Press Releases
How do press releases or interest stories have an effect on meeting new potential clients?
Press releases can make the difference between being known and being just the same old service that everyone offers. You need to set yourself apart from all the others. The press needs to have stories about what is happening in your product or service area. They are not looking for the common place activities you provide; they are looking for what is unique about you. After all, the press has to write stories, why not all about you? You have to determine what they are looking for by reading their newspaper and by learning what the editor or producer is looking for.
You will need to write your press releases to their attention. The press release should always be short. They should contain the most important information first, such as who you are and your company name. The first paragraph should contain all the exciting things you want to announce. The remaining 2 paragraphs should give a little more detail but not too much. You want them to write about you and what you are doing. Some newspapers will want to have other information and you will need to provide a press kit for their reading. Just remember that when you send out a press kit, you should only do so if the publication requests it or when they state ahead of time that you need to submit one. A press kit should contain the press release, In any case, please remember, it is YOU who needs to make the news!
A press release is one way that you can make an announcement. There are many other places in the media where you can highlight company. For example, you can place announcements in many places besides newspapers. Announcements can be anything, not just a promotion.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
|
|
|
|
|
|
|
|
Managers: Why Not PR Like This?
I mean public relations that presumes from the get-go that... Read More
Public Relations
The wind of changes...The digital world has changed the form... Read More
Public Relations Mixup?
When you pay good money for public relations services, you... Read More
Publicity From Thin Air
In an ideal world, your business would be overflowing withnewsworthy... Read More
How Marketing-Minded Financial Planners Get Publicity
You've probably noticed, if you live on this planet, that... Read More
If I Were Coaching You
If I were coaching you as a business, non-profit or... Read More
A Simple Formula for Success
Leaders in the business world need public relations big time,... Read More
The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain
PR, that is public-relations, leads the way to effective advertising;... Read More
PRs Big Bang Theory
Lots of theories out there about public relations.Everything from "publicity's... Read More
Write Press Releases That Dazzle
When a reporter is wowed, intrigued, surprised or captivated by... Read More
Media Relations: How We Landed on the Wall Street Journals Front Page
Media relations is a great profession.On good days, I earn... Read More
Media Training: Why Nobodys Listening to You
SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More
The Medias Muscle: Make it Work for You
The least expensive, most effective way for you to promote... Read More
GETTING YOUR MESSAGE ACROSS
You have a story to tell. Your company has developed... Read More
Grandma Says...
Southern grandmothers have often said, "there are only three... Read More
Why Good PR Warrants Your Attention
Because good public relations can alter individual perception and lead... Read More
Media Relations: Should You Pay For News Coverage, Part II
Last month, we told you about "pay for play," a... Read More
Press Release Preparation
Small Business Owners should send press releases out at least... Read More
PR: Am I Getting a Good Deal?
You are getting a good deal when you accept the... Read More
CD ROM Business Cards
Created properly, an extremely effective marketing tool.It's a great concept,... Read More
Killer Press Kits - Press Kits That Demand Attention
So, you've had your book published or you've gone the... Read More
How to Create Quality PR Results
For many of us, the word quality is closely related... Read More
Andrew Bogut - His Big Media Blunder And What You Can Learn From It
Andrew Bogut, the Australian basketballer is now officially in the... Read More
The Best PR Has to Offer Managers
How cool is this? You're a business, non-profit or association... Read More
Guerrilla PR- Chapter One
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More
Media Training: When Reporters Lie
I recently worked with a group dealing with an unusual... Read More
Public Relations: Power Tool for the 21st Century
I address this article to businesses, associations, non-profits and public... Read More
Media Relations: When Numbers Lie
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More
Forget the Press Release - Heres How to Pitch Like Roger Clemens
Stripped down to its core, publicity is little more than... Read More
The Role Of Public Relations In Branding
Because PR can be difficult to control, it is often... Read More
Publicity: Five Tips for Calling a Reporter
Always ask, "Is now a good time?"Deadlines in journalism are... Read More
Can Media Coverage Build An Online Business? You Bet It Can!
As someone with expertise in media relations, I've been asked... Read More
Passing the PR Bar
The public relations bar, should such a proficiency measure ever... Read More
3 Essential Elements For Turning Your PR Pitch Into Publicity Exposure
1) Establish Rapport, then get the editor/producer excited.There's not a... Read More
Speak Up
Another way to really become known in your area is... Read More
PR Secrets for Small Business
Most small businesses do little to no public relations (PR)... Read More
Is PR Right for You? 6 Questions to Ask
When most people think about marketing, they think advertising. While... Read More
Meet The Media
Although media relations is not all there is to PR,... Read More
Culture As A Barrier To Communication
Each of us is exposed to people from other cultures... Read More
Attention Owners of Food Related Businesses: How to Get Publicity Any Time You Want
Attention: Who Else Wants To Get Publicity Whenever You Want... Read More
The Only Way to Get Free Advertising?
Receiving free advertising is the dream of most business people.... Read More
A Great Way to Do PR
As a business, non-profit or association manager trying to get... Read More
Your Organization: What Role PR?
As a manager, does your current business, non-profit or association... Read More
8 Ways to Use Local Publicity to Drive Your Business
While scoring anice story in BusinessWeek or USA Today is... Read More
Why You Should Write a Book (Even if You Really Dont Want To)
Recently, I told a friend (who's a business owner) that... Read More
Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?
When you should send samples with your press release:1) When... Read More
Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity
One big mistake that many marketing-minded financial planners make when... Read More
How to Write a Media Release That Wins You Coverage & Exposure
The Today show? The New York Times? Vanity Fair? What's... Read More
Getting Articles Published - Eight Steps for Trade Publications
Trade publications present an excellent opportunity for organisations to gain... Read More
Public Relations Primer, Part I: Packaging Your Story for the Media
Imagine you're in the breakfast cereal business. You make the... Read More
Making Press Releases Work - Creating News Where None Existed
Aren't you tired of hearing how extremely easy it is... Read More
How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them
How to write a press release that generates free publicity... Read More
What is News?
What may be the more appropriate question is: What makes... Read More
Publicity Tips from the Pros
If you want to know the best way to approach... Read More
Do You Really Need PR?
The right kind of PR, that is, the kind that... Read More
Ten Media Crisis Tips
No comment. These are probably the two most damaging words... Read More
Public Relations & Your Small Business
The practice of public relations is often misunderstood, thus overlooked... Read More
How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now
Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More
Want This Kind of PR?
PR that really does something positive about the behaviors of... Read More
Media Relations: How to Get Your Letter to the Editor Published
You may remember Forrest Gump's Vietnam pal ? the one... Read More
How To Get FREE Publicity Whenever You Want !
What you are about to read is a step by... Read More
How to Work with Newspaper Photographers
The next time a newspaper photographer takes your photo, remember... Read More
Want to Light a Fire Under Your PR?
Yes? Then do something positive about the behaviors of those... Read More
Austin?s Annual Charity Event with KVET
In my travels around the country while building my business... Read More
Managers: PR More Than Tix and Plugs?
You bet! And in three ways vital to you as... Read More
Public Relations ? Defining Your Organization from the Inside Out
What do your customers say about your company?Would you let... Read More
Public Relations |