Oprah! How to Appear on The Oprah Winfrey Show

Do you dream of being on Oprah Winfrey's television show? Lots of people do. An appearance on Oprah is considered by many to be the pinnacle of success. Authors dream of having bestselling books as a result of an Oprah appearance. Even David Letterman staged a long-running bit on his show where he openly campaigned to be invited on Oprah's show.

Before pitching your story to Oprah, become familiar with how the show is structured. Oprah changes the show's focus from year to year. Watch at least a full week of shows to learn the type of stories the show features and how regular segments fit into the show. As you watch, imagine how your story might be told on The Oprah Winfrey Show.

Don't send your pitch to Oprah Winfrey. Watch the credits to get the names of producers who work on the show. If you have a media kit, send it to the appropriate producer. Tell them why you think your story is right for the show, and how you see your story fitting into the format of the show. Include a copy of your book, a product sample, a short video, or other items that help make your case. You can get the current mailing address at the Oprah web site: http://www.Oprah.com/.

The Oprah.com web site is a great resource to help you land a spot on the show. The web site includes a list of topics they're working on for upcoming shows, and tells you how to contact the show to tell your story. There are links for getting your story into O, Oprah's magazine, too.

You can also use the web site to research regular show features and the topics of past shows. That knowledge can help you target your pitch to the show.

Remember that Oprah and her staff watch television, read newspapers and magazines, and listen to the radio. They are always on the lookout for great stories. Get your story in other media and they may find you. Doing lots of other interviews will also be great practice for when you actually make it to the Oprah set. The Oprah Winfrey Show is based in Chicago, so you might want to make a special effort to get publicity in Chicago media.

Know the show. Visit Oprah.com frequently to see what guests they are looking for. Follow up and contact the show when you can make a connection with an upcoming topic. And have a nice time in Chicago!

Copyright Cathy Stucker. Learn more about how you can attract customers and make yourself famous with free publicity at http://www.IdeaLady.com/pr.htm

In The News:


pen paper and inkwell


cat break through


How To Write More Powerfully For PR, Offline And Online

Years ago when my Dad owned a group of local... Read More

PR and the Small Matter of Results

As a business, non-profit and association manager, how satisfied are... Read More

Do I Really Need a Publicist?

Are you hesitating about hiring a publicist or, if you... Read More

PR Going According to Plan?

Think carefully! You're a department, division or subsidiary manager for... Read More

PR: Lets Talk Fundamentals

How much more fundamental can you get than this? As... Read More

Are There Secrets to Gaining Media Coverage?

Are there secrets to gaining media coverage or is it... Read More

Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?

Just about anyone who has been in the public eye... Read More

What Does the Public Relations Client REALLY Want, and Why?

It's not unusual for clients of service providers to insist... Read More

Seven Tips To Get Your Press Release Noticed

If you're seeking to promote yourself or your new business... Read More

The Press Pack Is Chasing You - Give Them Room

There's good news for public relations execs, marketing professionals and... Read More

Much Ado About A Lot!

I say public relations can be a matter of survival... Read More

Whats Your Op-Ed?

Everyone has an opinion on something, and you can leverage... Read More

PR: Ouch! Tells the Tale

Ever get the feeling that your public relations program isn't... Read More

Get Outsiders on Your Side

Especially good advice for business, non-profit and association managers whose... Read More

A Natural Phenomenon? Really?

Sure. What else do you call a human discipline whose... Read More

Your Organization: What Role PR?

As a manager, does your current business, non-profit or association... Read More

Ramp Up Your Newsletter to Build a Strong Business

To survive in business, you've got to focus your attention... Read More

Media Relations: How to Get Your Letter to the Editor Published

You may remember Forrest Gump's Vietnam pal ? the one... Read More

A Well-Oiled Strategy Machine

Yes, that's what public relations really is when it tracks... Read More

3 Reasons to Tap into the Power of Publicity

Publicity is obtaining editorial coverage or features for your business.... Read More

Media Relations: Should You Pay For News Coverage?

Dear New York Times:I'd like to be quoted in one... Read More

Publicity - What to Say to a Reporter

You can have dozens of marvelous ideas to get free... Read More

Free Radio Publicity for Marketing-Minded Financial Planners

Radio is a powerful publicity tool. Most stations offer news... Read More

Credibility Lost or Gained, Are you Prepared?

If a reporter approached you about an interview, would you... Read More

Anxious About Your Public Relations?

Shooting from the hip always creates anxiety.Especially when managers order... Read More

Dont Waste Money on Public Relations

Demand that it pull its own weight in your boat... Read More

PR: Advice You Didnt Ask For

Although, as a business, non-profit or association manager, you may... Read More

Publicity Performance Not Enough?

Even after a nice piece in a national publication, or... Read More

PR: Heres All You Need to Know

Above all, you need to know that the right PR... Read More

Franchise Work Vehicles Should Have a Flag on Them

If you own a franchise and have company vehicles, be... Read More

Time Your News Release For Maximum Publicity

"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More

A Sensible Way to Use PR

The most sensible way for business, non-profit or association managers... Read More

Managerial Survival Key

For business, non-profit or association managers like yourself, survival pretty... Read More