PR: Lets Cut to the Chase

If your key ? that's KEY ? outside audiences don't exhibit the kind of behaviors that lead to results like these, you need to take a closer look at your public relations effort.Results like fresh proposals for strategic alliances and joint ventures; rising membership applications, customers starting to make repeat... Read More

Public Relations Productivity

Should it be measured in "publicity by the pound," or by how well external audience behaviors help achieve the organization's key objectives?I opt for holding public relations responsible, first, for recognizing that people act on their perception of the facts leading to behaviors about which something can be done. And... Read More

6 Essentials for Doing Your Own PR: Guest Author

Today's issue of Lean Marketing Champions features tips on doing your own PR from one of our authors and PR goddess, Paula Gardner.1. A Website.Even if you think a website isn't going to directly to contribute to sales, having a web presence makes it a lot easier for journalists to... Read More

Top 10 Tips for Successful TV Interviews

1. Appearing in other types of media is the best way to attract TV notice. The more your name appears in print, the more likely it is that you'll be approached to appear on TV.2. If a TV researcher phones you, treat the conversation like a mini-audition. They're listening out... Read More

Creating Event Magic through Planned Video Production

Once upon a time, there was a young, stressed out corporate events planner called Tanya. She was organising a large-scale event for her firm's biggest client.In the midst of organising the guest list, Tanya's boss told her that the client had requested some video footage be edited together to open... Read More

A PR Surprise for Managers

For those business, non-profit and association managers committed to PR tactics like radio and newspaper plugs, it can come as a surprise to discover where public relations value REALLY lies.Truth is, your PR budget can deliver results far beyond such limited publicity placements.For example by embracing the kind of PR... Read More

Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity

One big mistake that many marketing-minded financial planners make when contacting the media is to drop what's called an "information dump."Sending a reporter statistics on the growth of your business (no matter how impressive) or on the success rate of your stock picks (no matter how propitious) will simply overwhelm... Read More

Forget The Story Youre Promoting ? Heres What Journalists Really Want From PR People

Although it seems less common these days, there are still a fair number of us public relations practitioners who enter the business by crossing over from the journalist's side of the notebook.When you make that transition, you become something of an oracle. Colleagues and clients expect you to be the... Read More

Television Reporters - Questions to Ask Before Agreeing to an Interview

Prior to a TV interview it is guaranteed the journalist involved will spend time preparing, writing down questions or goals for the interview either quickly or more in-depth as well as conducting some background research. As the interview subject it is important to undergo a similar preparation process to make... Read More

PR Planning: Mapping Out Your Strategies, Tactics

With all due respect to all those stereotypical males out there who hate to ask for directions, the fact is that even if the territory is somewhat familiar, if you don't have a roadmap and follow its directions, you're going to get hopelessly lost.So it goes with your PR program.... Read More

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Sound Like Your Situation?

What a shame! Potentially productive public relations people resting on... Read More

Submitting A Press Release Can Benefit Your Business

A Press Release is a captive story that can be... Read More

Want To Join the Bandwagon? Be Sure It Has Wheels!

Here are two to-the-point questions recently posed by several association... Read More

How Managers Hurt Their PR Results

Business, non-profit or association managers hurt their own public relations... Read More

Dont Get Eaten Alive!

If you don't have a grip on public relations, how... Read More

PR tips for business

Question: Why should your business issue a press release? Answer:... Read More

Driving Near School Buses in Company Vehicles

School BusesWhen approaching a school bus: Slow down; If the... Read More

Press Release, An Alternative For Paid Advertisement. Step 1

What's a press release? This is generally a one page... Read More

How to Work with Newspaper Photographers

The next time a newspaper photographer takes your photo, remember... Read More

Publicizing Your Company

Got a huge need for publicity and a tiny publicity... Read More

Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)

Recently I had a craving for... Read More

Public Relations Primer Part III: 10 Donts

There are all kinds of smart moves professionals can make... Read More

A Simple Formula for Success

Leaders in the business world need public relations big time,... Read More

How to Keep PR Working for You

Managers in the non-profit, association and business worlds need to... Read More

Interviews - Five Tips To Handle Tough Questions From Reporters

Journalists are trained and often experienced at getting information out... Read More

Community Based Marketing Strategies

As small businesses we have an opportunity and an obligation... Read More

Financial Planner Marketing - Problems Are Good (For Financial Planners Seeking Free Publicity)

A common complaint you'll hear is that the media is... Read More

Much Ado About A Lot!

I say public relations can be a matter of survival... Read More

How Public Relations Changes Minds

Public relations changes minds in the process of delivering what... Read More

A Company That Doesnt Need Public Relations?

Really? You mean there are NO perceptions and behaviors peculiar... Read More

Speak Up

Another way to really become known in your area is... Read More

The Working Case Study

Next to white papers, case studies are the most popular... Read More

How To Get An Avalanche Of Free Publicity For Your Home Business!

There are many ways you can get tons of free... Read More

Writing a Press Release: How to Write Quotes

Ideally, you will have two types of quotes in your... Read More

Mission-Critical Public Relations?

As a business, non-profit or association manager, any tool that... Read More

How to Write Press Releases That Work And Get Free Publicity

One study found that as many as 90% of the... Read More

Publicity: Five Tips for Calling a Reporter

Always ask, "Is now a good time?"Deadlines in journalism are... Read More

Getting Free Publicity with Radio Interviews

Imagine that you are a radio producer. You have to... Read More

Do You Really Need PR?

The right kind of PR, that is, the kind that... Read More

Youve Done PR the Hard Way Long Enough

As a business, non-profit or association manager, let the tacticians... Read More

Marketing-Minded Financial Planners--Appearing on TV? Tell the World!

It doesn't matter how cruel the reality programs get, there... Read More

Using Media and PR to Your Advantage.

Lights...camera...ACTION.That's what often happens when people think of using media... Read More

Take the High Ground With Quality PR

Quality public relations does something positive for business, non-profit and... Read More