Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity

One big mistake that many marketing-minded financial planners make when contacting the media is to drop what's called an "information dump."

Sending a reporter statistics on the growth of your business (no matter how impressive) or on the success rate of your stock picks (no matter how propitious) will simply overwhelm them and will not garner publicity.

What reporters want is a story ? a smaller piece of information that is likely to hold their attention and help their readers, viewers or listeners.

Help the media slice and dice your professional knowledge into bits they can use. Pre-slice and dice it for them. Because when you do, you increase our odds of getting publicity.

Why attempt such alchemy ourselves? Aren't those reporter-types the experts on doing that? Why not just "put it all out there" and let the media take it from there?

No! Because it's you, not they, who know your own stuff the best. And it's far easier for you to understand how they work than it is for them to pick out the right nuggets of pertinent information from your entire, lifelong accumulation of subject-matter expertise. (After all, today they're reporting on the tax law, tomorrow it's on to new trends in the insurance industry.)

So, your first job: create your very own story.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

---

Marketing-Minded Financial Planners Piggyback on Topic A to Get Free Publicity

That big story the media pursue each day is what... Read More

What Does the Public Relations Client REALLY Want, and Why?

It's not unusual for clients of service providers to insist... Read More

The Worst PR Mistakes

For a business, non-profit or association manager, they could be... Read More

Mastering the Media

What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch... Read More

Your Organization: What Role PR?

As a manager, does your current business, non-profit or association... Read More

Publicity: Three Tips on Writing a Press Release

Use journalistic styleReporters are busy. Just like you.So when you... Read More

Make Sure Your Media Room Rocks

If a reporter was writing a story about you and... Read More

Publicity: A Financial Planners Best Marketing Friend

There's an old African proverb:"If you think you are too... Read More

Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time

Public relations writing when writing press releases can be a... Read More

What Many PR Users Ignore

Simply that the behaviors of their most important outside audiences... Read More

Inoculate Yourself Against Bad PR

What is bad PR?Well, if you're a business, non-profit or... Read More

When Tactics Are Not Enough

Your public relations people are busy. The buzz is all... Read More

PR Where it Matters Most

What's more crucial to the success of a business, non-profit... Read More

Marketing-Minded Financial Planners, Focus on Main Points During an Interview

You never want to inundate a reporter with information, but... Read More

Dont Do This to Your News Release!

Hundreds of thousands of News Releases are sent out all... Read More

PR Buyers Beware!

It can bite you and waste your public relations budget... Read More

Public Relations: The Fundamental Premise

It seems difficult to believe at the dawn of the... Read More

Right PR Empowers a Manager

Business, non-profit and association managers are in a stronger position... Read More

PR: Whats the Point?

Here's the point: people act on their own perception of... Read More

Dont Need No Stinking PR?

Almost assuredly you do, especially when your most important external... Read More

Not Getting the PR Results You Want?

The reason might be this simple: as a business, non-profit... Read More

The Art Of Persuasive Pitching

Media placement is an art. Practicing it often requires as... Read More

Publicity - How to Write a Headline That Will Garner Free Publicity

Taking your ad and turning it into paragraph-style prose is... Read More

Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries

Only two media in Spanish speaking countries offer RSS: the... Read More

Yes, There is a PR Sweet Spot

And here it is: public relations alters individual perception leading... Read More

Managers and PR: One Thing Is Clear

As a business, non-profit or association manager, you have a... Read More

Media Relations: How to Get Your Letter to the Editor Published

You may remember Forrest Gump's Vietnam pal ? the one... Read More

How to Use Community Relations to Grow Your Business

Community relations is one of those marketing strategies that isn't... Read More

Auto Detailing Public Relations; United Way Withholding

As a mobile detailing company it is important to have... Read More

How About MANAGING Your Own PR?

It's one thing for a senior manager to approve story... Read More

Dealing With Reporters in Your Small Business

It behooves you to know and remember the names of... Read More

PR Power: How to Write a Killer Press Release

I'm what we in the business (the "business" being journalism)... Read More

PR: Heres All You Need to Know

Above all, you need to know that the right PR... Read More