PR: Behavior Modification Specialist
While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily to impact the perceptions of those key outsiders so that resulting behaviors help those managers achieve their objectives.This should be enough reason for recession-weary managers to... Read More
Permanent Press: Using Press Releases to Keep Your Company in the News
When is your best advertisement not an advertisement? When it's a press release.In the competition for consumer attention, a well-written press release is one of your most valuable marketing tools.Why is it vital to put yourself in the news?Because most of us attend differently to the news than we do... Read More
Making Great Announcements
When do you use the newspaper for publishing announcements for promotions or new partnerships?Adding an announcement to a newspaper will only bring further recognition to your business. You should always send items such as the hiring of a new employee, the announcement of a new contract, the change of location... Read More
PR: Lets Talk Fundamentals
How much more fundamental can you get than this? As a business, non-profit or association manager, if you don't get your most important outside audiences on your side, you will fail.To me, failure means key target audiences that don't behave as you want them to. For example, capital donors or... Read More
Business - How to Build it Using the Media
Have you ever noticed that when someone is interviewed on radio, television or in the newspapers about a particular subject, it tends to be the same people? You may even be saying - "Why don't they ever ask me?"Well the reason is - they don't know about you. If they... Read More
Be Patient? Nah, Lets Kill Something
There's the old joke about the two buzzards sitting in a tree overlooking a highway. One responds to the other, "Be patient? I'm hungry. Let's kill something." Just like that buzzard, it is not in the nature of most marketers to be patient for business to grow. They want to... Read More
PR: The Wildcard Marketing Strategy
What is the true purpose of public relations and how can it really help impact the growth of your small business? In order for the media to succeed, they need information that is both useful and entertaining for their readers. This is where you, the business owner or marketing executive,... Read More
Dont Pay for Radio Interviews
It used to be that all you had to do was pitch a great idea with a clever hook, and you'd be booked as a guest on a half-hour radio show.These days, however, hang onto your wallet. A new breed of radio host is insisting that guests fork over a... Read More
Meet The Media
Although media relations is not all there is to PR, it is a darned good, low cost way to spread the word. So here are a few media contacts to help you out.Tom Weber is the editor of The Wall Street Journal's Pursuits section. It covers entertainment, food, fashion, and... Read More
Publicity - What to Say to a Reporter
You can have dozens of marvelous ideas to get free publicity, but nothing will happen unless you pick up the phone and call a reporter.Here's where the publicity game gets interesting for marketing-minded financial planners. You've been tracking reporters ? you know who covers your topics. You've been tracking Topic... Read More
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Publicity - The Right Media Person to Call for Free Publicity
You won't accomplish much if you call the gas company... Read More
R.O.I. -- O.K., Heres The Deal!
You can SO measure return-on-investment for a public relations program!Try... Read More
E-Mail Media Releases
E-mail is becoming the preferred way to receive media releases.... Read More
Managers Need Basic PR
True, because department, division or subsidiary managers for a business,... Read More
24 Killer Press Release Secrets
1. Your press release should sound like news, not an... Read More
Television Reporters - Questions to Ask Before Agreeing to an Interview
Prior to a TV interview it is guaranteed the journalist... Read More
Make Front Page News By NOT Inviting The Media
Not a single reporter showed up at our news event.... Read More
Is This the PR You Thought You Were Getting?
You know, where you do something positive about the behaviors... Read More
PR tips for business
Question: Why should your business issue a press release? Answer:... Read More
Where is the Best PR Value?
Wherever the fundamental premise of public relations is practiced.Look at... Read More
How to Keep PR Working for You
Managers in the non-profit, association and business worlds need to... Read More
How Managers Hit PR Paydirt
As a business, non-profit or association manager, you'll know it's... Read More
Whats Important About PR?
Quite a bit, actually. Public relations helps business, non- profit... Read More
Media Relations: What To Do When Youre Misquoted
When ABC News anchor Peter Jennings announced he had lung... Read More
Put Yourself in the Reporters Shoes
Imagine you're the technology reporter at a daily newspaper. You... Read More
Media Training: Stop Talking, Already!
THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More
Public Relations Productivity
Should it be measured in "publicity by the pound," or... Read More
Dealing With Reporters in Your Small Business
It behooves you to know and remember the names of... Read More
16 Publicity tips for Restaurants
With a dismal failure rate of more than 75 percent... Read More
Press Releases: Not Dead, Just Evolved
Mark Twain once said the rumors of his death had... Read More
How To Get Zero Cost Publicity For Your Business Part 1
Would you like to expand the volume of your business?... Read More
Dont Pay for Radio Interviews
It used to be that all you had to do... Read More
Why PR Can be Effective Medicine
When properly applied by business, non-profit and association managers, public... Read More
The MOST Powerful Marketing and Advertising on the Planet!
It sounds too simple to be true, but it really... Read More
Yes, There is a PR Sweet Spot
And here it is: public relations alters individual perception leading... Read More
10 Tips to Give Your Press Release The Edge It Needs to Make the News
Writing a press (or media) release is quite an art... Read More
Publicity Performance Not Enough?
Even after a nice piece in a national publication, or... Read More
Can Your PR Do This?
Can your PR do something positive about the behaviors of... Read More
Your Financial Planning Clients May Hold the Key to Free Publicity
Every reporter, from the cub at the small town paper... Read More
The Ten Ps of PR
Everyone is talking about the Ps of successful marketing, so... Read More
PR Secrets for Small Business
Most small businesses do little to no public relations (PR)... Read More
Public Relations ? Defining Your Organization from the Inside Out
What do your customers say about your company?Would you let... Read More
Grandma Says...
Southern grandmothers have often said, "there are only three... Read More
How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them
How to write a press release that generates free publicity... Read More
Why PR is a Vital Force
Because it can alter individual perception and lead to changed... Read More
Public Relations ? Defining Your Organization from the Inside Out
What do your customers say about your company?Would you let... Read More
Transparency in Online Transactions
In these days of every increasing demand and competition, there... Read More
Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity
Unlike some professionals like lawyers and doctors, financial planners aren't... Read More
Make Sure Your Media Room Rocks
If a reporter was writing a story about you and... Read More
Anatomy Of A PR Campaign
The message is determined by analyzing the brand being marketed,... Read More
Smashing the Myth of the Press Release
A musician spends years honing his craft. He writes world-class... Read More
Free Radio Publicity for Marketing-Minded Financial Planners
Radio is a powerful publicity tool. Most stations offer news... Read More
Press Releases: Not Dead, Just Evolved
Mark Twain once said the rumors of his death had... Read More
Do You Have A Press Package?
How do you make a friend of the media? A... Read More
How To Make Time For Public Relations
"Don't say you don't have enough time. You have exactly... Read More
PR: The Wildcard Marketing Strategy
What is the true purpose of public relations and how... Read More
35 Quick Tips for Writing A Press Release
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
Anchor Your Relationships
I heard a speaker recently who was talking about how... Read More
PR Essential to Your Success
Whether you are a business, non-profit or association manager, your... Read More
Can Your PR Game Plan be Salvaged?
If, as is often the case, you are preoccupied with... Read More
How Managers Hit PR Paydirt
As a business, non-profit or association manager, you'll know it's... Read More
What Determines PR Success?
As a business, non-profit or association manager, occasions will arise... Read More
Rise of the Creative Class
The fast changing dynamics of the world economy is forcing... Read More
Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)
Recently I had a craving for... Read More
Trade Show Tactics Revealed
Being part of a trade show gives small business a... Read More
The Press Release is Dead (Now Will Somebody Please Tell the Clients?)
In competing for a piece of business not too long... Read More
Talk Back Radio - Tips To Be A Star On-Air!
Talkback radio offers a fantastic opportunity to access thousands of... Read More
Asian Media Relations: Increase Your Profile and Image in China
China's media is booming creating opportunities for marketing-savvy businesses. But... Read More
Publicity: Three Tips on Writing a Press Release
Use journalistic styleReporters are busy. Just like you.So when you... Read More
Achieve Media Attention for Your Business
Do you want to be quoted by the national press... Read More
Prep for a Successful Trade Show
Well, autumn is upon us and with the onset of... Read More
What I Do
I believe this about public relations.People act on their own... Read More
How to Get Publicity for a Service Business
Many of our clients are in service businesses, such as... Read More
Underestimating the Power of In-House PR
Do small-business owners always have to rely on large PR... Read More
Do You Have Issues?
Every organization has issues that could affect its operation. The... Read More
PR: Behavior Modification Specialist
While awaiting economic recovery, business needs to attract the attention... Read More
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