You won't accomplish much if you call the gas company to ask about your cable bill. Make sure that when you call about your story that the reporter you are contacting is the right person.
Don't call a business reporter who covers the pharmaceutical industry with ten tips on getting kids to take their medicine. Find the writer who handles parenting or consumer medical stories for that.
There is one exception to the previous tip: if you personally know a reporter, or you have a mutual friend, it's fine to call that person even if you know they aren't the right reporter. Just don't expect them to do your story. Ask instead, "Which of your colleagues might be interested in a story on my kiddie-medicine tips for parents?"
Most sales handbooks tell you to try to make your pitch to the decision-maker. The decision maker in the media game is the editor-but resist the temptation to call them.
What works better is to try one, two, or more reporters until one gets interested. When they sell the story to the editor, it has far more power. Besides, if one reporter turns you down, you call the next. If the editor vetoes it, where do you turn?
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
Things are pleasant for many business, non-profit or association managers... Read More
The words are pop culture heroes.Movies such as "The Insider,"... Read More
If you get the hang of speaking to the press... Read More
As you start getting more media-savvy, you'll find yourself coming... Read More
Small Business Owners should send press releases out at least... Read More
As a business, non-profit or association manager, occasions will arise... Read More
Lots of theories out there about public relations.Everything from "publicity's... Read More
Community relations is one of those marketing strategies that isn't... Read More
Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More
As a business, non-profit or association manager trying to get... Read More
Ever wonder why papers devote a page or more to... Read More
Being invited to appear on radio and television used to... Read More
What's a press release? This is generally a one page... Read More
There's a dirty little secret about press releases that the... Read More
You can if, as a business, non-profit or association manager,... Read More
So many restaurants spend money on publicity and then practically... Read More
SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More
Recently someone asked me why so many restaurants go out... Read More
Quality public relations does something positive for business, non-profit and... Read More
The Today show? The New York Times? Vanity Fair? What's... Read More
Although, as a business, non-profit or association manager, you may... Read More
As the kids say, how cool is this?You're a business,... Read More
Why You Should Write Press Releases: A press release is... Read More
Leaders in the business world need public relations big time,... Read More
Often the first point of contact the media has with... Read More
It took me a while to see just HOW crucial... Read More
Could be, when unit managers in businesses, non-profits and associations... Read More
Yes, that's what public relations really is when it tracks... Read More
For many of us, the word quality is closely related... Read More
Managers in the non-profit, association and business worlds need to... Read More
How to write a press release that generates free publicity... Read More
When I search Google News for "surveys," I get nearly... Read More
Before you even think about writing a press release, there... Read More
Every organization has issues that could affect its operation. The... Read More
Powerful is a strong word. But it fits here. As... Read More
When outside audiences important to your operation do not understand... Read More
As the comedian Steve Martin once said, "some people have... Read More
It could, but what if it doesn't?Will you be prepared?Will... Read More
You are a senior business, non-profit or association manager. So,... Read More
Everyone is talking about the Ps of successful marketing, so... Read More
Do small-business owners always have to rely on large PR... Read More
Quite a bit, actually. Public relations helps business, non- profit... Read More
They can when they invest in the basics. The best... Read More
Should it be measured in "publicity by the pound," or... Read More
Would you advise clients to buy a stock based on... Read More
As eyes look forward to a new business year, many... Read More
As a business, non-profit or association manager, what do you... Read More
Individual financial planners can outscore bigger competitors and gain market... Read More
When times are tough, it's no time to ignore those... Read More
Publicity is an important and often overlooked tool of creative... Read More
What you are about to read is a step by... Read More
Can you honestly say that your business, non-profit or association's... Read More
You are getting a good deal when you accept the... Read More
Being part of a trade show gives small business a... Read More
Etymology is the study of the origins of words.As languages... Read More
In previous articles for marketing-minded financial planners, I've discussed what... Read More
You never know when 60 Minutes will knock on your... Read More
Financial planners, the first thing to know about reporters is... Read More
If you want to succeed, build a great team. A... Read More
I address this article to businesses, associations, non-profits and public... Read More
Sure. What else do you call a human discipline whose... Read More
Press releases are one of the most cost-effective ways to... Read More
For business, non-profit or association managers like yourself, survival pretty... Read More
As the year starts to wind down, many businesses and... Read More
Non-news professionals often have a hard time understanding why their... Read More
What's the real reason some managers shy away from public... Read More
Public Relations |