How to Work with Newspaper Photographers
The next time a newspaper photographer takes your photo, remember the 8 things they hate:1. Bossy people who demand that other people be included in the photo, so there won't be hurt feelings. Never tell the photographer whom to photograph. This puts them on the spot. Usually, the photographer will... Read More
Right PR Empowers a Manager
Business, non-profit and association managers are in a stronger position to succeed when they use their public relations resources in a way that alters individual perception leading to changed external stakeholder behavior.A mouthful, but true.Here's the obvious core of this approach: persuade your most important outside audiences with the greatest... Read More
Effective Media Relations Tips- What To Do After The Media Interviews You!
Effective Media Relations Tips - What To Do After The Media Interviews You! By Thomas Murrell MBA CSP, International Business Speaker You've done all the hard work - prepared a media kit, engaged with a reporter and they've listened to your message and asked questions.What now?Well, effective media relations doesn't... Read More
How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph
How to write a press release is a major challenge facing both experienced and aspiring PR professionals.Press release writing is a learned skill. This article contains press release sample writing, including that all important first paragraph."If it bleeds it leads" is a famous saying amongst news editors on why certain... Read More
Business Growth for Financial Planners in Five Easy Steps
Attracting new business: sometimes it happens by luck, sometimes by referral. Trouble is, "sometimes" just isn't often enough.So, if you want to add new clients more frequently than sometimes, you'll have to try something else. And with a few common-sense, do-able, and easy steps, any financial planner can build business... Read More
Publicity for Financial Planners--Eight Tips For Success
Individual financial planners can outscore bigger competitors and gain market share with publicity. The key to doing it well: don't mimic the big guys and gals. Do it smartly, but on your scale. How? Here are eight rules:1. Don't invest in expensive packaging. Skip the fancy, slick-looking press kits and... Read More
A Managers PR Paradigm
If you manage a department, division or subsidiary for a business, non-profit or association, your primary public relations model probably should read this way: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change... Read More
Publicity: Financial Planners That Get It Follow One Rule
Advice about business and life often gets around to one of those "80-20" rules. As in, "80% of your business will come from 20% of your customers or activities." Here's my twist on this for publicity and marketing:Build no more than 20% of your publicity and marketing activities around yourself.I... Read More
Whats Stopping You From Getting Publicity?
When I talk with business people, they tend to believe if they offer good service, they will automatically get "noticed".Everybody "wishes" for this, but this rarely happens automatically. If you want publicity, you need to give up this "delusion", and pro-actively, systematically, and aggressively contact the media.CNN and USA Today... Read More
Be Patient? Nah, Lets Kill Something
There's the old joke about the two buzzards sitting in a tree overlooking a highway. One responds to the other, "Be patient? I'm hungry. Let's kill something." Just like that buzzard, it is not in the nature of most marketers to be patient for business to grow. They want to... Read More
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Public Relations: The Fundamental Premise
It seems difficult to believe at the dawn of the... Read More
Managers: Do You Trust Your PR?
You can if, as a business, non-profit or association manager,... Read More
The Right Hook
Have you fantasized about spreading word of your business on... Read More
Company Dress Codes for Small Business; Shorts and Pants
Most small businesses have logo'ed shirts, usually polo shirts with... Read More
How Managers Hit PR Paydirt
As a business, non-profit or association manager, you'll know it's... Read More
Getting Traffic Through Publicity
If your reading this, you must be online and most... Read More
Making Press Releases Work - Creating News Where None Existed
Aren't you tired of hearing how extremely easy it is... Read More
Financial Planning Publicity: When Talking to the Media, Dont Fake What You Dont Know
Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More
Publicizing Your Company
Got a huge need for publicity and a tiny publicity... Read More
Whats Your Op-Ed?
Everyone has an opinion on something, and you can leverage... Read More
Interviews - Five Tips To Handle Tough Questions From Reporters
Journalists are trained and often experienced at getting information out... Read More
PR: Am I Getting a Good Deal?
You are getting a good deal when you accept the... Read More
Can Your PR Do This?
Can your PR do something positive about the behaviors of... Read More
Marketing-Minded Financial Planners--Appearing on TV? Tell the World!
It doesn't matter how cruel the reality programs get, there... Read More
A Great Way to Do PR
As a business, non-profit or association manager trying to get... Read More
Celebrities Cant Have It Both Ways
Corporations are willing to pay substantial amounts of money to... Read More
Media Release Headlines - Ten Tips to Get Media Attention
So you have spent hours and hours writing, shaping and... Read More
Building Credibility Through Bylined Articles
As if making sure your company runs smoothly on an... Read More
Mastering the Media
What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch... Read More
What is News?
