How to Write a Press Release
Why You Should Write Press Releases: A press release is another way of saying news release or an announcement. It's an easy and affordable way to get your message out to the public. It allows you to announce new products, services or improvements your company has made.Other common reasons for... Read More
Free Radio Publicity for Marketing-Minded Financial Planners
Radio is a powerful publicity tool. Most stations offer news and talk programming. Those shows are put together not necessarily by the voice you hear on air, but by people called producers.Getting to know producers, and giving them reasons to showcase you on air, is a very doable for most... Read More
Public Relations 8 Fix Factors
I say to business, non-profit and association managers, a key part of your job description is ? or should be ? do everything you can to help your organization's public relations effort as it strives to persuade important outside stakeholders to your way of thinking. Especially when it's YOUR PR... Read More
6 Essentials for Doing Your Own PR: Guest Author
Today's issue of Lean Marketing Champions features tips on doing your own PR from one of our authors and PR goddess, Paula Gardner.1. A Website.Even if you think a website isn't going to directly to contribute to sales, having a web presence makes it a lot easier for journalists to... Read More
TV Reporter Shares the Secrets to Getting Covered on the News
Do you have a great idea for a story, but no clue how to get it in the news? Are you tired of pitching press releases the news media simply ignores?After twenty years of beating the street as a TV reporter, I have a scoop for you: the media needs... Read More
Publicity Tips from the Pros
If you want to know the best way to approach the media, get advice directly from the source: the editors, producers and journalists who choose the stories that get publicity. Here are some of the best tips I've gotten from media representatives about getting your story in the news.Be familiar... Read More
Crisis Management
The Internet may have opened worlds for businesses and consumers, but it has also created a public relations nightmare for businesses. Forums, opinion Web sites, blogs, and anything that is publishable can smear a company's name in moments.Remember, "Yours Is a Very Bad Hotel" presentation that described one customer's bad... Read More
How To Get Radio-Active PR For Your Non-Profit Cause: Part Three of Three
HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay calm, relaxed, and focused while being interviewed on the radio?I've been both a guest and a host, and I've heard the nervousness in the voices of many callers, and seen it in the eyes of some first-time guests.But I also... Read More
How About MANAGING Your Own PR?
It's one thing for a senior manager to approve story angles for the publicity folks to use in shopping around for print and broadcast placements. Not an especially large amount of managing needed there.It's quite another matter, however, when that senior manager, with the best interests of his or her... Read More
PR Is Just Smart Business
The name of the game is doing our part to achieve manage- ment's objectives. And public relations best practice ? properly applied ? does just that.How? The driving force is public relations' fundamental premise which promises to harness your most important external audiences in a way that actually helps reach... Read More
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Why News Releases Fail
Sorry about my otaku with this issue (otaku = more... Read More
Why Good PR Warrants Your Attention
Because good public relations can alter individual perception and lead... Read More
The Most Important PR In America
Just happens to be public relations activity that alters individual... Read More
Grow Your Financial Planning Practice by Taking Your Publicity National
Think that you aren't big enough for national media coverage?... Read More
Building The Best Network
If you want to succeed, build a great team. A... Read More
PR Where it Matters Most
What's more crucial to the success of a business, non-profit... Read More
A Simple Formula for Success
Leaders in the business world need public relations big time,... Read More
Dont Get Eaten Alive!
If you don't have a grip on public relations, how... Read More
PR: Heres All You Need to Know
Above all, you need to know that the right PR... Read More
Think Big
Would you like to be the next Dr. Phil, Suze... Read More
Underestimating the Power of In-House PR
Do small-business owners always have to rely on large PR... Read More
Competition in the News Creates Spin
In larger cities with many outlets they are competing for... Read More
Speak Up
Another way to really become known in your area is... Read More
5 Critical Tests Every Press Release Must Pass
You've heard "them" say it, haven't you?By "them" I mean... Read More
PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd
Do editors of newspapers, magazines and online news sites really... Read More
A Winning Game Plan
You want to sell your products or services, and that... Read More
Are You Newsworthy?
Non-news professionals often have a hard time understanding why their... Read More
Why PR is a Vital Force
Because it can alter individual perception and lead to changed... Read More
Public Relations Going O.K?
Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More
Ramp Up Your Newsletter to Build a Strong Business
To survive in business, you've got to focus your attention... Read More
Publicity: Nailing a Media Interview, Part III (Staying on Topic)
In a media interview, always stick to your main points... Read More
Killing Them Softly
The world has woken up to ethical issues in corporate... Read More
The Role Of Public Relations In Branding
Because PR can be difficult to control, it is often... Read More
Killer Press Kits - Press Kits That Demand Attention
So, you've had your book published or you've gone the... Read More
Forget the Press Release - Heres How to Pitch Like Roger Clemens
Stripped down to its core, publicity is little more than... Read More
A Powerful PR Strategy
It really is powerful when a business, non-profit or association... Read More
Promoting Your Website Through a Press Release
Have you ever gotten one of those letters from your... Read More
Internet Etiquette for Business Success
You're trying to recruit a downline into your program, you've... Read More
Media Relations: How We Landed on the Wall Street Journals Front Page
Media relations is a great profession.On good days, I earn... Read More
How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph
How to write a press release is a major challenge... Read More
PR? Why?
Well, for starters, because good public relations can alter individual... Read More
Write Press Releases That Dazzle
When a reporter is wowed, intrigued, surprised or captivated by... Read More
Public Relations ? Defining Your Organization from the Inside Out
What do your customers say about your company?Would you let... Read More
Making the News - Tips from A News Journalist
What makes a good media release and how do you... Read More
Are There Secrets to Gaining Media Coverage?
Are there secrets to gaining media coverage or is it... Read More
Your Financial Planning Clients May Hold the Key to Free Publicity
Every reporter, from the cub at the small town paper... Read More
How to Write a Media Release That Wins You Coverage & Exposure
The Today show? The New York Times? Vanity Fair? What's... Read More
Writing a Press Release: Inverted Pyramid Style
A term you'll hear in newsrooms, in editing meetings, in... Read More
PR: Advice You Didnt Ask For
Although, as a business, non-profit or association manager, you may... Read More
Financial Planners, Make Sure Reporters Comprehend Your Topic
Don't assume that a reporter understands financial planning. If anything,... Read More
When Managers Play the PR Card
The payoff for business, non-profit or association managers can be... Read More
Media Training: Why Nobodys Listening to You
SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More
Trade Show Tactics Revealed
Being part of a trade show gives small business a... Read More
The Working Case Study
Next to white papers, case studies are the most popular... Read More
Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity
In this great country of ours, there are basically three... Read More
Marketing-Minded Financial Planners, Its Not Who You Know But What You Know
Almost every day, I hear the same question, over and... Read More
Imagine PR Like This Helping You
As the kids say, how cool is this?You're a business,... Read More
This is the Power of PR
The power of public relations is its ability to alter... Read More
Media Training - Essentials for ALL Office Professionals
Often the first point of contact the media has with... Read More
The Three-Mile Radius
In last year's animated film Shrek II, a giant gingerbread... Read More
P.R. Strategies for Professional Service Providers
Promotion for Professional Services Providers requires a different approach than... Read More
Managers Need Basic PR
True, because department, division or subsidiary managers for a business,... Read More
Financial Planners, Why Advertise When Free Publicity and Marketing Is Better?
Commit this to memory, please: To get in the media,... Read More
Media Relations - Ten Essential Tips to Use The Media to Market Your Business
In the 'Age of Scepticism' gaining media coverage is one... Read More
The Non-business Business
Think for a moment! If you were to do a... Read More
Managers: Heres a PR Template for You
Let's start out with a caution for business, non-profit and... Read More
Dont Put Up With Junk PR
In public relations, "junk" is more about attitude and lack... Read More
Are You Dissing Public Relations
If you leave a star player sitting on the bench,... Read More
Media Relations: When Numbers Lie
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More
Dont Need No Stinking PR?
Almost assuredly you do, especially when your most important external... Read More
Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)
Recently I had a craving for... Read More
What Determines PR Success?
As a business, non-profit or association manager, occasions will arise... Read More
Ramp Up Your Newsletter to Build a Strong Business
To survive in business, you've got to focus your attention... Read More
The Story The Media Really Wants
If you're like most of my clients, you're probably interested... Read More
Free Radio Publicity for Marketing-Minded Financial Planners
Radio is a powerful publicity tool. Most stations offer news... Read More
Time Your News Release For Maximum Publicity
"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More
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