Financial Planners Publicity - Dont Wait, Media Folks Want Your Free Publicity

Looking to get your name into a magazine? You need to be thinking ahead--way ahead. Magazines start planning their issues as much as six months before their publication date.

In January, when you are muttering about the expensive heating bill, magazine writers are penning tips about staying cool. In June, while you lie on the beach, they are researching the hot new Christmas toys.

If you call a magazine reporter in March with tax tips for April 15th, they will be more than a little bit annoyed. They finished their tax articles months ago and are working on back-to-school pieces.

When you have a story pegged for a specific date, contact magazine folks as far ahead of time as possible. They will respect your understanding of the magazine game.

Even daily newspapers and weekly magazines work well in advance. Though the facts of their stories may change as their deadline nears, the basic structure of most newspaper articles is established well in advance.

This is especially true of financial and business columnists who are your main target. They often write their pieces weeks or even months in advance.

If you come up with a story that is time-sensitive, don't sit on it. Contact a media person right away. It's hardly ever too early to plant a seed in their mind.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

---

Forget The Story Youre Promoting ? Heres What Journalists Really Want From PR People

Although it seems less common these days, there are still... Read More

Watch Your Attitude

So many restaurants spend money on publicity and then practically... Read More

What You Dont Know About PR Can Hurt You

And hurt bad if you are a business, non-profit or... Read More

Media Savvy - How To Lead, Persuade, And Influence

Media management has become one of the strategic tools for... Read More

Tactics Vs. Endgame - Endgame Wins

It took me a while to see just HOW crucial... Read More

Can Your PR Do This?

Can your PR do something positive about the behaviors of... Read More

Managers: Why Not PR Like This?

I mean public relations that presumes from the get-go that... Read More

Does Your Small Business Have a Grooming Policy?

They say that image is everything and some of us... Read More

TV Reporter Shares the Secrets to Getting Covered on the News

Do you have a great idea for a story, but... Read More

Dont Be Incredible

Public relations is all about credibility and trustworthiness. If you... Read More

Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity

In this great country of ours, there are basically three... Read More

Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis

Prior to launching a new public relations campaign, evaluate the... Read More

Promote Your Products With A Press Release

Writing an effective press release is a way to draw... Read More

Top Ten Tips for Writing your Best Press Release Ever

Keep these few crucial details in mind when writing and... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a... Read More

Want This Kind of PR?

PR that really does something positive about the behaviors of... Read More

Public Relations ? Defining Your Organization from the Inside Out

What do your customers say about your company?Would you let... Read More

PR: Advice You Didnt Ask For

Although, as a business, non-profit or association manager, you may... Read More

A Blueprint for Managing your PR

OK, as a manager, your goal is to show a... Read More

Managers: Are You PR-Fit?

Can you honestly say that your business, non-profit or association's... Read More

Do-It-Yourself Public Relations

"Advertising is what you pay for. Publicity is what you... Read More

Dont Expect to Bump Oprah From A Magazine Cover

"I want a pony, a tree house and the fastest... Read More

Do You Have an Exclusive Market Segment?

You do if you're a business, non-profit or association manager... Read More

Speaking to the Press

If you get the hang of speaking to the press... Read More

Creating Event Magic through Planned Video Production

Once upon a time, there was a young, stressed out... Read More

Hispanic Media Relations Training: What to Do When Hispanic Media Call

You are a spokesperson for your company, representing it for... Read More

Media Relations - Ten Essential Tips to Use The Media to Market Your Business

In the 'Age of Scepticism' gaining media coverage is one... Read More

Talk Radio Success

You do not have to hire a publicist or advertise... Read More

Managers: Heres a PR Template for You

Let's start out with a caution for business, non-profit and... Read More

Media Release Headlines - Ten Tips to Get Media Attention

So you have spent hours and hours writing, shaping and... Read More

Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries

Only two media in Spanish speaking countries offer RSS: the... Read More

Marketing-Minded Financial Planners Piggyback on Topic A to Get Free Publicity

That big story the media pursue each day is what... Read More

How To Use PR To Build Your Business

Everyone knows the value of free publicity. And given the... Read More