7 Tips to Get More Mileage Out of Your Online or Offline Publicity

You worked hard to get a story on your business in a popular
website or your local paper. Don't let your efforts ends there --
here are seven tips to help you maximize your online and offline
publicity:

1) Reprint, Reprint, Reprint!

A favorable article on your company or products is marketing gold
- it implies that the publication or website has given its
endorsement. The best part is that you can enjoy the benefits of
this "third party endorsement" long after the article has
appeared.

If you want to re-print an article from an offline publication in
its entirety, you must get permission from the publication. Most
publications have special re-print departments to help you.

The same rules apply for stories appearing on websites. To re-
print, take a screenshot - make sure to include the logo of the
media outlet.

If there is a particularly juicy section of the article that
you'd like to highlight, make sure to use a "blow-up" quote to
enlarge and separate it from the rest of the article.

2) Add it to Your Website

What better place to drumbeat your newly acquired media placement
than your website. If you get a lot of publicity, set up a
special area (for example, "As Seen In") to display your
placements. For a great story, highlight it on your homepage.
Susan Blair does a nice job of displaying her publicity successes
in her "Articles" section at http://www.blairenterprises.net

Note: if a publication displays your article on its website, make
sure to link to it. Remember to check your link often - media
websites constantly change. Better yet, take a screenshot of
your article including the publication's logo, and place it
permanently in your "As Seen In" area.

3) Stop the (Electronic) Presses - Mention Your Placement in Your
Ezine

If your business has a regular ezine, by all means let your
subscribers in on your publicity success. It's human nature to
be attracted to a popular, successful business or a famous
person. "Celebrity" status is very valuable in and of itself.

4) Email Existing or Potential Clients

Impress your existing or potential clients by tooting your own
horn with an email alerting them that you've been published or
seen on TV!

Use the power of PR to your advantage. Advertising is clearly
understood as coming directly from the sponsoring business and,
as a result, is usually taken with a grain of salt. An article
initiated (or "placed") by publicity efforts is viewed as the
product of the reporter who wrote it - an objective, third party
observer whose positive comments about your business will carry
great weight. For more information on PR versus advertising, go
to http://www.publicityinsider.com/questions.asp

5) Pitch it Again, Sam!

Take your story angle to a different publication or website -
make sure to bend the angle to match the publication's editorial
slant or specific reporter's column. DO NOT mention that the
story appeared in another publication. Why let a reporter know
your angle has already been reported? If it's newsworthy, the
story will stand on its own. To learn how to make a story
newsworthy, go to: http://www.publicityinsider.com/freesecret.asp

6) "Internal" PR

Place your article in a handsome frame and hang it in a visible
area of your office's waiting area. The story adds legitimacy to
your business and provides entertainment for your waiting
customers. If you don't have a waiting area, put the article
behind your desk facing your visitors or in your meeting room.

Make sure to distribute the story to your employees and suppliers
to build loyalty and company pride.

7) Other Suggestions

* Sales Brochures, Direct Marketing Materials & Trade Show
Handouts - Like advertising, claims in self-produced brochures &
mailings are taken with a grain of salt. But, if a credible
publication makes those same claims on your behalf, make sure it
gets "front page" placement in your sales materials.

* Speech handout: - One way to keep your speech working for you
long after the chairs are folded up is to distribute your article
with your business card and company information to all attendees.

* Business card: - Place an important quote from your article on
your business card.

Bill Stoller, the "Publicity Insider", has spent two decades as
one of America's top publicists. Now, through his website, eZine
and subscription newsletter, Free Publicity: The Newsletter for
PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp
he's sharing -- for the very first time -- his secrets of scoring
big publicity. For free articles, killer publicity tips and
much, much more, visit Bill's exclusive new site:
http://www.PublicityInsider.com

---

PR Where it Matters Most

What's more crucial to the success of a business, non-profit... Read More

Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership

Since the major part of a small business typically comes... Read More

Custom Reasons for Custom Publishing

Once considered the stepchild of the publishing industry, custom publishing... Read More

How Video Production can be used in PR

At the core of any successful public relations campaign is... Read More

Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts

It's the time of year when calendars crowd out the... Read More

Three Communication Secrets of The Great Communicator

I've worked in media and public relations for 20 years,... Read More

Knowing the Community

You are in business for yourself, but how well do... Read More

PR: Behavior Modification Specialist

While awaiting economic recovery, business needs to attract the attention... Read More

R.O.I. -- O.K., Heres The Deal!

You can SO measure return-on-investment for a public relations program!Try... Read More

Starting A Publicity Program

Successful buisnesses know that media attention reaches consumers better than... Read More

Make Sure Your Media Room Rocks

If a reporter was writing a story about you and... Read More

Hispanic Media Training: How It Can Benefit You

How can media training help you create a successful Hispanic... Read More

Dont Use PR

?lose the confidence of your key target audiences? discourage them... Read More

How to Write a Media Release That Wins You Coverage & Exposure

The Today show? The New York Times? Vanity Fair? What's... Read More

Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active

The Acai Berry is starting to gain world wide recognition... Read More

A Blueprint for Managing your PR

OK, as a manager, your goal is to show a... Read More

How to Form a Relationship with a Newspaper

How do you make a good relationship with a newspaper... Read More

Mastering the Media

What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch... Read More

Managerial Survival Key

For business, non-profit or association managers like yourself, survival pretty... Read More

Cutting Down Your Trade Show Budget

Whenever a recession or volatility threatens the economy, companies immediately... Read More

Public Relations

The wind of changes...The digital world has changed the form... Read More

Managers: Heres a PR Template for You

Let's start out with a caution for business, non-profit and... Read More

Credibility Lost or Gained, Are you Prepared?

If a reporter approached you about an interview, would you... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications... Read More

Dont Waste Money on Public Relations

Demand that it pull its own weight in your boat... Read More

Same Old, Same Old PR Still Tops

Like human nature over time, the power of good public... Read More

Why PR is a Vital Force

Because it can alter individual perception and lead to changed... Read More

Photographs - Ten Tips For Getting Good Shots

Photographs are essential for getting good publicity in the print... Read More

35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More

Top Ten Tips for Writing your Best Press Release Ever

Keep these few crucial details in mind when writing and... Read More

Publicity for Financial Planners--Eight Tips For Success

Individual financial planners can outscore bigger competitors and gain market... Read More

Competition in the News Creates Spin

In larger cities with many outlets they are competing for... Read More

Using the Media - Five Reasons Why

The media has the power to shape public opinion and... Read More