Maybe the Strongest PR on Planet Earth?
Strong for business, non-profit and association managers when they use the fundamental premise of public relations to produce external stakeholder behavior change ? the kind that leads directly to achieving their managerial objectives.And strong when they do something positive about the behaviors of those outside audiences that most affect their... Read More
PR Planning: Mapping Out Your Strategies, Tactics
With all due respect to all those stereotypical males out there who hate to ask for directions, the fact is that even if the territory is somewhat familiar, if you don't have a roadmap and follow its directions, you're going to get hopelessly lost.So it goes with your PR program.... Read More
Using Media and PR to Your Advantage.
Lights...camera...ACTION.That's what often happens when people think of using media for advertising or other promotional purposes. It's the focus on 'action' that often means the results are somewhat less than expected. A bit of planning can greatly improve your chances of success.Before you contact any media outlet there are a... Read More
Managers Who Tap Into PRs Value
Business, non-profit and association managers get a ton of satisfaction when they do something really positive about the behaviors of those outside audiences that most affect their operation. Especially when they deliver external stakeholder behavior change, the kind that leads directly to achieving their managerial objectives; and even more so... Read More
10 Tips for Tantalizing News Releases
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
Getting Traffic Through Publicity
If your reading this, you must be online and most likely have a website. You must also be interested in making money from this website, but there is only one way you can do that- traffic and lots of it.You may have done those calculations in your head, which you... Read More
Permanent Press: Using Press Releases to Keep Your Company in the News
When is your best advertisement not an advertisement? When it's a press release.In the competition for consumer attention, a well-written press release is one of your most valuable marketing tools.Why is it vital to put yourself in the news?Because most of us attend differently to the news than we do... Read More
How To Create A News Angle
Think of a triangle. On the left, imagine the story you want to tell. On the right, you have zeitgeist , or curent events.The object of the game is to create a unified, triangulated center...literally an "angle" for your story.For example, if you have improved your business practices, you might... Read More
Public Relations Productivity
Should it be measured in "publicity by the pound," or by how well external audience behaviors help achieve the organization's key objectives?I opt for holding public relations responsible, first, for recognizing that people act on their perception of the facts leading to behaviors about which something can be done. And... Read More
Financial Planners, Make Sure Reporters Comprehend Your Topic
Don't assume that a reporter understands financial planning. If anything, assume the opposite until proven wrong. See if you can't develop a couple of questions for the reporter that delicately explore their subject-matter knowledge. Freddy Newshound may cover personal finance, but he's no expert. He may have started on the... Read More
|
|
|
|
|
|
|
|
|
|||||
|
|
|
|||
Public Relations Success Starts Here
For discerning business, non-profit and association managers, PR success is... Read More
A Blueprint for Managing your PR
OK, as a manager, your goal is to show a... Read More
The Four Seasons of Publicity - Building an All-Year Publicity
If you're like most publicity seekers, you probably think oneproject... Read More
There Is No Such Thing as Competition
A wise friend of mine has often said, "There is... Read More
Gaining Free Publicity Through Press Releases
One of the greatest ways to promote your product or... Read More
Financial Planners Garner Free Publicity by Making it Easy for the Media
Would you advise clients to buy a stock based on... Read More
Media Relations - Ten Essential Tips to Use The Media to Market Your Business
In the 'Age of Scepticism' gaining media coverage is one... Read More
Get Write To It
The toughest thing about writing a news release is getting... Read More
How to Stay Composed During Contentious TV Interviews
NOTE: Brad Phillips was a Producer for CNN's The Capital... Read More
Forget the Press Release - Heres How to Pitch Like Roger Clemens
Stripped down to its core, publicity is little more than... Read More
Why Not PR That Gets Real Results?
And not results you can measure only in terms of... Read More
CD ROM Business Cards
Created properly, an extremely effective marketing tool.It's a great concept,... Read More
Time to Spruce Up Your Public Relations?
Better check out the public relations fundamental premise, then take... Read More
What? You Havent Got a Capability Statement?
What's a Capability Statement?As the name suggests, it tells potential... Read More
Getting to Know Your Local City Council Members
The easiest way to meet city council members is to... Read More
How to Keep PR Working for You
Managers in the non-profit, association and business worlds need to... Read More
I Cant Afford A PR/Publicity Campaign -- Can I?
