PR: Ouch! Tells the Tale
Ever get the feeling that your public relations program isn't doing much about the behaviors of your important outside audiences? Those audiences whose actions have the greatest impacts on your business?Chances are your PR effort is focused primarily on communi- cations tactics and not on the process needed to really... Read More
A Winning Public Relations Game Plan
You want to sell your products or services, and that means good money management, top quality products or services, and hard work on your part. But, for REAL success, the icing on the cake is public relations.Here's why. People act on their perception of the facts about you; those perceptions... Read More
Media Savvy - How To Lead, Persuade, And Influence
Media management has become one of the strategic tools for managers and leaders to drive marketing opportunities, communicate key messages, achieve social change or influence Government. Media and Communications Consultant, Thomas Murrell* shares 10 success tips for getting the best from the media.The ability to lead, persuade and influence are... Read More
The Worst PR Mistakes
For a business, non-profit or association manager, they could be fatal, coming as they do in four bitter flavors.Mistake #1 ? You limit your PR activity pretty much to placing product and service plugs on radio and in newspapers.Mistake #2 ? You fail to embrace the kind of PR plan... Read More
So Whats Wrong With Strategic?
Some folks see the word "strategic" as a needlessly tiresome and complicated notion. But anything that shows you how to get from here to there IS strategic, and something we all need.Even the dictionary calls a strategy "of great importance to a planned effort."For example, look at public relations where... Read More
If I Were Coaching You
If I were coaching you as a business, non-profit or association manager on how to get the biggest bang for your public relations dollar, I would sum it up for you this way.Use the fundamental premise of public relations to produce external stakeholder behavior change ? the kind that leads... Read More
Perception Persuasion Behavior: PR at Work
Managers ? the business, non-profit and association sort ? really need to get this down pat if they are to meet their managerial objectives.They need to do something positive about the behaviors of those important external audiences of theirs that most affect their operation. And as they persuade those key... Read More
Where is the Best PR Value?
Wherever the fundamental premise of public relations is practiced.Look at what it suggests. People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to- desired-action those... Read More
Publicity: Polls and Surveys Are a Great Path Free Publicity
When I search Google News for "surveys," I get nearly 50,000 results. When I search for "stocks," I get about 54,000. The media love polls and surveys.Here are just a few headlines in the news as I write this, generated directly from surveys:Survey: CEOs cut expectations of economy Survey: Israelis... Read More
Is This Any Way to Run Your PR?
You bet!Especially for business, non-profit and association managers who REALLY need to persuade their key outside audiences to their way of thinking. Then move them to behaviors that lead to the success of their department, division or subsidiary.Could this be you? If so, you may need to reduce your emphasis... Read More
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PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd
Do editors of newspapers, magazines and online news sites really... Read More
Radio Interviews - How To Get Them!
Getting on the radio can be a great tactical move... Read More
Think Big
Would you like to be the next Dr. Phil, Suze... Read More
How To Write A Killer Press Release
One of the primary tools still used by PR professionals... Read More
Top 10 Tips for Successful TV Interviews
1. Appearing in other types of media is the best... Read More
10 Ways to Get the Media to Love You
So you've put yourself "out there" with a public relations... Read More
Media Relations: Should You Pay For News Coverage, Part II
Last month, we told you about "pay for play," a... Read More
A Simple Formula for Success
Leaders in the business world need public relations big time,... Read More
Public Relations Primer, Part II: Five Dos
1) Package your story. Two critical elements will help you... Read More
Youve Done PR the Hard Way Long Enough
As a business, non-profit or association manager, let the tacticians... Read More
A Winning Public Relations Game Plan
You want to sell your products or services, and that... Read More
Top Ten Tips For Great Sound Bites
If you're an online business using public relations (PR) to... Read More
Think Like a Reader, Viewer, or Listener to Get Great Publicity
About a year ago I read a feature story in... Read More
7 Simple Steps To A PR Launch
A PR product or service launching is a perfect way... Read More
Boost Your Business by Partnering with a Non Profit Organization
Is your business looking for new and creative ways to... Read More
Promoting Your Website Through a Press Release
Have you ever gotten one of those letters from your... Read More
Best Approach For Free Advertisement
Product/service publicity is the superhighway to business success everyone dreams.... Read More
Does the PR Blueprint Work?
