The Best PR Has to Offer Managers
How cool is this? You're a business, non-profit or association manager. You decide to get serious about your public relations and shift the spotlight away from communications tactics. You implement an action blueprint that (1), helps you persuade your key external stakeholders to your way of thinking. And then (2),... Read More
How to Make A Great Press Kit ? A Musicians Guide
As an owner of an independent record label, I often get asked how to put together a great press kit. I have found that young musicians understand their music, but are often intimidated by the marketing end of the business. In this article I will help you figure out how... Read More
Cultivating Positive Media Relationships
Some people think that publicity is all about paparazzi snapping photos of celebs and intruding into their private lives -- or as Woodward and Bernstein blowing the lid off of a government scandal. But, as a small business owner, publicity is actually one of your greatest allies! People who read... Read More
How To Write More Powerfully For PR, Offline And Online
Years ago when my Dad owned a group of local newspapers I spent my school and college vacations working in the editorial office. We used to amuse ourselves over our sandwiches at lunchtime looking through and trashing the endless press releases that would arrive in the mail each day, all... Read More
Mastering the Media
What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch have in common? Media exposure. They were ordinary people who became household names.Business and professional people may be called upon to represent their companies. The ability to present yourself well to the media can make or break your professional reputation... Read More
A Powerful PR Strategy
It really is powerful when a business, non-profit or association manager uses public relations to alter the individual perception of members of its key outside audiences, thus beginning the process of changing their behaviors.And truly powerful when s/he actually persuades many of those key outside folks to the manager's way... Read More
Getting Traffic Through Publicity
If your reading this, you must be online and most likely have a website. You must also be interested in making money from this website, but there is only one way you can do that- traffic and lots of it.You may have done those calculations in your head, which you... Read More
Business Growth for Financial Planners in Five Easy Steps
Attracting new business: sometimes it happens by luck, sometimes by referral. Trouble is, "sometimes" just isn't often enough.So, if you want to add new clients more frequently than sometimes, you'll have to try something else. And with a few common-sense, do-able, and easy steps, any financial planner can build business... Read More
Media Training: Why Nobodys Listening to You
SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same way they would a major speech. They think at length about what they want to say, jot down a few notes, and try to memorize a few key points.But they rarely practice how they're going to deliver their messages. It's... Read More
Two Donts for Financial Planners Seeking Free Publicity
Many of my clients have had the misguided perception that they won't be able to get media coverage from a publication that their larger competitors advertise in. Nothing could be further from the truth.Most respectable publications erect a wall separating advertising and editorial (news/feature) coverage. Reporters and editors are specifically... Read More
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Did You Know That Even TV Remote Control Units Can Get Press and Media Coverage?
Did you Know That Even TV Remote Control Units... Read More
Crisis Management
The Internet may have opened worlds for businesses and consumers,... Read More
A PR Question For Chinese Managers
As the practice of public relations in China continues to... Read More
Publicity - How to Write a Headline That Will Garner Free Publicity
Taking your ad and turning it into paragraph-style prose is... Read More
How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three
FIVE WAYS TO GET ON THE RADIOHere are five basic... Read More
Building Community Support for Project Permitting, Construction, and Marketing
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
Why Managers Need the PR Advantage
Where is there a business, non-profit or association manager who... Read More
Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity
In this great country of ours, there are basically three... Read More
Easy to be Foolish About PR
In fact, here are three really foolish goofs made by... Read More
Your Financial Planning Clients May Hold the Key to Free Publicity
Every reporter, from the cub at the small town paper... Read More
Want to Light a Fire Under Your PR?
Yes? Then do something positive about the behaviors of those... Read More
Can Newbies Avoid The Pitfalls?
Yes indeed! If you are a young person who has... Read More
What not to wear when doing a TV Interview
? Don't wear all black. You'll look as though you're... Read More
Make Front Page News By NOT Inviting The Media
Not a single reporter showed up at our news event.... Read More
Pressure From the Top?
Yes, and that pressure often comes from a CEO who... Read More
PR: Lets Cut to the Chase
If your key ? that's KEY ? outside audiences don't... Read More
Publicity and Marketing Magic For Financial Planners: The Four Mores
Publicity will take your financial planning practice, your business, and... Read More
PR: How Sweet It Is!
The public relations goal and strategy make sense; the message... Read More
Killing Them Softly
The world has woken up to ethical issues in corporate... Read More
PR for Brand New Managers
Just promoted to manager?Here's something you need to know.Whether you... Read More
How PR Makes a Managers Life Easier
Things are pleasant for many business, non-profit or association managers... Read More
Hispanic Media Training: How It Can Benefit You
How can media training help you create a successful Hispanic... Read More
Sound Like Your Situation?
