A Simple Formula for Success
Leaders in the business world need public relations big time, and they show it every day.How? By staying in touch with their most important external audiences and by carefully monitoring their perceptions about the company, audience member feelings about hot topics at issue, and the behaviors that inevitably follow.Could there... Read More
How to Master Communication Even if you failed High School Grammar
Does the thought of knowing your verbs from your adjective scare you? Can the word syntax send you running for cover? Or perhaps putting two words together in front of a crowd sends your body into complete melt down. If so, there is help for you.Have you ever wanted to... Read More
How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them
How to write a press release that generates free publicity is a great skill to have.This analysis, of the seven deadly sins of how to write a press release and how to avoid them, contains press release sample writing and a how to write a press release sample.Learn how to... Read More
Which PR? Judge for Yourself
You are a senior business, non-profit or association manager. So, chances are you call the shots for your department, division or subsidiary.Which means you can make your decisions stick.Like deciding whether a publicity placement is more important to you than creating external stakeholder behavior change leading directly to achieving your... Read More
Why PR is a Vital Force
Because it can alter individual perception and lead to changed behaviors. Something of profound importance to businesses, non-profits and associations who can sink or swim on how well they employ this crucial dynamic.Consider this simple blueprint that gets everyone working towards the same external audience behaviors insuring that your public... Read More
Write Press Releases That Dazzle
When a reporter is wowed, intrigued, surprised or captivated by your press release, you can be pretty sure you'll get some media coverage. And for most businesses, positive media coverage is worth its weight in gold. The bad news: Although truckloads of news releases fill reporters' inboxes every day, few... Read More
Public Relations Primer Part III: 10 Donts
There are all kinds of smart moves professionals can make to raise their media visibility. Here are ten things not to do if you're aiming to heighten your public profile.1. Don't make the story about you. The media care about, and want to use, your knowledge and expertise. Build your... Read More
Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch
Sometimes a phone call isn't intimate or long enough to convey all the information you have for a reporter.Two examples would be: if you have a dozen or so story ideas, or if you'd like to explain an extremely complex financial concept or strategy to a reporter.If this is the... Read More
How To Make Time For Public Relations
"Don't say you don't have enough time. You have exactly the same number of hours per day that were given to Helen Keller, Pasteur, Michalangelo, Mother Theresa, Leonardo da Vinci, Thomas Jefferson, and Albert Einstein."H. Jackson Brown Jr.Okay, Let me be frank.Marketing is the life blood of any business. For... Read More
Some Cool P.R. Tips for These Dog Days of Summer
Yup -- it's hot and sticky and you don't feel like doing much of anything -- let alone working on publicity for your business.But the summer months can actually be a great time to get publicity. Think about it. In these lazy days of summer, chances are your competitors have... Read More
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Managers: Paying for PR-Lite?
As a business, non-profit or association manager, your public relations... Read More
Publicity: Write a Letter to the Editor for Free Publicity
Ever wonder why papers devote a page or more to... Read More
How to Get More Mileage Out of Your Media Coverage
Maybe it played for Kevin Costner in "Field of Dreams,"... Read More
Watch Your Attitude
So many restaurants spend money on publicity and then practically... Read More
Media Relations: Should You Pay For News Coverage?
Dear New York Times:I'd like to be quoted in one... Read More
A Great Way to Do PR
As a business, non-profit or association manager trying to get... Read More
PR: The Wildcard Marketing Strategy
What is the true purpose of public relations and how... Read More
Public Relations Mixup?
When you pay good money for public relations services, you... Read More
How To Write More Powerfully For PR, Offline And Online
Years ago when my Dad owned a group of local... Read More
Talk Back Radio - Tips To Be A Star On-Air!
Talkback radio offers a fantastic opportunity to access thousands of... Read More
Transparency in Online Transactions
In these days of every increasing demand and competition, there... Read More
PR Where it Matters Most
What's more crucial to the success of a business, non-profit... Read More
What Determines PR Success?
As a business, non-profit or association manager, occasions will arise... Read More
Dont Put Up With Junk PR
In public relations, "junk" is more about attitude and lack... Read More
Franchise Work Vehicles Should Have a Flag on Them
If you own a franchise and have company vehicles, be... Read More
Networking: 17 Essential Strategies In The 21st Century
It is virtually impossible to succeed professionally and personally without... Read More
Levines Laws For Pitching With Panache
Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More
Dont Need No Stinking PR?
Almost assuredly you do, especially when your most important external... Read More
Can Your PR Game Plan be Salvaged?
