The Press Release Method to Get Great Publicity
If you have had any experience in public relations or marketing, you probably know how well press releases can work. There are many, many companies who have increased sales by 100%-300% in a matter of months simply through using press releases.Most people don't know how to write them, distribute them,... Read More
Media Contact Lists and How to Build a Fantastic One
I got the latest issue of Internet Works in the post yesterday and was disappointed to find out that it's going to be the last. As well as having the good taste to run a feature on me last year (!) Internet Works has been a great source of information... Read More
Are There Secrets to Gaining Media Coverage?
Are there secrets to gaining media coverage or is it pure luck? It's a question that I am asked often while meeting with small-business owners who are seeking press attention for their companies or products. While luck certainly plays a part, the short answer to this question is "maybe." However... Read More
Writing a Press Release: The Medias Dirty Secret
There's a dirty little secret about press releases that the media doesn't want you to know. The fact is, most of them travel directly from the sender's computer to the reporter's trash box. Or from out of the envelope into the "round file."That's part of the reason reporters don't like... Read More
Getting Free Publicity with Radio Interviews
Imagine that you are a radio producer. You have to fill three hours a day, five days a week, every single week. You need topics that inform, enrage, entertain, educate, motivate, and otherwise engage your audience. How do you find those topics, and the guests to make them come alive?Radio... Read More
How To Use PR To Build Your Business
Everyone knows the value of free publicity. And given the opportunity, most businesses would jump at the chance to have a news article written about them, or to be covered by TV and radio stations.But the chances of those stories coming to you on their own are very slim. That's... Read More
Public Relations Strategies: Announcing News on a Press Tour
Gaining news coverage on a successful press tour requires planning, preparation, and follow up.Under the right circumstances, physically traveling to the media on a press tour is a great way to contact multiple media outlets. Press tours work especially well when having something physical to show a writer ? a... Read More
E-Mail Media Releases
E-mail is becoming the preferred way to receive media releases. Although it can sometimes be harder to get valid e-mail addresses for media contacts, e-mail releases are more likely to be read than faxes and faster than snail mail.Collect e-mail addresses for your preferred media contacts from the web sites... Read More
33 Reasons To Do A News Release
News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press.Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good... Read More
Managers: Get Real, Please!
Personnel mentions in the newspaper and product plugs on radio hardly qualify as an adequate return on your public relations dollar, and you probably know it!Especially unfortunate when your PR budget could be doing something really positive about the behaviors of those outside audiences that most affect your business, non-profit... Read More
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What? You Havent Got a Capability Statement?
What's a Capability Statement?As the name suggests, it tells potential... Read More
Photographs - Ten Tips For Getting Good Shots
Photographs are essential for getting good publicity in the print... Read More
She Who Has the Gold...
?makes the rules, of course.But when the gold takes the... Read More
How Managers Hit PR Paydirt
As a business, non-profit or association manager, you'll know it's... Read More
Much Ado About A Lot!
I say public relations can be a matter of survival... Read More
4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity
As the year starts to wind down, many businesses and... Read More
How to Form a Relationship with a Newspaper
How do you make a good relationship with a newspaper... Read More
7 Tips to Get More Mileage Out of Your Online or Offline Publicity
You worked hard to get a story on your business... Read More
Your Online Newsroom: How to Give Reporters a Tip
It's hard to imagine a reporter working today who doesn't... Read More
Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?
Just about anyone who has been in the public eye... Read More
Financial Planners Garner Free Publicity by Making it Easy for the Media
Would you advise clients to buy a stock based on... Read More
Gaining Free Publicity Through Press Releases
One of the greatest ways to promote your product or... Read More
Top Five Publicity Myths
Most people consider getting publicity the most important part of... Read More
Networking: 17 Essential Strategies In The 21st Century
It is virtually impossible to succeed professionally and personally without... Read More
Ramp Up Your Newsletter to Build a Strong Business
To survive in business, you've got to focus your attention... Read More
24 Killer Press Release Secrets
1. Your press release should sound like news, not an... Read More
Prep for a Successful Trade Show
Well, autumn is upon us and with the onset of... Read More
Andrew Bogut - His Big Media Blunder And What You Can Learn From It
Andrew Bogut, the Australian basketballer is now officially in the... Read More
Whats Stopping You From Getting Publicity?
When I talk with business people, they tend to believe... Read More
PR: Your 500 Pound Gorilla
What else, for goodness sake, could you as a business,... Read More
Publicrelationistas?
