Top Five Publicity Myths

Most people consider getting publicity the most important part of public relations. It's also very mysterious to many people. Here are my top five publicity myths, to help make publicity better understood.1. Who you (or your publicist) knows at the media is more important than the story idea. Sure, it's... Read More

This is the Power of PR

The power of public relations is its ability to alter individual perception, resulting in changed behaviors that lead directly to your organization's success.Its power really lies in doing something positive about the behaviors of a business, non-profit or association manager's important outside audiences ? behaviors that MOST affect his or... Read More

Is This Any Way to Run Your PR?

You bet!Especially for business, non-profit and association managers who REALLY need to persuade their key outside audiences to their way of thinking. Then move them to behaviors that lead to the success of their department, division or subsidiary.Could this be you? If so, you may need to reduce your emphasis... Read More

Public Relations: Understanding Educated Gambling

As an entry level position to PR, I found myself typing up a forecast by a major Public Relation's firm for a major pharmaceutical company of what life would be like in the year 2000. Market research predictions included telephones with monitors that could help you see people while you... Read More

Media Relations: How to Get Your Letter to the Editor Published

You may remember Forrest Gump's Vietnam pal ? the one who grew up shrimp farming and was fond of listing the dishes he used to make. "Pepper shrimp," he started, gearing up for his lengthy monotone monologue. "Shrimp soup. Shrimp stew. Shrimp salad. Shrimp and potatoes. Shrimp burger."That was the... Read More

So Whats Wrong With Strategic?

Some folks see the word "strategic" as a needlessly tiresome and complicated notion. But anything that shows you how to get from here to there IS strategic, and something we all need.Even the dictionary calls a strategy "of great importance to a planned effort."For example, look at public relations where... Read More

Managers: Are You PR-Fit?

Can you honestly say that your business, non-profit or association's key outside audiences behave in ways that help lead to your success on-the-job?Or, have you pretty much ignored the reality that target audience behaviors can help or hinder you in achieving your department, division or subsidiary's operating objectives?Truth is, your... Read More

PR: The Thrill of a Good Idea

The notion that a business, non-profit or association manager can actually hold a big key to success in his or her own hands IS a thrilling idea!And it becomes more thrilling as the manager actually alters individual perceptions leading to changed behaviors of key outside audiences. Then persuades those external... Read More

What Determines PR Success?

As a business, non-profit or association manager, occasions will arise when you'll need to employ tactics like a brochure, a special event or a press release. But it will be your work that precedes those tactics that will determine the success of your public relations effort.Here's the underlying premise: people... Read More

Do-It-Yourself Public Relations

"Advertising is what you pay for. Publicity is what you pray for."What is a small business owner to do? You have dozens, hundreds or even thousands of competitors around the world. How do you make yourself known amid all the noise and confusion? One thing is for certain. You may... Read More

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Watch Your Attitude

So many restaurants spend money on publicity and then practically... Read More

Media Training - Essentials for ALL Office Professionals

Often the first point of contact the media has with... Read More

Is This Any Way to Run Your PR?

You bet!Especially for business, non-profit and association managers who REALLY... Read More

What is News?

What may be the more appropriate question is: What makes... Read More

The Non-business Business

Think for a moment! If you were to do a... Read More

How To Get FREE Publicity Whenever You Want !

What you are about to read is a step by... Read More

Dont Do This to Your News Release!

Hundreds of thousands of News Releases are sent out all... Read More

Sure-Fire Recipe for a Successful Public Relations Career

Without a solid, well-designed foundation, few buildings successfully withstand the... Read More

Does the PR Blueprint Work?

Managers, please take a minute and read two sentences: People... Read More

Are You PR-Challenged?

You won't be if you accept a very simple premise.... Read More

Media Training: How to Avoid Being Misquoted

I often begin my media training sessions by asking members... Read More

What You Dont Know About PR Can Hurt You

And hurt bad if you are a business, non-profit or... Read More

Publicity: Three Tips on Writing a Press Release

Use journalistic styleReporters are busy. Just like you.So when you... Read More

Do You Have A Press Package?

How do you make a friend of the media? A... Read More

Publicity: Show a Reporter You Care by Inviting Them to Fact-Check

Just like a financial planning client fears not having enough... Read More

Managers: Do You Trust Your PR?

You can if, as a business, non-profit or association manager,... Read More

PR: The Wildcard Marketing Strategy

What is the true purpose of public relations and how... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three... Read More

What Is Best Practice Public Relations?

Why, public relations that stays true to its fundamental premise,... Read More

A Sensible Way to Use PR

The most sensible way for business, non-profit or association managers... Read More

Whats Your Op-Ed?

Everyone has an opinion on something, and you can leverage... Read More

Five Publicity Buckets For Marketing-Minded Financial Planners

Maybe you've seen another financial planner on TV, and thought,... Read More

Mastering the Media

What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch... Read More

For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact

Just because a publication is small doesn't mean that getting... Read More

Just What Kind of PR Matters to You?

Parties, videos, booklets and column plugs?Or public relations that does... Read More

Media Release Headlines - Ten Tips to Get Media Attention

So you have spent hours and hours writing, shaping and... Read More

What Does Your Telephone Say About You When You Are Away?

Business to Business relationships come to expect a certain level... Read More

Make Sure Your Media Room Rocks

If a reporter was writing a story about you and... Read More

How to Get Some of Paris Hilton?s TV Time

When your book is mentioned on television, sales go up.... Read More

Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch

Sometimes a phone call isn't intimate or long enough to... Read More

PR for Brand New Managers

Just promoted to manager?Here's something you need to know.Whether you... Read More

3 Reasons to Tap into the Power of Publicity

Publicity is obtaining editorial coverage or features for your business.... Read More

CD ROM Business Cards

Created properly, an extremely effective marketing tool.It's a great concept,... Read More