Marketing-Minded Financial Planners--Appearing on TV? Tell the World!
It doesn't matter how cruel the reality programs get, there always seems to be an endless supply of people willing to humiliate themselves to get on television. There's just something exciting about appearing in front of millions of people.In fact, just knowing someone that's going to be on TV or... Read More
How PR Helps Fiercely Competitive Managers
Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Which means they employ strategic, rapid-fire print and broadcast tactics every day of their business lives.Still, many realize they need more than that to win the long-range battle. Fact is, they need a... Read More
Custom Reasons for Custom Publishing
Once considered the stepchild of the publishing industry, custom publishing now claims a legitimate slice of the B-to-B MarCom pie.Custom magazines, newsletters and sponsored supplements are becoming an increasingly integral part of the overall marketing program. Recent studies by the Custom Publishing Council and Publications Management show leading U.S. companies... Read More
PR: Lets Cut to the Chase
If your key ? that's KEY ? outside audiences don't exhibit the kind of behaviors that lead to results like these, you need to take a closer look at your public relations effort.Results like fresh proposals for strategic alliances and joint ventures; rising membership applications, customers starting to make repeat... Read More
Dealing With Reporters in Your Small Business
It behooves you to know and remember the names of reporters. Reporters know everybody. They talk to and interview people constantly. Because of their job, they usually size people up in a matter of minutes, sometimes without even meeting them face-to-face. If first impressions ever count, this is one first... Read More
Financial Planners Publicity and Marketing - Live By The Calendar
The media live by the calendar. Your story pitch might miss the mark with them the first time out, solely because it's out of whack with the seasonal cycle (obvious examples: just try pitching another tax story on April 16, or offering the media your 10 tips on backyard barbecue... Read More
How To Get FREE Publicity Whenever You Want !
What you are about to read is a step by step guide to getting FREE publicity. Simply, this is advertising that costs nothing, yet can bring in regular and substantial orders for your products and services.Regardless of the business you're in, you always want publicity for your products and services.... Read More
The Only Way to Get Free Advertising?
Receiving free advertising is the dream of most business people. If you've ever found yourself frosting at the mouth over how your competitor got interviewed on the news or how they are always highlighted in the local paper, then read on. Maybe next time you can beat them to the... Read More
How to Write a Press Release
Why You Should Write Press Releases: A press release is another way of saying news release or an announcement. It's an easy and affordable way to get your message out to the public. It allows you to announce new products, services or improvements your company has made.Other common reasons for... Read More
How to Get More Mileage Out of Your Media Coverage
Maybe it played for Kevin Costner in "Field of Dreams," but that paraphrased line ? "Print it and they will come" ? doesn't necessarily work in real life.There's a lot to be said for the value of editorial side coverage, but you can't count on people acting on what they... Read More
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There Is No Such Thing as Competition
A wise friend of mine has often said, "There is... Read More
How Managers Hit PR Paydirt
As a business, non-profit or association manager, you'll know it's... Read More
Be Patient? Nah, Lets Kill Something
There's the old joke about the two buzzards sitting in... Read More
What not to wear when doing a TV Interview
? Don't wear all black. You'll look as though you're... Read More
A Winning Game Plan
You want to sell your products or services, and that... Read More
A Guide to Optimizing Public Relations Content
This guide to "SEOing" your PR efforts can help you... Read More
Dont Do This to Your News Release!
Hundreds of thousands of News Releases are sent out all... Read More
PR Secrets for Small Business
Most small businesses do little to no public relations (PR)... Read More
What People Believe Can Bring You Success
Just think about it.If I come to believe that you... Read More
How to Master Communication Even if you failed High School Grammar
Does the thought of knowing your verbs from your adjective... Read More
Make Sure Your Media Room Rocks
If a reporter was writing a story about you and... Read More
Dont Pay for Radio Interviews
It used to be that all you had to do... Read More
Watch Your Attitude
So many restaurants spend money on publicity and then practically... Read More
Editorial Calendars: A Key to Publicizing Your Business
What is the one thing that all of the best... Read More
33 Reasons To Do A News Release
News releases are not the best way to get major... Read More
Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You
A reporter's job is to get the most accurate and... Read More
Public Relations: Understanding Educated Gambling
As an entry level position to PR, I found myself... Read More
Top Ten Tips for Writing your Best Press Release Ever
Keep these few crucial details in mind when writing and... Read More
Getting Traffic Through Publicity
If your reading this, you must be online and most... Read More
Mind Your Own Business!
