HELP: I Need a Press Kit!

A press kit is an essential press relations tool. While it can be used to support a special event or promotional activity, it is most helpful in strategically positioning an organization or product. On a website, the "press room" is the on-line equivalent of the traditional press kit.More expansive and... Read More

Managers: Are You PR-Fit?

Can you honestly say that your business, non-profit or association's key outside audiences behave in ways that help lead to your success on-the-job?Or, have you pretty much ignored the reality that target audience behaviors can help or hinder you in achieving your department, division or subsidiary's operating objectives?Truth is, your... Read More

Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)

Recently I had a craving for pot roast. I racked my brain to think of a restaurant that offered a great pot roast (as you can see, I'm not a whiz in the kitchen). Anyway, I did what I usually do when I need to find... Read More

Media Training - Essentials for ALL Office Professionals

Often the first point of contact the media has with an organisation is with the front desk or receptionist. Although designated people within a company may have the training and skills needed to interact with the media, the first point of contact within an organisation can make or break a... Read More

Are You a PR Chowderhead?

You are if you stand by while your public relations people futz around with communications tactics instead of nailing down those outside audience behaviors that help you reach your objectives.No slap at communications tactics. They come in real handy at the right time, as noted later in this piece.But the... Read More

Publicity - What to Say to a Reporter

You can have dozens of marvelous ideas to get free publicity, but nothing will happen unless you pick up the phone and call a reporter.Here's where the publicity game gets interesting for marketing-minded financial planners. You've been tracking reporters ? you know who covers your topics. You've been tracking Topic... Read More

Leveraging Media Coverage - Your Tool For Business Growth

Media relations, simply put, is the business of building and growing reputations. One of the strengths of media coverage is that its free and gives great credibility because it is written by a third party, namely a journalist. But media relations does not simply end with an interview or article... Read More

Which PR? Judge for Yourself

You are a senior business, non-profit or association manager. So, chances are you call the shots for your department, division or subsidiary.Which means you can make your decisions stick.Like deciding whether a publicity placement is more important to you than creating external stakeholder behavior change leading directly to achieving your... Read More

A PR Surprise for Managers

For those business, non-profit and association managers committed to PR tactics like radio and newspaper plugs, it can come as a surprise to discover where public relations value REALLY lies.Truth is, your PR budget can deliver results far beyond such limited publicity placements.For example by embracing the kind of PR... Read More

Publicity for Financial Planners--Eight Tips For Success

Individual financial planners can outscore bigger competitors and gain market share with publicity. The key to doing it well: don't mimic the big guys and gals. Do it smartly, but on your scale. How? Here are eight rules:1. Don't invest in expensive packaging. Skip the fancy, slick-looking press kits and... Read More

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How Real PR Works

For some, public relations works well when their news release... Read More

Building Community Support for Project Permitting, Construction, and Marketing

Redevelopment is replacing new construction throughout the Greater Boston area,... Read More

Three Publicity Tips for Marketing-Minded Financial Planners

Financial planners, the first thing to know about reporters is... Read More

Mastering the Media

What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch... Read More

Press Release, An Alternative For Paid Advertisement. Step 1

What's a press release? This is generally a one page... Read More

Life After Press Release Distribution?

A few weeks ago I was participating on an on-line... Read More

How To Make Time For Public Relations

"Don't say you don't have enough time. You have exactly... Read More

Building The Best Network

If you want to succeed, build a great team. A... Read More

Why PR is an Engine for Economic Growth

Business, non-profit and association managers committing their public relations resources... Read More

Driving Near School Buses in Company Vehicles

School BusesWhen approaching a school bus: Slow down; If the... Read More

PR? Why?

Well, for starters, because good public relations can alter individual... Read More

Achieve Media Attention for Your Business

Do you want to be quoted by the national press... Read More

Anatomy Of A PR Campaign

The message is determined by analyzing the brand being marketed,... Read More

The Truth About Public Relations

The truth is, you CAN attract the support of those... Read More

Ten Media Crisis Tips

No comment. These are probably the two most damaging words... Read More

Starting A Publicity Program

Successful buisnesses know that media attention reaches consumers better than... Read More

Using the Media - Five Reasons Why

The media has the power to shape public opinion and... Read More

Dont Waste Money on Public Relations

Demand that it pull its own weight in your boat... Read More

Dont Expect to Bump Oprah From A Magazine Cover

"I want a pony, a tree house and the fastest... Read More

PR: Lets Cut to the Chase

If your key ? that's KEY ? outside audiences don't... Read More

VIP Database; Does Your Company Have One?

The VIP databases are fun to create and can be... Read More

Time Your News Release For Maximum Publicity

"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More

How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them

How to write a press release that generates free publicity... Read More

24 Killer Press Release Secrets

1. Your press release should sound like news, not an... Read More

What Is Best Practice Public Relations?

Why, public relations that stays true to its fundamental premise,... Read More

Getting Free Publicity with Radio Interviews

Imagine that you are a radio producer. You have to... Read More

This is the Power of PR

The power of public relations is its ability to alter... Read More

Watch Your Attitude

So many restaurants spend money on publicity and then practically... Read More

Free Radio Publicity for Marketing-Minded Financial Planners

Radio is a powerful publicity tool. Most stations offer news... Read More

Do You Have A Press Package?

How do you make a friend of the media? A... Read More

Publicity for Financial Planners--Eight Tips For Success

Individual financial planners can outscore bigger competitors and gain market... Read More

Can Your PR Do This?

Can your PR do something positive about the behaviors of... Read More

PR: Heres All You Need to Know

Above all, you need to know that the right PR... Read More