The Right Hook
Have you fantasized about spreading word of your business on a top-rated TV show like The Today Show or Oprah?Eileen Roth, a professional organizer just a year into her business, was able to get on both shows using the time-honored technique of the news hook.Understanding the News NookDo-it-yourself PR people... Read More
If I Were Coaching You
If I were coaching you as a business, non-profit or association manager on how to get the biggest bang for your public relations dollar, I would sum it up for you this way.Use the fundamental premise of public relations to produce external stakeholder behavior change ? the kind that leads... Read More
Writing a Press Release: The Design Basics
Big corporations like General Motors and Coca-Cola spend thousands of dollars on press kits with specially-designed folders, full-color stationery, digital photos and lots of other goodies. Does this make a reporter more likely to do their story? In my experience, the answer is no.Regardless of the appearance of the information,... Read More
How to Tie-In With News Events to Score Publicity
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
PR: Time For a New Playbook?
When your public relations results pretty much depend on whether your news item gets used in a newspaper column or on a radio talk show, you may be ready for a fresh approach.Why not shoot for a 1-2 PR punch?First, focus sharply on those external audiences who play a major... Read More
Networking: 17 Essential Strategies In The 21st Century
It is virtually impossible to succeed professionally and personally without developing a network of people. There is no career or business opportunity where you can be rewarded entirely for what you know and how well you know your work.Networking requires a mission, goals, vision and a willingness to share valuable... Read More
Creating Event Magic through Planned Video Production
Once upon a time, there was a young, stressed out corporate events planner called Tanya. She was organising a large-scale event for her firm's biggest client.In the midst of organising the guest list, Tanya's boss told her that the client had requested some video footage be edited together to open... Read More
10 Tips for Tantalizing News Releases
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
She Who Has the Gold...
?makes the rules, of course.But when the gold takes the form of top-notch public relations, she AND he get to make rules like these:Our PR concentrates on delivering what we really need.Our PR does something positive about the behaviors of those outside audiences that MOST affect our organization.Our PR persuades... Read More
How Managers Hurt Their PR Results
Business, non-profit or association managers hurt their own public relations results when they become fascinated with PR tactics ? press releases, publications and brochures and, particularly, fun-to-manage special events ? while failing to plan for the perceptions and behaviors of the very people who probably hold their managerial success in... Read More
|
|
|
|
|
|
|
|
|||||
|
|
|
|||
All You Need to Know About Press Release Writing and Distribution
Before you even think about writing a press release, there... Read More
Public Relations Success Starts Here
For discerning business, non-profit and association managers, PR success is... Read More
A Powerful PR Strategy
It really is powerful when a business, non-profit or association... Read More
Starting A Publicity Program
Successful buisnesses know that media attention reaches consumers better than... Read More
Forget the Press Release - Heres How to Pitch Like Roger Clemens
Stripped down to its core, publicity is little more than... Read More
Internet Etiquette for Business Success
You're trying to recruit a downline into your program, you've... Read More
Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You
A reporter's job is to get the most accurate and... Read More
Media Training: How to Tell a More Interesting Story
PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More
Do I Really Need a Publicist?
Are you hesitating about hiring a publicist or, if you... Read More
Think Big
Would you like to be the next Dr. Phil, Suze... Read More
Leveraging Media Coverage - Your Tool For Business Growth
Media relations, simply put, is the business of building and... Read More
Publicity: Show a Reporter You Care by Inviting Them to Fact-Check
Just like a financial planning client fears not having enough... Read More
Getting Free Publicity with Radio Interviews
Imagine that you are a radio producer. You have to... Read More
Hispanic Media Training: How It Can Benefit You
How can media training help you create a successful Hispanic... Read More
Managers: PR More Than Tix and Plugs?
You bet! And in three ways vital to you as... Read More
How PR Helps Fiercely Competitive Managers
Fiercely combative business, non-profit and association managers use every PR... Read More
Can Your PR Game Plan be Salvaged?
If, as is often the case, you are preoccupied with... Read More
Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?
When you should send samples with your press release:1) When... Read More
Press Release Preparation
Small Business Owners should send press releases out at least... Read More
Think Like a Reader, Viewer, or Listener to Get Great Publicity
About a year ago I read a feature story in... Read More
Life After Press Release Distribution?
