In a media interview, always stick to your main points without rambling or digressing. Practice this when you rehearse.
Sometimes, when you are doing a great job of keeping on topic, the reporter is leading to you talk about different topics, some of which you aren't as knowledgeable about. If the reporter leads you into different areas, go there only if it suits your needs and you are comfortable there.
One advanced technique you can use in a tough interview is "bridging." Bridging is simply steering the interview back to your topic. Going down any side roads a reporter pursues is usually a bad idea ? even if the detour is innocuous, it takes you off your main points. You may find, when the article is published or the interview airs, that the only comments of yours that reach the general public are those about a topic that you don't know much about. This isn't going to help your marketing efforts at all.
Don't be afraid to bridge. If the reporter asks, "Well, how do they feel about that in Argentina?" and you have nothing to say about Argentina, diplomatically acknowledge that the question is valid. For example, say "That's a good question. I don't focus on Argentina in my practice, but I can tell you what my clients are saying." Then move back to your topic ? gently but firmly.
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
Should it be measured in "publicity by the pound," or... Read More
In competing for a piece of business not too long... Read More
Yes, you can call a reporter.I've said it before, in... Read More
Successful buisnesses know that media attention reaches consumers better than... Read More
Do you dream of being on Oprah Winfrey's television show?... Read More
There's the old joke about the two buzzards sitting in... Read More
I don't know about you but I get really frustrated... Read More
Once considered the stepchild of the publishing industry, custom publishing... Read More
It's difficult enough running the day-to-day aspects of a business,... Read More
When a group of outsiders behaves in a way that... Read More
In my travels around the country while building my business... Read More
The most sensible way for business, non-profit or association managers... Read More
PR, that is public-relations, leads the way to effective advertising;... Read More
The words are pop culture heroes.Movies such as "The Insider,"... Read More
Would you advise clients to buy a stock based on... Read More
Although I still believe there is a place for advertising... Read More
Just about anyone who has been in the public eye... Read More
Business people often spend time and money trying to find... Read More
Lights...camera...ACTION.That's what often happens when people think of using media... Read More
So you have spent hours and hours writing, shaping and... Read More
Just promoted to manager?Here's something you need to know.Whether you... Read More
The VIP databases are fun to create and can be... Read More
Your public relations people are busy. The buzz is all... Read More
How can media training help you create a successful Hispanic... Read More
It happens to business, non-profit and association managers when their... Read More
Publicity is an important and often overlooked tool of creative... Read More
For some, public relations works well when their news release... Read More
The world has woken up to ethical issues in corporate... Read More
The most important thing to remember for any interview: stay... Read More
Photographs are essential for getting good publicity in the print... Read More
Although, as a business, non-profit or association manager, you may... Read More
As a business, non-profit or association manager, why continue a... Read More
As a business, non-profit or association manager, you have a... Read More
Every organization has issues that could affect its operation. The... Read More
Just like a financial planning client fears not having enough... Read More
Public relations changes minds in the process of delivering what... Read More
Media relations, simply put, is the business of building and... Read More
And the best way to mind your own business is... Read More
In public relations, "junk" is more about attitude and lack... Read More
If you're serious about getting great results from your PR... Read More
Would you like to be the next Dr. Phil, Suze... Read More
Because PR can be difficult to control, it is often... Read More
A term you'll hear in newsrooms, in editing meetings, in... Read More
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
Some financial planners think that they shouldn't share their top... Read More
In previous articles for marketing-minded financial planners, I've discussed what... Read More
And show it for what it is - a humdinger... Read More
Think that you aren't big enough for national media coverage?... Read More
E-mail is becoming the preferred way to receive media releases.... Read More
Above all, you need to know that the right PR... Read More
Do small-business owners always have to rely on large PR... Read More
Where is there a business, non-profit or association manager who... Read More
"Advertising is what you pay for. Publicity is what you... Read More
Looking to get your name into a magazine? You need... Read More
Media interviews are an important part of an overall public... Read More
A PR product or service launching is a perfect way... Read More
The call came into my office and the voice on... Read More
You bet!Especially for business, non-profit and association managers who REALLY... Read More
The message is determined by analyzing the brand being marketed,... Read More
If you're seeking to promote yourself or your new business... Read More
No comment. These are probably the two most damaging words... Read More
When most people think of media relations, they think of... Read More
The media need you. Need the information and expertise you... Read More
Press releases are a useful tool for announcing news and... Read More
Just promoted to manager?Here's something you need to know.Whether you... Read More
One of the primary tools still used by PR professionals... Read More
Public Relations |