Perception Persuasion Behavior: PR at Work
Managers ? the business, non-profit and association sort ? really need to get this down pat if they are to meet their managerial objectives.They need to do something positive about the behaviors of those important external audiences of theirs that most affect their operation. And as they persuade those key... Read More
Inoculate Yourself Against Bad PR
What is bad PR?Well, if you're a business, non-profit or association manager, bad PR does nothing positive about the behaviors of those important outside audiences of yours that most affect your operation.It fails to create external stakeholder behavior change leading directly to achieving your managerial objectives.And it never does persuade... Read More
All You Need to Know About Press Release Writing and Distribution
Before you even think about writing a press release, there are a few things you need to know about the media. Here's the first - and most important - of them:1. Journalists receive hundreds of press releases every weekDepending on the publication they're writing for, they may even get hundreds... Read More
A PR Question For Chinese Managers
As the practice of public relations in China continues to mature, it seems appropriate to ask whether Chinese business managers ? tutored as they have been by European, North American and other PR specialists ? continue to apply major public relations emphasis to print and broadcast communications tactics. In other... Read More
Custom Reasons for Custom Publishing
Once considered the stepchild of the publishing industry, custom publishing now claims a legitimate slice of the B-to-B MarCom pie.Custom magazines, newsletters and sponsored supplements are becoming an increasingly integral part of the overall marketing program. Recent studies by the Custom Publishing Council and Publications Management show leading U.S. companies... Read More
Media Savvy - How To Lead, Persuade, And Influence
Media management has become one of the strategic tools for managers and leaders to drive marketing opportunities, communicate key messages, achieve social change or influence Government. Media and Communications Consultant, Thomas Murrell* shares 10 success tips for getting the best from the media.The ability to lead, persuade and influence are... Read More
Public Relations Productivity
Should it be measured in "publicity by the pound," or by how well external audience behaviors help achieve the organization's key objectives?I opt for holding public relations responsible, first, for recognizing that people act on their perception of the facts leading to behaviors about which something can be done. And... Read More
How to Generate Free Publicity for Your Product, Service, or Cause
One of the most misunderstood and most underutilized promotional tools available to small businesses and organizations is FREE PUBLICITY.Every business, no matter how large or small, can effectively use free publicity to enhance its image, increase sales and profits, generate sales leads, expand distribution, and promote customer goodwill. All of... Read More
How to Master Communication Even if you failed High School Grammar
Does the thought of knowing your verbs from your adjective scare you? Can the word syntax send you running for cover? Or perhaps putting two words together in front of a crowd sends your body into complete melt down. If so, there is help for you.Have you ever wanted to... Read More
When Managers Play the PR Card
The payoff for business, non-profit or association managers can be a real assist towards meeting their department, division or subsidiary objectives.Playing that public relations card means they've decided to pursue their objectives by reaching, persuading and moving those outside audiences whose behaviors most affect their organizations, to actions those managers... Read More
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Public Relations: Power Tool for the 21st Century
I address this article to businesses, associations, non-profits and public... Read More
Are You Newsworthy?
Non-news professionals often have a hard time understanding why their... Read More
Managers: Are You PR-Fit?
Can you honestly say that your business, non-profit or association's... Read More
PR: A Potent Force for Success
What's REALLY potent for a business, non-profit or association manager... Read More
How To Get An Avalanche Of Free Publicity For Your Home Business!
There are many ways you can get tons of free... Read More
Sure-Fire Recipe for a Successful Public Relations Career
Without a solid, well-designed foundation, few buildings successfully withstand the... Read More
Ill Alert The Media
There is something newsworthy happening at your organization right now.... Read More
Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter
Let's say you've called a reporter with some ideas for... Read More
Public Relations Primer, Part I: Packaging Your Story for the Media
Imagine you're in the breakfast cereal business. You make the... Read More
Financial Planning Publicity: When Talking to the Media, Dont Fake What You Dont Know
Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More
What I Do
I believe this about public relations.People act on their own... Read More
Managerial Survival Key
For business, non-profit or association managers like yourself, survival pretty... Read More
How to Get More Mileage Out of Your Media Coverage
Maybe it played for Kevin Costner in "Field of Dreams,"... Read More
Take the High Ground With Quality PR
Quality public relations does something positive for business, non-profit and... Read More
3 Reasons to Tap into the Power of Publicity
Publicity is obtaining editorial coverage or features for your business.... Read More
Press Kit Elements That Work
Considering how fundamental they are to the publicist's trade,it's always... Read More
Managers: Heres a PR Template for You
Let's start out with a caution for business, non-profit and... Read More
Lets Blow The Lid Off Public Relations
And show it for what it is - a humdinger... Read More
Public Relations: Why it Works
The short answer is, it works best when its fundamental... Read More
What People Believe Can Bring You Success
Just think about it.If I come to believe that you... Read More
10 Secrets to Get Your Press Release Noticed
It's difficult enough running the day-to-day aspects of a business,... Read More
How to Tap in to the Holiday Publicity Bonanza
If your product or service can be given as a... Read More
Talk Radio Success
You do not have to hire a publicist or advertise... Read More
Can Media Coverage Build An Online Business? You Bet It Can!
