost-effective way of reaching your target audience than advertising. With the inherent third-party endorsement of the media implied in every editorial story, a news or feature article in a newspaper, magazine, or on television or radio,... Read More

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Radio Interviews - How To Get Them!

Getting on the radio can be a great tactical move... Read More

How To Use PR To Build Your Business

Everyone knows the value of free publicity. And given the... Read More

Publicity: When Calling a Reporter, Keep it Short

When you are planning to call a reporter for the... Read More

Media Training 101: When 60 Minutes Knocks On Your Door

You never know when 60 Minutes will knock on your... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three... Read More

Promote Your Products With A Press Release

Writing an effective press release is a way to draw... Read More

6 Steps to Using Trade Magazines To Reach Customers

When developing a publicity campaign for their business many owners... Read More

Speak Up

Another way to really become known in your area is... Read More

Media Relations: Should You Pay For News Coverage, Part II

Last month, we told you about "pay for play," a... Read More

Maybe the Strongest PR on Planet Earth?

Strong for business, non-profit and association managers when they use... Read More

Why Public Relations Doesnt Just Happen

Public relations is a very important part of the marketing... Read More

Media Relations: Minority Media Matters

Your boss just stopped by your office. He tells you... Read More

The Truth About Public Relations

The truth is, you CAN attract the support of those... Read More

Advertising and Community Relations -- Get the Best of Both Worlds

Have you ever noticed that in communities without big universities,... Read More

PR Buyers Beware!

It can bite you and waste your public relations budget... Read More

Dont Use PR

?lose the confidence of your key target audiences? discourage them... Read More

How PR Helps Managers Win

Anything that lets managers achieve their managerial objectives is a... Read More

Do I Really Need a Publicist?

Are you hesitating about hiring a publicist or, if you... Read More

Press Releases: Not Dead, Just Evolved

Mark Twain once said the rumors of his death had... Read More

Get Write To It

The toughest thing about writing a news release is getting... Read More

6 Essentials for Doing Your Own PR: Guest Author

Today's issue of Lean Marketing Champions features tips on doing... Read More

The Feeding Tube for Your Business

There are a lot of things that make a business... Read More

Marketing-Minded Financial Planners: Put Extra Content in an E-Zine

As you start getting more media-savvy, you'll find yourself coming... Read More

A Guide to Optimizing Public Relations Content

This guide to "SEOing" your PR efforts can help you... Read More

Its Just Common Sense!

When a group of outsiders behaves in a way that... Read More

Can Media Coverage Build An Online Business? You Bet It Can!

As someone with expertise in media relations, I've been asked... Read More

Ready For A Business Recovery?

Who wants to face the challenges of a business recovery... Read More

Media Kit: 25 Component Possibilities

Media kits include a combination of information whether created for... Read More

What You Dont Know About PR Can Hurt You

And hurt bad if you are a business, non-profit or... Read More

The Worst PR Mistakes

For a business, non-profit or association manager, they could be... Read More

PR: Heres All You Need to Know

Above all, you need to know that the right PR... Read More

Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts

It's the time of year when calendars crowd out the... Read More

Auto Detailing Public Relations; United Way Withholding

As a mobile detailing company it is important to have... Read More