Not Getting the PR Results You Want?
The reason might be this simple: as a business, non-profit or association manager, you're too focused on communi- cations tactics and not on a workable blueprint for dealing with those important outside audiences whose behaviors most affect your department, division or subsidiary.If this sounds familiar, the blueprint I refer to... Read More
How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three
FIVE WAYS TO GET ON THE RADIOHere are five basic methods of fitting your group into the programming at radio stations:1) Spot messages2) Feature stories3) News4) Interviews5) And becoming a reporter.Here are details on each method.Spot MessagesSpot messages are short public-service announcements that most stations are required to carry as... Read More
How To Get FREE Publicity Whenever You Want !
What you are about to read is a step by step guide to getting FREE publicity. Simply, this is advertising that costs nothing, yet can bring in regular and substantial orders for your products and services.Regardless of the business you're in, you always want publicity for your products and services.... Read More
How To Get An Avalanche Of Free Publicity For Your Home Business!
There are many ways you can get tons of free publicity in the form of write-ups in magazines, newspapers, and even radio and TV. And sometimes you can turn family events into human-interest stories that editors like and will publish in their magazine and newspapersOne way is to compose a... Read More
PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd
Do editors of newspapers, magazines and online news sites really use press releases? Too right they do. In fact, the press release is one of the most effective forms of publicity. But many businesses, both online and off, underestimate the power the press has to promote their business and get... Read More
Leveraging Media Coverage - Your Tool For Business Growth
Media relations, simply put, is the business of building and growing reputations. One of the strengths of media coverage is that its free and gives great credibility because it is written by a third party, namely a journalist. But media relations does not simply end with an interview or article... Read More
Get Outsiders on Your Side
Especially good advice for business, non-profit and association managers whose job success depends in large part on the behaviors of their key external audiences.I refer to behaviors like inquiries on the increase, new waves of specialized employment applications, more and more followup purchases, new levels of membership queries, a substantial... Read More
How To Write A Press Release
A well structured press release in an excellent way of receiving free publicity for very little effort and cost. It is simply the process of writing a newsworthy story about your company, products or services in a reasonably standard format, and then distributing it in the correct way to relevant... Read More
Writing a Press Release: How to Write Quotes
Ideally, you will have two types of quotes in your press release. A quote from yourself is mandatory. To give your release extra impact, get a quote from a third-party.Quoting yourself may seem unnatural to you at first, but it's what every reporter expects. Your quote should be about the... Read More
Media Relations: When Google Got Googled
Before meeting my soon-to-be-wife for the first time, I "Googled" her. Google, with its amazing alacrity, turned up several documents in less than a second.It turned up a paper she had written for a medical journal. It displayed her dissertation. Iteven showed me an article she had written for her... Read More
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She Who Has the Gold...
?makes the rules, of course.But when the gold takes the... Read More
How Public Relations Changes Minds
Public relations changes minds in the process of delivering what... Read More
Media Relations: When Google Got Googled
Before meeting my soon-to-be-wife for the first time, I "Googled"... Read More
Media Relations: Ending the Press Release Crutch
When most people think of media relations, they think of... Read More
Business Growth for Financial Planners in Five Easy Steps
Attracting new business: sometimes it happens by luck, sometimes by... Read More
Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter
Let's say you've called a reporter with some ideas for... Read More
How to Form a Relationship with a Newspaper
How do you make a good relationship with a newspaper... Read More
The Best PR Has to Offer Managers
How cool is this? You're a business, non-profit or association... Read More
Getting Free Publicity with Radio Interviews
Imagine that you are a radio producer. You have to... Read More
Hey, Mr/Ms Manager!
Does it really make sense to bet your PR budget... Read More
Financial Planners Publicity - Dont Wait, Media Folks Want Your Free Publicity
Looking to get your name into a magazine? You need... Read More
Publicity - How To Get Your Story on Television
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
Networking: 17 Essential Strategies In The 21st Century
It is virtually impossible to succeed professionally and personally without... Read More
Why Public Relations Doesnt Just Happen
Public relations is a very important part of the marketing... Read More
A Company That Doesnt Need Public Relations?
Really? You mean there are NO perceptions and behaviors peculiar... Read More
Managerial Survival Key
For business, non-profit or association managers like yourself, survival pretty... Read More
Making Your Own News
Getting a press release published in a newspaper or magazines... Read More
How to Get More Mileage Out of Your Media Coverage
Maybe it played for Kevin Costner in "Field of Dreams,"... Read More
A Sensible Way to Use PR
The most sensible way for business, non-profit or association managers... Read More
Public Relations Primer, Part II: Five Dos
1) Package your story. Two critical elements will help you... Read More
Dont Get Eaten Alive!
