This is the ending to my previous article, How to get no cost publicity for your business. Some other options include signature files, joint ventures, free for all links, informational articles, webrings, and giveaways.
Signature files are great ways to get free publicity for your business. It's just a short blurb at the end of your email. It's not considered spam. Of course, you shouldn't just send blank emails to people, just so they'll see your signature file. That might be considered spam to some people.
Joint ventures are also great ways to get free publicity for your business. Joint ventures are fairly easy to set up. Just find someone who is not in direct competition with you that may benefit from your book, product or service. Ask them if they will promote your product to their list in exchange for a link on your website or an announcement to your list. Most business owners will agree to such an arrangement as this is a win-win for everyone.
Another way to get free publicity for your business is to join as many webrings related to your business that you can find. Once again, this costs you nothing, and you get new traffic. A good place to find webrings is http://www.webring.com I also host a webring for people that are in the online marketing and advertising business. You can join it by visiting http://f.webring.com/hub?ring=marketingandadve or by visiting my website at http://www.pnewsletter.com and looking for the Marketing and Advertising webring.
Also, you can gain free publicity by writing informational articles. My suggestion is that you post these for free and include a resource box at the end of your article with your contact information and a short blurb about the product or service you are trying to promote.
Another source of free publicity is free for all links. A free for all links page is just what it sounds like. Anyone can list their url on this person's page. The only catch is that some pages may collect an email address from you and send you a lot of emails. I would just put in an email address that I didn't mind getting a lot of emails at.
Finally, giveaways are an excellent way to get free publicity for your business. You could give away a report, an e-book, or even a coupon for discounted services. These are just a few of the ways that you can get free publicity for your business. I'm sure your creative minds will come up with some additional ways.
DeAnna Spencer publishes the weekly ezine Prospecting and Presents. All subscribers get one free ad per week. Subscribe today by visiting http://www.pnewsletter.com
|
|
|
|
|
|
|
|
|
|
|


What you are about to read is a step by... Read More
Leaders in the business world need public relations big time,... Read More
PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More
Wherever the fundamental premise of public relations is practiced.Look at... Read More
As the comedian Steve Martin once said, "some people have... Read More
Whether you are a business, non-profit or association manager, your... Read More
If you do, it means:you don't value tracking the perceptions... Read More
So you have spent hours and hours writing, shaping and... Read More
1) Do you NEED solid, consistant media exposure...week after week,... Read More
?lose the confidence of your key target audiences? discourage them... Read More
There's the old joke about the two buzzards sitting in... Read More
As a mobile detailing company it is important to have... Read More
How do press releases or interest stories have an effect... Read More
During my career as the head of media relations for... Read More
Ever wonder why papers devote a page or more to... Read More
Could be, when unit managers in businesses, non-profits and associations... Read More
Maybe it played for Kevin Costner in "Field of Dreams,"... Read More
Obviously, it hurts when a promising business project you backed... Read More
Smaller companies don't always have the budget - or inclination... Read More
1. Appearing in other types of media is the best... Read More
A PR product or service launching is a perfect way... Read More
Community relations is one of those marketing strategies that isn't... Read More
In this great country of ours, there are basically three... Read More
An effort built around a string of print and broadcast... Read More
About a year ago I read a feature story in... Read More
Attention: Who Else Wants To Get Publicity Whenever You Want... Read More
It used to be that all you had to do... Read More
It took me a while to see just HOW crucial... Read More
For a business, non-profit or association manager, they could be... Read More
Public relations is a very important part of the marketing... Read More
Stripped down to its core, publicity is little more than... Read More
Parties, videos, booklets and column plugs?Or public relations that does... Read More
If I were coaching you as a business, non-profit or... Read More


Business to Business relationships come to expect a certain level... Read More
In my travels around the country while building my business... Read More
As the year starts to wind down, many businesses and... Read More
Everyone has something that drives them up a wall. You... Read More
If you don't have a grip on public relations, how... Read More
During my career as the head of media relations for... Read More
Tracking your correspondence with reporters, via phone or email, is... Read More
To many marketers, the press release is something of a... Read More
If a reporter was writing a story about you and... Read More
If you have had any experience in public relations or... Read More
The name of the game is doing our part to... Read More
Does it really make sense to bet your PR budget... Read More
Imagine you're in the breakfast cereal business. You make the... Read More
Is that what we are? Fanatic, over-the-top disciples of some... Read More
The toughest thing about writing a news release is getting... Read More
Reporters, by nature, are curious people.If you can get them... Read More
Most small businesses have logo'ed shirts, usually polo shirts with... Read More
Obviously, it hurts when a promising business project you backed... Read More
With all due respect to all those stereotypical males out... Read More
As someone with expertise in media relations, I've been asked... Read More
What do your customers say about your company?Would you let... Read More
You won't be if you accept a very simple premise.... Read More
Yes, and that pressure often comes from a CEO who... Read More
Say, from tactics like special events, brochures and press releases... Read More
Everyone has an opinion on something, and you can leverage... Read More
The real public relations geniuses might be managers. You know,... Read More
Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More
How to write a press release that generates free publicity... Read More
Powerful is a strong word. But it fits here. As... Read More
Many people are intimidated by radio interviews, whether live or... Read More
News releases are not the best way to get major... Read More
As a business, non-profit or association manager, do you see... Read More
Once upon a time, there was a young, stressed out... Read More
Public Relations |