If, as is often the case, you are preoccupied with... Read More
Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You
A reporter's job is to get the most accurate and... Read More
Dont Get Eaten Alive!
If you don't have a grip on public relations, how... Read More
Are You PR-Challenged?
You won't be if you accept a very simple premise.... Read More
Get Outsiders on Your Side
Especially good advice for business, non-profit and association managers whose... Read More
Publicity From Thin Air
In an ideal world, your business would be overflowing withnewsworthy... Read More
Is This Any Way to Run Your PR?
You bet!Especially for business, non-profit and association managers who REALLY... Read More
The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain
PR, that is public-relations, leads the way to effective advertising;... Read More
A PR Surprise for Managers
For those business, non-profit and association managers committed to PR... Read More
The Key to Great PR
The Key to Great PR is PerseveranceBy Paula Gardner of... Read More
How About MANAGING Your Own PR?
It's one thing for a senior manager to approve story... Read More
If Your PR Cant Do This, Bag It!
As a business, non-profit or association manager, why continue a... Read More
Dealing With Reporters in Your Small Business
It behooves you to know and remember the names of... Read More
Passing the PR Bar
The public relations bar, should such a proficiency measure ever... Read More
PR: Your 500 Pound Gorilla
What else, for goodness sake, could you as a business,... Read More
Sure-Fire Recipe for a Successful Public Relations Career
Without a solid, well-designed foundation, few buildings successfully withstand the... Read More
Do You Have Issues?
Every organization has issues that could affect its operation. The... Read More
PR: Behavior Modification Specialist
While awaiting economic recovery, business needs to attract the attention... Read More
A Great Way to Do PR
As a business, non-profit or association manager trying to get... Read More
Top Ten Tips for Writing your Best Press Release Ever
Keep these few crucial details in mind when writing and... Read More
A Company That Doesnt Need Public Relations?
Really? You mean there are NO perceptions and behaviors peculiar... Read More
Publicity: Show a Reporter You Care by Inviting Them to Fact-Check
Just like a financial planning client fears not having enough... Read More
Make Front Page News By NOT Inviting The Media
Not a single reporter showed up at our news event.... Read More
The Press Pack Is Chasing You - Give Them Room
There's good news for public relations execs, marketing professionals and... Read More
Managers, Start Your PR
There'll never be a better time for a manager working... Read More
Etymology- How Words Change Over Time
Etymology is the study of the origins of words.As languages... Read More
PR Power: How to Write a Killer Press Release
I'm what we in the business (the "business" being journalism)... Read More
Where is the Best PR Value?
Wherever the fundamental premise of public relations is practiced.Look at... Read More
Financial Planners Publicity - Dont Wait, Media Folks Want Your Free Publicity
Looking to get your name into a magazine? You need... Read More
Gaining Free Publicity Through Press Releases
One of the greatest ways to promote your product or... Read More
The Best PR Has to Offer Managers
How cool is this? You're a business, non-profit or association... Read More
Sound Like Your Situation?
What a shame! Potentially productive public relations people resting on... Read More
Do I Really Need a Publicist?
Are you hesitating about hiring a publicist or, if you... Read More
PR: Lets Cut to the Chase
If your key ? that's KEY ? outside audiences don't... Read More
Why Do You Want PR?
To get someone's name in the newspaper or a product... Read More
So, How Do I Answer That?
How you answer questions depends on many factors. Example what... Read More
Want To Join the Bandwagon? Be Sure It Has Wheels!
Here are two to-the-point questions recently posed by several association... Read More
Write Press Releases That Dazzle
When a reporter is wowed, intrigued, surprised or captivated by... Read More
Getting Traffic Through Publicity
If your reading this, you must be online and most... Read More
Some Cool P.R. Tips for These Dog Days of Summer
Yup -- it's hot and sticky and you don't feel... Read More
Why PR is an Engine for Economic Growth
Business, non-profit and association managers committing their public relations resources... Read More
PR Failure Defined
I define public relations failure this way:key audience perceptions are... Read More
The Role Of Public Relations In Branding
Because PR can be difficult to control, it is often... Read More
Press Release, An Alternative For Paid Advertisement. Step 1
What's a press release? This is generally a one page... Read More
What Is Best Practice Public Relations?
Why, public relations that stays true to its fundamental premise,... Read More
Think Big
Would you like to be the next Dr. Phil, Suze... Read More
Preparing For Your Media Interview
Media interviews are an important part of an overall public... Read More
Getting Free Publicity with Radio Interviews
Imagine that you are a radio producer. You have to... Read More
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