PR Where it Matters Most
What's more crucial to the success of a business, non-profit or association than its most important outside audiences and stakeholders?Nothing.Those stakeholder behaviors directly impact virtually every management and operating activity of the organization. From retail patronage, recruiting, civic activity, contributions, and strategic alliances to membership, program participation, plain old sales,... Read More
How PR Makes a Managers Life Easier
Things are pleasant for many business, non-profit or association managers when their public relations people deliver newspaper and talk show mentions, informative brochures and videos, and special events that attract a lot of people.But things could be much more pleasant for those managers if their PR teams were to deliver... Read More
Media Training: When Reporters Lie
I recently worked with a group dealing with an unusual problem. It seems that a local television reporter in town known for his aggressive style of reporting has a nasty habit of lying. Let's call him Jack.Whenever a sensitive issue arises, Jack requests an interview with a spokesperson for the... Read More
What is News?
What may be the more appropriate question is: What makes a story newsworthy enough to get picked up by the media? Here are a few rules of thumb to determine if you have a news angle worthy of press coverage.First, is the subject relevant to anyone outside of your organization?... Read More
Using Media and PR to Your Advantage.
Lights...camera...ACTION.That's what often happens when people think of using media for advertising or other promotional purposes. It's the focus on 'action' that often means the results are somewhat less than expected. A bit of planning can greatly improve your chances of success.Before you contact any media outlet there are a... Read More
The Ultimate PR Edge: Getting Reporters To Open Your E-Mails
You know that getting publicity is vital to the health of yourbusiness. You probably also know that e-mail is the way mostpublicity seekers get in touch with reporters to score thatprecious coverage. Here's what you don't know: The vastmajority of e-mails sent to journalists never get read. Bottom line: if... Read More
Public Relations: Why it Works
The short answer is, it works best when its fundamental premise is the guide, which insures that the primary focus of your public relations program is the behaviors of your most important outside audiences. Not less urgent matters like personalities, communi- cations tactics or administrative concerns.PR strives to effectively manage... Read More
Media Relations: When Google Got Googled
Before meeting my soon-to-be-wife for the first time, I "Googled" her. Google, with its amazing alacrity, turned up several documents in less than a second.It turned up a paper she had written for a medical journal. It displayed her dissertation. Iteven showed me an article she had written for her... Read More
Publicity for Financial Planners--Eight Tips For Success
Individual financial planners can outscore bigger competitors and gain market share with publicity. The key to doing it well: don't mimic the big guys and gals. Do it smartly, but on your scale. How? Here are eight rules:1. Don't invest in expensive packaging. Skip the fancy, slick-looking press kits and... Read More
Anatomy Of A PR Campaign
The message is determined by analyzing the brand being marketed, and doing so with clear vision and self-knowledge. Too many marketing executives rely on their own concept of the brand's identity, and never bother to discover what attributes the public has assigned to a product. Just because you've decided that... Read More
|
|
|
|
|
|
|
|
|
|||||
|
|
|
|||
Add Some Firepower to your PR
Sure, as tactics usually presented to business, non-profit and association... Read More
Building Community Support for Project Permitting, Construction, and Marketing
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
Publicity for Financial Planners--Eight Tips For Success
Individual financial planners can outscore bigger competitors and gain market... Read More
Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?
Just about anyone who has been in the public eye... Read More
Recessions Dont Last Forever!
It could, but what if it doesn't?Will you be prepared?Will... Read More
How to Get Publicity for a Service Business
Many of our clients are in service businesses, such as... Read More
5 Critical Tests Every Press Release Must Pass
You've heard "them" say it, haven't you?By "them" I mean... Read More
Business - How to Build it Using the Media
Have you ever noticed that when someone is interviewed on... Read More
A Powerful PR Strategy
It really is powerful when a business, non-profit or association... Read More
Top Ten Tips for Writing your Best Press Release Ever
Keep these few crucial details in mind when writing and... Read More
Make the Media Your Friend
The media (newspaper, radio, television) can be of enormous help... Read More
Inoculate Yourself Against Bad PR
What is bad PR?Well, if you're a business, non-profit or... Read More
Media Training: How to Tell a More Interesting Story
PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More
Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis
Prior to launching a new public relations campaign, evaluate the... Read More
Dont Waste Money on Public Relations
Demand that it pull its own weight in your boat... Read More
Between Now and Economic Recovery
There's still time to review your public relations program like... Read More
Is This Any Way to Run Your PR?