If you don't have a grip on public relations, how... Read More
Is The Traditional Press Review Still A Business Tool Of The Future?
Press reviews are a common and basic feature for surveying... Read More
Public Relations Strategies: Announcing News on a Press Tour
Gaining news coverage on a successful press tour requires planning,... Read More
The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain
PR, that is public-relations, leads the way to effective advertising;... Read More
How To Make Time For Public Relations
"Don't say you don't have enough time. You have exactly... Read More
Pressure From the Top?
Yes, and that pressure often comes from a CEO who... Read More
Media Relations - Ten Essential Tips to Use The Media to Market Your Business
In the 'Age of Scepticism' gaining media coverage is one... Read More
Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity
In this great country of ours, there are basically three... Read More
PR: Lets Talk Fundamentals
How much more fundamental can you get than this? As... Read More
Media Release Headlines - Ten Tips to Get Media Attention
So you have spent hours and hours writing, shaping and... Read More
Starting A Publicity Program
Successful buisnesses know that media attention reaches consumers better than... Read More
How to Write a Press Release
Why You Should Write Press Releases: A press release is... Read More
Publicity and Marketing Magic For Financial Planners: The Four Mores
Publicity will take your financial planning practice, your business, and... Read More
Its the Little Details that Can Make or Break a News Story
Have you ever heard of the saying, "One person's trash... Read More
Media Training: When Reporters Lie
I recently worked with a group dealing with an unusual... Read More
Why Do You Want PR?
To get someone's name in the newspaper or a product... Read More
How to Keep PR Working for You
Managers in the non-profit, association and business worlds need to... Read More
Media Training: How To Speak During a Media Interview
WHITE NOISEA client recently told me about a fascinating new... Read More
How to Write Press Releases That Work And Get Free Publicity
One study found that as many as 90% of the... Read More
6 Steps to Using Trade Magazines To Reach Customers
When developing a publicity campaign for their business many owners... Read More
Rise of the Creative Class
The fast changing dynamics of the world economy is forcing... Read More
Are You PR-Challenged?
You won't be if you accept a very simple premise.... Read More
How To Write A Press Release
A well structured press release in an excellent way of... Read More
Same Old, Same Old PR Still Tops
Like human nature over time, the power of good public... Read More
Hispanic Media Relations Training: What to Do When Hispanic Media Call
You are a spokesperson for your company, representing it for... Read More
Media Training - Essentials for ALL Office Professionals
Often the first point of contact the media has with... Read More
Media Relations: Should You Pay For News Coverage, Part II
Last month, we told you about "pay for play," a... Read More
Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity
One big mistake that many marketing-minded financial planners make when... Read More
Post Your Press Release Online ? For Free!!
Are you launching a new product or website? Announcing a... Read More
A Powerful PR Strategy
It really is powerful when a business, non-profit or association... Read More
Managers: PR More Than Tix and Plugs?
You bet! And in three ways vital to you as... Read More
Media Relations: When Numbers Lie
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More
PR Buyers Beware!
It can bite you and waste your public relations budget... Read More
A Company That Doesnt Need Public Relations?
Really? You mean there are NO perceptions and behaviors peculiar... Read More
The Worst PR Mistakes
For a business, non-profit or association manager, they could be... Read More
How to Work with Newspaper Photographers
The next time a newspaper photographer takes your photo, remember... Read More
Just What Kind of PR Matters to You?
Parties, videos, booklets and column plugs?Or public relations that does... Read More
The Power of Radio - Tips for Great Radio Interviews
Many people are intimidated by radio interviews, whether live or... Read More
How To Get FREE Publicity Whenever You Want !
What you are about to read is a step by... Read More
Media Training: When Reporters Bully You
UNDER FIREA friend whose organization is often in the media... Read More
Top 10 Tips for Successful TV Interviews
1. Appearing in other types of media is the best... Read More
Mind Your Own Business!
And the best way to mind your own business is... Read More
PR: Advice You Didnt Ask For
Although, as a business, non-profit or association manager, you may... Read More
Managers and PR: One Thing Is Clear
As a business, non-profit or association manager, you have a... Read More
The Medias Muscle: Make it Work for You
The least expensive, most effective way for you to promote... Read More
Etymology- How Words Change Over Time
Etymology is the study of the origins of words.As languages... Read More
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