What may be the more appropriate question is: What makes... Read More
Managers: Get Real, Please!
Personnel mentions in the newspaper and product plugs on radio... Read More
Its Just Common Sense!
When a group of outsiders behaves in a way that... Read More
Meet The Media
Although media relations is not all there is to PR,... Read More
Dont Waste Money on Public Relations
Demand that it pull its own weight in your boat... Read More
How to Make A Great Press Kit ? A Musicians Guide
As an owner of an independent record label, I often... Read More
How to Use Community Relations to Grow Your Business
Community relations is one of those marketing strategies that isn't... Read More
Whats Stopping You From Getting Publicity?
When I talk with business people, they tend to believe... Read More
Building Community Support for Project Permitting, Construction, and Marketing
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
Life After Press Release Distribution?
A few weeks ago I was participating on an on-line... Read More
Publicity: Polls and Surveys Are a Great Path Free Publicity
When I search Google News for "surveys," I get nearly... Read More
Is There a Plumber in the House?
I don't know about you but I get really frustrated... Read More
I Cant Afford A PR/Publicity Campaign -- Can I?
It's a phrase I hear over and over again from... Read More
Why Not PR That Gets Real Results?
And not results you can measure only in terms of... Read More
Submitting A Press Release Can Benefit Your Business
A Press Release is a captive story that can be... Read More
Write Press Releases That Dazzle
When a reporter is wowed, intrigued, surprised or captivated by... Read More
Publicity: Three Tips on Writing a Press Release
Use journalistic styleReporters are busy. Just like you.So when you... Read More
PR Where it Matters Most
What's more crucial to the success of a business, non-profit... Read More
Using Publicity As A Creative Marketing Tool
Publicity is an important and often overlooked tool of creative... Read More
Getting Free Publicity with Radio Interviews
Imagine that you are a radio producer. You have to... Read More
Do I Really Need a Publicist?
Are you hesitating about hiring a publicist or, if you... Read More
How Public Relations Changes Minds
Public relations changes minds in the process of delivering what... Read More
Is The Traditional Press Review Still A Business Tool Of The Future?
Press reviews are a common and basic feature for surveying... Read More
Cultivating Positive Media Relationships
Some people think that publicity is all about paparazzi snapping... Read More
Go Ahead, Marketing-Minded Financial Planners, Call a Reporter
Yes, you can call a reporter.I've said it before, in... Read More
All You Need to Know About Press Release Writing and Distribution
Before you even think about writing a press release, there... Read More
Television Reporters - Questions to Ask Before Agreeing to an Interview
Prior to a TV interview it is guaranteed the journalist... Read More
Managers: PR More Than Tix and Plugs?
You bet! And in three ways vital to you as... Read More
GETTING YOUR MESSAGE ACROSS
You have a story to tell. Your company has developed... Read More
Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?
When you should send samples with your press release:1) When... Read More
A PR Question For Chinese Managers
As the practice of public relations in China continues to... Read More
Effective Media Relations Tips- What To Do After The Media Interviews You!
Effective Media Relations Tips - What To Do After The... Read More
A Company That Doesnt Need Public Relations?
Really? You mean there are NO perceptions and behaviors peculiar... Read More
When Managers Play the PR Card
The payoff for business, non-profit or association managers can be... Read More
Its Just Common Sense!
When a group of outsiders behaves in a way that... Read More
Generating Publicity For Your Business: Knowing Your Media Market Is Critical
When starting a successful business venture or launching a new... Read More
Dont Expect to Bump Oprah From A Magazine Cover
"I want a pony, a tree house and the fastest... Read More
The Non-business Business
Think for a moment! If you were to do a... Read More
Top Five Publicity Myths
Most people consider getting publicity the most important part of... Read More
Grow Your Financial Planning Practice by Taking Your Publicity National
Think that you aren't big enough for national media coverage?... Read More
PR Buyers Beware!
It can bite you and waste your public relations budget... Read More
Managers: Can We Agree on This?
Your public relations effort really should involve more than press... Read More
Public Relations: The Fundamental Premise
It seems difficult to believe at the dawn of the... Read More
Meet The Media
Although media relations is not all there is to PR,... Read More
Online Business Press Release Writing Tips And Ideas
Press releases are one of the most cost-effective ways to... Read More
This is the Power of PR
The power of public relations is its ability to alter... Read More
Why Not PR That Gets Real Results?
And not results you can measure only in terms of... Read More
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