Culture As A Barrier To Communication

Each of us is exposed to people from other cultures on a regular basis, in the workplace, in our social activities, at school, or even within our families. Our culture hinders us from getting our message across as well receiving the full message that others want to convey to us.... Read More

Top Five Publicity Myths

Most people consider getting publicity the most important part of public relations. It's also very mysterious to many people. Here are my top five publicity myths, to help make publicity better understood.1. Who you (or your publicist) knows at the media is more important than the story idea. Sure, it's... Read More

Media Savvy - How To Lead, Persuade, And Influence

Media management has become one of the strategic tools for managers and leaders to drive marketing opportunities, communicate key messages, achieve social change or influence Government. Media and Communications Consultant, Thomas Murrell* shares 10 success tips for getting the best from the media.The ability to lead, persuade and influence are... Read More

Media Relations: How We Landed on the Wall Street Journals Front Page

Media relations is a great profession.On good days, I earn my living speaking to and learning from knowledgeable experts who ask for help in raising the profile of their cause through the media. In the past few years, I've worked with billionaire philanthropists, a Pulitzer Prize-winning scientist and a world... Read More

How to Work with Newspaper Photographers

The next time a newspaper photographer takes your photo, remember the 8 things they hate:1. Bossy people who demand that other people be included in the photo, so there won't be hurt feelings. Never tell the photographer whom to photograph. This puts them on the spot. Usually, the photographer will... Read More

The Increasing Power Of Publicity - And How It Can Benefit Your Business

The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. "Congratulations," I replied, "but before we implement an ad campaign, I want... Read More

Why News Releases Fail

Sorry about my otaku with this issue (otaku = more than a hobby, a little less than an obsession).Many of you may know me, since I run Imediafax, the Internet to Media Fax Service. I send out over a million news releases a year for people via fax and email.... Read More

Which PR? Judge for Yourself

You are a senior business, non-profit or association manager. So, chances are you call the shots for your department, division or subsidiary.Which means you can make your decisions stick.Like deciding whether a publicity placement is more important to you than creating external stakeholder behavior change leading directly to achieving your... Read More

Some Cool P.R. Tips for These Dog Days of Summer

Yup -- it's hot and sticky and you don't feel like doing much of anything -- let alone working on publicity for your business.But the summer months can actually be a great time to get publicity. Think about it. In these lazy days of summer, chances are your competitors have... Read More

How to Form a Relationship with a Newspaper

How do you make a good relationship with a newspaper so that you can get new contacts?Newspaper relationships are probably the most difficult relationships to form. Often a newspaper will have different departments that look after advertising, human interest stories, editorials and daily news. If you know one person in... Read More

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Writing a Press Release: Inverted Pyramid Style

A term you'll hear in newsrooms, in editing meetings, in... Read More

PR: Focus on What Matters!

Sure, as a manager, you have a talented member of... Read More

A Blueprint for Managing your PR

OK, as a manager, your goal is to show a... Read More

Its CNN! They Want To Talk To You!

Being invited to appear on radio and television used to... Read More

Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter

Let's say you've called a reporter with some ideas for... Read More

Media Relations: How to Get Your Letter to the Editor Published

You may remember Forrest Gump's Vietnam pal ? the one... Read More

Cross Cultural Communication & PR

The Public Relations (PR) industry is responsible for creating and... Read More

Public Relations: Understanding Educated Gambling

As an entry level position to PR, I found myself... Read More

Publicity: The Best Things In Life Are... FREEE!

One portion of your marketing plan that you probably don't... Read More

When Should You Outsource Your PR Efforts?

1) Do you NEED solid, consistant media exposure...week after week,... Read More

If I Were Coaching You

If I were coaching you as a business, non-profit or... Read More

Want This Kind of PR?

PR that really does something positive about the behaviors of... Read More

What Some Pros Know About PR

They know they had better do something positive about those... Read More

Business Gifts for Your Clients and Employees

Tis' the season for business and corporate gift-giving! If you... Read More

10 Tips to Give Your Press Release The Edge It Needs to Make the News

Writing a press (or media) release is quite an art... Read More

Submitting A Press Release Can Benefit Your Business

A Press Release is a captive story that can be... Read More

A Company That Doesnt Need Public Relations?

Really? You mean there are NO perceptions and behaviors peculiar... Read More

Doubt PRs Clout? Dont!

Done right, it helps modify the behaviors of your most... Read More

How to Keep PR Working for You

Managers in the non-profit, association and business worlds need to... Read More

Do You See PRs Real Value?

As a business, non-profit or association manager, do you see... Read More

Same Old, Same Old PR Still Tops

Like human nature over time, the power of good public... Read More

PR? Why?

Well, for starters, because good public relations can alter individual... Read More

Publicity for Financial Planners--Eight Tips For Success

Individual financial planners can outscore bigger competitors and gain market... Read More

Slow Day? Create News

Sometimes there seems to be no client news worthy of... Read More

The Role Of Public Relations In Branding

Because PR can be difficult to control, it is often... Read More

Killing Them Softly

The world has woken up to ethical issues in corporate... Read More

Why Public Relations Doesnt Just Happen

Public relations is a very important part of the marketing... Read More

PR: Am I Getting a Good Deal?

You are getting a good deal when you accept the... Read More

Publicity - The Right Media Person to Call for Free Publicity

You won't accomplish much if you call the gas company... Read More

So, How Do I Answer That?

How you answer questions depends on many factors. Example what... Read More

A Natural Phenomenon? Really?

Sure. What else do you call a human discipline whose... Read More

Ignore PR at Your Peril!

If you do, it means:you don't value tracking the perceptions... Read More

Can Media Coverage Build An Online Business? You Bet It Can!

As someone with expertise in media relations, I've been asked... Read More