It's a phrase I hear over and over again from... Read More
Publicity: Show a Reporter You Care by Inviting Them to Fact-Check
Just like a financial planning client fears not having enough... Read More
How To Get Zero Cost Publicity For Your Business Part 1
Would you like to expand the volume of your business?... Read More
PR Failure Defined
I define public relations failure this way:key audience perceptions are... Read More
Using Media and PR to Your Advantage.
Lights...camera...ACTION.That's what often happens when people think of using media... Read More
Is PR All About Image? NO!!
That's like asking if advertising is all about type faces... Read More
GETTING YOUR MESSAGE ACROSS
You have a story to tell. Your company has developed... Read More
Media Relations: How to Get Your Letter to the Editor Published
You may remember Forrest Gump's Vietnam pal ? the one... Read More
Put Yourself in the Reporters Shoes
Imagine you're the technology reporter at a daily newspaper. You... Read More
Media Relations: When Numbers Lie
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More
Top Five Publicity Myths
Most people consider getting publicity the most important part of... Read More
Mission-Critical Public Relations?
As a business, non-profit or association manager, any tool that... Read More
PR: Heres All You Need to Know
Above all, you need to know that the right PR... Read More
Effective Media Relations ? You Won?t be Talking to the Media Without It!
The media's role is to package and spread news, current... Read More
When Tactics Are Not Enough
Your public relations people are busy. The buzz is all... Read More
How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now
Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More
What People Believe Can Bring You Success
Just think about it.If I come to believe that you... Read More
How to Create Quality PR Results
For many of us, the word quality is closely related... Read More
Publicity Performance Not Enough?
Even after a nice piece in a national publication, or... Read More
How to Tap in to the Holiday Publicity Bonanza
If your product or service can be given as a... Read More
How Real PR Works
For some, public relations works well when their news release... Read More
Its Just Common Sense!
When a group of outsiders behaves in a way that... Read More
What Kind of PR Makes Sense?
For business, non-profit and association managers, is it publicity that... Read More
Do You See PRs Real Value?
As a business, non-profit or association manager, do you see... Read More
Ten Media Crisis Tips
No comment. These are probably the two most damaging words... Read More
Are You Dissing Public Relations
If you leave a star player sitting on the bench,... Read More
Marketing-Minded Financial Planners, Its Not Who You Know But What You Know
Almost every day, I hear the same question, over and... Read More
P.R. Strategies for Professional Service Providers
Promotion for Professional Services Providers requires a different approach than... Read More
PRs Big Bang Theory
Lots of theories out there about public relations.Everything from "publicity's... Read More
How Public Relations Changes Minds
Public relations changes minds in the process of delivering what... Read More
Whats Your Op-Ed?
Everyone has an opinion on something, and you can leverage... Read More
Getting to Know Your Local City Council Members
The easiest way to meet city council members is to... Read More
Write Press Releases That Dazzle
When a reporter is wowed, intrigued, surprised or captivated by... Read More
Managers: Super-Charge Your PR
Ain't a gonna happen unless business, non-profit and association managers,... Read More
Which PR? Judge for Yourself
You are a senior business, non-profit or association manager. So,... Read More
A Blueprint for Managing your PR
OK, as a manager, your goal is to show a... Read More
Media Exposure Validates And Legitimizes Your Business
Although repetition is extremely important, there are times when advertising... Read More
Two Donts for Financial Planners Seeking Free Publicity
Many of my clients have had the misguided perception that... Read More
Hispanic Media Training: How It Can Benefit You
How can media training help you create a successful Hispanic... Read More
When Tactics Are Not Enough
Your public relations people are busy. The buzz is all... Read More
Company Dress Codes for Small Business; Shorts and Pants
Most small businesses have logo'ed shirts, usually polo shirts with... Read More
Know What Matters Most About PR?
When, as a business, non-profit or association manager, you are... Read More
Public Relations: Converting the Non-Believers
What's the real reason some managers shy away from public... Read More
Public Relations
The wind of changes...The digital world has changed the form... Read More
Media Relations: Ending the Press Release Crutch
When most people think of media relations, they think of... Read More
PR: A Potent Force for Success
What's REALLY potent for a business, non-profit or association manager... Read More
Managers, Got a Grip on Your PR?
What are you trying to do with your business, non-profit... Read More
For Financial Planners, Marketing and Publicity Is About You
For financial planners, getting publicity, in the end, isn't about... Read More
Managers, Start Your PR
There'll never be a better time for a manager working... Read More
Are You a PR Chowderhead?
You are if you stand by while your public relations... Read More
Public Relations |