And the best way to mind your own business is... Read More
How to Get a Story About You or Your Business in USA Today
I am often asked by clients to target USA Today... Read More
How to Create Quality PR Results
For many of us, the word quality is closely related... Read More
Managers, Got a Grip on Your PR?
What are you trying to do with your business, non-profit... Read More
PR: A Potent Force for Success
What's REALLY potent for a business, non-profit or association manager... Read More
Recessions Dont Last Forever!
It could, but what if it doesn't?Will you be prepared?Will... Read More
How to Generate Free Publicity for Your Product, Service, or Cause
One of the most misunderstood and most underutilized promotional tools... Read More
Something New For Managers?
A new public relations blueprint could be a good idea... Read More
A Well-Oiled Strategy Machine
Yes, that's what public relations really is when it tracks... Read More
10 Secrets to Free Publicity
Public relations is popular because it is very cost-effective and... Read More
Building The Best Network
If you want to succeed, build a great team. A... Read More
CD ROM Business Cards
Created properly, an extremely effective marketing tool.It's a great concept,... Read More
8 Ways to Use Local Publicity to Drive Your Business
While scoring anice story in BusinessWeek or USA Today is... Read More
The Art Of Persuasive Pitching
Media placement is an art. Practicing it often requires as... Read More
Cultivating Positive Media Relationships
Some people think that publicity is all about paparazzi snapping... Read More
How To Write A Killer Press Release
One of the primary tools still used by PR professionals... Read More
HELP: I Need a Press Kit!
A press kit is an essential press relations tool. While... Read More
Publicity - What to Say to a Reporter
You can have dozens of marvelous ideas to get free... Read More
Make the Media Your Friend
The media (newspaper, radio, television) can be of enormous help... Read More
Just What Kind of PR Matters to You?
Parties, videos, booklets and column plugs?Or public relations that does... Read More
Dont Use PR
?lose the confidence of your key target audiences? discourage them... Read More
Etymology- How Words Change Over Time
Etymology is the study of the origins of words.As languages... Read More
Lets Blow The Lid Off Public Relations
And show it for what it is - a humdinger... Read More
The Only Way to Get Free Advertising?
Receiving free advertising is the dream of most business people.... Read More
Marketing-Minded Financial Planners: Put Extra Content in an E-Zine
As you start getting more media-savvy, you'll find yourself coming... Read More
Publicity: Write a Letter to the Editor for Free Publicity
Ever wonder why papers devote a page or more to... Read More
Are You Newsworthy?
Non-news professionals often have a hard time understanding why their... Read More
Is The Traditional Press Review Still A Business Tool Of The Future?
Press reviews are a common and basic feature for surveying... Read More
Making Press Releases Work - Creating News Where None Existed
Aren't you tired of hearing how extremely easy it is... Read More
Oprah! How to Appear on The Oprah Winfrey Show
Do you dream of being on Oprah Winfrey's television show?... Read More
Managers: Are You PR-Fit?
Can you honestly say that your business, non-profit or association's... Read More
The Ultimate PR Edge: Getting Reporters To Open Your E-Mails
You know that getting publicity is vital to the health... Read More
PR: A Potent Force for Success
What's REALLY potent for a business, non-profit or association manager... Read More
Your Organization: What Role PR?
As a manager, does your current business, non-profit or association... Read More
Media Relations: When Numbers Lie
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More
Public Relations 8 Fix Factors
I say to business, non-profit and association managers, a key... Read More
Dont Expect to Bump Oprah From A Magazine Cover
"I want a pony, a tree house and the fastest... Read More
7 Tips to Get More Mileage Out of Your Online or Offline Publicity
You worked hard to get a story on your business... Read More
Are You a PR Chowderhead?
You are if you stand by while your public relations... Read More
3 Reasons to Tap into the Power of Publicity
Publicity is obtaining editorial coverage or features for your business.... Read More
How to Stay Composed During Contentious TV Interviews
NOTE: Brad Phillips was a Producer for CNN's The Capital... Read More
Marketing-Minded Financial Planners, Its Not Who You Know But What You Know
Almost every day, I hear the same question, over and... Read More
Smashing the Myth of the Press Release
A musician spends years honing his craft. He writes world-class... Read More
Be Patient? Nah, Lets Kill Something
There's the old joke about the two buzzards sitting in... Read More
Media Training: How to Avoid Being Misquoted
I often begin my media training sessions by asking members... Read More
4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity
As the year starts to wind down, many businesses and... Read More
Media Release Headlines - Ten Tips to Get Media Attention
So you have spent hours and hours writing, shaping and... Read More
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