Especially good advice for business, non-profit and association managers whose job success depends in large part on the behaviors of their key external audiences.I refer to behaviors like inquiries on the increase, new waves of specialized employment applications, more and more followup purchases, new levels of membership queries, a substantial... Read More
Have you ever gotten one of those letters from your local property tax appraiser, informing you that your tax bill is going up about 20 percent?I got one of those recently, so I took it to my friend Joe Gross in San Antonio. He appeals property tax assessments for a... Read More
1. Your press release should sound like news, not an ad.2. You should only send your press release to the media related to the topic of your press release.3. Keep your press release one page in length.4. Your header, contact information and release date should be at the top of... Read More
If you're serious about getting great results from your PR you may find that you have to severely challenge your current reading habits. A recent client completed her PR assessment form with a comment about how she had always read a certain paper because her parents had and she'd just... Read More
Once considered the stepchild of the publishing industry, custom publishing now claims a legitimate slice of the B-to-B MarCom pie.Custom magazines, newsletters and sponsored supplements are becoming an increasingly integral part of the overall marketing program. Recent studies by the Custom Publishing Council and Publications Management show leading U.S. companies... Read More
There is something newsworthy happening at your organization right now. Here are some tips on how to tell your story.First, make sure your story contains all the relevant facts. Ask yourself: Who, What, When, Where, Why and How?Next, make your story readable. Here's how:? Use short sentences. (Best single thing... Read More
During my career as the head of media relations for the world's second largest environmental group, I regularly heard a common refrain from the scientists who so desperately wanted press attention for their projects. "But my project is so important," they'd say, expecting that was enough to crack the evening... Read More
More than half of America skips the Super Bowl, the nation's most-watched TV event. So it stands to reason that not all your prospects will see your publicity, even if you're on 60 Minutes and Oprah. Create a strategy to use your publicity proactively to reach and impress everyone with... Read More
Your public relations people are busy. The buzz is all about hits on a radio show or mentions in a newspaper column. Or, which to do first, the trade show exhibit or the video clip. All useful tactics, but hardly the detailed planning needed to REALLY do something about the... Read More
Would you like to expand the volume of your business? You can let thousands know about your service, your store, or your new product without spending a penny. Whether you want to make more sales or get an offer on television, you can broaden the scope of your clients by... Read More
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Is your business looking for new and creative ways to... Read More
Sometimes there seems to be no client news worthy of... Read More
1. Your press release should sound like news, not an... Read More
Do it by restructuring your business, non-profit or association public... Read More
If your reading this, you must be online and most... Read More
PR that really does something positive about the behaviors of... Read More
Being invited to appear on radio and television used to... Read More
As an owner of an independent record label, I often... Read More
With all due respect to all those stereotypical males out... Read More
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
While awaiting economic recovery, business needs to attract the attention... Read More
During my career as the head of media relations for... Read More
So you have spent hours and hours writing, shaping and... Read More
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More
When most people think of media relations, they think of... Read More
As small businesses we have an opportunity and an obligation... Read More
The public relations goal and strategy make sense; the message... Read More
Did you Know That Even TV Remote Control Units... Read More
Everyone is talking about the Ps of successful marketing, so... Read More
Yes, and that pressure often comes from a CEO who... Read More
Sorry about my otaku with this issue (otaku = more... Read More
For some, public relations works well when their news release... Read More
We rely on all kinds of tools and advice to... Read More
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
The call came into my office and the voice on... Read More
Commit this to memory, please: To get in the media,... Read More
The notion that a business, non-profit or association manager can... Read More
Say, from tactics like special events, brochures and press releases... Read More
You want to sell your products or services, and that... Read More
Media relations is a great profession.On good days, I earn... Read More
How you answer questions depends on many factors. Example what... Read More
They know they had better do something positive about those... Read More
Promotion for Professional Services Providers requires a different approach than... Read More
We'd all like reporters to ask us about our career... Read More
I'm what we in the business (the "business" being journalism)... Read More
The annual detailing of the Kentucky Derby Train is an... Read More
If you leave a star player sitting on the bench,... Read More
When special events and communications tactics rule the PR roost... Read More
In the 'Age of Scepticism' gaining media coverage is one... Read More
Done right, it delivers the key, target audience behaviors you... Read More
Can your PR do something positive about the behaviors of... Read More
How to write a press release is a major challenge... Read More
School BusesWhen approaching a school bus: Slow down; If the... Read More
What makes a good media release and how do you... Read More
For a business, non-profit or association manager, they could be... Read More
Leaders in the business world need public relations big time,... Read More
Business to Business relationships come to expect a certain level... Read More
You worked hard to get a story on your business... Read More
Especially good advice for business, non-profit and association managers whose... Read More
The easiest way to meet city council members is to... Read More
How much more fundamental can you get than this? As... Read More
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
You thought of it, you researched it, you wrote it.... Read More
Yes, you can call a reporter.I've said it before, in... Read More
A press kit is an essential press relations tool. While... Read More
Media kits include a combination of information whether created for... Read More
Don't let yourself be diverted by communications tactics playtime. You... Read More
Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More
A PR product or service launching is a perfect way... Read More
Mark Twain once said the rumors of his death had... Read More
When developing a publicity campaign for their business many owners... Read More
A few weeks ago I was participating on an on-line... Read More
Have you ever gotten one of those letters from your... Read More
Press releases are one of the most cost-effective ways to... Read More
A well structured press release in an excellent way of... Read More
Sure, any publicity is good. But don't invest time and... Read More
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