What a shame! Potentially productive public relations people resting on... Read More
All You Need to Know About Press Release Writing and Distribution
Before you even think about writing a press release, there... Read More
Marketing-Minded Financial Planners, Focus on Main Points During an Interview
You never want to inundate a reporter with information, but... Read More
Knowing the Community
You are in business for yourself, but how well do... Read More
How Marketing-Minded Financial Planners Get Publicity
You've probably noticed, if you live on this planet, that... Read More
Marketing-Minded Financial Planners, Its Not Who You Know But What You Know
Almost every day, I hear the same question, over and... Read More
Top 10 Tips for Successful TV Interviews
1. Appearing in other types of media is the best... Read More
Managers and PR Genius
The real public relations geniuses might be managers. You know,... Read More
PR: Ouch! Tells the Tale
Ever get the feeling that your public relations program isn't... Read More
Business Growth for Financial Planners in Five Easy Steps
Attracting new business: sometimes it happens by luck, sometimes by... Read More
Financial Planners Publicity - Dont Wait, Media Folks Want Your Free Publicity
Looking to get your name into a magazine? You need... Read More
Transparency in Online Transactions
In these days of every increasing demand and competition, there... Read More
24 Killer Press Release Secrets
1. Your press release should sound like news, not an... Read More
What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners
New business owners often miss out on publicity opportunities because... Read More
The Only Way to Get Free Advertising?
Receiving free advertising is the dream of most business people.... Read More
Why Not PR That Gets Real Results?
And not results you can measure only in terms of... Read More
Writing a Press Release: Inverted Pyramid Style
A term you'll hear in newsrooms, in editing meetings, in... Read More
In PR, You Pay When You Stray
Don't let yourself be diverted by communications tactics playtime. You... Read More
Cutting Down Your Trade Show Budget
Whenever a recession or volatility threatens the economy, companies immediately... Read More
Top Five Publicity Myths
Most people consider getting publicity the most important part of... Read More
Three Communication Secrets of The Great Communicator
I've worked in media and public relations for 20 years,... Read More
Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries
Only two media in Spanish speaking countries offer RSS: the... Read More
A Winning Public Relations Game Plan
You want to sell your products or services, and that... Read More
Press Releases for Every Occasion
To many marketers, the press release is something of a... Read More
Perception Persuasion Behavior: PR at Work
Managers ? the business, non-profit and association sort ? really... Read More
PR: Focus on What Matters!
Sure, as a manager, you have a talented member of... Read More
Dont Be Incredible
Public relations is all about credibility and trustworthiness. If you... Read More
PR Campaigns ? How To Get To Grips With The Media
If you're serious about getting great results from your PR... Read More
How PR Helps Fiercely Competitive Managers
Fiercely combative business, non-profit and association managers use every PR... Read More
Be Patient? Nah, Lets Kill Something
There's the old joke about the two buzzards sitting in... Read More
Public Relations: Why it Works
The short answer is, it works best when its fundamental... Read More
PR and the Small Matter of Results
As a business, non-profit and association manager, how satisfied are... Read More
I Cant Afford A PR/Publicity Campaign -- Can I?
It's a phrase I hear over and over again from... Read More
Culture As A Barrier To Communication
Each of us is exposed to people from other cultures... Read More
6 Steps to Using Trade Magazines To Reach Customers
When developing a publicity campaign for their business many owners... Read More
Why PR is a Vital Force
Because it can alter individual perception and lead to changed... Read More
PR: A Potent Force for Success
What's REALLY potent for a business, non-profit or association manager... Read More
Advertising Is Dead. Long Live PR
Although I still believe there is a place for advertising... Read More
Managers: A Key to Your Survival
Most business, non-profit and association managers live to tell about... Read More
How to Stay Composed During Contentious TV Interviews
NOTE: Brad Phillips was a Producer for CNN's The Capital... Read More
Gaining Free Publicity Through Press Releases
One of the greatest ways to promote your product or... Read More
Using Media and PR to Your Advantage.
Lights...camera...ACTION.That's what often happens when people think of using media... Read More
Is PR Right for You? 6 Questions to Ask
When most people think about marketing, they think advertising. While... Read More
Submitting A Press Release Can Benefit Your Business
A Press Release is a captive story that can be... Read More
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