Publicity: A Financial Planners Best Marketing Friend
There's an old African proverb:"If you think you are too small to make a difference, try sleeping in a closed room with a mosquito."There's a message here for financial planners who want to get free publicity exposure, and use it as a smart marketing tool to grow their practice. Actually,... Read More
Media Training: Stop Talking, Already!
THE TWO MINUTES UNDERDOGEdward Everett was one of the most famous orators of his time. Standing before an audience of thousands in a Pennsylvania field on a cold winter's day in November 1863, he delivered one of the impassioned speeches that made him famous. His two-hour speech reportedly captivated the... Read More
Not Getting the PR Results You Want?
The reason might be this simple: as a business, non-profit or association manager, you're too focused on communi- cations tactics and not on a workable blueprint for dealing with those important outside audiences whose behaviors most affect your department, division or subsidiary.If this sounds familiar, the blueprint I refer to... Read More
Publicity: The Best Things In Life Are... FREEE!
One portion of your marketing plan that you probably don't think about enough is "free publicity".Publicity is an extremely important tool and should be given prominence in any marketing plan.What is publicity?It's getting anyone else besides yourself to talk about you (preferably in a good way) and tell about the... Read More
Making Your Own News
Getting a press release published in a newspaper or magazines can be one of the best ways to publicize your business. First, though, you need a good story ? and that can be the hard part.Here's a basic rule of public relations for you, though: if you don't have a... Read More
What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners
New business owners often miss out on publicity opportunities because they think it's a nuisance to talk to reporters. In fact, publicity can be far more valuable than advertising. Media exposure can give your business profile a huge boost. You'll attract clients, customers and recruiters. More important, you gain credibility... Read More
Get PR Off the Bench
Something that results in your most important outside audiences doing what you need them to do should not be warming the bench.But that's exactly what's happening at organizations that allow their public relations people to play games with tactics like newsletters, press releases and brochures instead of aggressively pursuing the... Read More
Maybe the Strongest PR on Planet Earth?
Strong for business, non-profit and association managers when they use the fundamental premise of public relations to produce external stakeholder behavior change ? the kind that leads directly to achieving their managerial objectives.And strong when they do something positive about the behaviors of those outside audiences that most affect their... Read More
The Press Release: How to Get the Media to Pay Attention!
As many of you already know, promoting and marketing your business in as many creative ways as possible is crucial to the success of your venture. But finding ways to get noticed presents a major challenge for most entrepreneurs. One of the most cost effective and powerful methods of getting... Read More
Making the News - Tips from A News Journalist
What makes a good media release and how do you engage the media with your story idea? How do you pitch stories to the media, especially hard-nosed news hounds who can sniff out a 'puff piece' a mile away?The media receives literally hundreds of media releases a day, many which... Read More
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Media Relations: Ending the Press Release Crutch
When most people think of media relations, they think of... Read More
Managers: Get Real, Please!
Personnel mentions in the newspaper and product plugs on radio... Read More
Think Big
Would you like to be the next Dr. Phil, Suze... Read More
Same Old, Same Old PR Still Tops
Like human nature over time, the power of good public... Read More
Driving Near School Buses in Company Vehicles
School BusesWhen approaching a school bus: Slow down; If the... Read More
Some Cool P.R. Tips for These Dog Days of Summer
Yup -- it's hot and sticky and you don't feel... Read More
Do-It-Yourself PR: An Accident Waiting to Happen
Early in my career as a public relations consultant, I... Read More
7 Simple Steps To A PR Launch
A PR product or service launching is a perfect way... Read More
Youve Done PR the Hard Way Long Enough
As a business, non-profit or association manager, let the tacticians... Read More
Got Publicity? How to Become a Household Name
Are you working as hard as you can in your... Read More
Media Exposure Validates And Legitimizes Your Business
Although repetition is extremely important, there are times when advertising... Read More
7 Tips to Get More Mileage Out of Your Online or Offline Publicity
You worked hard to get a story on your business... Read More
What is GuerrillaPR Anyway?
Public relations is the art, as one of my colleagues... Read More
Knowing the Community
You are in business for yourself, but how well do... Read More
Write Press Releases That Dazzle
When a reporter is wowed, intrigued, surprised or captivated by... Read More
If Your PR Cant Do This, Bag It!