As someone with expertise in media relations, I've been asked... Read More
How To Use PR To Build Your Business
Everyone knows the value of free publicity. And given the... Read More
Media Training: Stop Talking, Already!
THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More
Your Financial Planning Clients May Hold the Key to Free Publicity
Every reporter, from the cub at the small town paper... Read More
Some Cool P.R. Tips for These Dog Days of Summer
Yup -- it's hot and sticky and you don't feel... Read More
The Medias Muscle: Make it Work for You
The least expensive, most effective way for you to promote... Read More
The Ratings are Coming
Small businesses have always known the importance of word of... Read More
The Role Of Public Relations In Branding
Because PR can be difficult to control, it is often... Read More
How to Get a Story About You or Your Business in USA Today
I am often asked by clients to target USA Today... Read More
PR Where it Matters Most
What's more crucial to the success of a business, non-profit... Read More
The Ten Ps of PR
Everyone is talking about the Ps of successful marketing, so... Read More
How Real PR Works
For some, public relations works well when their news release... Read More
Using Publicity As A Creative Marketing Tool
Publicity is an important and often overlooked tool of creative... Read More
What Kind of PR Makes Sense?
For business, non-profit and association managers, is it publicity that... Read More
Managers: Can We Agree on This?
Your public relations effort really should involve more than press... Read More
How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them
How to write a press release that generates free publicity... Read More
Forget The Story Youre Promoting ? Heres What Journalists Really Want From PR People
Although it seems less common these days, there are still... Read More
How to Get Some of Paris Hilton?s TV Time
When your book is mentioned on television, sales go up.... Read More
Publicity: Write a Letter to the Editor for Free Publicity
Ever wonder why papers devote a page or more to... Read More
Media Training - Essentials for ALL Office Professionals
Often the first point of contact the media has with... Read More
Media Training: When Reporters Lie
I recently worked with a group dealing with an unusual... Read More
Media Relations - Ten Essential Tips to Use The Media to Market Your Business
In the 'Age of Scepticism' gaining media coverage is one... Read More
Do I Really Need a Publicist?
Are you hesitating about hiring a publicist or, if you... Read More
Building Credibility Through Bylined Articles
As if making sure your company runs smoothly on an... Read More
How Marketing-Minded Financial Planners Get Publicity
You've probably noticed, if you live on this planet, that... Read More
Much Ado About A Lot!
I say public relations can be a matter of survival... Read More
Tough Times, Tough Tactics
When times are tough, it's no time to ignore those... Read More
Anatomy Of A PR Campaign
The message is determined by analyzing the brand being marketed,... Read More
Press Release, An Alternative For Paid Advertisement. Step 1
What's a press release? This is generally a one page... Read More
Something New For Managers?
A new public relations blueprint could be a good idea... Read More
Marketing-Minded Financial Planners, Focus on Main Points During an Interview
You never want to inundate a reporter with information, but... Read More
6 Steps to Using Trade Magazines To Reach Customers
When developing a publicity campaign for their business many owners... Read More
Using Media and PR to Your Advantage.
Lights...camera...ACTION.That's what often happens when people think of using media... Read More
Talk Back Radio - Tips To Be A Star On-Air!
Talkback radio offers a fantastic opportunity to access thousands of... Read More
Speaking to the Press
If you get the hang of speaking to the press... Read More
Publicity From Thin Air
In an ideal world, your business would be overflowing withnewsworthy... Read More
Keep The Publicity Machine Rolling with Reprints
More than half of America skips the Super Bowl, the... Read More
Getting Free Publicity with Radio Interviews
Imagine that you are a radio producer. You have to... Read More
A Sensible Way to Use PR
The most sensible way for business, non-profit or association managers... Read More
Dont Use PR
?lose the confidence of your key target audiences? discourage them... Read More
Mission-Critical Public Relations?
As a business, non-profit or association manager, any tool that... Read More
Youve Done PR the Hard Way Long Enough
As a business, non-profit or association manager, let the tacticians... Read More
Achieve Media Attention for Your Business
Do you want to be quoted by the national press... Read More
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