Get Outsiders on Your Side

Especially good advice for business, non-profit and association managers whose job success depends in large part on the behaviors of their key external audiences.I refer to behaviors like inquiries on the increase, new waves of specialized employment applications, more and more followup purchases, new levels of membership queries, a substantial... Read More

Promoting Your Website Through a Press Release

Have you ever gotten one of those letters from your local property tax appraiser, informing you that your tax bill is going up about 20 percent?I got one of those recently, so I took it to my friend Joe Gross in San Antonio. He appeals property tax assessments for a... Read More

24 Killer Press Release Secrets

1. Your press release should sound like news, not an ad.2. You should only send your press release to the media related to the topic of your press release.3. Keep your press release one page in length.4. Your header, contact information and release date should be at the top of... Read More

PR Campaigns ? How To Get To Grips With The Media

If you're serious about getting great results from your PR you may find that you have to severely challenge your current reading habits. A recent client completed her PR assessment form with a comment about how she had always read a certain paper because her parents had and she'd just... Read More

Custom Reasons for Custom Publishing

Once considered the stepchild of the publishing industry, custom publishing now claims a legitimate slice of the B-to-B MarCom pie.Custom magazines, newsletters and sponsored supplements are becoming an increasingly integral part of the overall marketing program. Recent studies by the Custom Publishing Council and Publications Management show leading U.S. companies... Read More

Ill Alert The Media

There is something newsworthy happening at your organization right now. Here are some tips on how to tell your story.First, make sure your story contains all the relevant facts. Ask yourself: Who, What, When, Where, Why and How?Next, make your story readable. Here's how:? Use short sentences. (Best single thing... Read More

Media Relations: Making Your Story More Newsworthy

During my career as the head of media relations for the world's second largest environmental group, I regularly heard a common refrain from the scientists who so desperately wanted press attention for their projects. "But my project is so important," they'd say, expecting that was enough to crack the evening... Read More

Keep The Publicity Machine Rolling with Reprints

More than half of America skips the Super Bowl, the nation's most-watched TV event. So it stands to reason that not all your prospects will see your publicity, even if you're on 60 Minutes and Oprah. Create a strategy to use your publicity proactively to reach and impress everyone with... Read More

When Tactics Are Not Enough

Your public relations people are busy. The buzz is all about hits on a radio show or mentions in a newspaper column. Or, which to do first, the trade show exhibit or the video clip. All useful tactics, but hardly the detailed planning needed to REALLY do something about the... Read More

How To Get Zero Cost Publicity For Your Business Part 1

Would you like to expand the volume of your business? You can let thousands know about your service, your store, or your new product without spending a penny. Whether you want to make more sales or get an offer on television, you can broaden the scope of your clients by... Read More

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Boost Your Business by Partnering with a Non Profit Organization

Is your business looking for new and creative ways to... Read More

Slow Day? Create News

Sometimes there seems to be no client news worthy of... Read More

24 Killer Press Release Secrets

1. Your press release should sound like news, not an... Read More

Make Your PR Budget Work Harder

Do it by restructuring your business, non-profit or association public... Read More

Getting Traffic Through Publicity

If your reading this, you must be online and most... Read More

Want This Kind of PR?

PR that really does something positive about the behaviors of... Read More

Its CNN! They Want To Talk To You!

Being invited to appear on radio and television used to... Read More

How to Make A Great Press Kit ? A Musicians Guide

As an owner of an independent record label, I often... Read More

PR Planning: Mapping Out Your Strategies, Tactics

With all due respect to all those stereotypical males out... Read More

Building Community Support for Project Permitting, Construction, and Marketing

Redevelopment is replacing new construction throughout the Greater Boston area,... Read More

PR: Behavior Modification Specialist

While awaiting economic recovery, business needs to attract the attention... Read More

Media Relations: Making Your Story More Newsworthy

During my career as the head of media relations for... Read More

Media Release Headlines - Ten Tips to Get Media Attention

So you have spent hours and hours writing, shaping and... Read More

Media Relations: When Numbers Lie

NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More

Media Relations: Ending the Press Release Crutch

When most people think of media relations, they think of... Read More

Community Based Marketing Strategies

As small businesses we have an opportunity and an obligation... Read More

PR: How Sweet It Is!

The public relations goal and strategy make sense; the message... Read More

Did You Know That Even TV Remote Control Units Can Get Press and Media Coverage?

Did you Know That Even TV Remote Control Units... Read More

The Ten Ps of PR

Everyone is talking about the Ps of successful marketing, so... Read More

Pressure From the Top?

Yes, and that pressure often comes from a CEO who... Read More

Why News Releases Fail

Sorry about my otaku with this issue (otaku = more... Read More

How Real PR Works

For some, public relations works well when their news release... Read More

Leveraging Your Reputation - Making PR Work for You

We rely on all kinds of tools and advice to... Read More

35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More

The Increasing Power Of Publicity - And How It Can Benefit Your Business

The call came into my office and the voice on... Read More

Financial Planners, Why Advertise When Free Publicity and Marketing Is Better?

Commit this to memory, please: To get in the media,... Read More

PR: The Thrill of a Good Idea

The notion that a business, non-profit or association manager can... Read More

Why Not Juice-Up Your PR?

Say, from tactics like special events, brochures and press releases... Read More

A Winning Game Plan

You want to sell your products or services, and that... Read More

Media Relations: How We Landed on the Wall Street Journals Front Page

Media relations is a great profession.On good days, I earn... Read More

So, How Do I Answer That?

How you answer questions depends on many factors. Example what... Read More

What Some Pros Know About PR

They know they had better do something positive about those... Read More

P.R. Strategies for Professional Service Providers

Promotion for Professional Services Providers requires a different approach than... Read More