Does the PR Blueprint Work?
Managers, please take a minute and read two sentences: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect... Read More
Make the Media Your Friend
The media (newspaper, radio, television) can be of enormous help to the small and home based business. So, it is very important that you develop a relationship with them. When you first start your business, inform your local newspaper by using a press release that you are starting a... Read More
All You Need to Know About Press Release Writing and Distribution
Before you even think about writing a press release, there are a few things you need to know about the media. Here's the first - and most important - of them:1. Journalists receive hundreds of press releases every weekDepending on the publication they're writing for, they may even get hundreds... Read More
The Worst PR Mistakes
For a business, non-profit or association manager, they could be fatal, coming as they do in four bitter flavors.Mistake #1 ? You limit your PR activity pretty much to placing product and service plugs on radio and in newspapers.Mistake #2 ? You fail to embrace the kind of PR plan... Read More
Marketing-Minded Financial Planners--Appearing on TV? Tell the World!
It doesn't matter how cruel the reality programs get, there always seems to be an endless supply of people willing to humiliate themselves to get on television. There's just something exciting about appearing in front of millions of people.In fact, just knowing someone that's going to be on TV or... Read More
Writing a Press Release: The Design Basics
Big corporations like General Motors and Coca-Cola spend thousands of dollars on press kits with specially-designed folders, full-color stationery, digital photos and lots of other goodies. Does this make a reporter more likely to do their story? In my experience, the answer is no.Regardless of the appearance of the information,... Read More
The Four Seasons of Publicity - Building an All-Year Publicity
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
How To Share Your Success Story Without Sounding Like You Are Bragging
A great way to celebrate your achievements and capitalize on your successes is to share them with your clients, members, community leaders, and other influential decisionmakers. But how can you do that without sounding like you are bragging?Tell the story of your success using one of these five approaches, which... Read More
Publicizing Your Company
Got a huge need for publicity and a tiny publicity budget? You don't need to have a Madison Avenue-sized advertising budget to make your name known. Here are five ideas to help you promote your company: 1. Write a column. Go to a local paper, no matter how small,... Read More
33 Reasons To Do A News Release
News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press.Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good... Read More
|
|
|
|
|
|
|
|
|||||
|
|
|
|||
Public Relations Primer, Part I: Packaging Your Story for the Media
Imagine you're in the breakfast cereal business. You make the... Read More
Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media
The media need you. Need the information and expertise you... Read More
Be Patient? Nah, Lets Kill Something
There's the old joke about the two buzzards sitting in... Read More
Making Great Announcements
When do you use the newspaper for publishing announcements for... Read More
So, How Do I Answer That?
How you answer questions depends on many factors. Example what... Read More
Seven Tips To Get Your Press Release Noticed
If you're seeking to promote yourself or your new business... Read More
Put Yourself in the Reporters Shoes
Imagine you're the technology reporter at a daily newspaper. You... Read More
Publicity: When Calling a Reporter, Keep it Short
When you are planning to call a reporter for the... Read More
Business Growth for Financial Planners in Five Easy Steps
Attracting new business: sometimes it happens by luck, sometimes by... Read More
Publicizing Your Company
Got a huge need for publicity and a tiny publicity... Read More
Marketing-Minded Financial Planners--Appearing on TV? Tell the World!
It doesn't matter how cruel the reality programs get, there... Read More
PR: Advice You Didnt Ask For
Although, as a business, non-profit or association manager, you may... Read More
Dont Expect to Bump Oprah From A Magazine Cover
"I want a pony, a tree house and the fastest... Read More
Get Write To It
The toughest thing about writing a news release is getting... Read More
Your Online Newsroom: How to Give Reporters a Tip
It's hard to imagine a reporter working today who doesn't... Read More
The Medias Muscle: Make it Work for You
The least expensive, most effective way for you to promote... Read More
How To Write A Killer Press Release
One of the primary tools still used by PR professionals... Read More
7 Simple Steps To A PR Launch
A PR product or service launching is a perfect way... Read More
Publicrelationistas?