As a business, non-profit or association manager, why continue a... Read More
The Ultimate PR Edge: Getting Reporters To Open Your E-Mails
You know that getting publicity is vital to the health... Read More
Media Release Headlines - Ten Tips to Get Media Attention
So you have spent hours and hours writing, shaping and... Read More
Do You Have Issues?
Every organization has issues that could affect its operation. The... Read More
PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd
Do editors of newspapers, magazines and online news sites really... Read More
What Does Your Telephone Say About You When You Are Away?
Business to Business relationships come to expect a certain level... Read More
A Blueprint for Managing your PR
OK, as a manager, your goal is to show a... Read More
Whats Important About PR?
Quite a bit, actually. Public relations helps business, non- profit... Read More
Grandma Says...
Southern grandmothers have often said, "there are only three... Read More
Tough Times, Tough Tactics
When times are tough, it's no time to ignore those... Read More
10 Tips for Tantalizing News Releases
Want to get radio interviews and coverage in print publications... Read More
How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them
How to write a press release that generates free publicity... Read More
Do You Have A Press Package?
How do you make a friend of the media? A... Read More
How to Get PR
There is a process for successfully getting publicity about your... Read More
Meet The Media
Although media relations is not all there is to PR,... Read More
Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership
Since the major part of a small business typically comes... Read More
The Best PR Has to Offer Managers
How cool is this? You're a business, non-profit or association... Read More
Go Ahead, Marketing-Minded Financial Planners, Call a Reporter
Yes, you can call a reporter.I've said it before, in... Read More
What I Do
I believe this about public relations.People act on their own... Read More
Something New For Managers?
A new public relations blueprint could be a good idea... Read More
Media Savvy - How To Lead, Persuade, And Influence
Media management has become one of the strategic tools for... Read More
PR Buyers Beware!
It can bite you and waste your public relations budget... Read More
Public Relations ? Defining Your Organization from the Inside Out
What do your customers say about your company?Would you let... Read More
Publicity Tips from the Pros
If you want to know the best way to approach... Read More
For Financial Planners, Marketing and Publicity Is About You
For financial planners, getting publicity, in the end, isn't about... Read More
Tactics Vs. Endgame - Endgame Wins
It took me a while to see just HOW crucial... Read More
Is This the PR You Thought You Were Getting?
You know, where you do something positive about the behaviors... Read More
PR Where it Matters Most
What's more crucial to the success of a business, non-profit... Read More
Television Reporters - Questions to Ask Before Agreeing to an Interview
Prior to a TV interview it is guaranteed the journalist... Read More
Public Relations & Your Small Business
The practice of public relations is often misunderstood, thus overlooked... Read More
Why Do You Want PR?
To get someone's name in the newspaper or a product... Read More
Know What Matters Most About PR?
When, as a business, non-profit or association manager, you are... Read More
How To Write A Press Release
A well structured press release in an excellent way of... Read More
Financial Planners, Make Sure Reporters Comprehend Your Topic
Don't assume that a reporter understands financial planning. If anything,... Read More
Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You
A reporter's job is to get the most accurate and... Read More
PR Going According to Plan?
Think carefully! You're a department, division or subsidiary manager for... Read More
8 Ways to Use Local Publicity to Drive Your Business
While scoring anice story in BusinessWeek or USA Today is... Read More
PR: Behavior Modification Specialist
While awaiting economic recovery, business needs to attract the attention... Read More
PR: The Wildcard Marketing Strategy
What is the true purpose of public relations and how... Read More
How to Get PR
There is a process for successfully getting publicity about your... Read More
PR tips for business
Question: Why should your business issue a press release? Answer:... Read More
Life After Press Release Distribution?
A few weeks ago I was participating on an on-line... Read More
Financial Planners, Follow These Guidelines to Get Free Publicity
Be a ResourceThe media people that are likely to want... Read More
How To Use PR To Build Your Business
Everyone knows the value of free publicity. And given the... Read More
Right PR Empowers a Manager
Business, non-profit and association managers are in a stronger position... Read More
Do-It-Yourself Public Relations
"Advertising is what you pay for. Publicity is what you... Read More
PR: Your 500 Pound Gorilla
What else, for goodness sake, could you as a business,... Read More
Can Your PR Do This?
Can your PR do something positive about the behaviors of... Read More
Creating Event Magic through Planned Video Production
Once upon a time, there was a young, stressed out... Read More
Dont Put Up With Junk PR
In public relations, "junk" is more about attitude and lack... Read More
Publicity From Thin Air
In an ideal world, your business would be overflowing withnewsworthy... Read More
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