Is There a Plumber in the House?

I don't know about you but I get really frustrated when I have to deal with anyone in the plumbing, heating, or electrical field. For the most part, the service is horrible, the contractors are unreliable, and the lack of professionalism is rampant.

Case in point, we've been working on adding a new bathroom at our house. We had a plumber all lined up to do the work. When we were ready for him, we gave him a call only to be told he didn't have time to do the work. If he had told us that a month before we might have had a chance to line someone else up to do the work. So instead of a bathroom, we had a real nice porch. Fortunately, we were able to find someone else to help us out and the construction project is moving along.

Imagine my delight when I saw this press release: www.clickpress.com/releases/Detailed/2007005cp.shtml

Hub Plumbing and Mechanical in Boston has initiated a program called "Red Carpet Service". Get this?the technician shows up at your house or business and literally rolls out the red carpet to protect your floors. They wear boot covers, have badges for security, and they actually arrive ON TIME dressed in clean red uniforms.

When you call their offices for an emergency, their phone is answered by a customer service representative who actually works for the company-not an answering service that just takes a message. The customer service rep can dispatch a technician immediately in case of an emergency.

The company also offers consistent pricing for everyone-no extra charges because you live in a fancy house.

I don't know who the genius was who wrote this press release but it is masterful. It does exactly what you want a press release to do:

*It is newsworthy-the customer service bar is set very low in the trades so a trade company that actually provides good service is, sadly enough, newsworthy.

*It shows why this company is different from its competitors.

*It tells exactly what problems the company solves-they assist "both residential and commercial customers with code violations, sewer/drain clogs, garbage disposals, water heaters?"

*They even specify where they work-Dorchester and Wellesley.

Print this press release and save it. Use it as a model for all your future press releases. It really is brilliant.

Caroline Jordan, MBA helps self employed professionals build successful businesses, attract clients they enjoy working with, improve cash flow, and enhance their reputations. To find out how visit: http://www.TheJordanResult.com

---

Dont Pay for Radio Interviews

It used to be that all you had to do... Read More

The Art Of Persuasive Pitching

Media placement is an art. Practicing it often requires as... Read More

Media Savvy - How To Lead, Persuade, And Influence

Media management has become one of the strategic tools for... Read More

What Determines PR Success?

As a business, non-profit or association manager, occasions will arise... Read More

Online Business Press Release Writing Tips And Ideas

Press releases are one of the most cost-effective ways to... Read More

So, How Do I Answer That?

How you answer questions depends on many factors. Example what... Read More

Marketing-Minded Financial Planners, Its Not Who You Know But What You Know

Almost every day, I hear the same question, over and... Read More

Publicity: Financial Planners That Get It Follow One Rule

Advice about business and life often gets around to one... Read More

16 Publicity tips for Restaurants

With a dismal failure rate of more than 75 percent... Read More

Talk Radio Success

You do not have to hire a publicist or advertise... Read More

Transparency in Online Transactions

In these days of every increasing demand and competition, there... Read More

Writing a Press Release: The Design Basics

Big corporations like General Motors and Coca-Cola spend thousands of... Read More

Do You Have A Press Package?

How do you make a friend of the media? A... Read More

Media Training: How to Tell a More Interesting Story

PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More

Media Training: Stop Talking, Already!

THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More

Media Kit: 25 Component Possibilities

Media kits include a combination of information whether created for... Read More

Public Relations Success Starts Here

For discerning business, non-profit and association managers, PR success is... Read More

So Whats Wrong With Strategic?

Some folks see the word "strategic" as a needlessly tiresome... Read More

How To Write A Press Release

A well structured press release in an excellent way of... Read More

How To Share Your Success Story Without Sounding Like You Are Bragging

A great way to celebrate your achievements and capitalize on... Read More

Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media

The media need you. Need the information and expertise you... Read More

Managers Who Tap Into PRs Value

Business, non-profit and association managers get a ton of satisfaction... Read More

Permanent Press: Using Press Releases to Keep Your Company in the News

When is your best advertisement not an advertisement? When it's... Read More

Something New For Managers?

A new public relations blueprint could be a good idea... Read More

How Marketing-Minded Financial Planners Get Publicity

You've probably noticed, if you live on this planet, that... Read More

Make Your PR Budget Work Harder

Do it by restructuring your business, non-profit or association public... Read More

PR Where it Matters Most

What's more crucial to the success of a business, non-profit... Read More

Marketing-Minded Financial Planners--Appearing on TV? Tell the World!

It doesn't matter how cruel the reality programs get, there... Read More

Are There Secrets to Gaining Media Coverage?

Are there secrets to gaining media coverage or is it... Read More

Managers, Have You Been Shortchanged?

You have been if you're a business, non-profit or association... Read More

Is The Traditional Press Review Still A Business Tool Of The Future?

Press reviews are a common and basic feature for surveying... Read More

Public Relations Strategies: Announcing News on a Press Tour

Gaining news coverage on a successful press tour requires planning,... Read More

A PR Question For Chinese Managers

As the practice of public relations in China continues to... Read More