Driving Near School Buses in Company Vehicles
School BusesWhen approaching a school bus: Slow down; If the amber lights are flashing, the bus is about to stop; If the red lights are flashing, the bus is stopped; In many states it is against the law to pass a school bus with flashing red lights and/or an extended... Read More
Which PR? Judge for Yourself
You are a senior business, non-profit or association manager. So, chances are you call the shots for your department, division or subsidiary.Which means you can make your decisions stick.Like deciding whether a publicity placement is more important to you than creating external stakeholder behavior change leading directly to achieving your... Read More
Press Releases
How do press releases or interest stories have an effect on meeting new potential clients?Press releases can make the difference between being known and being just the same old service that everyone offers. You need to set yourself apart from all the others. The press needs to have stories about... Read More
PR: Time For a New Playbook?
When your public relations results pretty much depend on whether your news item gets used in a newspaper column or on a radio talk show, you may be ready for a fresh approach.Why not shoot for a 1-2 PR punch?First, focus sharply on those external audiences who play a major... Read More
10 Tips for Tantalizing News Releases
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
How Managers Hurt Their PR Results
Business, non-profit or association managers hurt their own public relations results when they become fascinated with PR tactics ? press releases, publications and brochures and, particularly, fun-to-manage special events ? while failing to plan for the perceptions and behaviors of the very people who probably hold their managerial success in... Read More
Managers Who Tap Into PRs Value
Business, non-profit and association managers get a ton of satisfaction when they do something really positive about the behaviors of those outside audiences that most affect their operation. Especially when they deliver external stakeholder behavior change, the kind that leads directly to achieving their managerial objectives; and even more so... Read More
How To Get An Avalanche Of Free Publicity For Your Home Business!
There are many ways you can get tons of free publicity in the form of write-ups in magazines, newspapers, and even radio and TV. And sometimes you can turn family events into human-interest stories that editors like and will publish in their magazine and newspapersOne way is to compose a... Read More
A Company That Doesnt Need Public Relations?
Really? You mean there are NO perceptions and behaviors peculiar to that company's outside audiences that would help or hinder it in the pursuit of its objectives?Wow! I need to know more about a company that can ignore what its key external publics perceive about the company AND how they... Read More
Why PR Can be Effective Medicine
When properly applied by business, non-profit and association managers, public relations "medicine" does something positive about the behaviors of those important external audiences of theirs that MOST affect their operations.It's easy-to-swallow "medicine" when it leads managers to persuade those key outside folks to their way of thinking, then move them... Read More
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What I Do
I believe this about public relations.People act on their own... Read More
Watch Your Attitude
So many restaurants spend money on publicity and then practically... Read More
Rise of the Creative Class
The fast changing dynamics of the world economy is forcing... Read More
Top Five Publicity Myths
Most people consider getting publicity the most important part of... Read More
Is PR Right for You? 6 Questions to Ask
When most people think about marketing, they think advertising. While... Read More
Public Relations Primer, Part I: Packaging Your Story for the Media
Imagine you're in the breakfast cereal business. You make the... Read More
Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)
Recently I had a craving for... Read More
Tough Times, Tough Tactics
When times are tough, it's no time to ignore those... Read More
How PR Helps Fiercely Competitive Managers
Fiercely combative business, non-profit and association managers use every PR... Read More
Leveraging Media Coverage - Your Tool For Business Growth
Media relations, simply put, is the business of building and... Read More
Managers Need Basic PR
True, because department, division or subsidiary managers for a business,... Read More
A Simple Formula for Success
Leaders in the business world need public relations big time,... Read More
PR: Focus on What Matters!
Sure, as a manager, you have a talented member of... Read More
Passing the PR Bar
The public relations bar, should such a proficiency measure ever... Read More
Transparency in Online Transactions
In these days of every increasing demand and competition, there... Read More
Editorial Calendars: A Key to Publicizing Your Business
What is the one thing that all of the best... Read More
Publicity Performance Not Enough?