You bet!Especially for business, non-profit and association managers who REALLY... Read More
Killing Them Softly
The world has woken up to ethical issues in corporate... Read More
Making Great Announcements
When do you use the newspaper for publishing announcements for... Read More
What Determines PR Success?
As a business, non-profit or association manager, occasions will arise... Read More
How To Get Press To Come To You
Have you ever noticed how the same people's names always... Read More
PR: Your 500 Pound Gorilla
What else, for goodness sake, could you as a business,... Read More
PR: Am I Getting a Good Deal?
You are getting a good deal when you accept the... Read More
Media Training - Essentials for ALL Office Professionals
Often the first point of contact the media has with... Read More
Why News Releases Fail
Sorry about my otaku with this issue (otaku = more... Read More
Marketing-Minded Financial Planners: Put Extra Content in an E-Zine
As you start getting more media-savvy, you'll find yourself coming... Read More
Managers, Which PR Is Right For You?
An effort built around a string of print and broadcast... Read More
Just What Kind of PR Matters to You?
Parties, videos, booklets and column plugs?Or public relations that does... Read More
How to Tie-In With News Events to Score Publicity
It's safe to say that we live in interesting times.... Read More
How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them
How to write a press release that generates free publicity... Read More
Achieve Media Attention for Your Business
Do you want to be quoted by the national press... Read More
Maybe the Strongest PR on Planet Earth?
Strong for business, non-profit and association managers when they use... Read More
Custom Reasons for Custom Publishing
Once considered the stepchild of the publishing industry, custom publishing... Read More
Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?
If you are in Australia at the moment, it is... Read More
Making Your Own News
Getting a press release published in a newspaper or magazines... Read More
Media Relations: Should You Pay For News Coverage?
Dear New York Times:I'd like to be quoted in one... Read More
Media Training: How to Tell a More Interesting Story
PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More
Managers, Which PR Is Right For You?
An effort built around a string of print and broadcast... Read More
Public Relations Productivity
Should it be measured in "publicity by the pound," or... Read More
Creating Event Magic through Planned Video Production
Once upon a time, there was a young, stressed out... Read More
PR - More Than News Releases
Public relations and news releases are synonymous in the minds... Read More
PR tips for business
Question: Why should your business issue a press release? Answer:... Read More
Media Training - Essentials for ALL Office Professionals
Often the first point of contact the media has with... Read More
PR Where it Matters Most
What's more crucial to the success of a business, non-profit... Read More
6 Essentials for Doing Your Own PR: Guest Author
Today's issue of Lean Marketing Champions features tips on doing... Read More
Media Relations: How to Get Your Letter to the Editor Published
You may remember Forrest Gump's Vietnam pal ? the one... Read More
When Should You Outsource Your PR Efforts?
1) Do you NEED solid, consistant media exposure...week after week,... Read More
Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)
Recently I had a craving for... Read More
Marketing-Minded Financial Planners, Dont Hold Back Information From the Media
Some financial planners think that they shouldn't share their top... Read More
Mind Your Own Business!
And the best way to mind your own business is... Read More
Where is the Best PR Value?
Wherever the fundamental premise of public relations is practiced.Look at... Read More
Your Organization: What Role PR?
As a manager, does your current business, non-profit or association... Read More
Why Public Relations Doesnt Just Happen
Public relations is a very important part of the marketing... Read More
Publicity: Write a Letter to the Editor for Free Publicity
Ever wonder why papers devote a page or more to... Read More
Media Training: How to Avoid Being Misquoted
I often begin my media training sessions by asking members... Read More
Creating Your Online News Room: How To Build a Site The Media Will Love
From time to time, people ask me how public relations... Read More
Do You Really Need PR?
The right kind of PR, that is, the kind that... Read More
In PR, You Pay When You Stray
Don't let yourself be diverted by communications tactics playtime. You... Read More
Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time
Public relations writing when writing press releases can be a... Read More
How to Take Advantage of Public Relations
Decide once and for all to do something about those... Read More
How To Write A Press Release
A well structured press release in an excellent way of... Read More
PR: Am I Getting a Good Deal?
You are getting a good deal when you accept the... Read More
Can Your PR Do This?
Can your PR do something positive about the behaviors of... Read More
Are You a PR Chowderhead?
You are if you stand by while your public relations... Read More
Business - How to Build it Using the Media
Have you ever noticed that when someone is interviewed on... Read More
Publicity From Thin Air
In an ideal world, your business would be overflowing withnewsworthy... Read More
Public Relations |