The Press Release Method to Get Great Publicity

If you have had any experience in public relations or marketing, you probably know how well press releases can work. There are many, many companies who have increased sales by 100%-300% in a matter of months simply through using press releases.Most people don't know how to write them, distribute them,... Read More

Press Releases: Not Dead, Just Evolved

Mark Twain once said the rumors of his death had been greatly exaggerated. The same may be said for the press release. It's not dead, but its mission has evolved.Those PR practitioners who are spreading these death rumors would have you believe that press releases should never be written, nor... Read More

Dont Expect to Bump Oprah From A Magazine Cover

"I want a pony, a tree house and the fastest bike in the world.""I want the G.I. Joe with the parachute and camouflage Jeep."Those wants from when we were children haven't changed much now that we have traded in our play clothes for suits and ties. When I sit down... Read More

Getting Free Publicity with Radio Interviews

Imagine that you are a radio producer. You have to fill three hours a day, five days a week, every single week. You need topics that inform, enrage, entertain, educate, motivate, and otherwise engage your audience. How do you find those topics, and the guests to make them come alive?Radio... Read More

Seven Tips To Get Your Press Release Noticed

If you're seeking to promote yourself or your new business on a limited budget, you probably cannot afford the benefit of hiring a public relations agency to work on your behalf - at least not in the beginning.You've probably spent considerable money to get to the point of your grand... Read More

What I Do

I believe this about public relations.People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. So, when we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action those people whose behaviors affect the organization, the public... Read More

The Working Case Study

Next to white papers, case studies are the most popular tool in the technical marketer's toolkitThe ubiquitous case study can range from a 3- paragraph online snippet to a full-blown magazine article. The most popular case study in the marketing/PR arsenal is the 500-700 word success story. They're not as... Read More

A PR Question For Chinese Managers

As the practice of public relations in China continues to mature, it seems appropriate to ask whether Chinese business managers ? tutored as they have been by European, North American and other PR specialists ? continue to apply major public relations emphasis to print and broadcast communications tactics. In other... Read More

What Some Pros Know About PR

They know they had better do something positive about those outside audiences that MOST affect their organizations. Especially business, non-profit or association managers, who also know they must persuade those key external "publics" to the manager's way of thinking, then move those people to actions that allow that manager's department,... Read More

Three Publicity Tips for Marketing-Minded Financial Planners

Financial planners, the first thing to know about reporters is this: they are busy.Often, they are too busy to read a press release, too busy to wait for you to call back, too busy to find the "best" resource. This leads to three tips for marketing-minded financial planners.When a reporter... Read More

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Are You Dissing Public Relations

If you leave a star player sitting on the bench,... Read More

For Financial Planners, Marketing and Publicity Is About You

For financial planners, getting publicity, in the end, isn't about... Read More

Publicity: Nailing a Media Interview, Part III (Staying on Topic)

In a media interview, always stick to your main points... Read More

4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity

As the year starts to wind down, many businesses and... Read More

How To Write More Powerfully For PR, Offline And Online

Years ago when my Dad owned a group of local... Read More

So, How Do I Answer That?

How you answer questions depends on many factors. Example what... Read More

PR Power: How to Write a Killer Press Release

I'm what we in the business (the "business" being journalism)... Read More

CD ROM Business Cards

Created properly, an extremely effective marketing tool.It's a great concept,... Read More

Media Releases - Helping Grow Your Business

Business people often spend time and money trying to find... Read More

Its the Little Details that Can Make or Break a News Story

Have you ever heard of the saying, "One person's trash... Read More

The Ten Ps of PR

Everyone is talking about the Ps of successful marketing, so... Read More

How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph

How to write a press release is a major challenge... Read More

PR: The Thrill of a Good Idea

The notion that a business, non-profit or association manager can... Read More

If I Were Coaching You

If I were coaching you as a business, non-profit or... Read More

Effective Media Relations Tips- What To Do After The Media Interviews You!

Effective Media Relations Tips - What To Do After The... Read More

Media Relations - Ten Essential Tips to Use The Media to Market Your Business

In the 'Age of Scepticism' gaining media coverage is one... Read More

Hey, Mr/Ms Manager!

Does it really make sense to bet your PR budget... Read More

Getting to Know Your Local City Council Members

The easiest way to meet city council members is to... Read More

The Best PR Has to Offer Managers

How cool is this? You're a business, non-profit or association... Read More

R.O.I. -- O.K., Heres The Deal!

You can SO measure return-on-investment for a public relations program!Try... Read More

Lets Blow The Lid Off Public Relations

And show it for what it is - a humdinger... Read More

Marketing-Minded Financial Planners, Dont Hold Back Information From the Media

Some financial planners think that they shouldn't share their top... Read More

Financial Planners Get Free Publicity With Email

In previous articles for marketing-minded financial planners, I've discussed what... Read More

Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?

When you should send samples with your press release:1) When... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three... Read More

Publicity - How to Write a Headline That Will Garner Free Publicity

Taking your ad and turning it into paragraph-style prose is... Read More

Some Cool P.R. Tips for These Dog Days of Summer

Yup -- it's hot and sticky and you don't feel... Read More

Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership

Since the major part of a small business typically comes... Read More

PR Failure Defined

I define public relations failure this way:key audience perceptions are... Read More

Say What?

As the comedian Steve Martin once said, "some people have... Read More

6 Essentials for Doing Your Own PR: Guest Author

Today's issue of Lean Marketing Champions features tips on doing... Read More

Is The Traditional Press Review Still A Business Tool Of The Future?

Press reviews are a common and basic feature for surveying... Read More

Preparing For Your Media Interview

Media interviews are an important part of an overall public... Read More