Managers, please take a minute and read two sentences: People... Read More
Managers and PR Genius
The real public relations geniuses might be managers. You know,... Read More
Do-It-Yourself Public Relations
"Advertising is what you pay for. Publicity is what you... Read More
Company Dress Codes for Small Business; Shorts and Pants
Most small businesses have logo'ed shirts, usually polo shirts with... Read More
Is This Any Way to Run Your PR?
You bet!Especially for business, non-profit and association managers who REALLY... Read More
How Managers Hit PR Paydirt
As a business, non-profit or association manager, you'll know it's... Read More
HELP: I Need a Press Kit!
A press kit is an essential press relations tool. While... Read More
Media Training: Stop Talking, Already!
THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More
The Ten Ps of PR
Everyone is talking about the Ps of successful marketing, so... Read More
Getting Free Publicity with Radio Interviews
Imagine that you are a radio producer. You have to... Read More
Building Credibility Through Bylined Articles
As if making sure your company runs smoothly on an... Read More
Publicity - How To Get Your Story on Television
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
Making Press Releases Work - Creating News Where None Existed
Aren't you tired of hearing how extremely easy it is... Read More
Writing a Press Release: Inverted Pyramid Style
A term you'll hear in newsrooms, in editing meetings, in... Read More
I Cant Afford A PR/Publicity Campaign -- Can I?
It's a phrase I hear over and over again from... Read More
A Blueprint for Managing your PR
OK, as a manager, your goal is to show a... Read More
Why PR is an Engine for Economic Growth
Business, non-profit and association managers committing their public relations resources... Read More
Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media
The media need you. Need the information and expertise you... Read More
Leveraging Your Reputation - Making PR Work for You
We rely on all kinds of tools and advice to... Read More
Easy to be Foolish About PR
In fact, here are three really foolish goofs made by... Read More
How to Work with Newspaper Photographers
The next time a newspaper photographer takes your photo, remember... Read More
Are You Dissing Public Relations
If you leave a star player sitting on the bench,... Read More
Dont Put Up With Junk PR
In public relations, "junk" is more about attitude and lack... Read More
Top Ten Tips For Great Sound Bites
If you're an online business using public relations (PR) to... Read More
10 Tips for Tantalizing News Releases
Want to get radio interviews and coverage in print publications... Read More
33 Reasons To Do A News Release
News releases are not the best way to get major... Read More
Does Your Small Business Have a Grooming Policy?
They say that image is everything and some of us... Read More
Media Training: How to Tell a More Interesting Story
PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More
Is This the PR You Thought You Were Getting?
You know, where you do something positive about the behaviors... Read More
Is There a Plumber in the House?
I don't know about you but I get really frustrated... Read More
Recessions Dont Last Forever!
It could, but what if it doesn't?Will you be prepared?Will... Read More
Financial Planners Get Free Publicity With Email
In previous articles for marketing-minded financial planners, I've discussed what... Read More
The Ten Ps of PR
Everyone is talking about the Ps of successful marketing, so... Read More
PR Going According to Plan?
Think carefully! You're a department, division or subsidiary manager for... Read More
Where is the Best PR Value?
Wherever the fundamental premise of public relations is practiced.Look at... Read More
Managers Who Leave PR to Others
You're a business, non-profit or association manager who needs to... Read More
Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active
The Acai Berry is starting to gain world wide recognition... Read More
Five Great News Stories You?re Sitting On Right Now
Smaller companies don't always have the budget - or inclination... Read More
Three Communication Secrets of The Great Communicator
I've worked in media and public relations for 20 years,... Read More
Can Your PR Game Plan be Salvaged?
If, as is often the case, you are preoccupied with... Read More
Time Your News Release For Maximum Publicity
"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More
Public Relations Going O.K?
Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More
Building The Best Network
If you want to succeed, build a great team. A... Read More
PR Planning: Mapping Out Your Strategies, Tactics
With all due respect to all those stereotypical males out... Read More
The 7 Deadly Sins of Press Releases
A press release is often your only chance to make... Read More
Making Great Announcements
When do you use the newspaper for publishing announcements for... Read More
Leveraging Media Coverage - Your Tool For Business Growth
Media relations, simply put, is the business of building and... Read More
Competition in the News Creates Spin
In larger cities with many outlets they are competing for... Read More
Getting Traffic Through Publicity
If your reading this, you must be online and most... Read More
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