Even after a nice piece in a national publication, or... Read More
How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three
FIVE WAYS TO GET ON THE RADIOHere are five basic... Read More
Creating Event Magic through Planned Video Production
Once upon a time, there was a young, stressed out... Read More
How To Write A Killer Press Release
One of the primary tools still used by PR professionals... Read More
Keep The Publicity Machine Rolling with Reprints
More than half of America skips the Super Bowl, the... Read More
Media Training: Three Reasons to (Almost) Always Stay On-The-Record
The words are pop culture heroes.Movies such as "The Insider,"... Read More
Right PR Empowers a Manager
Business, non-profit and association managers are in a stronger position... Read More
Easy to be Foolish About PR
In fact, here are three really foolish goofs made by... Read More
E-Mail Media Releases
E-mail is becoming the preferred way to receive media releases.... Read More
Ready For A Business Recovery?
Who wants to face the challenges of a business recovery... Read More
So, How Do I Answer That?
How you answer questions depends on many factors. Example what... Read More
Doubt PRs Clout? Dont!
Done right, it helps modify the behaviors of your most... Read More
Writing a Press Release: How to Write Quotes
Ideally, you will have two types of quotes in your... Read More
Promoting Your Website Through a Press Release
Have you ever gotten one of those letters from your... Read More
Press Releases: Not Dead, Just Evolved
Mark Twain once said the rumors of his death had... Read More
Promote Your Products With A Press Release
Writing an effective press release is a way to draw... Read More
Five Publicity Buckets For Marketing-Minded Financial Planners
Maybe you've seen another financial planner on TV, and thought,... Read More
Managers, Which PR Is Right For You?
An effort built around a string of print and broadcast... Read More
How Real PR Works
For some, public relations works well when their news release... Read More
Make Sure Your Media Room Rocks
If a reporter was writing a story about you and... Read More
Marketing-Minded Financial Planners, Make Your Web Site a Resource for the Media
Reporters, by nature, are curious people.If you can get them... Read More
Marketing-Minded Financial Planners, Dont Hold Back Information From the Media
Some financial planners think that they shouldn't share their top... Read More
Media Relations: When Numbers Lie
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More
How To Get Radio-Active PR For Your Non-Profit Cause: Part Three of Three
HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay... Read More
Financial Planning Publicity: When Talking to the Media, Dont Fake What You Dont Know
Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More
Media Training: Why Nobodys Listening to You
SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More
Say What?
As the comedian Steve Martin once said, "some people have... Read More
Public Relations Mixup?
When you pay good money for public relations services, you... Read More
Are You PR-Challenged?
You won't be if you accept a very simple premise.... Read More
The Right Hook
Have you fantasized about spreading word of your business on... Read More
Some Cool P.R. Tips for These Dog Days of Summer
Yup -- it's hot and sticky and you don't feel... Read More
What People Believe Can Bring You Success
Just think about it.If I come to believe that you... Read More
Much Ado About A Lot!
I say public relations can be a matter of survival... Read More
Creating Event Magic through Planned Video Production
Once upon a time, there was a young, stressed out... Read More
Publicity: Financial Planners That Get It Follow One Rule
Advice about business and life often gets around to one... Read More
Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity
In this great country of ours, there are basically three... Read More
PR Failure Defined
I define public relations failure this way:key audience perceptions are... Read More
Financial Planners, Why Advertise When Free Publicity and Marketing Is Better?
Commit this to memory, please: To get in the media,... Read More
How Video Production can be used in PR
At the core of any successful public relations campaign is... Read More
33 Reasons To Do A News Release
News releases are not the best way to get major... Read More
The Power of Radio - Tips for Great Radio Interviews
Many people are intimidated by radio interviews, whether live or... Read More
Managers and PR: One Thing Is Clear
As a business, non-profit or association manager, you have a... Read More
Take the High Ground With Quality PR
Quality public relations does something positive for business, non-profit and... Read More
Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch
Sometimes a phone call isn't intimate or long enough to... Read More
Seven Tips To Get Your Press Release Noticed
If you're seeking to promote yourself or your new business... Read More
Post Your Press Release Online ? For Free!!
Are you launching a new product or website? Announcing a... Read More
Top Ten Tips For Great Sound Bites
If you're an online business using public relations (PR) to... Read More
The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain
PR, that is public-relations, leads the way to effective advertising;... Read More
What Determines PR Success?
As a business, non-profit or association manager, occasions will arise... Read More
Your Organization: What Role PR?
As a manager, does your current business, non-profit or association... Read More
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