There's good news for public relations execs, marketing professionals and even one-man-band entrepreneurs: journalists are surfing your sites looking for news.It's true - while some PR people spend months trying to win over cynical reporters in order to wrangle a company profile or CEO interview (and get nowhere), an army... Read More
Here's the point: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public... Read More
Before meeting my soon-to-be-wife for the first time, I "Googled" her. Google, with its amazing alacrity, turned up several documents in less than a second.It turned up a paper she had written for a medical journal. It displayed her dissertation. Iteven showed me an article she had written for her... Read More
I got the latest issue of Internet Works in the post yesterday and was disappointed to find out that it's going to be the last. As well as having the good taste to run a feature on me last year (!) Internet Works has been a great source of information... Read More
The Acai Berry is starting to gain world wide recognition as a "wonder of nature." On a recent Oprah Winfrey show, titled 'LOOK 10 YEARS YOUNGER IN 10 DAYS," it was named as one of the top ten superfoods in the world for combating the effects of aging. In a... Read More
Use journalistic styleReporters are busy. Just like you.So when you write anything for the media, be concise and tight.Short, simple, sentences. Lively. Ridiculously short. Even if they seem to violate those fourth-grade grammar rules about complete sentences.Save big, sophisticated words for impressing old English teachers at school reunions. To get... Read More
The practice of public relations is often misunderstood, thus overlooked by small business owners. There is an assumption among small businesses that PR exists only to serve corporate giants who are looking to dodge impending negative fall out of their reputation, following a catastrophic blunder on the part of their... Read More
If, as is often the case, you are preoccupied with comm- unications tactics instead of working a plan to actively pursue those outside audience behaviors that stop you from achieving your objectives, the answer is yes.Fortunately, it's no big deal making the switch to a public relations problem-solving sequence that... Read More
Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing. Why? Both are viewed on the balance sheet as expenditures rather than income generators, so obviously... Read More
PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush stood before a group of Florida voters to tout his social security plan. He did something quite ordinary during his speech. He acknowledged a person in the audience and told her story.President Bush told the crowd he had recently spoken... Read More
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1) Do you NEED solid, consistant media exposure...week after week,... Read More
As the practice of public relations in China continues to... Read More
?lose the confidence of your key target audiences? discourage them... Read More
Publicity is obtaining editorial coverage or features for your business.... Read More
Got a huge need for publicity and a tiny publicity... Read More
I'm what we in the business (the "business" being journalism)... Read More
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The name of the game is doing our part to... Read More
In last year's animated film Shrek II, a giant gingerbread... Read More
You want to sell your products or services, and that... Read More
Hundreds of thousands of News Releases are sent out all... Read More
As the kids say, how cool is this?You're a business,... Read More
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Question: Why should your business issue a press release? Answer:... Read More
Radio is a powerful publicity tool. Most stations offer news... Read More
As a mobile detailing company it is important to have... Read More
As a business, non-profit or association manager, you have a... Read More
About a year ago I read a feature story in... Read More
Small Business Owners should send press releases out at least... Read More
Etymology is the study of the origins of words.As languages... Read More
It behooves you to know and remember the names of... Read More
Recently I had a craving for... Read More
Why, public relations that stays true to its fundamental premise,... Read More
Because it can alter individual perception and lead to changed... Read More
And here it is: public relations alters individual perception leading... Read More
The power of public relations is its ability to alter... Read More
OK, as a manager, your goal is to show a... Read More
HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay... Read More
Use journalistic styleReporters are busy. Just like you.So when you... Read More
E-mail is becoming the preferred way to receive media releases.... Read More
Ever wonder why papers devote a page or more to... Read More
When, as a business, non-profit or association manager, you are... Read More
As a business, non-profit and association manager, how satisfied are... Read More
There's an old African proverb:"If you think you are too... Read More
Media relations is a great profession.On good days, I earn... Read More
Sorry about my otaku with this issue (otaku = more... Read More
When most people think about marketing, they think advertising. While... Read More
Publicity will take your financial planning practice, your business, and... Read More
Many of our clients are in service businesses, such as... Read More
Sometimes a phone call isn't intimate or long enough to... Read More
The Acai Berry is starting to gain world wide recognition... Read More
I say to business, non-profit and association managers, a key... Read More
An effort built around a string of print and broadcast... Read More
Publicity is obtaining editorial coverage or features for your business.... Read More
How can media training help you create a successful Hispanic... Read More
Can you honestly say that your business, non-profit or association's... Read More
We rely on all kinds of tools and advice to... Read More
As an owner of an independent record label, I often... Read More
As a business, non-profit or association manager, you'll know it's... Read More
A PR product or service launching is a perfect way... Read More
Maybe you've seen another financial planner on TV, and thought,... Read More
The practice of public relations is often misunderstood, thus overlooked... Read More
Quality public relations does something positive for business, non-profit and... Read More
Years ago when my Dad owned a group of local... Read More
School BusesWhen approaching a school bus: Slow down; If the... Read More
The public relations goal and strategy make sense; the message... Read More
Are there secrets to gaining media coverage or is it... Read More
Don't let yourself be diverted by communications tactics playtime. You... Read More
Attracting new business: sometimes it happens by luck, sometimes by... Read More
Prior to launching a new public relations campaign, evaluate the... Read More
Although it seems less common these days, there are still... Read More
The notion that a business, non-profit or association manager can... Read More
Yes, that's what public relations really is when it tracks... Read More
When a group of outsiders behaves in a way that... Read More
You are getting a good deal when you accept the... Read More
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