How to Form a Relationship with a Newspaper

How do you make a good relationship with a newspaper so that you can get new contacts?

Newspaper relationships are probably the most difficult relationships to form. Often a newspaper will have different departments that look after advertising, human interest stories, editorials and daily news. If you know one person in a department, it does not necessarily get you credibility into another department. A client I had in the past needed to have a good relationship with the newspaper because they wanted to launch a new product that would impact the labor force. The client had been an advertiser in the paper for years but was finding that he was having difficulty gaining entry into the other parts of the newspaper. As it turned out, he was not really involved in the community and the paper was only interested in stories where company's had community involvement.

My client joined two organizations that were held in regard as far as community was concerned. He joined the groups that he knew reporters or paper representatives also belonged. Once he became involved, he got to know the other people from the newspaper and soon had no problem getting press releases read. Without the personal contact and some common interest, newspaper relationships are not likely to happen.

Newspaper stories are good for getting your name known in the community. In most areas, people do read the local press. If someone reads an article about you, they may give you some recognition and they will certainly know where you work. Besides newspaper stories there are also special announcements called Press Releases that will allow you to make announcements of new contracts, changes in personnel or the launching of a new product.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com

---

PR: Behavior Modification Specialist

While awaiting economic recovery, business needs to attract the attention... Read More

Ten Media Crisis Tips

No comment. These are probably the two most damaging words... Read More

Underestimating the Power of In-House PR

Do small-business owners always have to rely on large PR... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class... Read More

Whats Stopping You From Getting Publicity?

When I talk with business people, they tend to believe... Read More

So, How Do I Answer That?

How you answer questions depends on many factors. Example what... Read More

Are You Newsworthy?

Non-news professionals often have a hard time understanding why their... Read More

Crisis Management

The Internet may have opened worlds for businesses and consumers,... Read More

PR Planning: Mapping Out Your Strategies, Tactics

With all due respect to all those stereotypical males out... Read More

Publicity: When Calling a Reporter, Keep it Short

When you are planning to call a reporter for the... Read More

Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts

It's the time of year when calendars crowd out the... Read More

Etymology- How Words Change Over Time

Etymology is the study of the origins of words.As languages... Read More

Right PR Focus A Powerful Advantage

Powerful is a strong word. But it fits here. As... Read More

Preparing For Your Media Interview

Media interviews are an important part of an overall public... Read More

Much Ado About A Lot!

I say public relations can be a matter of survival... Read More

Public Relations Mixup?

When you pay good money for public relations services, you... Read More

Financial Planners, Why Advertise When Free Publicity and Marketing Is Better?

Commit this to memory, please: To get in the media,... Read More

What People Believe Can Bring You Success

Just think about it.If I come to believe that you... Read More

Five Publicity Buckets For Marketing-Minded Financial Planners

Maybe you've seen another financial planner on TV, and thought,... Read More

PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd

Do editors of newspapers, magazines and online news sites really... Read More

Television Reporters - Questions to Ask Before Agreeing to an Interview

Prior to a TV interview it is guaranteed the journalist... Read More

PR: Am I Getting a Good Deal?

You are getting a good deal when you accept the... Read More

The Press Pack Is Chasing You - Give Them Room

There's good news for public relations execs, marketing professionals and... Read More

Slow Day? Create News

Sometimes there seems to be no client news worthy of... Read More

Anxious About Your Public Relations?

Shooting from the hip always creates anxiety.Especially when managers order... Read More

How to Write a Media Release That Wins You Coverage & Exposure

The Today show? The New York Times? Vanity Fair? What's... Read More

Life After Press Release Distribution?

A few weeks ago I was participating on an on-line... Read More

Mission-Critical Public Relations?

As a business, non-profit or association manager, any tool that... Read More

Effective Media Relations Tips- What To Do After The Media Interviews You!

Effective Media Relations Tips - What To Do After The... Read More

Starting A Publicity Program

Successful buisnesses know that media attention reaches consumers better than... Read More

Easy to be Foolish About PR

In fact, here are three really foolish goofs made by... Read More

Leveraging Media Coverage - Your Tool For Business Growth

Media relations, simply put, is the business of building and... Read More

Why PR Can be Effective Medicine

When properly applied by business, non-profit and association managers, public... Read More