Financial Planning Publicity: When Talking to the Media, Dont Fake What You Dont Know

Relationships are based on trust-not just romantic relationships, or doctor/patient relationships, but practically any relationship, even the one with your auto mechanic.

That's why the absolute worst thing a financial planner can do in their relationship with a reporter-especially a new relationship-is to give them false information.

Remember, they think of you as a subject matter expert. Someone they can turn to again and again for concise, intelligent and accurate explanations for financial planning matters that they don't understand. If you mislead them, even if it's unintentional, you lose all credibility--and all chances for publicity.

It is an especially egregious mistake to make with a reporter, because they have a relationship with their readers. If they print the false information that you gave them, it gets into the hands of thousands of people.

When the mistake is caught (and it will be) the reporter has to print an embarrassing correction or retraction. Believe me, your number will be gone from their Rolodex in an instant.

If you are not sure of the answer to a reporter's question, say these words: "I'm not sure, let me check." This sentence is the only acceptable response. Winging it will invariably get you in trouble. Tell the reporter you'll look into it, and call back soon.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

---

Go Ahead, Marketing-Minded Financial Planners, Call a Reporter

Yes, you can call a reporter.I've said it before, in... Read More

Managers and PR Genius

The real public relations geniuses might be managers. You know,... Read More

Publicity - How To Get Your Story on Television

A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More

Managers: Can We Agree on This?

Your public relations effort really should involve more than press... Read More

How To Get FREE Publicity Whenever You Want !

What you are about to read is a step by... Read More

What People Believe Can Bring You Success

Just think about it.If I come to believe that you... Read More

Boost Your Business by Partnering with a Non Profit Organization

Is your business looking for new and creative ways to... Read More

Meet The Media

Although media relations is not all there is to PR,... Read More

What Kind of PR Makes Sense?

For business, non-profit and association managers, is it publicity that... Read More

Best Approach For Free Advertisement

Product/service publicity is the superhighway to business success everyone dreams.... Read More

How to Write a Press Release

Why You Should Write Press Releases: A press release is... Read More

How to Get $1000 worth of Advertising for $60

©2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More

The Worst PR Mistakes

For a business, non-profit or association manager, they could be... Read More

Why Do You Want PR?

To get someone's name in the newspaper or a product... Read More

The Key to Great PR

The Key to Great PR is PerseveranceBy Paula Gardner of... Read More

What I Do

I believe this about public relations.People act on their own... Read More

PRs Big Bang Theory

Lots of theories out there about public relations.Everything from "publicity's... Read More

How To Create A News Angle

Think of a triangle. On the left, imagine the story... Read More

Using Media and PR to Your Advantage.

Lights...camera...ACTION.That's what often happens when people think of using media... Read More

Can Your PR Game Plan be Salvaged?

If, as is often the case, you are preoccupied with... Read More

5 Critical Tests Every Press Release Must Pass

You've heard "them" say it, haven't you?By "them" I mean... Read More

Whats Stopping You From Getting Publicity?

When I talk with business people, they tend to believe... Read More

Get PR Off the Bench

Something that results in your most important outside audiences doing... Read More

Effective Media Relations Tips- What To Do After The Media Interviews You!

Effective Media Relations Tips - What To Do After The... Read More

Trade Show Tactics Revealed

Being part of a trade show gives small business a... Read More

Franchise Work Vehicles Should Have a Flag on Them

If you own a franchise and have company vehicles, be... Read More

24 Killer Press Release Secrets

1. Your press release should sound like news, not an... Read More

PR: A Potent Force for Success

What's REALLY potent for a business, non-profit or association manager... Read More

A Blueprint for Managing your PR

OK, as a manager, your goal is to show a... Read More

How Managers Hurt Their PR Results

Business, non-profit or association managers hurt their own public relations... Read More

Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)

Recently I had a craving for... Read More

Publicity: Polls and Surveys Are a Great Path Free Publicity

When I search Google News for "surveys," I get nearly... Read More

PR: The Thrill of a Good Idea

The notion that a business, non-profit or association manager can... Read More