The Press Pack Is Chasing You - Give Them Room

There's good news for public relations execs, marketing professionals and even one-man-band entrepreneurs: journalists are surfing your sites looking for news.It's true - while some PR people spend months trying to win over cynical reporters in order to wrangle a company profile or CEO interview (and get nowhere), an army... Read More

PR: Whats the Point?

Here's the point: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public... Read More

Media Relations: When Google Got Googled

Before meeting my soon-to-be-wife for the first time, I "Googled" her. Google, with its amazing alacrity, turned up several documents in less than a second.It turned up a paper she had written for a medical journal. It displayed her dissertation. Iteven showed me an article she had written for her... Read More

Media Contact Lists and How to Build a Fantastic One

I got the latest issue of Internet Works in the post yesterday and was disappointed to find out that it's going to be the last. As well as having the good taste to run a feature on me last year (!) Internet Works has been a great source of information... Read More

Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active

The Acai Berry is starting to gain world wide recognition as a "wonder of nature." On a recent Oprah Winfrey show, titled 'LOOK 10 YEARS YOUNGER IN 10 DAYS," it was named as one of the top ten superfoods in the world for combating the effects of aging. In a... Read More

Publicity: Three Tips on Writing a Press Release

Use journalistic styleReporters are busy. Just like you.So when you write anything for the media, be concise and tight.Short, simple, sentences. Lively. Ridiculously short. Even if they seem to violate those fourth-grade grammar rules about complete sentences.Save big, sophisticated words for impressing old English teachers at school reunions. To get... Read More

Public Relations & Your Small Business

The practice of public relations is often misunderstood, thus overlooked by small business owners. There is an assumption among small businesses that PR exists only to serve corporate giants who are looking to dodge impending negative fall out of their reputation, following a catastrophic blunder on the part of their... Read More

Can Your PR Game Plan be Salvaged?

If, as is often the case, you are preoccupied with comm- unications tactics instead of working a plan to actively pursue those outside audience behaviors that stop you from achieving your objectives, the answer is yes.Fortunately, it's no big deal making the switch to a public relations problem-solving sequence that... Read More

Cutting Down Your Trade Show Budget

Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing. Why? Both are viewed on the balance sheet as expenditures rather than income generators, so obviously... Read More

Media Training: How to Tell a More Interesting Story

PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush stood before a group of Florida voters to tout his social security plan. He did something quite ordinary during his speech. He acknowledged a person in the audience and told her story.President Bush told the crowd he had recently spoken... Read More

In The News:

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When Should You Outsource Your PR Efforts?

1) Do you NEED solid, consistant media exposure...week after week,... Read More

A PR Question For Chinese Managers

As the practice of public relations in China continues to... Read More

Dont Use PR

?lose the confidence of your key target audiences? discourage them... Read More

3 Reasons to Tap into the Power of Publicity

Publicity is obtaining editorial coverage or features for your business.... Read More

Publicizing Your Company

Got a huge need for publicity and a tiny publicity... Read More

PR Power: How to Write a Killer Press Release

I'm what we in the business (the "business" being journalism)... Read More

Got Publicity? How to Become a Household Name

Are you working as hard as you can in your... Read More

PR Is Just Smart Business

The name of the game is doing our part to... Read More

The Three-Mile Radius

In last year's animated film Shrek II, a giant gingerbread... Read More

A Winning Public Relations Game Plan

You want to sell your products or services, and that... Read More

Dont Do This to Your News Release!

Hundreds of thousands of News Releases are sent out all... Read More

Imagine PR Like This Helping You

As the kids say, how cool is this?You're a business,... Read More

How to Get PR

There is a process for successfully getting publicity about your... Read More

Rise of the Creative Class

The fast changing dynamics of the world economy is forcing... Read More

PR tips for business

Question: Why should your business issue a press release? Answer:... Read More

Free Radio Publicity for Marketing-Minded Financial Planners

Radio is a powerful publicity tool. Most stations offer news... Read More

Auto Detailing Public Relations; United Way Withholding

As a mobile detailing company it is important to have... Read More

Managers and PR: One Thing Is Clear

As a business, non-profit or association manager, you have a... Read More

Think Like a Reader, Viewer, or Listener to Get Great Publicity

About a year ago I read a feature story in... Read More

Press Release Preparation

Small Business Owners should send press releases out at least... Read More

Etymology- How Words Change Over Time

Etymology is the study of the origins of words.As languages... Read More

Dealing With Reporters in Your Small Business

It behooves you to know and remember the names of... Read More

Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)

Recently I had a craving for... Read More

What Is Best Practice Public Relations?

Why, public relations that stays true to its fundamental premise,... Read More

Why PR is a Vital Force

Because it can alter individual perception and lead to changed... Read More

Yes, There is a PR Sweet Spot

And here it is: public relations alters individual perception leading... Read More

This is the Power of PR

The power of public relations is its ability to alter... Read More

A Blueprint for Managing your PR

OK, as a manager, your goal is to show a... Read More

How To Get Radio-Active PR For Your Non-Profit Cause: Part Three of Three

HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay... Read More

Publicity: Three Tips on Writing a Press Release

Use journalistic styleReporters are busy. Just like you.So when you... Read More

E-Mail Media Releases

E-mail is becoming the preferred way to receive media releases.... Read More

Publicity: Write a Letter to the Editor for Free Publicity

Ever wonder why papers devote a page or more to... Read More

Know What Matters Most About PR?

When, as a business, non-profit or association manager, you are... Read More