Three Communication Secrets of The Great Communicator
I've worked in media and public relations for 20 years, and experience has taught me that communication is an essential skill to master in order to be successful in all aspects of one's life. No one person can do many things without the involvement of other human beings; having superior... Read More
Prep for a Successful Trade Show
Well, autumn is upon us and with the onset of this season comes cleaner air and colourful outdoor scenery and, it is also prime season for trade shows. Sure, trade shows happen all throughout the year but, with many areas recognizing small business month/week, there is a greater opportunity for... Read More
Dont Use PR
?lose the confidence of your key target audiences? discourage them from taking actions that lead to your success?fail to achieve your department, division or subsidiary objectives.A sad scenario that should not occur. In fact, as a manager in a business, non-profit or association, the exact opposite can occur based on... Read More
PR Secrets for Small Business
Most small businesses do little to no public relations (PR) to promote their businesses. The reasons are fairly common. No one within the small business knows the mechanics of writing a press release, and if they did, they don't know what to say. Instead, small business owners wait for a... Read More
How To Get Zero Cost Publicity For Your Business Part 2
This is the ending to my previous article, How to get no cost publicity for your business. Some other options include signature files, joint ventures, free for all links, informational articles, webrings, and giveaways.Signature files are great ways to get free publicity for your business. It's just a short blurb... Read More
Media Relations: Making Your Story More Newsworthy
During my career as the head of media relations for the world's second largest environmental group, I regularly heard a common refrain from the scientists who so desperately wanted press attention for their projects. "But my project is so important," they'd say, expecting that was enough to crack the evening... Read More
The Ratings are Coming
Small businesses have always known the importance of word of mouth. Many successful businesses have been built on word of mouth referrals, and many have been killed by bad word of mouth.But now the landscape is changing, making word of mouth more important than ever - only now, that word... Read More
Do You See PRs Real Value?
As a business, non-profit or association manager, do you see the value in doing something positive about the behaviors of those important external audiences of yours that most affect your operation?Do you see the value in persuading those key outside folks to your way of thinking?Do you see the value... Read More
Advertising and Community Relations -- Get the Best of Both Worlds
Have you ever noticed that in communities without big universities, high school sports take on an even bigger importance?That's what it's like where I live.But like everywhere else in the country, our high school sports are always looking for ways to make a few extra bucks. Enter the high school... Read More
Publicity: Show a Reporter You Care by Inviting Them to Fact-Check
Just like a financial planning client fears not having enough money for retirement, reporters fear getting their facts wrong in print.Inaccuracy isn't tolerated in newspapers or magazines. Look at the outcry after Mitch Albom, bestselling author of Tuesdays with Morrie and The Five People You Meet in Heaven, mis-stated the... Read More
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Publicity: Five Tips for Calling a Reporter
Always ask, "Is now a good time?"Deadlines in journalism are... Read More
PR: Focus on What Matters!
Sure, as a manager, you have a talented member of... Read More
10 Secrets to Free Publicity
Public relations is popular because it is very cost-effective and... Read More
Can Your PR Do This?
Can your PR do something positive about the behaviors of... Read More
Marketing-Minded Financial Planners, Make Your Web Site a Resource for the Media
Reporters, by nature, are curious people.If you can get them... Read More
How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now
Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More
Do You Really Need PR?
The right kind of PR, that is, the kind that... Read More
Managers, Have You Been Shortchanged?
You have been if you're a business, non-profit or association... Read More
Starting A Publicity Program
Successful buisnesses know that media attention reaches consumers better than... Read More
Talk Radio Success
You do not have to hire a publicist or advertise... Read More
What Many PR Users Ignore
Simply that the behaviors of their most important outside audiences... Read More
Prep for a Successful Trade Show
Well, autumn is upon us and with the onset of... Read More
PR tips for business
Question: Why should your business issue a press release? Answer:... Read More
Why PR Can be Effective Medicine
When properly applied by business, non-profit and association managers, public... Read More
Press Release, An Alternative For Paid Advertisement. Step 1
What's a press release? This is generally a one page... Read More
How to Master Communication Even if you failed High School Grammar
Does the thought of knowing your verbs from your adjective... Read More
Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch
Sometimes a phone call isn't intimate or long enough to... Read More
Managers: Are You PR-Fit?
