Whats Your Op-Ed?
Everyone has an opinion on something, and you can leverage the opinion of top executives to heighten the visibility of your organization. How? By getting them to write so-called op/ed pieces for newspapers.Of course they'd love to be in the New York Times, but that typically is the purview of... Read More
Managers: Paying for PR-Lite?
As a business, non-profit or association manager, your public relations expenditure may give you names in the newspaper or product plugs on radio. But what about key stakeholder behavior change ? the kind that leads directly to achieving your managerial objectives?Since that's public relations' strongest suit, shouldn't you be getting... Read More
How to Get Some of Paris Hilton?s TV Time
When your book is mentioned on television, sales go up. Immediately people start looking in book stores and on the internet to find out how to buy it. The more people hear about it, the more they want the book. When several shows are talking about the book, it become... Read More
Using the Media - Five Reasons Why
The media has the power to shape public opinion and change perceptions. Every day millions of people around the world consume at least one form of the media, whether voluntary or involuntary.But why is the media so powerful?Is the media simply a mirror to the world? Or is the media... Read More
When Tactics Are Not Enough
Your public relations people are busy. The buzz is all about hits on a radio show or mentions in a newspaper column. Or, which to do first, the trade show exhibit or the video clip. All useful tactics, but hardly the detailed planning needed to REALLY do something about the... Read More
Public Relations Mixup?
When you pay good money for public relations services, you have a right to expect its primary focus to be on your most important outside audiences, those people whose behaviors have the greatest impact on your operation.Often, however, that primary focus is limited to a communi- cations tactics debate about... Read More
10 Ways to Get the Media to Love You
So you've put yourself "out there" with a public relations campaign. Your dealings with the media now become critical. Those relationships with the media can make or break your public relations efforts. Here's how to get the media to love you:1. When the media calls, stop what you are doing... Read More
Promoting Your Website Through a Press Release
Have you ever gotten one of those letters from your local property tax appraiser, informing you that your tax bill is going up about 20 percent?I got one of those recently, so I took it to my friend Joe Gross in San Antonio. He appeals property tax assessments for a... Read More
Managers, Got a Grip on Your PR?
What are you trying to do with your business, non-profit or association public relations program? Get a little publicity for a service or product? Or, perhaps, you're doing what you really should do, persuade your key external stakeholders to your way of thinking, then move them to take actions that... Read More
Your Online Newsroom: How to Give Reporters a Tip
It's hard to imagine a reporter working today who doesn't regularly visit "official" company websites. And it's hard to imagine just how much those websites have improved reporters' lives.Instead of calling a company for more information and waiting days for their press pack to arrive, reporters can now get the... Read More
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For Financial Planners, Marketing and Publicity Is About You
For financial planners, getting publicity, in the end, isn't about... Read More
Its CNN! They Want To Talk To You!
Being invited to appear on radio and television used to... Read More
Maybe the Strongest PR on Planet Earth?
Strong for business, non-profit and association managers when they use... Read More
Detailing The Famous Kentucky Derby Train
The annual detailing of the Kentucky Derby Train is an... Read More
Doubt PRs Clout? Dont!
Done right, it helps modify the behaviors of your most... Read More
Turn Your Business? New Year Resolutions in PR Revolutions
As eyes look forward to a new business year, many... Read More
How to Make A Great Press Kit ? A Musicians Guide
As an owner of an independent record label, I often... Read More
Using Publicity As A Creative Marketing Tool
Publicity is an important and often overlooked tool of creative... Read More
Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity
One big mistake that many marketing-minded financial planners make when... Read More
16 Publicity tips for Restaurants
With a dismal failure rate of more than 75 percent... Read More
Dont Use PR
?lose the confidence of your key target audiences? discourage them... Read More
Guerrilla PR- Chapter One
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More
Culture As A Barrier To Communication
Each of us is exposed to people from other cultures... Read More
Public Relations: Toast?
Could be, when unit managers in businesses, non-profits and associations... Read More
Company Dress Codes for Small Business; Shorts and Pants
Most small businesses have logo'ed shirts, usually polo shirts with... Read More
The Ultimate PR Scam
It happens to business, non-profit and association managers when their... Read More
Want This Kind of PR?
PR that really does something positive about the behaviors of... Read More
Financial Planners, Why Advertise When Free Publicity and Marketing Is Better?
Commit this to memory, please: To get in the media,... Read More
Dont Put Up With Junk PR
In public relations, "junk" is more about attitude and lack... Read More
Effective Media Relations ? You Won?t be Talking to the Media Without It!
