Publicizing Your Company
Got a huge need for publicity and a tiny publicity budget? You don't need to have a Madison Avenue-sized advertising budget to make your name known. Here are five ideas to help you promote your company: 1. Write a column. Go to a local paper, no matter how small,... Read More
Publicity and Marketing Magic For Financial Planners: The Four Mores
Publicity will take your financial planning practice, your business, and your life to the next level. It's going to bring you: more recognition more credibility more value to the marketplace more business It's obvious that getting more publicity ? exposure in the media ? will yield you more... Read More
Press Kit Elements That Work
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Crisis Management
The Internet may have opened worlds for businesses and consumers, but it has also created a public relations nightmare for businesses. Forums, opinion Web sites, blogs, and anything that is publishable can smear a company's name in moments.Remember, "Yours Is a Very Bad Hotel" presentation that described one customer's bad... Read More
Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?
When you should send samples with your press release:1) When the item is very low cost: If the press release you're sending is about a product that is under $10.00, you may want to consider sending a sample of the product to the editors. Since the item is low cost,... Read More
Want To Join the Bandwagon? Be Sure It Has Wheels!
Here are two to-the-point questions recently posed by several association magazine publishers: "When is it time to launch an electronic newsletter?" and "Just because everyone's doing it, does that make it right for us?"These are just the types of questions that should be asked by associations and businesses seeking to... Read More
Media Relations: What To Do When Youre Misquoted
When ABC News anchor Peter Jennings announced he had lung cancer last month, reporters who cover the media went into breaking news mode.What did it mean to the future of network news, they wondered? What would ABC News do to recover from the tragic announcement? And what sources could they... Read More
Publicity: A Financial Planners Best Marketing Friend
There's an old African proverb:"If you think you are too small to make a difference, try sleeping in a closed room with a mosquito."There's a message here for financial planners who want to get free publicity exposure, and use it as a smart marketing tool to grow their practice. Actually,... Read More
Top Ten Tips for Writing your Best Press Release Ever
Keep these few crucial details in mind when writing and submitting your press release to increase your chances of news coverage:1. If you are not the news: become the news. No matter what your release is about, you need to find a way to tie into the news. Make use... Read More
Why Public Relations Doesnt Just Happen
Public relations is a very important part of the marketing mix. A successful PR campaign provides third-party endorsement of products or services which is something no other marketing element can deliver. Many people think that once a company starts advertising, editors beat a path to your door. In some cases,... Read More
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A Simple Formula for Success
Leaders in the business world need public relations big time,... Read More
What is News?
What may be the more appropriate question is: What makes... Read More
Speak Up
Another way to really become known in your area is... Read More
Publicity Performance Not Enough?
Even after a nice piece in a national publication, or... Read More
How to Get Publicity for a Service Business
Many of our clients are in service businesses, such as... Read More
Killing Them Softly
The world has woken up to ethical issues in corporate... Read More
Much Ado About A Lot!
I say public relations can be a matter of survival... Read More
Do-It-Yourself Public Relations
"Advertising is what you pay for. Publicity is what you... Read More
VIP Database; Does Your Company Have One?
The VIP databases are fun to create and can be... Read More
Anxious About Your Public Relations?
Shooting from the hip always creates anxiety.Especially when managers order... Read More
Publicity: Nailing a Media Interview, Part I
The most important thing to remember for any interview: stay... Read More
Marketing-Minded Financial Planners Piggyback on Topic A to Get Free Publicity
That big story the media pursue each day is what... Read More
Building Community Support for Project Permitting, Construction, and Marketing
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
Ill Alert The Media
There is something newsworthy happening at your organization right now.... Read More
What Is Best Practice Public Relations?
Why, public relations that stays true to its fundamental premise,... Read More
Cutting Down Your Trade Show Budget
Whenever a recession or volatility threatens the economy, companies immediately... Read More
Is PR Right for You? 6 Questions to Ask
When most people think about marketing, they think advertising. While... Read More
The Story The Media Really Wants
If you're like most of my clients, you're probably interested... Read More
Making Great Announcements
When do you use the newspaper for publishing announcements for... Read More
Get Outsiders on Your Side
Especially good advice for business, non-profit and association managers whose... Read More
Managers: PR More Than Tix and Plugs?
