Managers: Are You PR-Fit?

Can you honestly say that your business, non-profit or association's key outside audiences behave in ways that help lead to your success on-the-job?Or, have you pretty much ignored the reality that target audience behaviors can help or hinder you in achieving your department, division or subsidiary's operating objectives?Truth is, your... Read More

Dont Do This to Your News Release!

Hundreds of thousands of News Releases are sent out all the time and many people will show you different ways to write a news release in a way that will result in publicity for you or for your company. However, many people over look the 17 Deadly Sins that you... Read More

Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You

A reporter's job is to get the most accurate and interesting story he or she can. Whether journalists make you look good or bad in the process is inconsequential to them ? their loyalty is to their story, and their goal is to elicit the most dramatic quotes possible from... Read More

Publicizing Your Company

Got a huge need for publicity and a tiny publicity budget? You don't need to have a Madison Avenue-sized advertising budget to make your name known. Here are five ideas to help you promote your company: 1. Write a column. Go to a local paper, no matter how small,... Read More

Managers: Why PR is SO Key

When outside audiences important to your operation do not understand what you are all about or, worse, harbor misconceptions, inaccuracies, untruths and false assumptions about you, you are likely to suffer negative, key audience behaviors that can prevent you from achieving your operating objectives.As a business, non-profit or association manager,... Read More

The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain

PR, that is public-relations, leads the way to effective advertising; opening the channel of communication and allowing the advertising to be acceptable. Public-relations is really all the different ways of communicating that enable society and individuals and groups and organizations to better function and more understandably communicate with each other.... Read More

Marketing-Minded Financial Planners, Make Your Web Site a Resource for the Media

Reporters, by nature, are curious people.If you can get them to come to your web site, they will probably poke around and spend a few minutes there, learning about your business and your capabilities.If your web site is any good, this should make them more likely to interview you in... Read More

Managers: Get Real, Please!

Personnel mentions in the newspaper and product plugs on radio hardly qualify as an adequate return on your public relations dollar, and you probably know it!Especially unfortunate when your PR budget could be doing something really positive about the behaviors of those outside audiences that most affect your business, non-profit... Read More

Say What?

As the comedian Steve Martin once said, "some people have a way with words and some people have not way." Increasingly, I am seeing information from companies, particularly in news releases, that "has not way."It's time for clarity in the corporate world.Several news releases have crossed my screen recently that... Read More

Killing Them Softly

The world has woken up to ethical issues in corporate governance & accounting practices. Corporate heads that were not guillotined were forced hang their heads in retrospective shame. The heads that fell were the victimizers, and the axe that fell, fell too late, and the punishment received, was way too... Read More

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There Is No Such Thing as Competition

A wise friend of mine has often said, "There is... Read More

How to Get PR

There is a process for successfully getting publicity about your... Read More

PR Planning: Mapping Out Your Strategies, Tactics

With all due respect to all those stereotypical males out... Read More

A PR Surprise for Managers

For those business, non-profit and association managers committed to PR... Read More

PR: The Wildcard Marketing Strategy

What is the true purpose of public relations and how... Read More

Credibility Lost or Gained, Are you Prepared?

If a reporter approached you about an interview, would you... Read More

A Sensible Way to Use PR

The most sensible way for business, non-profit or association managers... Read More

Three Communication Secrets of The Great Communicator

I've worked in media and public relations for 20 years,... Read More

Media Contact Lists and How to Build a Fantastic One

I got the latest issue of Internet Works in the... Read More

The Right Hook

Have you fantasized about spreading word of your business on... Read More

Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership

Since the major part of a small business typically comes... Read More

A Well-Oiled Strategy Machine

Yes, that's what public relations really is when it tracks... Read More

The Working Case Study

Next to white papers, case studies are the most popular... Read More

Take the High Ground With Quality PR

Quality public relations does something positive for business, non-profit and... Read More

Media Kit: 25 Component Possibilities

Media kits include a combination of information whether created for... Read More

Top Ten Tips for Writing your Best Press Release Ever

Keep these few crucial details in mind when writing and... Read More

Killing Them Softly

The world has woken up to ethical issues in corporate... Read More

Why PR is a Vital Force

Because it can alter individual perception and lead to changed... Read More

How To Use PR To Build Your Business

Everyone knows the value of free publicity. And given the... Read More

Managers, Which PR Is Right For You?

An effort built around a string of print and broadcast... Read More

What Does Your Telephone Say About You When You Are Away?

Business to Business relationships come to expect a certain level... Read More

Publicity: Three Tips on Writing a Press Release

Use journalistic styleReporters are busy. Just like you.So when you... Read More

Press Release, An Alternative For Paid Advertisement. Step 1

What's a press release? This is generally a one page... Read More

Radio Interviews - How To Get Them!

Getting on the radio can be a great tactical move... Read More

PR: How Sweet It Is!

The public relations goal and strategy make sense; the message... Read More

How to Write News Releases that Get Noticed

What do you do with junk mail? Are you like... Read More

This is the Power of PR

The power of public relations is its ability to alter... Read More

The Press Pack Is Chasing You - Give Them Room

There's good news for public relations execs, marketing professionals and... Read More

Boost Your Business by Partnering with a Non Profit Organization

Is your business looking for new and creative ways to... Read More

Mastering the Media

What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch... Read More

PR Power: How to Write a Killer Press Release

I'm what we in the business (the "business" being journalism)... Read More

How to Use Community Relations to Grow Your Business

Community relations is one of those marketing strategies that isn't... Read More

A New Idea For Venture Capitalists

Obviously, it hurts when a promising business project you backed... Read More