Anatomy Of A PR Campaign
The message is determined by analyzing the brand being marketed, and doing so with clear vision and self-knowledge. Too many marketing executives rely on their own concept of the brand's identity, and never bother to discover what attributes the public has assigned to a product. Just because you've decided that... Read More
Hispanic Media Relations Training: What to Do When Hispanic Media Call
You are a spokesperson for your company, representing it for public speaking and media interviews. You are going about your everyday affairs, granting media interviews on a new product or service your company launched or a timely topic of general interest. All is going well and a Hispanic media representative... Read More
The Press Release: How to Get the Media to Pay Attention!
As many of you already know, promoting and marketing your business in as many creative ways as possible is crucial to the success of your venture. But finding ways to get noticed presents a major challenge for most entrepreneurs. One of the most cost effective and powerful methods of getting... Read More
Interviews - Five Tips To Handle Tough Questions From Reporters
Journalists are trained and often experienced at getting information out of their subjects. Conflict and other negative situations often make the news and journalists often have a knack for taking a positive situation and twisting it into something else in order to make it more "sell"-able as news.It's a common... Read More
Promoting Your Website Through a Press Release
Have you ever gotten one of those letters from your local property tax appraiser, informing you that your tax bill is going up about 20 percent?I got one of those recently, so I took it to my friend Joe Gross in San Antonio. He appeals property tax assessments for a... Read More
The MOST Powerful Marketing and Advertising on the Planet!
It sounds too simple to be true, but it really is... A well targeted and timely PRESS RELEASE to the media is the most powerful form of marketing and advertising on the planet! A high quality press release, with the proper targeting and distribution to reach the correct media members,... Read More
Dont Be Incredible
Public relations is all about credibility and trustworthiness. If you don't practice PR, then you are likely to be incredible.Some of the elements of a PR program include research, media relations, publicity, special events, employee relations, client relationship management, crisis communication, trade shows/conferences, community and government relations, and corporate identity.... Read More
Financial Planner Marketing - Problems Are Good (For Financial Planners Seeking Free Publicity)
A common complaint you'll hear is that the media is fixated on negative stories.But, let's face it, that's what people watch. Jerry Springer and Maury Povich wouldn't make millions of dollars a year if people hated watching spouses fight and jilted lovers weep.And have you ever heard of a publication... Read More
A Guide to Optimizing Public Relations Content
This guide to "SEOing" your PR efforts can help you get high-ranking search results for your press releases, marketing white papers and ezine newsletter content. Whether you are managing PR efforts for several online companies or just one website, you've probably wondered how you can increase your sites (more importantly,... Read More
Marketing-Minded Financial Planners--Appearing on TV? Tell the World!
It doesn't matter how cruel the reality programs get, there always seems to be an endless supply of people willing to humiliate themselves to get on television. There's just something exciting about appearing in front of millions of people.In fact, just knowing someone that's going to be on TV or... Read More
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Do You See PRs Real Value?
As a business, non-profit or association manager, do you see... Read More
Media Relations: Should You Pay For News Coverage?
Dear New York Times:I'd like to be quoted in one... Read More
So, How Do I Answer That?
How you answer questions depends on many factors. Example what... Read More
PR: The Thrill of a Good Idea
The notion that a business, non-profit or association manager can... Read More
Publicity for Financial Planners--Eight Tips For Success
Individual financial planners can outscore bigger competitors and gain market... Read More
Its Just Common Sense!
When a group of outsiders behaves in a way that... Read More
Are You PR-Challenged?
You won't be if you accept a very simple premise.... Read More
Media Relations: How We Landed on the Wall Street Journals Front Page
Media relations is a great profession.On good days, I earn... Read More
A Guide to Optimizing Public Relations Content
This guide to "SEOing" your PR efforts can help you... Read More
Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?
Just about anyone who has been in the public eye... Read More
Why PR Packs a Punch
Done right, it delivers the key, target audience behaviors you... Read More
The Role Of Public Relations In Branding
Because PR can be difficult to control, it is often... Read More
Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)
Recently I had a craving for... Read More
Financial Planners, Follow These Guidelines to Get Free Publicity
Be a ResourceThe media people that are likely to want... Read More
Financial Planners Get Free Publicity With Email
In previous articles for marketing-minded financial planners, I've discussed what... Read More
Managers: Super-Charge Your PR
Ain't a gonna happen unless business, non-profit and association managers,... Read More
3 Reasons to Tap into the Power of Publicity
Publicity is obtaining editorial coverage or features for your business.... Read More
There Is No Such Thing as Competition
A wise friend of mine has often said, "There is... Read More
Managers: Are You PR-Fit?