You bet! And in three ways vital to you as... Read More
Public Relations: The Fundamental Premise
It seems difficult to believe at the dawn of the... Read More
Asian Media Relations: Increase Your Profile and Image in China
China's media is booming creating opportunities for marketing-savvy businesses. But... Read More
Can Your PR Do This?
Can your PR do something positive about the behaviors of... Read More
Press Kit Elements That Work
Considering how fundamental they are to the publicist's trade,it's always... Read More
Financial Planning Publicity: When Talking to the Media, Dont Fake What You Dont Know
Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More
PR: The Thrill of a Good Idea
The notion that a business, non-profit or association manager can... Read More
Three Communication Secrets of The Great Communicator
I've worked in media and public relations for 20 years,... Read More
All Youve Got To Lose Is Everything
Everything, that is, if you ignore those folks whose behaviors... Read More
Time Your News Release For Maximum Publicity
"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More
Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time
Public relations writing when writing press releases can be a... Read More
For Financial Planners, Marketing and Publicity Is About You
For financial planners, getting publicity, in the end, isn't about... Read More
How To Get FREE Publicity Whenever You Want !
What you are about to read is a step by... Read More
How to Master Communication Even if you failed High School Grammar
Does the thought of knowing your verbs from your adjective... Read More
A New Idea For Venture Capitalists
Obviously, it hurts when a promising business project you backed... Read More
PR: Room at the Bottom?
When special events and communications tactics rule the PR roost... Read More
How To Get Press To Come To You
Have you ever noticed how the same people's names always... Read More
Add Some Firepower to your PR
Sure, as tactics usually presented to business, non-profit and association... Read More
Writing a Press Release: The Medias Dirty Secret
There's a dirty little secret about press releases that the... Read More
Managers and PR: One Thing Is Clear
As a business, non-profit or association manager, you have a... Read More
Financial Planners, Why Advertise When Free Publicity and Marketing Is Better?
Commit this to memory, please: To get in the media,... Read More
Publicity Tips from the Pros
If you want to know the best way to approach... Read More
The Power of Radio - Tips for Great Radio Interviews
Many people are intimidated by radio interviews, whether live or... Read More
Managers Who Leave PR to Others
You're a business, non-profit or association manager who needs to... Read More
Effective Media Relations Tips- What To Do After The Media Interviews You!
Effective Media Relations Tips - What To Do After The... Read More
What Does Your Telephone Say About You When You Are Away?
Business to Business relationships come to expect a certain level... Read More
Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active
The Acai Berry is starting to gain world wide recognition... Read More
The Only Way to Get Free Advertising?
Receiving free advertising is the dream of most business people.... Read More
Make the Media Your Friend
The media (newspaper, radio, television) can be of enormous help... Read More
Marketing-Minded Financial Planners: Put Extra Content in an E-Zine
As you start getting more media-savvy, you'll find yourself coming... Read More
How PR Helps Managers Win
Anything that lets managers achieve their managerial objectives is a... Read More
TV Reporter Shares the Secrets to Getting Covered on the News
Do you have a great idea for a story, but... Read More
How to Write Press Releases That Work And Get Free Publicity
One study found that as many as 90% of the... Read More
Building Community Support for Project Permitting, Construction, and Marketing
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
Getting to Know Your Local City Council Members
The easiest way to meet city council members is to... Read More
Media Relations: Should You Pay For News Coverage, Part II
Last month, we told you about "pay for play," a... Read More
Press Release, An Alternative For Paid Advertisement. Step 1
What's a press release? This is generally a one page... Read More
Is This Any Way to Run Your PR?
You bet!Especially for business, non-profit and association managers who REALLY... Read More
Cultivating Positive Media Relationships
Some people think that publicity is all about paparazzi snapping... Read More
PR Campaigns ? How To Get To Grips With The Media
If you're serious about getting great results from your PR... Read More
Cross Cultural Communication & PR
The Public Relations (PR) industry is responsible for creating and... Read More
Public Relations Productivity
Should it be measured in "publicity by the pound," or... Read More
PR: Your 500 Pound Gorilla
What else, for goodness sake, could you as a business,... Read More
Think Like a Reader, Viewer, or Listener to Get Great Publicity
About a year ago I read a feature story in... Read More
Get PR Off the Bench
Something that results in your most important outside audiences doing... Read More
The Ultimate PR Scam
It happens to business, non-profit and association managers when their... Read More
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