Can you honestly say that your business, non-profit or association's... Read More
A Guide to Optimizing Public Relations Content
This guide to "SEOing" your PR efforts can help you... Read More
10 Tips to Give Your Press Release The Edge It Needs to Make the News
Writing a press (or media) release is quite an art... Read More
Financial Planners, Follow These Guidelines to Get Free Publicity
Be a ResourceThe media people that are likely to want... Read More
Your Organization: What Role PR?
As a manager, does your current business, non-profit or association... Read More
Austin?s Annual Charity Event with KVET
In my travels around the country while building my business... Read More
Want to Light a Fire Under Your PR?
Yes? Then do something positive about the behaviors of those... Read More
PR: Ouch! Tells the Tale
Ever get the feeling that your public relations program isn't... Read More
How to Get Some of Paris Hilton?s TV Time
When your book is mentioned on television, sales go up.... Read More
Media Training - Essentials for ALL Office Professionals
Often the first point of contact the media has with... Read More
Grandma Says...
Southern grandmothers have often said, "there are only three... Read More
Is PR All About Image? NO!!
That's like asking if advertising is all about type faces... Read More
The Key to Great PR
The Key to Great PR is PerseveranceBy Paula Gardner of... Read More
Business Gifts for Your Clients and Employees
Tis' the season for business and corporate gift-giving! If you... Read More
Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?
If you are in Australia at the moment, it is... Read More
Add Some Firepower to your PR
Sure, as tactics usually presented to business, non-profit and association... Read More
PR: Am I Getting a Good Deal?
You are getting a good deal when you accept the... Read More
Media Relations: Should You Pay For News Coverage?
Dear New York Times:I'd like to be quoted in one... Read More
Publicity - Tips on Dealing With the Media
You thought of it, you researched it, you wrote it.... Read More
PR? Why?
Well, for starters, because good public relations can alter individual... Read More
4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity
As the year starts to wind down, many businesses and... Read More
Achieve Media Attention for Your Business
Do you want to be quoted by the national press... Read More
Ready For A Business Recovery?
Who wants to face the challenges of a business recovery... Read More
What Many PR Users Ignore
Simply that the behaviors of their most important outside audiences... Read More
Five Great News Stories You?re Sitting On Right Now
Smaller companies don't always have the budget - or inclination... Read More
6 Steps to Using Trade Magazines To Reach Customers
When developing a publicity campaign for their business many owners... Read More
Got Publicity? How to Become a Household Name
Are you working as hard as you can in your... Read More
How To Write A Killer Press Release
One of the primary tools still used by PR professionals... Read More
PR and the Small Matter of Results
As a business, non-profit and association manager, how satisfied are... Read More
Same Old, Same Old PR Still Tops
Like human nature over time, the power of good public... Read More
A Great Way to Do PR
As a business, non-profit or association manager trying to get... Read More
When Managers Play the PR Card
The payoff for business, non-profit or association managers can be... Read More
Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity
One big mistake that many marketing-minded financial planners make when... Read More
Write Press Releases That Dazzle
When a reporter is wowed, intrigued, surprised or captivated by... Read More
What Does the Public Relations Client REALLY Want, and Why?
It's not unusual for clients of service providers to insist... Read More
The Truth About Public Relations
The truth is, you CAN attract the support of those... Read More
Media Relations: Minority Media Matters
Your boss just stopped by your office. He tells you... Read More
Public Relations Productivity
Should it be measured in "publicity by the pound," or... Read More
How To Get FREE Publicity Whenever You Want !
What you are about to read is a step by... Read More
Are You PR-Challenged?
You won't be if you accept a very simple premise.... Read More
Your Online Newsroom: How to Give Reporters a Tip
It's hard to imagine a reporter working today who doesn't... Read More
How To Make Time For Public Relations
"Don't say you don't have enough time. You have exactly... Read More
PR: Lets Cut to the Chase
If your key ? that's KEY ? outside audiences don't... Read More
Transparency in Online Transactions
In these days of every increasing demand and competition, there... Read More
Attention PR Shoppers!
As a business, non-profit or association manager, what do you... Read More
Its CNN! They Want To Talk To You!
Being invited to appear on radio and television used to... Read More
PR Campaigns ? How To Get To Grips With The Media
If you're serious about getting great results from your PR... Read More
Not Getting the PR Results You Want?
The reason might be this simple: as a business, non-profit... Read More
Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?
Just about anyone who has been in the public eye... Read More
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