How To Get Press To Come To You
Have you ever noticed how the same people's names always seem to appear in magazines and newspapers articles which quote them as a source of info and advice on their own particular subject, whether it is web functionality and design, cosmetic surgery or investment banking?They don't just get there by... Read More
Publicity: When Calling a Reporter, Keep it Short
When you are planning to call a reporter for the first time, it can help to imagine that you are a phone solicitor (albeit one with terrific, useful ideas).When phone solicitors call you, you don't want to hear a long explanation of their product. You just want to know the... Read More
Ill Alert The Media
There is something newsworthy happening at your organization right now. Here are some tips on how to tell your story.First, make sure your story contains all the relevant facts. Ask yourself: Who, What, When, Where, Why and How?Next, make your story readable. Here's how:? Use short sentences. (Best single thing... Read More
A Simple Formula for Success
Leaders in the business world need public relations big time, and they show it every day.How? By staying in touch with their most important external audiences and by carefully monitoring their perceptions about the company, audience member feelings about hot topics at issue, and the behaviors that inevitably follow.Could there... Read More
Got Publicity? How to Become a Household Name
Are you working as hard as you can in your area of expertise? Are you implementing creative ideas? Are you valuable to your clients? And now the tough question: Does the public know about you? If you're like most business people, you answered "Yes" to the first three questions, and... Read More
How to Get a Story About You or Your Business in USA Today
I am often asked by clients to target USA Today for media coverage, and with good reason: USA Today coverage can have a significant impact on businesses and organizations. Here's why:1. Circulation of USA Today: USA Today is the largest U.S. daily newspaper, with a Monday through Thursday circulation of... Read More
Writing a Press Release: How to Write Quotes
Ideally, you will have two types of quotes in your press release. A quote from yourself is mandatory. To give your release extra impact, get a quote from a third-party.Quoting yourself may seem unnatural to you at first, but it's what every reporter expects. Your quote should be about the... Read More
How to Get $1000 worth of Advertising for $60
©2004 Jeffrey DobkinSixty dollars doesn't go a long way in buying advertising space. But if you spend it creatively, you can get over ten times that value in newspaper or magazine lineage. And it's easy if you know how. Here's how.You're familiar with press releases, right? A press release is... Read More
Inoculate Yourself Against Bad PR
What is bad PR?Well, if you're a business, non-profit or association manager, bad PR does nothing positive about the behaviors of those important outside audiences of yours that most affect your operation.It fails to create external stakeholder behavior change leading directly to achieving your managerial objectives.And it never does persuade... Read More
What Some Pros Know About PR
They know they had better do something positive about those outside audiences that MOST affect their organizations. Especially business, non-profit or association managers, who also know they must persuade those key external "publics" to the manager's way of thinking, then move those people to actions that allow that manager's department,... Read More
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Leveraging Your Reputation - Making PR Work for You
We rely on all kinds of tools and advice to... Read More
8 Ways to Use Local Publicity to Drive Your Business
While scoring anice story in BusinessWeek or USA Today is... Read More
Its CNN! They Want To Talk To You!
Being invited to appear on radio and television used to... Read More
Media Relations: Minority Media Matters
Your boss just stopped by your office. He tells you... Read More
Managers and PR: One Thing Is Clear
As a business, non-profit or association manager, you have a... Read More
What? You Havent Got a Capability Statement?
What's a Capability Statement?As the name suggests, it tells potential... Read More
How to Get Publicity for a Service Business
Many of our clients are in service businesses, such as... Read More
13 Publicity Ideas for Retailers
If you're trying to promote your store, but you don't... Read More
A PR Surprise for Managers
For those business, non-profit and association managers committed to PR... Read More
How Public Relations Changes Minds
Public relations changes minds in the process of delivering what... Read More
Using Publicity As A Creative Marketing Tool
Publicity is an important and often overlooked tool of creative... Read More
Publicity: Nailing a Media Interview, Part II (Crisis Management)
We'd all like reporters to ask us about our career... Read More
Getting Free Publicity with Radio Interviews
Imagine that you are a radio producer. You have to... Read More
PR: A Potent Force for Success
What's REALLY potent for a business, non-profit or association manager... Read More
Write Press Releases That Dazzle
When a reporter is wowed, intrigued, surprised or captivated by... Read More
Publicity: When Calling a Reporter, Keep it Short
When you are planning to call a reporter for the... Read More
GETTING YOUR MESSAGE ACROSS
You have a story to tell. Your company has developed... Read More
How To Get FREE Publicity Whenever You Want !