Can you honestly say that your business, non-profit or association's... Read More
This is the Power of PR
The power of public relations is its ability to alter... Read More
R.O.I. -- O.K., Heres The Deal!
You can SO measure return-on-investment for a public relations program!Try... Read More
Are You Dissing Public Relations
If you leave a star player sitting on the bench,... Read More
How to Write News Releases that Get Noticed
What do you do with junk mail? Are you like... Read More
What? You Havent Got a Capability Statement?
What's a Capability Statement?As the name suggests, it tells potential... Read More
Is The Traditional Press Review Still A Business Tool Of The Future?
Press reviews are a common and basic feature for surveying... Read More
PR Planning: Mapping Out Your Strategies, Tactics
With all due respect to all those stereotypical males out... Read More
Whats Your Op-Ed?
Everyone has an opinion on something, and you can leverage... Read More
Watch Your Attitude
So many restaurants spend money on publicity and then practically... Read More
PR Buyers Beware!
It can bite you and waste your public relations budget... Read More
Using the Media - Five Reasons Why
The media has the power to shape public opinion and... Read More
Business Gifts for Your Clients and Employees
Tis' the season for business and corporate gift-giving! If you... Read More
6 Essentials for Doing Your Own PR: Guest Author
Today's issue of Lean Marketing Champions features tips on doing... Read More
10 Secrets to Get Your Press Release Noticed
It's difficult enough running the day-to-day aspects of a business,... Read More
How to Use Community Relations to Grow Your Business
Community relations is one of those marketing strategies that isn't... Read More
PR Is Just Smart Business
The name of the game is doing our part to... Read More
Tactics Vs. Endgame - Endgame Wins
It took me a while to see just HOW crucial... Read More
PR: Behavior Modification Specialist
While awaiting economic recovery, business needs to attract the attention... Read More
Public Relations
The wind of changes...The digital world has changed the form... Read More
Dont Do This to Your News Release!
Hundreds of thousands of News Releases are sent out all... Read More
The Art Of Persuasive Pitching
Media placement is an art. Practicing it often requires as... Read More
What Kind of PR Makes Sense?
For business, non-profit and association managers, is it publicity that... Read More
The Ten Ps of PR
Everyone is talking about the Ps of successful marketing, so... Read More
The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain
PR, that is public-relations, leads the way to effective advertising;... Read More
Media Training: Stop Talking, Already!
THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More
Is PR All About Image? NO!!
That's like asking if advertising is all about type faces... Read More
Hey, Mr/Ms Manager!
Does it really make sense to bet your PR budget... Read More
PR: Short Form for Managers
Experience tells me that too many business, non-profit and association... Read More
Cutting Down Your Trade Show Budget
Whenever a recession or volatility threatens the economy, companies immediately... Read More
Effective Media Relations ? You Won?t be Talking to the Media Without It!
The media's role is to package and spread news, current... Read More
Between Now and Economic Recovery
There's still time to review your public relations program like... Read More
A Company That Doesnt Need Public Relations?
Really? You mean there are NO perceptions and behaviors peculiar... Read More
Public Relations & Your Small Business
The practice of public relations is often misunderstood, thus overlooked... Read More
Want To Join the Bandwagon? Be Sure It Has Wheels!
Here are two to-the-point questions recently posed by several association... Read More
Life After Press Release Distribution?
A few weeks ago I was participating on an on-line... Read More
The Only Way to Get Free Advertising?
Receiving free advertising is the dream of most business people.... Read More
Advertising and Community Relations -- Get the Best of Both Worlds
Have you ever noticed that in communities without big universities,... Read More
PR: The Wildcard Marketing Strategy
What is the true purpose of public relations and how... Read More
Say What?
As the comedian Steve Martin once said, "some people have... Read More
The Ultimate PR Scam
It happens to business, non-profit and association managers when their... Read More
Much Ado About A Lot!
I say public relations can be a matter of survival... Read More
Get Write To It
The toughest thing about writing a news release is getting... Read More
Pressure From the Top?
Yes, and that pressure often comes from a CEO who... Read More
PR: The Thrill of a Good Idea
The notion that a business, non-profit or association manager can... Read More
Television Reporters - Questions to Ask Before Agreeing to an Interview
Prior to a TV interview it is guaranteed the journalist... Read More
PR: Time For a New Playbook?
When your public relations results pretty much depend on whether... Read More
Dont Use PR
?lose the confidence of your key target audiences? discourage them... Read More
Public Relations |