Media Training: How to Tell a More Interesting Story

PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush stood before a group of Florida voters to tout his social security plan. He did something quite ordinary during his speech. He acknowledged a person in the audience and told her story.President Bush told the crowd he had recently spoken... Read More

E-Mail Media Releases

E-mail is becoming the preferred way to receive media releases. Although it can sometimes be harder to get valid e-mail addresses for media contacts, e-mail releases are more likely to be read than faxes and faster than snail mail.Collect e-mail addresses for your preferred media contacts from the web sites... Read More

Imagine PR Like This Helping You

As the kids say, how cool is this?You're a business, non-profit or association manager and, finally, you decide to do something positive about the behaviors of those important outside audiences of yours - behaviors that MOST affect your operation.What you're doing, of course, is creating the very external stakeholder behaviors... Read More

How To Get An Avalanche Of Free Publicity For Your Home Business!

There are many ways you can get tons of free publicity in the form of write-ups in magazines, newspapers, and even radio and TV. And sometimes you can turn family events into human-interest stories that editors like and will publish in their magazine and newspapersOne way is to compose a... Read More

Are You Newsworthy?

Non-news professionals often have a hard time understanding why their ENORMOUS news announcement, creates barely a ripple in the media.That's not to say a news release shouldn't be done about it. There are audiences besides the media - like employees, customers and trade allies - to whom news releases may... Read More

Advertising and Community Relations -- Get the Best of Both Worlds

Have you ever noticed that in communities without big universities, high school sports take on an even bigger importance?That's what it's like where I live.But like everywhere else in the country, our high school sports are always looking for ways to make a few extra bucks. Enter the high school... Read More

Why You Should Write a Book (Even if You Really Dont Want To)

Recently, I told a friend (who's a business owner) that she needed to write a book. Although she's a good writer with terrific ideas, she said, "Do I really have to do it?"For her -- and for those of you who have a business -- the answer is yes. Here's... Read More

Can Your PR Game Plan be Salvaged?

If, as is often the case, you are preoccupied with comm- unications tactics instead of working a plan to actively pursue those outside audience behaviors that stop you from achieving your objectives, the answer is yes.Fortunately, it's no big deal making the switch to a public relations problem-solving sequence that... Read More

How to Get a Story About You or Your Business in USA Today

I am often asked by clients to target USA Today for media coverage, and with good reason: USA Today coverage can have a significant impact on businesses and organizations. Here's why:1. Circulation of USA Today: USA Today is the largest U.S. daily newspaper, with a Monday through Thursday circulation of... Read More

Managers: Paying for PR-Lite?

As a business, non-profit or association manager, your public relations expenditure may give you names in the newspaper or product plugs on radio. But what about key stakeholder behavior change ? the kind that leads directly to achieving your managerial objectives?Since that's public relations' strongest suit, shouldn't you be getting... Read More

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Can Newbies Avoid The Pitfalls?

Yes indeed! If you are a young person who has... Read More

10 Tips to Give Your Press Release The Edge It Needs to Make the News

Writing a press (or media) release is quite an art... Read More

Can Media Coverage Build An Online Business? You Bet It Can!

As someone with expertise in media relations, I've been asked... Read More

How to Use Community Relations to Grow Your Business

Community relations is one of those marketing strategies that isn't... Read More

How PR Makes a Managers Life Easier

Things are pleasant for many business, non-profit or association managers... Read More

There Is No Such Thing as Competition

A wise friend of mine has often said, "There is... Read More

Publicity: Nailing a Media Interview, Part II (Crisis Management)

We'd all like reporters to ask us about our career... Read More

How to Write a Press Release

Why You Should Write Press Releases: A press release is... Read More

Press Release Preparation

Small Business Owners should send press releases out at least... Read More

Why Not PR That Gets Real Results?

And not results you can measure only in terms of... Read More

PR Power: How to Write a Killer Press Release

I'm what we in the business (the "business" being journalism)... Read More

Making the News - Tips from A News Journalist

What makes a good media release and how do you... Read More

The Three-Mile Radius

In last year's animated film Shrek II, a giant gingerbread... Read More

Rise of the Creative Class

The fast changing dynamics of the world economy is forcing... Read More

When Should You Outsource Your PR Efforts?

1) Do you NEED solid, consistant media exposure...week after week,... Read More

Media Training: When Reporters Lie

I recently worked with a group dealing with an unusual... Read More

Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership

Since the major part of a small business typically comes... Read More

PR: Time For a New Playbook?

When your public relations results pretty much depend on whether... Read More

Meet The Media

Although media relations is not all there is to PR,... Read More

Promoting Your Website Through a Press Release

Have you ever gotten one of those letters from your... Read More

Nows The Time To Get Christmas Media Coverage

Publicity seekers know that Christmas can provide a bonanza of... Read More

Driving Near School Buses in Company Vehicles

School BusesWhen approaching a school bus: Slow down; If the... Read More

A Powerful PR Strategy

It really is powerful when a business, non-profit or association... Read More

What? You Havent Got a Capability Statement?

What's a Capability Statement?As the name suggests, it tells potential... Read More

Do You Have Issues?

Every organization has issues that could affect its operation. The... Read More

Marketing-Minded Financial Planners, Dont Hold Back Information From the Media

Some financial planners think that they shouldn't share their top... Read More

PR: Room at the Bottom?

When special events and communications tactics rule the PR roost... Read More

4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity

As the year starts to wind down, many businesses and... Read More

Publicity: Show a Reporter You Care by Inviting Them to Fact-Check

Just like a financial planning client fears not having enough... Read More

Time to Spruce Up Your Public Relations?

Better check out the public relations fundamental premise, then take... Read More

Managers: Paying for PR-Lite?

As a business, non-profit or association manager, your public relations... Read More

The Best PR Has to Offer Managers

How cool is this? You're a business, non-profit or association... Read More

Make the Media Your Friend

The media (newspaper, radio, television) can be of enormous help... Read More