The media's role is to package and spread news, current... Read More
The Right Hook
Have you fantasized about spreading word of your business on... Read More
How to Use Community Relations to Grow Your Business
Community relations is one of those marketing strategies that isn't... Read More
PR: Room at the Bottom?
When special events and communications tactics rule the PR roost... Read More
Effective Media Relations Tips- What To Do After The Media Interviews You!
Effective Media Relations Tips - What To Do After The... Read More
PR Buyers Beware!
It can bite you and waste your public relations budget... Read More
Do You Really Need PR?
The right kind of PR, that is, the kind that... Read More
A PR Surprise for Managers
For those business, non-profit and association managers committed to PR... Read More
How To Create A News Angle
Think of a triangle. On the left, imagine the story... Read More
Financial Planners, Follow These Guidelines to Get Free Publicity
Be a ResourceThe media people that are likely to want... Read More
P.R. Strategies for Professional Service Providers
Promotion for Professional Services Providers requires a different approach than... Read More
Media Relations: Ending the Press Release Crutch
When most people think of media relations, they think of... Read More
How To Get An Avalanche Of Free Publicity For Your Home Business!
There are many ways you can get tons of free... Read More
What Does the Public Relations Client REALLY Want, and Why?
It's not unusual for clients of service providers to insist... Read More
Writing a Press Release: The Design Basics
Big corporations like General Motors and Coca-Cola spend thousands of... Read More
Media Relations: Should You Pay For News Coverage, Part II
Last month, we told you about "pay for play," a... Read More
Make the Media Your Friend
The media (newspaper, radio, television) can be of enormous help... Read More
Forget the Press Release - Heres How to Pitch Like Roger Clemens
Stripped down to its core, publicity is little more than... Read More
Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity
In this great country of ours, there are basically three... Read More
Public Relations: Why it Works
The short answer is, it works best when its fundamental... Read More
Media Contact Lists and How to Build a Fantastic One
I got the latest issue of Internet Works in the... Read More
Public Relations
The wind of changes...The digital world has changed the form... Read More
Managers and PR: One Thing Is Clear
As a business, non-profit or association manager, you have a... Read More
How To Get Radio-Active PR For Your Non-Profit Cause: Part Three of Three
HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay... Read More
How PR Makes a Managers Life Easier
Things are pleasant for many business, non-profit or association managers... Read More
Business - How to Build it Using the Media
Have you ever noticed that when someone is interviewed on... Read More
The Ratings are Coming
Small businesses have always known the importance of word of... Read More
This is the Power of PR
The power of public relations is its ability to alter... Read More
The Press Release: How to Get the Media to Pay Attention!
As many of you already know, promoting and marketing your... Read More
10 Secrets to Get Your Press Release Noticed
It's difficult enough running the day-to-day aspects of a business,... Read More
PR: A Potent Force for Success
What's REALLY potent for a business, non-profit or association manager... Read More
Can Newbies Avoid The Pitfalls?
Yes indeed! If you are a young person who has... Read More
Starting A Publicity Program
Successful buisnesses know that media attention reaches consumers better than... Read More
Public Relations Primer Part III: 10 Donts
There are all kinds of smart moves professionals can make... Read More
The Working Case Study
Next to white papers, case studies are the most popular... Read More
Managers: Are You PR-Fit?
Can you honestly say that your business, non-profit or association's... Read More
Same Old, Same Old PR Still Tops
Like human nature over time, the power of good public... Read More
Media Relations: Making Your Story More Newsworthy
During my career as the head of media relations for... Read More
E-Mail Media Releases
E-mail is becoming the preferred way to receive media releases.... Read More
Talk Radio Success
You do not have to hire a publicist or advertise... Read More
PR: The Wildcard Marketing Strategy
What is the true purpose of public relations and how... Read More
A Winning Public Relations Game Plan
You want to sell your products or services, and that... Read More
A Well-Oiled Strategy Machine
Yes, that's what public relations really is when it tracks... Read More
All You Need to Know About Press Release Writing and Distribution
Before you even think about writing a press release, there... Read More
How to Create Quality PR Results
For many of us, the word quality is closely related... Read More
Ignore PR at Your Peril!
If you do, it means:you don't value tracking the perceptions... Read More
How Managers Hit PR Paydirt
As a business, non-profit or association manager, you'll know it's... Read More
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