What you are about to read is a step by... Read More
Advertising Is Dead. Long Live PR
Although I still believe there is a place for advertising... Read More
How to Get a Story About You or Your Business in USA Today
I am often asked by clients to target USA Today... Read More
How PR Helps Fiercely Competitive Managers
Fiercely combative business, non-profit and association managers use every PR... Read More
16 Publicity tips for Restaurants
With a dismal failure rate of more than 75 percent... Read More
Why Public Relations Doesnt Just Happen
Public relations is a very important part of the marketing... Read More
Building Community Support for Project Permitting, Construction, and Marketing
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
Seven Tips To Get Your Press Release Noticed
If you're seeking to promote yourself or your new business... Read More
Talk Back Radio - Tips To Be A Star On-Air!
Talkback radio offers a fantastic opportunity to access thousands of... Read More
Financial Planners, Make Sure Reporters Comprehend Your Topic
Don't assume that a reporter understands financial planning. If anything,... Read More
Public Relations: Why it Works
The short answer is, it works best when its fundamental... Read More
The Best PR Has to Offer Managers
How cool is this? You're a business, non-profit or association... Read More
10 Tips for Tantalizing News Releases
Want to get radio interviews and coverage in print publications... Read More
Know What Matters Most About PR?
When, as a business, non-profit or association manager, you are... Read More
The 7 Deadly Sins of Press Releases
A press release is often your only chance to make... Read More
A Sensible Way to Use PR
The most sensible way for business, non-profit or association managers... Read More
Nows The Time To Get Christmas Media Coverage
Publicity seekers know that Christmas can provide a bonanza of... Read More
GETTING YOUR MESSAGE ACROSS
You have a story to tell. Your company has developed... Read More
PRs Big Bang Theory
Lots of theories out there about public relations.Everything from "publicity's... Read More
How Public Relations Changes Minds
Public relations changes minds in the process of delivering what... Read More
Publicity: Five Tips for Calling a Reporter
Always ask, "Is now a good time?"Deadlines in journalism are... Read More
Why Public Relations Doesnt Just Happen
Public relations is a very important part of the marketing... Read More
Best Approach For Free Advertisement
Product/service publicity is the superhighway to business success everyone dreams.... Read More
10 Secrets to Free Publicity
Public relations is popular because it is very cost-effective and... Read More
Hey, Mr/Ms Manager!
Does it really make sense to bet your PR budget... Read More
Andrew Bogut - His Big Media Blunder And What You Can Learn From It
Andrew Bogut, the Australian basketballer is now officially in the... Read More
Turn Your Business? New Year Resolutions in PR Revolutions
As eyes look forward to a new business year, many... Read More
Managers and PR Genius
The real public relations geniuses might be managers. You know,... Read More
Competition in the News Creates Spin
In larger cities with many outlets they are competing for... Read More
Publicity: Write a Letter to the Editor for Free Publicity
Ever wonder why papers devote a page or more to... Read More
Why Not PR That Gets Real Results?
And not results you can measure only in terms of... Read More
PR: Whats the Point?
Here's the point: people act on their own perception of... Read More
Can Media Coverage Build An Online Business? You Bet It Can!
As someone with expertise in media relations, I've been asked... Read More
Publicity: Financial Planners That Get It Follow One Rule
Advice about business and life often gets around to one... Read More
Which PR? Judge for Yourself
You are a senior business, non-profit or association manager. So,... Read More
Public Relations Success Starts Here
For discerning business, non-profit and association managers, PR success is... Read More
Making Great Announcements
When do you use the newspaper for publishing announcements for... Read More
A Natural Phenomenon? Really?
Sure. What else do you call a human discipline whose... Read More
PR Is Just Smart Business
The name of the game is doing our part to... Read More
Why Do You Want PR?
To get someone's name in the newspaper or a product... Read More
Making Press Releases Work - Creating News Where None Existed
Aren't you tired of hearing how extremely easy it is... Read More
Financial Planners, Why Advertise When Free Publicity and Marketing Is Better?
Commit this to memory, please: To get in the media,... Read More
Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity
In this great country of ours, there are basically three... Read More
Doubt PRs Clout? Dont!
Done right, it helps modify the behaviors of your most... Read More
Be Patient? Nah, Lets Kill Something
There's the old joke about the two buzzards sitting in... Read More
Media Relations: Making Your Story More Newsworthy
During my career as the head of media relations for... Read More
Media Relations: Minority Media Matters
Your boss just stopped by your office. He tells you... Read More
The Non-business Business
Think for a moment! If you were to do a... Read More
A Company That Doesnt Need Public Relations?
Really? You mean there are NO perceptions and behaviors peculiar... Read More
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