A few weeks ago I was participating on an on-line... Read More
Media Release Headlines - Ten Tips to Get Media Attention
So you have spent hours and hours writing, shaping and... Read More
The Press Release is Dead (Now Will Somebody Please Tell the Clients?)
In competing for a piece of business not too long... Read More
Doubt PRs Clout? Dont!
Done right, it helps modify the behaviors of your most... Read More
Why Good PR Warrants Your Attention
Because good public relations can alter individual perception and lead... Read More
So Whats Wrong With Strategic?
Some folks see the word "strategic" as a needlessly tiresome... Read More
Financial Planners Garner Free Publicity by Making it Easy for the Media
Would you advise clients to buy a stock based on... Read More
Cross Cultural Communication & PR
The Public Relations (PR) industry is responsible for creating and... Read More
Preparing For Your Media Interview
Media interviews are an important part of an overall public... Read More
How to Tap in to the Holiday Publicity Bonanza
If your product or service can be given as a... Read More
Your Financial Planning Clients May Hold the Key to Free Publicity
Every reporter, from the cub at the small town paper... Read More
Know What Matters Most About PR?
When, as a business, non-profit or association manager, you are... Read More
PR: Lets Talk Fundamentals
How much more fundamental can you get than this? As... Read More
Financial Planning Publicity: When Talking to the Media, Dont Fake What You Dont Know
Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More
If Your PR Cant Do This, Bag It!
As a business, non-profit or association manager, why continue a... Read More
Media Training: When Reporters Lie
I recently worked with a group dealing with an unusual... Read More
10 Ways to Get the Media to Love You
So you've put yourself "out there" with a public relations... Read More
Hispanic Media Relations Training: What to Do When Hispanic Media Call
You are a spokesperson for your company, representing it for... Read More
PR: Heres All You Need to Know
Above all, you need to know that the right PR... Read More
How To Get FREE Publicity Whenever You Want !
What you are about to read is a step by... Read More
Why Not PR That Gets Real Results?
And not results you can measure only in terms of... Read More
Press Releases: Not Dead, Just Evolved
Mark Twain once said the rumors of his death had... Read More
Sure-Fire Recipe for a Successful Public Relations Career
Without a solid, well-designed foundation, few buildings successfully withstand the... Read More
Say What?
As the comedian Steve Martin once said, "some people have... Read More
Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active
The Acai Berry is starting to gain world wide recognition... Read More
Just What Kind of PR Matters to You?
Parties, videos, booklets and column plugs?Or public relations that does... Read More
Public Relations: Toast?
Could be, when unit managers in businesses, non-profits and associations... Read More
Financial Planners, Why Advertise When Free Publicity and Marketing Is Better?
Commit this to memory, please: To get in the media,... Read More
How to Form a Relationship with a Newspaper
How do you make a good relationship with a newspaper... Read More
Building Community Support for Project Permitting, Construction, and Marketing
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
Using the Media - Five Reasons Why
The media has the power to shape public opinion and... Read More
Public Relations Primer, Part I: Packaging Your Story for the Media
Imagine you're in the breakfast cereal business. You make the... Read More
How To Make Time For Public Relations
"Don't say you don't have enough time. You have exactly... Read More
How to Write Press Releases That Work And Get Free Publicity
One study found that as many as 90% of the... Read More
PR Where it Matters Most
What's more crucial to the success of a business, non-profit... Read More
Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You
A reporter's job is to get the most accurate and... Read More
The Best PR Has to Offer Managers
How cool is this? You're a business, non-profit or association... Read More
A Winning Public Relations Game Plan
You want to sell your products or services, and that... Read More
If I Were Coaching You
If I were coaching you as a business, non-profit or... Read More
Media Releases - Helping Grow Your Business
Business people often spend time and money trying to find... Read More
Can Media Coverage Build An Online Business? You Bet It Can!
As someone with expertise in media relations, I've been asked... Read More
PR Going According to Plan?
Think carefully! You're a department, division or subsidiary manager for... Read More
Making Great Announcements
When do you use the newspaper for publishing announcements for... Read More
Media Training: Stop Talking, Already!
THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More
Managers: Can We Agree on This?
Your public relations effort really should involve more than press... Read More
PR for Brand New Managers
Just promoted to manager?Here's something you need to know.Whether you... Read More
Public Relations |