Is that what we are? Fanatic, over-the-top disciples of some... Read More
Internet Etiquette for Business Success
You're trying to recruit a downline into your program, you've... Read More
How To Create A News Angle
Think of a triangle. On the left, imagine the story... Read More
Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity
In this great country of ours, there are basically three... Read More
Take the High Ground With Quality PR
Quality public relations does something positive for business, non-profit and... Read More
Public Relations Success Starts Here
For discerning business, non-profit and association managers, PR success is... Read More
Publicity: Nailing a Media Interview, Part II (Crisis Management)
We'd all like reporters to ask us about our career... Read More
Whats Important About PR?
Quite a bit, actually. Public relations helps business, non- profit... Read More
Cutting Down Your Trade Show Budget
Whenever a recession or volatility threatens the economy, companies immediately... Read More
Does Your Small Business Have a Grooming Policy?
They say that image is everything and some of us... Read More
The Working Case Study
Next to white papers, case studies are the most popular... Read More
Think Big
Would you like to be the next Dr. Phil, Suze... Read More
How PR Helps Fiercely Competitive Managers
Fiercely combative business, non-profit and association managers use every PR... Read More
How Managers Hit PR Paydirt
As a business, non-profit or association manager, you'll know it's... Read More
How to Make A Great Press Kit ? A Musicians Guide
As an owner of an independent record label, I often... Read More
A PR Surprise for Managers
For those business, non-profit and association managers committed to PR... Read More
Why Do You Want PR?
To get someone's name in the newspaper or a product... Read More
Its CNN! They Want To Talk To You!
Being invited to appear on radio and television used to... Read More
Tough Times, Tough Tactics
When times are tough, it's no time to ignore those... Read More
Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active
The Acai Berry is starting to gain world wide recognition... Read More
Grandma Says...
Southern grandmothers have often said, "there are only three... Read More
Is This the PR You Thought You Were Getting?
You know, where you do something positive about the behaviors... Read More
The Right Hook
Have you fantasized about spreading word of your business on... Read More
Make Front Page News By NOT Inviting The Media
Not a single reporter showed up at our news event.... Read More
What Does the Public Relations Client REALLY Want, and Why?
It's not unusual for clients of service providers to insist... Read More
PR: Focus on What Matters!
Sure, as a manager, you have a talented member of... Read More
Ready For A Business Recovery?
Who wants to face the challenges of a business recovery... Read More
Publicity: When Calling a Reporter, Keep it Short
When you are planning to call a reporter for the... Read More
Managers: Do You Trust Your PR?
You can if, as a business, non-profit or association manager,... Read More
Business Gifts for Your Clients and Employees
Tis' the season for business and corporate gift-giving! If you... Read More
Want to Light a Fire Under Your PR?
Yes? Then do something positive about the behaviors of those... Read More
Franchise Work Vehicles Should Have a Flag on Them
If you own a franchise and have company vehicles, be... Read More
Some Cool P.R. Tips for These Dog Days of Summer
Yup -- it's hot and sticky and you don't feel... Read More
Media Relations: How We Landed on the Wall Street Journals Front Page
Media relations is a great profession.On good days, I earn... Read More
Write Press Releases That Dazzle
When a reporter is wowed, intrigued, surprised or captivated by... Read More
Writing a Press Release: Inverted Pyramid Style
A term you'll hear in newsrooms, in editing meetings, in... Read More
Media Release Headlines - Ten Tips to Get Media Attention
So you have spent hours and hours writing, shaping and... Read More
Why Public Relations Doesnt Just Happen
Public relations is a very important part of the marketing... Read More
Generating Publicity For Your Business: Knowing Your Media Market Is Critical
When starting a successful business venture or launching a new... Read More
Making Your Own News
Getting a press release published in a newspaper or magazines... Read More
Ignore PR at Your Peril!
If you do, it means:you don't value tracking the perceptions... Read More
Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries
Only two media in Spanish speaking countries offer RSS: the... Read More
Easy to be Foolish About PR
In fact, here are three really foolish goofs made by... Read More
Media Relations: Minority Media Matters
Your boss just stopped by your office. He tells you... Read More
Ramp Up Your Newsletter to Build a Strong Business
To survive in business, you've got to focus your attention... Read More
Free Radio Publicity for Marketing-Minded Financial Planners
Radio is a powerful publicity tool. Most stations offer news... Read More
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