Is that what we are? Fanatic, over-the-top disciples of some... Read More
Foolproof Publicity for Marketing-Minded Financial Planners
They'd hate to admit it, but the media is pretty... Read More
Managers Need Basic PR
True, because department, division or subsidiary managers for a business,... Read More
10 Secrets to Free Publicity
Public relations is popular because it is very cost-effective and... Read More
Top 10 Tips for Successful TV Interviews
1. Appearing in other types of media is the best... Read More
How To Create A News Angle
Think of a triangle. On the left, imagine the story... Read More
PR: Am I Getting a Good Deal?
You are getting a good deal when you accept the... Read More
Is PR Right for You? 6 Questions to Ask
When most people think about marketing, they think advertising. While... Read More
Five Great News Stories You?re Sitting On Right Now
Smaller companies don't always have the budget - or inclination... Read More
Why Not Juice-Up Your PR?
Say, from tactics like special events, brochures and press releases... Read More
How Managers Hit PR Paydirt
As a business, non-profit or association manager, you'll know it's... Read More
Etymology- How Words Change Over Time
Etymology is the study of the origins of words.As languages... Read More
Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?
If you are in Australia at the moment, it is... Read More
A Sensible Way to Use PR
The most sensible way for business, non-profit or association managers... Read More
Public Relations: Toast?
Could be, when unit managers in businesses, non-profits and associations... Read More
Media Relations: Should You Pay For News Coverage, Part II
Last month, we told you about "pay for play," a... Read More
Media Training - Essentials for ALL Office Professionals
Often the first point of contact the media has with... Read More
A Winning Game Plan
You want to sell your products or services, and that... Read More
Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media
The media need you. Need the information and expertise you... Read More
Seven Tips To Get Your Press Release Noticed
If you're seeking to promote yourself or your new business... Read More
How To Make Time For Public Relations
"Don't say you don't have enough time. You have exactly... Read More
Asian Media Relations: Increase Your Profile and Image in China
China's media is booming creating opportunities for marketing-savvy businesses. But... Read More
How Managers Hit PR Paydirt
As a business, non-profit or association manager, you'll know it's... Read More
Yes, There is a PR Sweet Spot
And here it is: public relations alters individual perception leading... Read More
Want To Join the Bandwagon? Be Sure It Has Wheels!
Here are two to-the-point questions recently posed by several association... Read More
Are You Sure You Know What Youre Doing?
Because when it comes to public relations, non-believers can produce... Read More
Cutting Down Your Trade Show Budget
Whenever a recession or volatility threatens the economy, companies immediately... Read More
What I Do
I believe this about public relations.People act on their own... Read More
Something New For Managers?
A new public relations blueprint could be a good idea... Read More
How To Share Your Success Story Without Sounding Like You Are Bragging
A great way to celebrate your achievements and capitalize on... Read More
A Simple Formula for Success
Leaders in the business world need public relations big time,... Read More
Whats Stopping You From Getting Publicity?
When I talk with business people, they tend to believe... Read More
Publicity - How to Write a Headline That Will Garner Free Publicity
Taking your ad and turning it into paragraph-style prose is... Read More
Media Kit: 25 Component Possibilities
Media kits include a combination of information whether created for... Read More
PR: Whats the Point?
Here's the point: people act on their own perception of... Read More
Auto Detailing Public Relations; United Way Withholding
As a mobile detailing company it is important to have... Read More
Meet The Media
Although media relations is not all there is to PR,... Read More
Press Kit Elements That Work
Considering how fundamental they are to the publicist's trade,it's always... Read More
Internet Etiquette for Business Success
You're trying to recruit a downline into your program, you've... Read More
Right PR Focus A Powerful Advantage
Powerful is a strong word. But it fits here. As... Read More
The Press Pack Is Chasing You - Give Them Room
There's good news for public relations execs, marketing professionals and... Read More
Whats Important About PR?
Quite a bit, actually. Public relations helps business, non- profit... Read More
6 Essentials for Doing Your Own PR: Guest Author
Today's issue of Lean Marketing Champions features tips on doing... Read More
How to Get Some of Paris Hilton?s TV Time
When your book is mentioned on television, sales go up.... Read More
Know What Matters Most About PR?
When, as a business, non-profit or association manager, you are... Read More
Promote Your Products With A Press Release
Writing an effective press release is a way to draw... Read More
Press Release Preparation
Small Business Owners should send press releases out at least... Read More
PR Is Just Smart Business
The name of the game is doing our part to... Read More
Public Relations |