What not to wear when doing a TV Interview

? Don't wear all black. You'll look as though you're disappearing into a hole. This often throws women into a panic, as we love the slimming properties of black, particularly when TV will probably make you look slightly heavier than you are in real life. Black trousers or skirt will normally be fine as a filmed interview will generally concentrate on your top half, but do go for a colour on top if you can.

? Don't wear all white. It makes TV lights bounce back and you'll look as though you just descended from the heavens on a cloud.

? Don't wear anything with a very small pattern such as pin-stripes, tweed or polka dots. Again, it has a strange effect on TV lights known as strobing. Men should avoid pinstripe shirts ? bring a change of clothes if you're not sure.

? No visible logos of companies or brands (watch out for this particularly on sportswear) as this may be regarded as advertising. You may be asked to change if a logo is too obvious.

? Avoid buying a new outfit the day before and acting as if you're going to a job interview. If you feel too stiff and formal in your clothes this will affect how you express yourself.

? If you can't decide what to wear, bring a change of clothes ? plenty of people do and it can be a good idea if your original choice turns out to be unsuitable.

? Ask if there are any colours you should avoid wearing. This can happen if they clash with the set, or if an effect called ChromaKey is to be used ? this is the effect which is used as the basis of some special effects, where a particular colour is replaced by pictures. The usual colours affected by this are green and blue (this is why it's commonly known as blue screen effects). So if you were in a studio where this effect was being used and you happened to be wearing a blue tie, you could look as if you had a big hole in the middle of your body, which will probably not enhance your corporate image.

? Above all, ensure that however you look is congruent with how you want to come across ? if your message is sober and serious, dress appropriately. Likewise, if your message is fun and frivolous you can probably leave the navy suit at home. Some TV professionals reckon that wearing pastel colours can make you look younger, but you may not necessarily want to look younger, especially if you're appearing in an expert role.

It's worthwhile bearing these guidelines in mind any time you meet a member of the media, even if it's non-visual interview such as radio or print. How you look will still have an impact on how you are perceived, so make sure you give the impression you intend to on all levels.

And in case you were wondering, it is true that television can make you look as if you're a few pounds heavier than you are in real life. It's all to do with the fact that a TV picture is made up of a series of horizontal lines, and other technical reasons I won't bore you with.

Suffice to say, when you meet people who regularly appear on TV, they often look much smaller and slimmer than you might expect ? this is because many TV presenters (especially female ones) decide to keep as skinny as possible in order to look regular size on the box.

Now, how you regard this is up to you. I'm not telling you this so you can all rush out and join Weight Watchers. It's just something else about the process to be aware of and take into consideration. You don't have to look a particular way or be a particular weight to appear on TV, but it will help your over-all performance if you are happy in your own skin, whatever size that may be.

Joanne Mallon is a life coach, journalist and TV Producer who has coached hundreds of people through TV interviews.

This is an extract from The Beginner's Guide to TV Interviews, the ebook available from http://www.MediaLifeCoach.com. Visit the site to find out more about our coaching programs and free newsletters.

You can contact Joanne by emailing joanne@medialifecoach.com

In The News:


pen paper and inkwell


cat break through


E-Mail Media Releases

E-mail is becoming the preferred way to receive media releases.... Read More

Attention PR Shoppers!

As a business, non-profit or association manager, what do you... Read More

How to Stay Composed During Contentious TV Interviews

NOTE: Brad Phillips was a Producer for CNN's The Capital... Read More

Managers, Have You Been Shortchanged?

You have been if you're a business, non-profit or association... Read More

Effective Media Relations ? You Won?t be Talking to the Media Without It!

The media's role is to package and spread news, current... Read More

16 Publicity tips for Restaurants

With a dismal failure rate of more than 75 percent... Read More

Whats Stopping You From Getting Publicity?

When I talk with business people, they tend to believe... Read More

Community Based Marketing Strategies

As small businesses we have an opportunity and an obligation... Read More

Dont Use PR

?lose the confidence of your key target audiences? discourage them... Read More

Which PR? Judge for Yourself

You are a senior business, non-profit or association manager. So,... Read More

How to Keep PR Working for You

Managers in the non-profit, association and business worlds need to... Read More

The Ten Ps of PR

Everyone is talking about the Ps of successful marketing, so... Read More

Marketing-Minded Financial Planners, Dont Hold Back Information From the Media

Some financial planners think that they shouldn't share their top... Read More

How To Write More Powerfully For PR, Offline And Online

Years ago when my Dad owned a group of local... Read More

Ill Alert The Media

There is something newsworthy happening at your organization right now.... Read More

Writing a Press Release: The Medias Dirty Secret

There's a dirty little secret about press releases that the... Read More

So, How Do I Answer That?

How you answer questions depends on many factors. Example what... Read More

Marketing-Minded Financial Planners--Appearing on TV? Tell the World!

It doesn't matter how cruel the reality programs get, there... Read More

Marketing-Minded Financial Planners: Put Extra Content in an E-Zine

As you start getting more media-savvy, you'll find yourself coming... Read More

Managers Need Basic PR

True, because department, division or subsidiary managers for a business,... Read More

Publicity Wont Thrive on Press Releases Alone

Press releases are a useful tool for announcing news and... Read More

Radio Interviews - How To Get Them!

Getting on the radio can be a great tactical move... Read More

Keep The Publicity Machine Rolling with Reprints

More than half of America skips the Super Bowl, the... Read More

When Managers Play the PR Card

The payoff for business, non-profit or association managers can be... Read More

Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time

Public relations writing when writing press releases can be a... Read More

Marketing-Minded Financial Planners Piggyback on Topic A to Get Free Publicity

That big story the media pursue each day is what... Read More

How Video Production can be used in PR

At the core of any successful public relations campaign is... Read More

Do You Have A Press Package?

How do you make a friend of the media? A... Read More

How To Use PR To Build Your Business

Everyone knows the value of free publicity. And given the... Read More

Get Write To It

The toughest thing about writing a news release is getting... Read More

A Powerful PR Strategy

It really is powerful when a business, non-profit or association... Read More

Why Public Relations Doesnt Just Happen

Public relations is a very important part of the marketing... Read More

How to Work with Newspaper Photographers

The next time a newspaper photographer takes your photo, remember... Read More